Hella Marine

What Hella Marine does

Hella Marine is a specialist provider of LED lighting products for the marine industry, operating as a brand/division within the global HELLA corporate group. The company's product portfolio is comprehensive and centers on five interconnected categories: navigation lights (port, starboard, stern, masthead, all-round, bi-colour, tri-colour), underwater lights (Apelo A1/A2/A3 series up to 6,000 lumens), interior and exterior lamps (EuroLED and DuraLED series), floodlights and light bars (Sea Hawk, Module 70, RokLUME, HypaLUME), and courtesy lamps, with supporting accessories including battery switches, dimmers, fans, and mounting hardware.

The core technical platform is the Apelo Ecosystem, a proprietary RGB/W lighting system using Bluetooth Low Energy Mesh networking that enables wireless control of underwater, interior, exterior, flood, and courtesy lamps through a single Apelo Light Controller and iOS/Android mobile app. Supporting proprietary technologies include Optical Intelligence (advanced optics focusing narrow vertical / wide horizontal beam patterns below the waterline), Edge Light Technology (edge-illuminated accent lighting), Multivolt Technology (12/24V DC compatibility with +/-500V spike and -700V reverse polarity protection), and Grilamid Lens Technology (UV-stable, impact-resistant nylon). All products carry a 5-year warranty and are manufactured to comply with international marine standards including CE, UKCA, RCM, and FCC certifications.

Hella Marine generates revenue exclusively through hardware sales, with pricing set via quote-based distributor arrangements rather than public list pricing. Products are designed and manufactured in New Zealand and sold globally through the HELLA parent's network of 300+ sites across 42 countries, supplemented by specialist marine distributors reaching 60-70+ countries. Customers span recreational boating (primary), commercial cruise ships, commercial fishing/work vessels, and government/defense-adjacent marine applications (coastguards, rescue services, police boats), with named engagements including Della DLRG Wedel (Germany), Indonesian Police Boats, and Howick & Maraetai Coastguard (New Zealand).

Name

Hella Marine

Legal name

Hella Marine

Website

https://hellamarine.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Hella Marine is a New Zealand-based specialist in LED lighting for the marine industry, offering navigation lights, underwater lights, floodlights, and interior/exterior lamps distributed globally through the HELLA network and specialist marine distributors across 60-70+ countries, serving recreational, commercial, and government marine customers.

Ownership category

akta.pro rank

Product category

Marine LED Lighting

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Marine Lighting & Signaling Systems (Internal/External) (IMAJAJAJ)

akta.pro secondary industries

Airfield, Marine & Transport Signaling Lighting (Runway/taxiway, obstruction, navigation/marker lights) (IMAGAIAH), Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

Keywords

• Maritime LED lighting
• Boat navigation lights
• Marine underwater lights
• Vessel floodlights
• Cruise ship lighting

Headquarters

HQ city

Pakuranga

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Marine Lighting Products: Hella marine generates revenue through the sale of LED maritime lighting products including underwater lights, navigation lights, floodlights, interior/exterior lamps, courtesy lamps, and accessories. Products are sold through a global distributor network.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hella Marine designs, manufactures, and distributes LED marine lighting products for recreational vessels, commercial ships, and government/maritime safety fleets. Core offerings span underwater lights (Apelo A1/A2/A3), the Bluetooth Mesh-controlled Apelo RGB/W lighting ecosystem, NaviLED navigation lights, marine floodlights, interior/exterior lamps, courtesy lamps, and supporting electrical accessories, all engineered for harsh saltwater environments and sold globally through the HELLA network.

Product overview

Hella Marine is a globally recognized leader in maritime lighting offering a comprehensive portfolio of LED lighting solutions for the marine industry. The product range centers on the Apelo Ecosystem - a unified lighting control platform featuring the Apelo Light Controller with Bluetooth Mesh connectivity, paired with RGB/RGBW capable underwater lights (A1, A2, A3 series), interior/exterior lamps (EuroLED and DuraLED series), and courtesy lamps. Supporting product lines include NaviLED navigation lights (Compact, 360, Pro, TRIO series) for port, starboard, stern, masthead, and all-round applications; Sea Hawk and Module/RokLUME floodlights and light bars for deck illumination; and accessories including battery switches, dimmers, fans, and mounting hardware. All products carry a 5-year standard warranty and are distributed globally through the HELLA network across 60+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Apelo Ecosystem: A comprehensive lighting ecosystem featuring RGB/W controllers, underwater lights (A1, A2, A3 series), interior/exterior lamps, courtesy lamps, and light bars. Includes Bluetooth mesh connectivity for wireless control via smartphone app.

Products and services

• Apelo Lighting Ecosystem A unified RGB/W lighting control ecosystem featuring Bluetooth Mesh networking, the Apelo Light Controller mobile app, underwater lights, interior/exterior lamps, floodlights, and courtesy lamps designed for marine vessel owners seeking integrated wireless lighting control.
• Apelo A3 6000 Lumen Underwater Light High-output 6000 lumen underwater light with Edge Light technology and marine grade bronze housing for recreational and commercial vessels, featuring RGBW color selection and strobe functionality.
• Apelo A1 1800 Lumen Underwater Light 1800 lumen underwater light designed for recreational marine vessels, featuring Optical Intelligence light pattern optimization and available in Blue/White or RGB color configurations with thermal polymer housing.
• Apelo A2 3000 Lumen Underwater Light Mid-tier 3000 lumen underwater light offering Edge Light technology with aluminum or bronze housing for marine vessel owners seeking accent and primary underwater illumination.
• NaviLED Navigation Lights Comprehensive LED navigation light family — including Compact, 360, Pro, and TRIO series — covering port, starboard, stern, masthead, towing, and all-round white applications for sailboats and motor vessels requiring regulatory-compliant navigation lighting.
• Marine Floodlights Marine-grade LED floodlights and work lamps — including Sea Hawk, Module 70, RokLUME, HypaLUME, and FMS deck lamp series — engineered for harsh marine deck and search-light applications.
• Module 70 Generation 5 LED Worklamp Next-generation marine LED work lamp delivering powerful and efficient illumination for deck and work-area lighting on marine vessels.
• RokLUME 280N Gen 2 Floodlight Second-generation heavy-duty RokLUME 280N marine floodlight offering enhanced performance and durability for commercial and work-vessel deck lighting.
• Interior/Exterior Lamps Interior and exterior LED marine lighting family including EuroLED downlights, reading lamps, heavy-duty DuraLED fixtures, multi-flash signal lamps, and strip lamps for cabin, deck, and exterior vessel illumination.
• Courtesy Lamps Low-intensity LED accent and step lighting — including flush mount, livewell, round, step, strip, and surface-mount variations — for marine vessel entrances, stairs, and ambient illumination.
• Marine Electrical Accessories Supporting marine electrical accessory range including battery switches, plugs and sockets, dimmers, fans, relays, switch panels, spare trims, mounting hardware, and boat trailer lighting.
• Cruise Ship Lighting Solutions Specialized lighting package for large commercial cruise vessels covering deck lighting, cabin illumination, floodlights, and navigation lights suited to high-volume passenger and operational requirements.

Quantifiable outcome

• 5 year standard warranty on all products
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• HELLA NetworkcoreChannel Partner/ Reseller/ DistributorHella marine is part of the global HELLA network, leveraging the parent company's extensive distribution, manufacturing, and R&D infrastructure across 42 countries with 300+ sites.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aqua Signal: European marine lighting brand offering navigation, interior, and exterior LED lighting. Comparable to Hella Marine's navigation light and commercial vessel product lines.
• Lumishore: Direct competitor focused exclusively on marine LED lighting, particularly underwater and surface-mount lights with integrated color/control systems. Comparable to Hella Marine across recreational and yacht segments with overlapping product categories.
• Lumitec: US marine LED lighting manufacturer producing navigation, interior, exterior, and underwater lights. Closely comparable product set to Hella Marine with similar OEM and aftermarket distribution.
• Attwood Marine (Marine Accessories Corporation): Broad-line marine lighting and accessories brand (part of SwimWays/Foundation Brands family). Competes with Hella Marine across navigation, interior, and utility lighting categories.
• Shadow-Caster Marine Lighting: Marine LED lighting specialist offering underwater, accent, and downlight products with color-changing controls. Direct competitor to Hella Marine in the recreational marine lighting space.
• OceanLED: UK-based specialist in marine underwater LED lighting serving recreational, sport fishing, and commercial vessels. Directly comparable to Hella Marine's underwater light portfolio and Apelo series.
• Perko: Long-established US manufacturer of marine navigation lights, hardware, and accessories. Closely comparable to Hella Marine's NaviLED product family and broader marine lighting portfolio.

Broad incumbents

• Imtra: US distributor and value-added supplier of marine products including lighting (e.g., Lumitec, OrcaGreen), windlasses, and stabilization. Comparable as a marine lighting channel/marketer overlapping with Hella Marine's go-to-market.
• Marinco (Actuant / Eaton): Marine electrical products brand offering shore power, lighting, and accessories under the Eaton umbrella. Comparable to Hella Marine across marine electrical accessories and broader boat-owner product set.

Emerging players

• Navisafe: Smaller specialist in portable and battery-powered marine navigation/safety lighting. Overlaps with Hella Marine on multi-flash and portable navigation segments but at a more focused/niche scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Hellamarine
• LinkedInlinkedin.com/company/hella-marine

Compliance17 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hella Marine