10 Bet

What 10 Bet does

10Bet is a private online sports betting operator headquartered in the City of London, United Kingdom, founded in 2003. The company offers consumer-facing betting services via desktop and mobile platforms on its 10bet.com domain and self-describes as 'one of the world's leading online betting sites.' A 51–100 employee headcount and 22-year operating history indicate an established mid-tier operator rather than a venture-backed startup; the firm serves individual bettors across multiple jurisdictions and applies geofencing restrictions to countries where it is not licensed.

The firm's documented product surface in the supplied data is limited to consumer sportsbook wagering; no specific betting verticals (pre-match, in-play, casino, eSports), odds engine details, payment integrations, or platform technology stack are enumerated. No pricing model, fee structure, contract terms, or unit economics are disclosed — typical online sportsbook revenue mechanics rely on net win margins (hold) on settled wagers, but no company-specific GGR, NGR, or hold percentages are provided.

Revenue, ownership, leadership, funding history, and partnership portfolio are all absent from the source data. The 10bet.com welcome page returns a 'restricted country' notice to users in non-served geographies, indicating a licensed multi-jurisdiction operating model with active geofencing controls. The only adjacent market signal is third-party sizing of the broader eSports betting software market — USD 2.7 billion in 2024, projected to reach USD 17.4 billion by 2034 at a 20.6% CAGR — which is contextual rather than 10Bet-specific.

Name

10 Bet

Website

https://10bet.com

Company type

Private

Founded year

2003

Headcount range

51–100 employees

Short description

10Bet is a private online sports betting operator founded in 2003 and headquartered in the City of London. It serves consumer bettors via desktop and mobile platforms across multiple jurisdictions, applying geofencing restrictions to certain countries.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industry

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

Keywords

• Online sports betting
• Casino gaming platform
• Mobile wagering site
• Live in-play betting
• Internet gambling operator

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Core offering

10Bet operates an online betting site that lets individual consumers place wagers on a range of sporting events and play casino games through both desktop and mobile interfaces. The company sells its own betting product directly to retail bettors, retaining the house margin on wagers rather than acting as a marketplace for third-party bookmakers. Founded in 2003 and headquartered in the City of London, UK, it serves users from permitted jurisdictions while geo-blocking restricted countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Sports Betting Real-money sports wagering service allowing individual consumers to place bets on sporting events through the 10Bet website on desktop and mobile.
• Online Casino Gaming Online casino gaming experience delivered through the same 10Bet platform used for sports wagering, available to individual consumers on desktop and mobile.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Direct peers

• Betway: Privately-held online sportsbook and casino operator serving multiple markets with similar mid-sized positioning and full desktop/mobile offering, directly comparable to 10Bet.
• Pinnacle: Established online sportsbook focused on sharp bettors with a multi-jurisdictional online offering, comparable to 10Bet in product mix (online sports betting) and target end customer.
• BetVictor: Long-running privately-held online sportsbook with strong European presence; very similar in size, heritage, and online-only sportsbook focus to 10Bet.
• LeoVegas: Mobile-first online gambling operator with sportsbook and casino verticals across multiple regulated markets, comparable to 10Bet in business model and channel emphasis.
• Betsson: Publicly-listed European online gambling group operating sportsbook and casino brands; comparable to 10Bet as a multi-brand online sportsbook operator in regulated jurisdictions.

Broad incumbents

• Bet365: The largest private online sportsbook globally, serving essentially the same product category (online sports betting) and customer base, but at vastly greater scale than 10Bet.
• Flutter Entertainment: Global online gambling group owning Paddy Power, Betfair, FanDuel, and PokerStars; operates in the same sportsbook category as 10Bet but with much broader portfolio and geographic reach.
• Entain: Major online and retail gambling operator (Ladbrokes, Coral, BetMGM, PartyPoker); competes with 10Bet in online sports betting but is a much larger, publicly-listed incumbent.
• Kindred Group (Unibet): Publicly-listed online gambling operator whose flagship Unibet brand offers online sportsbook and casino across Europe; directly overlaps with 10Bet's offering but at materially larger scale.
• 888 Holdings: Publicly-listed online gambling group operating 888sport, 888casino, and William Hill online; directly comparable online sportsbook and casino offering, but with a wider portfolio and broader geographic footprint than 10Bet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/10bet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 10 Bet