Leovegas
- Company typePrivate
- Founded2011
- HeadquartersStockholm, Sweden
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Leovegas firmographics
Firmographics- Name
- Leovegas
- Legal name
- LeoVegas Gaming Plc
- Website
- https://leovegasgroup.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Leovegas industry classification
Industry- Product category
- Online Gambling & Mobile iGaming
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- akta.pro primary industry
- Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)
- akta.pro secondary industries
- Live Dealer Online Casinos (MPAEABAB), Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)
Keywords
Where Leovegas is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices18 records
Markets served
Leovegas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Others
Revenue model
- Online Casino: Core revenue stream from online slot games, table games, and casino entertainment offered across the company's brand portfolio.
- Live Casino: Real-time casino gaming with live dealers, generating revenue from game participation and betting transactions.
- Sports Betting: Sports wagering across various sports and events, including pre-match and in-play betting with features like cash-out and bet builders.
- Jackpot Games: Progressive jackpot games that grow over time, with LeoJackpot exclusive to LeoVegas brands.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Leovegas product offering
Product offeringCore offering
LeoVegas Group operates online casino, live casino, and online sports betting products for consumers through nine owned brands (LeoVegas, BetMGM, GoGoCasino, expekt, Royal Panda, BetUK, Pink Casino, Slot Boss, 21.co.uk) licensed in ten regulated markets. The brands run on the company's proprietary Rhino (casino) and Tiger (sportsbook) platforms and are delivered via brand sites and native iOS/Android apps. An investment and content arm — LeoVentures and the owned Push Gaming studio — supplies game IP and ecosystem support to the operating brands.
Product overview
LeoVegas Group operates a multi-brand iGaming platform comprising 9 distinct consumer brands (LeoVegas, BetMGM, GoGoCasino, expekt, Royal Panda, BetUK, Pink Casino, Slot Boss, 21.co.uk) offering online casino, live casino, sports betting, and poker across 10 licensed jurisdictions. The portfolio is powered by proprietary technology platforms: the Rhino platform for casino/live casino operations and the Tiger sportsbook (acquired from Tipico in 2024) for sports betting. Key product additions include the LeoJackpot progressive jackpot system and LeoSafePlay responsible gaming tools. The Group also develops games through Leo Studios and invests in igaming startups via LeoVentures. As a subsidiary of MGM Resorts International, the company leverages the BetMGM joint venture for North American markets.
Differentiator
Problem solved
Functional benefit
Brands
- Tiger: Proprietary sportsbook platform acquired from Tipico Group in 2024, enabling LeoVegas Group to own and drive its technical development in sports betting
- LeoJackpot
- LeoSafePlay
- LeoVentures
- LeoCares
- LeoInitiative
Products and services
- LeoVegas (flagship brand) Flagship online casino, live casino, and sports betting brand offering slots, table games, live dealer, and pre-match/in-play sports wagering to adult consumers in regulated markets.
- BetMGM (international / non-US) International sports betting and casino brand co-branded with MGM Resorts, deploying casino games, live dealer, and sportsbook content to consumers in regulated markets outside the US.
- GoGoCasino Online casino brand offering slots and live casino games, positioned to casual slots-led players.
- expekt Online sportsbook and casino brand providing pre-match and in-play wagering alongside slots and live dealer content.
- Royal Panda Online casino brand offering slots, live casino, and table games to players in regulated markets.
- BetUK Online sportsbook focused on the UK market, providing pre-match and in-play wagering on football, racing, and other sports.
- Pink Casino Online casino brand focused on slots and casual casino content, positioned to women-skewing player segments.
- Slot Boss Online casino brand dedicated to slots content with simplified, slots-first UX.
- 21.co.uk UK-facing online casino and sportsbook brand delivering table games, slots, and sports wagering.
- Tiger Sportsbook (proprietary platform) Proprietary sportsbook platform that delivers pre-match and in-play odds, bet placement, and risk-management for the group's sports-betting brands.
Quantifiable outcome
- Over 160,000 winners globally received payouts in the past year
- +2 more outcomes
Companies that use Leovegas
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Leovegas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Leovegas partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Peter ForsbergcoreHockey legend Peter Forsberg appointed as BetMGM ambassador for Swedish market. Will feature in TV, radio, streaming services, outdoor advertising. Will share betting tips through 'Foppa Boosts' with odds up to 21x.
- Valletta Football ClubcoreTwo-year partnership agreement making LeoVegas Group the Exclusive Online Gaming Partner. Includes match kit sleeve branding, visibility across club facilities, digital channels, and youth team kit sponsorship donated to an NGO.
- Tipico Group LtdcoreLeoVegas Group (subsidiary of MGM Resorts) acquired Tipico's U.S. sportsbook and online casino platform. Transaction included transfer of management, technology, and trading teams across the US, Colombia, and Europe. Allows LeoVegas to operate proprietary sports betting platform internationally.
- Women in Tech SwedenminorCo-creating sponsor of Women in Tech Sweden organization. Supports mission to encourage more women to pursue tech careers and aligns with diversity and inclusivity focus.
- Swedish Gambling AuthoritycoreGranted GoGoCasino a betting license in addition to its existing online gambling license for Swedish market.
- BetMGMcoreBetMGM brand operated by LeoVegas Group in Sweden. Joint venture between MGM Resorts International and Entain. Offers casino, live casino, sports betting, and the largest jackpot in Sweden.
- Newcastle UnitedcoreBetMGM partnership deal with Newcastle United. Also donated £5,000 to Newcastle United Foundation and had players visit LeoVegas office.
- Tottenham HotspurcoreBetMGM new Front of Training Wear Partner of Tottenham Hotspur.
- Wolverhampton WanderersminorBetMGM multi-year deal with Wolves.
- Premier League DartscoreBetMGM title sponsor of Premier League Darts.
- Danish Football Leagueminorexpekt brand sponsorship with Danish football league.
- Kambi Group plccoreLeoVegas extended its sportsbook partnership with Kambi, continuing their long-standing relationship. Extension coincides with ongoing Tipico platform integration.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Leovegas competitors and assessment
Company assessmentOthers
- Push Gaming: Game studio acquired by LeoVegas in September 2023. Adjacent rather than competitive, but a meaningful content supplier/peer in the iGaming ecosystem as it now operates within the LeoVegas Group.
- BetMGM (Joint Venture): MGM Resorts + Entain online sportsbook and casino JV, operated by LeoVegas Group in markets such as Sweden and the UK. BetMGM is both a LeoVegas sub-brand and a comparably scaled competitor in North American iGaming.
Direct peers
- Kindred Group (Unibet): Owns Unibet, 32Red, Bingo.com and other iGaming brands operating across multiple European markets. Closest direct peer to LeoVegas' multi-brand European online casino and sports betting model.
- William Hill International: Long-established UK online sportsbook and casino operator with international online operations. Comparable for sports betting, casino, and UK-regulated-market exposure including BetUK-style brand positioning.
- Betsson AB: Swedish-origin multi-brand online casino and sportsbook operator with brands including Betsson, Betsafe, Casino Euro and NordicBet. Comparable in scale, regulated-market focus, and Nordics-centric brand portfolio.
- Evoke plc (Mr Green/888): Formed from the merger of 888 Holdings and William Hill International including Mr Green. A direct European multi-brand online casino and sportsbook peer; Wedar, LeoVegas' CEO, previously worked at Mr Green.
- Casumo Services Ltd: Direct-to-consumer online casino and sportsbook operator active across multiple European regulated markets with a mobile-first product. Comparable in scale, target customer (casino + sports bettors), and regulatory footprint.
Broad incumbents
- Flutter Entertainment: Owner of Paddy Power, Betfair, PokerStars, FanDuel and Sisal, operating multi-brand online casino and sports betting globally. Comparable as a publicly listed multi-brand iGaming group with overlapping UK, European and US exposure to LeoVegas.
- Bet365: One of the world's largest private online sportsbook and casino operators. Directly comparable to LeoVegas across online casino, live casino, and sports betting, with broader global scale and deeper sports liquidity than LeoVegas' 10-market footprint.
- Entain plc: Owner of bwin, Ladbrokes, Coral, PartyPoker and 50% of BetMGM JV with MGM Resorts. Directly comparable as a multi-brand online casino/sportsbook operator and through the BetMGM JV partnership that LeoVegas operates in Sweden.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Leovegas social profiles
Digital presenceLeovegas compliance and trust
Trust signalCompliance3 records
Leovegas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leovegas leadership team
Management profileNumber of profiles
Leovegas subsidiaries and ownership
Company hierarchySubsidiaries3 records
Leovegas funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leovegas M&A and investment
M&A and investmentM&A6 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leovegas
What does Leovegas do?
LeoVegas Group operates online casino, live casino, and online sports betting products for consumers through nine owned brands (LeoVegas, BetMGM, GoGoCasino, expekt, Royal Panda, BetUK, Pink Casino, Slot Boss, 21.co.uk) licensed in ten regulated markets. The brands run on the company's proprietary Rhino (casino) and Tiger (sportsbook) platforms and are delivered via brand sites and native iOS/Android apps. An investment and content arm — LeoVentures and the owned Push Gaming studio — supplies game IP and ecosystem support to the operating brands.
Is Leovegas a public or private company?
Leovegas is a private company. It is classified as corporate owned and is currently operating.
When was Leovegas founded?
Leovegas was founded in 2011. It employs 1,001 to 5,000 people.
Where is Leovegas based?
Leovegas is headquartered in Stockholm, Sweden, in the Europe region.
How does Leovegas make money?
Four revenue lines are on record. Online Casino is the primary driver. The others are live Casino, sports Betting and jackpot Games.
Who are Leovegas's main competitors?
Others on record are Push Gaming and BetMGM (Joint Venture). Direct peers are Kindred Group (Unibet), William Hill International, Betsson AB, Evoke plc (Mr Green/888) and Casumo Services Ltd. Broad incumbents are Flutter Entertainment, Bet365 and Entain plc.
Does Leovegas have an API?
No public API is recorded for Leovegas.
What industry is Leovegas in?
Leovegas's product category is Online Gambling & Mobile iGaming. Its primary akta.pro industry code is MPAEABAA, Real-Money Online Casino Operators (RNG Slots & Table Games), with a secondary code of MPAEABAB, Live Dealer Online Casinos. Its NAICS code is 7132.