LIVE Q OR DIE

What LIVE Q OR DIE does

Q, LLC (doing business as LIVE Q OR DIE) is a privately-held New Hampshire firearms and silencer manufacturer founded in 2016 and headquartered at 110 Venture Dr, Dover, NH, with 11-50 employees. The company designs and sells a focused portfolio of precision rifles — bolt-action (The Fix) and semi-automatic platforms (Boombox, Honey Badger, Sugar Weasel) — alongside a multi-line silencer catalog (Titanium, Low Blow, Steel, Modular, Tube, plus [NO FILTER] variants) and a broad accessories range covering optic mounts, slings, muzzle devices, triggers, bipods, cases, and apparel. Core technology centers on precision CNC machining of aerospace-grade materials (7075-T6 aluminum, 17-4 stainless steel) with proprietary features such as the AUS Direct Mount optic interface, Q-Sert threaded muzzle system, G-Sling with Sling Devils, and Slingleberry QD socket.

The business operates a direct-to-consumer e-commerce channel at liveqordie.com complemented by a multi-state licensed firearms dealer network (Arizona, California, Colorado, Idaho, Nevada, Texas, Utah, and additional states) that is mandatory for NFA-regulated transfers of silencers and short-barreled rifles. Pricing is unit-based across product tiers: firearms and silencers typically range from $400 to over $3,000, while accessories span $20 (Slingleberry) to $400+ (cases, premium apparel). Revenue is therefore transactional hardware sales with no subscription or recurring component, distributed across a long tail of individual firearms enthusiasts, hunters, competitive shooters, tactical operators, and NFA purchasers — with no enterprise or government customers disclosed.

Brand and community are central to the go-to-market: a weekly podcast, an Unredacted blog, an active social footprint (Instagram, YouTube, Facebook, LinkedIn), experiential programming under Experience Q (Hunt, Train, Build, Events), and a 2025-vacated ATF pistol-brace regulatory backdrop that materially de-risks the brace-equipped platforms. Exclusive partnerships — Reptilia for clear-anodized AUS Direct Mounts and Armageddon Gear for case systems — extend the platform ecosystem. The company is founder/management-controlled with no disclosed funding rounds, parent company, or external investors.

Name

LIVE Q OR DIE

Legal name

Q, LLC

Website

https://liveqordie.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Q, LLC (LIVE Q OR DIE) is a privately-held New Hampshire firearms and silencer manufacturer (founded 2016, 11-50 employees) that designs precision bolt-action and semi-automatic rifles, multi-line suppressors, and accessories, selling direct-to-consumer and through a US licensed-dealer network to individual firearms enthusiasts, hunters, competitive shooters, and NFA purchasers.

Ownership category

akta.pro rank

Product category

Firearms Manufacturing

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industry

Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI)

Keywords

• Precision firearms manufacturing
• Suppressor silencer products
• Bolt action rifles
• Semi automatic rifles
• Rifle accessories

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Firearms Sales: Direct sales of proprietary firearms including THE FIX bolt action rifle, BOOMBOX, HONEY BADGER, and SUGAR WEASEL semi-automatic rifles. Revenue generated through one-time hardware purchases via e-commerce and dealer network.
2. Silencer Sales: Sales of suppressors/silencers in various configurations including TITANIUM, LOW BLOW, STEEL, MODULAR, and TUBE series. NFA-regulated products requiring transfer through licensed dealers.
3. Accessories Sales: Sales of firearm accessories including muzzle devices, triggers, bipods, Q-SERT interface, optic mounts, slings, bags/cases, and apparel. One-time purchase model with varying price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Q, LLC (operating as LIVE Q OR DIE) designs, manufactures, and sells precision firearms including bolt-action (The Fix) and semi-automatic (Boombox, Honey Badger, Sugar Weasel) rifles, a portfolio of suppressors/silencers in titanium, steel, modular, and tube configurations, and a full line of branded accessories (muzzle devices, triggers, bipods, optic mounts, slings, cases, apparel). Products are sold directly via the company's e-commerce site and through a nationwide network of licensed firearms dealers for NFA-regulated items.

Product overview

Q, LLC (Live Q or Die) is a firearms and silencer manufacturer offering a portfolio of precision rifles, semi-automatic platforms, and suppressors alongside a comprehensive accessories line. The firearms lineup centers on bolt-action (The Fix) and semi-automatic rifles (Boombox, Honey Badger, Sugar Weasel), with complete systems available as fully assembled rifles. Silencer offerings span multiple material and configuration options: Titanium, Steel, and Modular designs, with specialized variants like the Low Blow optimized for specific applications. The accessories division provides optic mounting solutions (Reptilia DOT Mounts and AUS Mounts in various ring sizes), rifle slings (G-Sling system with proprietary Sling Devils), muzzle devices, triggers, bipods, cases, and branded apparel. The company also offers Experience Q programs covering Hunt, Train, Build, and Events experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• The Fix
• Boombox
• Honey Badger
• Sugar Weasel
• Complete Systems
• Titanium Silencers
• Low Blow Silencers
• Steel Silencers
• Modular Silencers
• Tube Silencers
• Muzzle Devices
• Triggers
• Kickstand Bipods
• Q-Sert
• Optic Mounts
• G-Sling
• Slingleberry
• Sling Devil
• Bags + Cases
• Apparel
• Reptilia DOT Mounts

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ReptiliacoreTechnology or IntegrationReptilia is an exclusive manufacturer and distributor of AUS Direct Mount optic mounting systems sold exclusively through Q. These precision mounts are engineered specifically for Q firearms (The Fix, Mini Fix) and feature clear anodized finishes exclusive to the partnership. Q serves as the exclusive retailer for clear anodized Reptilia products.
• Armageddon GearminorChannel Partner/ Reseller/ DistributorArmageddon Gear products including Hot Pocket and Game Changer case systems are sold through Q's e-commerce platform. These are third-party accessories that complement Q's product ecosystem.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• SIG Sauer: Large established firearms and suppressor manufacturer with deep product catalog across rifles, pistols, optics, and suppressors. Directly comparable to Q's bundled hardware-and-suppressor offering, but at significantly broader scale and with stronger law enforcement/military channels.
• Knight's Armament Company: Established precision rifle and accessory manufacturer serving military, law enforcement, and civilian markets; overlaps with Q's precision bolt-action The Fix platform and overall compact/lightweight design philosophy.

Direct peers

• Daniel Defense: Premium AR-platform rifle and accessories manufacturer serving similar hunters, competition shooters, and tactical users. Comparable premium positioning, D2C + dealer distribution, and accessory ecosystem approach to Q.
• SilencerCo (now owned by Sound Moderation): Specialty suppressor/silencer brand with similar NFA-driven D2C + dealer GTM and direct competitor to Q's Titanium, Steel, Modular, Tube, and Low Blow silencer lines.
• Dead Air Armament: NFA-focused suppressor manufacturer with comparable direct-to-consumer and dealer-channel distribution and similar modular/configurable suppressor product architecture (e.g., Nomax, Wolf series) overlapping with Q's Modular/Titanium silencer offerings.
• Aero Precision: Mid-size firearms/upper-receiver/accessory manufacturer selling bolt-action and semi-auto rifles plus parts/accessories via e-commerce and dealer network, directly comparable in product mix and scale band to Q.
• Geissele Automatics: Premium trigger and firearms/accessories manufacturer serving overlapping enthusiast and tactical segments with a similar direct + dealer GTM and culture-driven brand approach.
• HUXWRX Safety Co (formerly OSS): Supressor manufacturer with comparable flow-through and modular silencer technology competing head-on with Q's Low Blow and Modular silencer families for the same hunting/tactical customer.
• Magpul Industries: Accessories-first firearms brand (slings, grips, mounts, optics, apparel) with strong enthusiast community engagement and direct-to-consumer commerce; highly comparable to Q's accessories and lifestyle-apparel offering.
• Noveske Rifleworks: Boutique AR-platform and accessory manufacturer with comparable premium pricing, NFA-relevant products, and cult enthusiast following; serves the same compact-rifle use cases as Q's Honey Badger and Sugar Weasel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4eulE1yctcJ_Cn4rYw884g
• Facebookfacebook.com/UNPOSSIBLEbyQ
• LinkedInlinkedin.com/company/q-llc
• Instagraminstagram.com/unpossible_by_q
• Xx.com/unpossibleq

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIVE Q OR DIE