Name

Geissele Automatics

Legal name

WHG Properties, LLC

Website

https://geissele.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Firearms Manufacturing

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994), Small Arms Ammunition Manufacturing (332992)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industry

Ammunition Manufacturing (Small-, Medium- & Large-Caliber) (IMABAHAG)

Keywords

• Firearms manufacturing
• AR-15 components
• Aftermarket triggers
• Cold-hammer forged barrels
• Tactical rifles

Headquarters

HQ city

North Wales

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Complete Firearms Sales: Sale of complete rifles including Super Duty MOD1/MOD1-A, MRGG, GFR, GFW, Border Patrol, and King Hunter models. One-time purchase with prices ranging from $1,734 to $6,550.
2. Trigger Components: Sale of aftermarket triggers for AR-15 and other platforms. Products range from $73 (QMS) to $530 (HK416 SSF), including drop-in triggers, match-grade triggers, and specialty triggers for various weapon platforms.
3. Parts and Accessories: Upper receiver groups, barrels, bolt carrier groups, rails, lower parts, magazines, optics, suppressors, gear and accessories. Wide range of individual components for AR-15 builds and upgrades.
4. Agency/Government Sales: Dedicated sales channel for government and law enforcement agencies, including U.S. Army contracts for specialized barrel technology development.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Geissele Automatics designs and manufactures premium AR-15 pattern rifles, aftermarket triggers, and firearm components (barrels, upper receiver groups, bolt carrier groups, handguards, magazines, suppressors). Production is done in-house at their Pennsylvania facility, including proprietary cold-hammer forged barrels and Nanoweapon-coated components, with offerings spanning complete firearms, components for civilian custom builders, and government/law enforcement procurement.

Product overview

Geissele Automatics is a manufacturer of high-quality firearms and firearm components, primarily focused on the AR-15 platform. The product portfolio centers on complete rifles under the Super Duty line (MOD1 and MOD1-A variants) in 5.56mm NATO and 300 Blackout calibers, complemented by precision rifles including the MRGG (6.5 Creedmoor), GFR (6mm ARC), and King Hunter (7mm BackCountry). The company also produces the Border Patrol series for law enforcement applications. Core components include a comprehensive trigger line spanning two-stage match triggers (SSA, SSA-E), competition triggers (Hi-Speed National Match), and platform-specific triggers for SCAR, MCX, AK, and other rifles. Supporting products encompass upper receiver groups (URG-I and Super Duty), barrels, magazines, handguards, bolt carrier groups, and the HUXWRX FLOW suppressor line. The company offers proprietary Nanoweapon coating technology and has developed GNB 200 advanced barrel alloy through military cooperative research. Subsidiaries include ALG Defense, Abraham & Moses, and SSK Firearms. Products are available through premium resellers and direct sales.

Differentiator

Problem solved

Functional benefit

Brands

• ALG Defense: A subsidiary brand offering triggers and firearms components, including the ACT trigger and QMS trigger.
• SSK Firearms

Products and services

• Super Duty MOD1-A Premium AR-15 style rifles offered in rifle, SBR, and pistol configurations, chambered in 5.56mm NATO and 300 Blackout with barrel lengths from 8" to 16". Aimed at civilian competitive and tactical shooters.
• Super Duty MOD1 AR-15 style rifles in rifle, SBR, and pistol variants chambered in 5.56mm NATO and 300 Blackout with heavy barrel options, designed for competitive and tactical use.
• MRGG (Mid-Range Gas Gun) Precision rifle chambered in 6.5 Creedmoor and .308 Winchester featuring swappable barrel capability, developed for SOCOM and long-range precision shooters. Includes the VSASS (Variable Scope Ambidextrous Sniper System) scope.
• GFR (Geissele Federal Rifle) Precision rifle chambered in 6mm ARC and 22 ARC, available in Recce and Stratomatch configurations with barrel lengths from 14.5" to 20". Designed for precision shooting enthusiasts.
• GFW Tactical Rifle Tactical rifle platform chambered in 5.56mm NATO and 300 Blackout, offered in SBR and pistol configurations with 8" barrels.
• Upper Receiver Groups (URG-I & Super Duty) Forged upper receiver groups including URG-I (near-clone of U.S. Army SOCOM specs, 10.3"/11.5"/14.5" barrels in 5.56mm) and complete Super Duty configurations (8"-16" barrels in 5.56mm and 300 Blackout). Built for AR-15 builders and military/tactical applications.
• Super Modular Rails (Handguards)
• Bolt Carrier Groups
• ALG Defense Products

Quantifiable outcome

• GNB200 barrels in M240L machine guns demonstrated significantly improved performance with reduced wear and shot dispersion compared to standard barrels in spring 2025 testing
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• U.S. Army Combat Capabilities Development Command (DEVCOM) Armaments CentercoreStrategic or Co-development Partner · 1 January 2022Cooperative Research and Development Agreement (CRADA) signed in 2022 for development of GNB200 premium remelted alloy steel for gun barrels. Testing completed spring 2025 showed GNB200 barrels in M240L machine guns demonstrated significantly improved performance with reduced wear and shot dispersion. CRADA renewed for three additional years in 2025 to continue barrel coating development.
• Carpenter TechnologycoreStrategic or Co-development Partner · 1 January 2022Partnership with Pennsylvania-based Carpenter Technology to develop GNB200 novel alloy for next-generation gun barrels. The alloy provides higher tensile strength and better wear resistance than standard materials. Geissele cold-hammer forges barrels from the alloy.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Daniel Defense: Premium AR-15 and rifle manufacturer with deep U.S. military/SOCOM relationships and similar in-house manufacturing philosophy. Closest direct comparable to Geissele in target customer (competitive shooters, military/law enforcement) and premium pricing strategy.
• Bravo Company Manufacturing (BCM): Premium AR-15 rifles and components manufacturer serving law enforcement, military, and civilian markets with similar emphasis on mil-spec-plus quality. Directly competes with Geissele in the premium complete-rifle and parts aftermarket segments.
• Lewis Machine & Tool (LMT): Manufacturer of military and law enforcement rifles, machine guns, and suppressors with established U.S. military contracts. Highly comparable to Geissele's defense-leaning product portfolio and MRGG/URG-I offerings.
• Knight's Armament Company (KAC): Specialty firearms and suppressor manufacturer with deep SOCOM and special operations relationships, including SR-25 platform. Directly comparable to Geissele's URG-I Near Clone upper receivers and defense focus.
• Aero Precision: Large-scale manufacturer of AR-15/M4 platform rifles, uppers, lowers, and components. Competes with Geissele across builders and complete-rifle segments with broader product catalog and larger volume.
• Noveske Rifleworks: Boutique premium AR-15 manufacturer focused on accuracy and high-end components. Closely comparable to Geissele in target customer (premium civilian and competition shooters) and product positioning.
• LaRue Tactical: Texas-based precision AR-15 manufacturer known for MBUS sights, complete rifles, and triggers. Directly competes with Geissele in premium AR components and complete rifles for the same enthusiast customer base.

Broad incumbents

• SIG Sauer: Major privately-held firearms manufacturer with broad military, law enforcement, and civilian portfolios including rifles, pistols, suppressors, and optics. Overlaps with Geissele on military contracts, complete rifles, and suppressors but at substantially larger scale and broader scope.
• Colt's Manufacturing: Historic firearms manufacturer with deep U.S. military relationships (M4/M16 platform) and broad civilian product line. Comparable to Geissele's defense and civilian AR-15 segments but at much larger scale and broader product breadth.
• FN America: U.S. subsidiary of FN Herstal, major military firearms manufacturer producing M4/M16 variants, machine guns, and civilian rifles. Comparable to Geissele in defense customer overlap and AR-pattern rifle offerings, with broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/geisseleauto
• YouTubeyoutube.com/user/GeisseleAutomatics
• Facebookfacebook.com/geisseleautomatics
• Instagraminstagram.com/geissele
• LinkedInlinkedin.com/company/geissele-automatics-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geissele Automatics