Jellyfish Art

What Jellyfish Art does

Jellyfish Art is a vertically integrated e-commerce company that designs, manufactures, and distributes proprietary jellyfish aquariums and supplies captive-bred moon jellyfish. The company's core technology consists of two specialized tank architectures - the circular/ovoid Kreisel design and the cylindrical Jelly Cylinder design - both featuring engineered water flow systems that keep jellyfish gently circulating and prevent them from being trapped or damaged by standard filtration. Hardware is sold alongside a branded consumables ecosystem including JellyBio Starter and Maintain bacteria cultures, Jelly Salt, and proprietary dry jellyfish food, plus a Skip-the-Cycle pre-cycled filtration sponge that enables immediate livestock introduction. Jellyfish Art operates its own state-of-the-art aquaculture facility in Fort Lauderdale, Florida, breeding moon jellyfish from larvae to maturity under controlled laboratory conditions, achieving 100% farm-raised supply rather than wild-caught.

The business sells primarily through a direct-to-consumer Shopify storefront, supported by FedEx overnight and Saturday live-shipping logistics, with secondary wholesale and education channels. Pricing ranges from a $367.99 Kreisel 10 starter kit to a $759.99 Jelly Cylinder 5 complete kit, with live jellyfish priced $22-$70 per specimen and a quarterly maintenance subscription layered on for recurring revenue. Customer segments span individual hobbyists, offices and homes seeking decorative aquariums, educational institutions (supported by a pending classroom-specific aquarium patent), and enterprise customers including custom installers like Reef Aquaria Design and reference accounts such as Frost Museum, Georgia Aquarium, Steak 954, and Coba Restaurant.

Internationally, Jellyfish Art relies on regional distributors in the UK, Germany, Spain, and broader Europe for hardware sales because live jellyfish shipments are constrained to the contiguous United States. The company has a 2012 Y Combinator background, maintains trademarks on Jelly Cylinder Nano, JellyBio, and Jelly Salt, and runs content marketing across Instagram, TikTok, YouTube, Facebook, and a blog focused on jellyfish biology and aquarium care.

Name

Jellyfish Art

Legal name

Jellyfish Art

Website

https://jellyfishart.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Jellyfish Art supplies captive-bred moon jellyfish and proprietary Kreisel and Cylinder jellyfish aquariums, plus branded consumables like JellyBio and Jelly Salt, to hobbyists, educators, hospitality venues, and public aquariums, operating from Fort Lauderdale, Florida.

Ownership category

akta.pro rank

Product category

Specialty Aquariums & Live Pet Aquatics

NAICS

Aquaculture (11251)

akta.pro primary industry

Aquarium & Fish Supplies Retail (CRALAHAI)

akta.pro secondary industries

Fish & Aquarium Feed (Ornamental) (AFADAFAL), Ornamental & Aquarium Fish Farming (AFAEAAAJ)

Keywords

• Jellyfish aquariums
• Live jellyfish sales
• Specialty aquaculture supplies
• Captive-bred marine pets
• Kreisel tank design

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Aquarium Hardware Sales: Sale of specialized jellyfish aquariums including Kreisel tanks (10L and 15L) and Cylinder tanks (5-gallon and Nano). Tanks sold as standalone units or in complete starter kits with all necessary equipment.
2. Live Jellyfish Sales: Sale of captive-bred moon jellyfish in various sizes (small, medium, large, extra large). Sold individually or in packages with food and shipping. Jellyfish redemption codes included with kit purchases.
3. Consumables & Supplies: Recurring sales of jellyfish food, salt water (Jelly Salt), water treatments, replacement parts, maintenance kits, and accessories. Includes quarterly maintenance subscription with 45% first order discount and 15% recurring discount.
4. Gift Cards: Digital gift cards sold in denominations from $10 to $700, delivered via email with instructions to redeem at checkout. No expiration or processing fees.
5. Wholesale Distribution: B2B wholesale pricing for retailers including discounted pricing, bulk purchase deals, and exclusive promotions. Fast 3-5 business day account activation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Jellyfish Art designs, manufactures, and sells specialized jellyfish aquariums (Kreisel 10/15 and Jelly Cylinder 5/Nano models) with proprietary water-flow systems, and supplies 100% farm-raised captive-bred moon jellyfish along with branded consumables (JellyBio bacteria, Jelly Salt, jellyfish food, test kits) and maintenance subscriptions. The product line spans desktop kits for home/office use, classroom/educational units, and large-scale custom installations for museums and hospitality.

Product overview

Jellyfish Art offers a comprehensive ecosystem of specialized jellyfish aquarium products centered around two core tank designs: the cylinder-style Jelly Cylinder tanks (available in 5-gallon and 2-gallon Nano sizes) and the Kreisel tanks (Kreisel 10 and Kreisel 15). The company sells live captive-bred moon jellyfish in various sizes (small, medium, large, extra large) and bundled packages (Nano, One Medium, Three, Deluxe, Kreisel packages) that include jellyfish along with essential care supplies. Supporting products include proprietary bacteria cultures (JellyBio Starter and Maintain), formulated jellyfish food, premium sea salt, water testing equipment, and comprehensive maintenance kits at multiple tier levels (Deluxe and Pro). The product line also includes replacement parts for air pumps, LED lighting systems, filtration components, and protective accessories like Jelly-Guard back plate covers. The company partners with Reef Aquaria Design for large-scale custom aquarium installations.

Differentiator

Problem solved

Functional benefit

Brands

• JellyBio: Bacterial products for jellyfish tank maintenance including JellyBio Starter and JellyBio Maintain

Products and services

• Kreisel 10 Jellyfish Aquarium Kit Compact starter kit with the proprietary Kreisel 10 tank, LED lighting with color-changing touch sensor, Skip-the-Cycle sponge, JellyBio Starter, premium sea salt, and a jellyfish redemption code for 3 small moon jellyfish. Targeted at home and office hobbyists seeking low-maintenance jellyfish keeping.
• Kreisel 15 Jellyfish Aquarium Kit Larger Kreisel-format starter kit for desktops and small spaces, including complete equipment and a jellyfish redemption code for moon jellyfish.
• Jelly Cylinder 5 Saltwater Tank (Black or White) 5-gallon cylinder-style jellyfish aquarium in black or white finish with the advanced water flow system designed to keep jellyfish safe. Available as a tank-only unit or as a complete kit with 1 large and 2 medium jellyfish, LED light, and JellyBio Starter.
• Jelly Cylinder Nano - 2 Gallon Desktop Aquarium Compact 2-gallon desktop cylinder jellyfish aquarium (trademarked) for small spaces, apartments, and offices.
• Live Captive-Bred Moon Jellyfish (Small, Medium, Large, Extra Large) Aquacultured Aurelia aurita sold by individual size (Small $22, Medium $39, Large $55, Extra Large $70). Farm-raised in the company's Fort Lauderdale facility from larvae to maturity.
• Jellyfish Starter Packages (Nano, One Medium, Three, Deluxe, Kreisel) Pre-curated jellyfish + food bundles for Nano or Kreisel tanks, including the Nano Package ($131), One Medium Package ($89), Three Jellyfish Package ($209), Deluxe Jellyfish Package ($248), and Kreisel Jellyfish Package. Designed for instant setup with all required supplies.
• JellyBio Starter Bacteria Culture Trademarked proprietary blend of live beneficial bacteria for cycling new jellyfish aquariums and establishing biological filtration. Removes the standard 6-week cycling wait when paired with Skip-the-Cycle sponge.
• JellyBio Maintain Weekly Bacteria Supplement Trademarked weekly bacterial supplement to maintain healthy bacteria colonies in jellyfish aquariums.
• Jelly Salt - Marine Salt for Jellyfish Aquariums Trademarked premium sea salt specifically formulated for jellyfish aquariums, available in 1-gallon and 5-gallon sizes.
• Complete Jellyfish Food (30ml / 60ml / 120ml) Dry jellyfish food formulated with plankton high in HUFAs, available in three sizes supplying 3, 6, and 12 months of feeding respectively.
• Quarterly Maintenance Subscription Recurring maintenance kit subscription with 45% off the first order and 15% off subsequent orders, delivered every 3 months with skip/reschedule/cancel flexibility after two orders.
• Jellyfish Art Digital Gift Card Digital gift card in denominations from $10 to $700, delivered by email with no expiration and no processing fees.

Quantifiable outcome

• Moon jellyfish lifespan extended to up to 1 year in captivity vs 3-6 months in wild
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and regional.

• TMC (Tropic Marin Centre)coreTechnology or IntegrationCollaboration on Kreisel tank development. The 'JellyfishArt x TMC Kreisel tank' is a co-branded product combining Jellyfish Art's jellyfish expertise with TMC's aquarium technology. Kreisel tanks are designed in partnership with TMC for optimal jellyfish keeping.
• Frost MuseumcoreOthersTrusted supplier of live pet jellyfish for the Frost Museum, providing captive-bred moon jellyfish for their exhibits and displays.
• Georgia AquariumcoreOthersTrusted supplier of live pet jellyfish for Georgia Aquarium, providing captive-bred moon jellyfish for aquarium displays and educational programs.
• PetJellyfish.co.ukregionalChannel Partner/ Reseller/ DistributorUK-based distributor for Jellyfish Art products including aquariums and supplies. Live jellyfish cannot be shipped internationally, so regional distributors provide local sales and support.
• Aquarium Architecture (UK)regionalChannel Partner/ Reseller/ DistributorUK-based aquarium design and distribution partner for Jellyfish Art products.
• Jelly AquaticsregionalChannel Partner/ Reseller/ DistributorGermany-based distributor for Jellyfish Art aquarium products.
• Aquarium und MeerregionalChannel Partner/ Reseller/ DistributorGermany-based distributor for Jellyfish Art aquarium products.
• Fish KeepingregionalChannel Partner/ Reseller/ DistributorEuropean distributor for Jellyfish Art aquarium products.
• Coral Reef (Spain)regionalChannel Partner/ Reseller/ DistributorSpain-based distributor for Jellyfish Art aquarium products.
• Reef Aquaria DesigncoreStrategic or Co-development PartnerCustom aquarium design partner for large-scale jellyfish installations. Portfolio includes 300-3000 gallon custom jellyfish aquariums for restaurants, homes, and commercial spaces. Company logo appears on Jellyfish Art website footer indicating partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marine Depot: Marine Depot is an online specialty retailer of saltwater aquarium supplies, equipment, and livestock targeting hobbyists. Comparable as a DTC e-commerce platform for marine aquarium products, though Marine Depot's catalog is broader and not specialized in jellyfish.
• Blue Zoo Aquatics: Blue Zoo Aquatics specializes in jellyfish and jellyfish aquariums, including moon jellyfish and specialized tanks. Most direct competitor to Jellyfish Art in the niche of captive-bred jellyfish and jellyfish-specific aquarium hardware for hobbyists.
• LiveAquaria: LiveAquaria (a division of Spectrum Brands/Petland) sells live aquarium fish, invertebrates, and specialty aquatic livestock direct-to-consumer online. Directly comparable to Jellyfish Art as an online retailer of live aquatic livestock, though LiveAquaria carries a much broader catalog and lacks jellyfish-specific expertise.

Emerging players

• Aqua Imports: Aqua Imports is a wholesale and online retailer of freshwater and saltwater aquarium fish and invertebrates. Comparable in supplying live aquatic livestock to retailers and consumers, but with a broader portfolio and no jellyfish specialization.

Broad incumbents

• PetSmart: PetSmart is the largest US specialty pet retailer with national aquarium and live fish programs. Comparable as the dominant broad incumbent in pet retail that has the distribution scale to commoditize aquarium specialty categories if it chooses to enter them.
• Tropical Marine Centre: TMC is an established UK-based specialist in marine aquariums, reef products, and Kreisel technology, and is the explicit technology partner that co-developed the Kreisel tank with Jellyfish Art. Comparable as a broader marine aquarium specialist with deeper catalog and longer history, but not focused on jellyfish as a standalone product line.
• Petco: Petco is one of the largest US pet retail chains with broad aquarium and livestock offerings across hundreds of stores. Relevant as a broad incumbent that could in theory enter the jellyfish-specific niche, putting pressure on a small specialist's consumer mindshare.
• That Fish Place / That Pet Place: That Fish Place is a long-standing large-format specialty aquarium and pet retailer with online and physical store channels in Pennsylvania. Comparable as a specialty aquarium retailer with broader species and equipment offerings, including live fish and livestock.

Others

• Instant Ocean (Spectrum Brands): Instant Ocean is the leading marine salt brand for saltwater aquariums globally, owned by Spectrum Brands. Comparable as a consumables input for saltwater aquarium hobbyists; while not a direct competitor to Jellyfish Art's hardware or livestock, it is the mainstream alternative to Jellyfish Art's proprietary Jelly Salt.
• API / Mars Fishcare: API (Aquarium Pharmaceuticals), part of Mars Fishcare, is a leading manufacturer of aquarium water-test kits, treatments, and biological supplements. Comparable as a supplier of consumables in the saltwater aquarium space and an alternative source for the test kits and bacterial products that Jellyfish Art bundles under JellyBio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@jellyfishartofficial
• Facebookfacebook.com/jellyfishart
• Instagraminstagram.com/jellyfishartofficial
• TikToktiktok.com/@jellyfishartofficial
• Xx.com/JellyfishArt
• LinkedInlinkedin.com/company/jellyfish-art

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jellyfish Art