KELLER

What KELLER does

KELLER HCW GmbH is a privately held, family-owned German industrial equipment manufacturer headquartered in Ibbenbüren-Laggenbeck, with a stated history of over 130 years (founded 1893) and approximately 140 employees at its main site. The company operates through four specialized business divisions: Pyrometer Systems (non-contact infrared temperature measurement for industrial processes), Automation Processes (production automation for milling, feed, food, and bulk material industries), Decarb Technologies (electric kilns and machinery concepts aimed at CO2 reduction in the cement industry), and Heavy Clay Solutions (drying, firing, clay preparation, and handling systems for the ceramic/heavy clay industry). Each division has its own branded web presence (pyrometer.com, automation-processes.com, decarb-technologies.com, heavy-clay-solutions.com) and is described as combining different technologies, markets, and perspectives under the KELLER umbrella.

The company generates revenue primarily through the design, manufacture, and sale of custom industrial capital equipment on a project basis, supplemented by construction, assembly, and commissioning services billed on a time-and-materials basis. Standard payment terms for custom projects are 50% down payment upon contract signature and 50% upon notification of readiness for shipment, with multi-year contract durations and project-specific quotations; an online shop sells standard components with payment in advance and ships to approximately 200 countries. Go-to-market is enterprise field sales targeting industrial process buyers in cement, heavy clay, milling, feed, food, and bulk material sectors, supported by wholly-owned regional subsidiaries Rieter Morando S.r.l. (Asti, Italy) and Rieter Morando GmbH (Konstanz, Germany). The company is managed by three Managing Directors, including CEO Andrea Pasquali, and is registered as a private German limited company (GmbH) with no disclosed parent or external investment ownership.

Name

KELLER

Legal name

KELLER HCW GmbH

Website

https://keller.de

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

51–100 employees

Short description

KELLER HCW GmbH is a family-owned German industrial equipment manufacturer with 130+ years of history, operating through four divisions (Pyrometer Systems, Automation Processes, Decarb Technologies, Heavy Clay Solutions) that supply custom process technology to cement, heavy clay, milling, feed, food, and bulk material customers across Europe and globally.

Ownership category

akta.pro rank

Product category

Industrial Process Equipment

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Industrial Machinery Manufacturing (33324), Food Product Machinery Manufacturing (333241)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Industrial Process Furnaces & Ovens (3567), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Process Automation Instrumentation & Control (DCS, Valves, Actuators, Analyzers) (IMAHAHAM)

akta.pro secondary industry

Bulk Solids Handling & Processing Equipment (Conveying, Silo, Feeders) (IMAHAEAG)

Keywords

• Industrial process equipment
• Pyrometer systems
• Process automation solutions
• Cement kiln technology
• Heavy clay machinery

Headquarters

HQ city

Ibbenbüren

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Equipment Manufacturing: Custom-designed industrial equipment and machinery sold to B2B customers in various process industries. Products include pyrometer systems, automation solutions, electric kilns, and heavy clay processing equipment. Revenue is generated through equipment sales with associated installation and commissioning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

KELLER HCW GmbH designs, develops, and produces industrial process equipment organized into four divisions: Pyrometer Systems (non-contact temperature measurement), Automation Processes (automation solutions for milling, feed, food, and bulk material industries), Decarb Technologies (electric kilns and machinery for CO2 reduction in the cement industry), and Heavy Clay Solutions (drying, firing, clay preparation, cutting, handling, grinding, and conveying equipment for ceramic processing). The company also provides associated construction, assembly, installation, and commissioning services for its equipment.

Product overview

KELLER HCW GmbH is a technology-driven industrial equipment manufacturer with over 130 years of experience and approximately 140 employees at its Ibbenbüren-Laggenbeck headquarters in Germany. The company operates as a multi-divisional portfolio organized into four distinct business units: Pyrometer Systems (industrial temperature measurement), Automation Processes (process automation for various industries), Decarb Technologies (electric kilns for cement industry decarbonization), and Heavy Clay Solutions (equipment for ceramic/clay processing). The divisions operate as integrated offerings under the KELLER umbrella while maintaining specialized focus areas across different industrial sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Pyrometer Systems: Pyrometers and infrared systems for precise, non-contact temperature measurement in industrial processes. Reliable technology for maximum process safety.
• Automation Processes
• Decarb Technologies
• Heavy Clay Solutions

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Rieter MorandocoreChannel Partner/ Reseller/ DistributorRieter Morando is a subsidiary network of KELLER with locations in Italy (Asti) and Germany (Konstanz), serving as regional sales and support hubs for KELLER's industrial process equipment across European markets.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Optris GmbH: Optris is a German specialist in infrared cameras and pyrometers for non-contact temperature measurement — a direct peer to KELLER's pyrometer business serving overlapping industrial OEMs and process plants.
• Brabender GmbH & Co. KG: Brabender manufactures specialized milling, feed and food processing and testing equipment serving the same industrial customers as KELLER's Automation Processes division, with comparable custom-engineered solutions and B2B direct sales motion.
• AMETEK Land: AMETEK Land is a global direct competitor to KELLER's Pyrometer Systems division, manufacturing infrared pyrometers and non-contact temperature measurement instruments used in industrial process control across cement, metals and ceramics — overlapping product, customer set and use cases.

Others

• Rieter Group: Rieter is a textile machinery company unrelated to KELLER's subsidiary Rieter Morando, but the shared name creates adjacency and possible channel confusion; listed here as a reference point rather than direct competitor.

Broad incumbents

• Endress+Hauser: Endress+Hauser is a global leader in industrial process measurement instrumentation, directly competing with KELLER's pyrometer and process instrumentation products and offering a much broader sensor portfolio to the same plant operators.
• FLIR Systems (Teledyne FLIR): Teledyne FLIR is a global incumbent in thermal imaging and infrared temperature measurement, competing with KELLER's pyrometer offerings at the higher end of the process-monitoring market where bundled thermal cameras and analytics are sold.
• Siemens AG: Siemens is a broad industrial automation incumbent whose SIMATIC and process instrumentation lines overlap with KELLER's automation and pyrometer offerings for cement, food and bulk material plants, often displacing smaller specialists in large greenfield projects.
• FLSmidth: FLSmidth is a global cement and minerals plant equipment supplier whose pyroprocessing, kiln and material handling technologies overlap with KELLER's Decarb Technologies and Heavy Clay Solutions — broader portfolio but similar cement and clay end customers.
• Bühler Group: Bühler is a dominant incumbent in milling, feed and food processing equipment, competing most directly with KELLER's Automation Processes division across the same grain, feed and food verticals, but with a much broader global installed base.

Emerging players

• Heimdall Power: Heimdall Power, while unrelated to cement, is an example of the kind of process-monitoring and decarbonization-focused instrumentation specialist that increasingly challenges KELLER's traditional niches with digital sensor and software stacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/keller-hcw-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KELLER