Winvia Entertainment

Name

Winvia Entertainment

Legal name

Winvia Entertainment Group

Website

https://winvia.co.uk

Company type

Public

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Online Gaming and Prize Draw Platforms

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (71321), Other Gambling Industries (71329)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

akta.pro secondary industries

Lottery Second-Chance, Loyalty & Rewards Platforms (MPAEAFAM), Lottery Data, Analytics & Responsible Gaming Tools (MPAEAFAJ)

Keywords

• Online gaming platform
• Prize draw competitions
• Skill game competitions
• B2B gaming technology
• White-label casino solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Prize Draw Competitions: Online prize draw and skill game competitions offering cars, luxury watches, holidays, gadgets, property, and cash prizes through BOTB and Click Competitions brands. Revenue generated from ticket sales and competition entries.
2. Online Gaming: Online casino, sports betting, poker, virtual sports, and social casino operations in regulated Romanian market through owned brands (PrincessCasino.ro, Luck.com) and white-label partnerships.
3. BOTB Pass Subscription: Subscription model launched July 2025 providing monthly or annual subscription fee with discounted multi-entry tickets, offering improved revenue visibility and recurring revenue stream.
4. B2B Technology Licensing: White-label and B2B platform solutions providing technology, infrastructure, and operational tools for partners to run and scale their own gaming brands. Revenue-share models across media channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Winvia Entertainment is a technology-led entertainment group that operates three interlocking businesses: (1) UK prize draw and skill game competitions under the BOTB and Click Competitions brands, (2) regulated Romanian online gaming (casino, sports betting, poker, virtual sports, social casino) under PrincessCasino.ro and Luck.com plus white-label brands, and (3) B2B technology licensing of its proprietary 360, Optimize and Omniplay platforms to other gaming operators.

Product overview

Winvia Entertainment operates as a technology-led entertainment company with two core business pillars: UK Prize Draw and Skill Games (via BOTB and Click Competitions brands) and Romanian Online Gaming (via PrincessCasino.ro, Luck.com, and whitelabel partnerships). The company differentiates through proprietary technology platforms - the 360 Platform for customer management, engagement and retention; the Optimize Platform for performance marketing and analytics; and Retail and Content (Omniplay) for physical retail integration. In 2025, the company launched a B2B technology offering and subscription model (BOTB Pass), creating a modular ecosystem where the technology platforms power both first-party operations and third-party B2B customers.

Differentiator

Problem solved

Functional benefit

Brands

• 360 Platform: Customer management, engagement and retention platform - player account management platform powering personalized experiences across all environments and verticals.
• Optimize Platform
• Omniplay (Retail and Content)
• Magnumbet
• Cashpot
• Excellbet
• Winboss
• Win2.ro
• BOTB Pass

Products and services

• 360 Platform Player account management, engagement and retention platform that powers personalised experiences across all environments and verticals; enables customer segmentation, automated marketing workflows, real-time engagement tracking and bonus management.
• Optimize Platform Performance media buying and analytics platform that enables data-driven decision making across all user acquisition and retention channels; provides multi-channel campaign management, advanced attribution modelling and automated bid management.
• Omniplay Retail and Content Retail technology solution that extends digital capabilities to physical environments; provides self-service betting terminals, B2B virtual games distribution to retail and online operators, cross-channel integration and retail analytics.
• BOTB (Best of the Best) Dream Car Competition Long-running UK prize draw and skill game brand (founded 1999) offering the Dream Car competition and other high-value prize competitions including luxury watches, holidays, gadgets, property and cash prizes. Acquired and integrated into Winvia's group portfolio.
• Click Competitions UK-based online prize draw competition platform offering multiple weekly draws with prizes including cars, luxury items and cash, with transparent operations and broad demographic appeal. Attracts tens of thousands of participants each week. Acquired by Winvia in May 2025.
• PrincessCasino.ro Premium online casino brand in Romania, launched 2020, known for extensive game selection including slots, table games, live dealer experiences, sports betting, poker, virtual sports and social casino.
• Luck.com Online gaming brand launched in 2021 with a comprehensive gaming experience focused on sports betting and innovative gamification elements in the Romanian online gaming market.
• BOTB Pass Recurring subscription offering in the UK prize draw business, providing discounted multi-entry tickets to BOTB competitions on a monthly or annual basis; demonstrates strong early performance ahead of projections.
• B2B Gaming Platform (full platform solution) Full B2B platform solution launched August 2025 providing technology, infrastructure and operational tools for partners to run and scale their own gaming brands; currently serving multiple partners including Win2, Las Vegas and Slot.md under white-label and licensing arrangements.

Quantifiable outcome

• Revenue grew approximately 57% to £153.2 million
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Novomatic AGcoreStrategic or Co-development PartnerWinvia Entertainment Group and Novomatic AG announced a strategic partnership in March 2025 to expand Winvia's B2B technology offering. Novomatic is a major gaming technology company, and this partnership enhances Winvia's ability to provide comprehensive solutions to gaming operators in the B2B market.
• Win2.roflagshipTechnology or IntegrationWin2.ro became the first B2B customer to launch on Winvia's proprietary 360 and Optimize Platforms in July 2025. Win2.ro is one of Romania's online casino operators that successfully completed migration to Winvia's fully modular, cloud-based technology stack. The partnership validates Winvia's technology platform capabilities for external operators.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Playtech: Playtech is a gambling technology group providing software, platforms, and content to the online and land-based gaming industry. It is the closest pure comparable to Winvia given the dual B2B technology platform (similar to 360/Optimize) plus B2C gaming operations across multiple regulated markets.
• Superbet: Superbet is one of the largest online gaming and sports betting operators in Romania and other Eastern European markets. Direct peer to Winvia's Romanian online gaming business (PrincessCasino.ro, Luck.com) competing for the same pool of regulated Romanian consumers.
• Rank Group: Rank Group is a UK-listed gaming and leisure operator running Grosvenor Casinos, Mecca Bingo and digital brands. Comparable to Winvia through its UK-centric multi-brand gaming model; Winvia's incoming CFO Simon Hay was previously Interim CFO and Director of Group Finance at Rank.
• EveryMatrix: EveryMatrix is a B2B iGaming software supplier providing casino, sports betting, and platform solutions to operators globally. Highly comparable to Winvia's newly launched B2B platform offering (360 and Optimize) as both provide modular, cloud-based technology stacks to gaming operators.
• Entain: Entain is a global sports betting and gaming operator with proprietary technology platforms and a significant B2B offering (Entain Platform). Highly comparable to Winvia's combination of owned consumer brands plus a white-label and platform licensing business.
• Novomatic AG: Novomatic is one of the largest gaming technology groups globally, supplying gaming equipment, software, and B2B solutions to operators across retail and online. Direct comparable and existing strategic B2B distribution partner of Winvia, with overlapping omnichannel gaming technology scope.
• Evolution AB: Evolution is a leading provider of live casino and slot game content plus B2B platforms (via the NetEnt, Red Tiger and Ezugi brands) to the online gaming industry. Comparable to Winvia's online gaming operations and B2B platform ambitions as a fellow gaming technology provider serving operators.
• People's Postcode Lottery: People's Postcode Lottery is a UK-based subscription lottery operator offering prize draws to UK consumers. Directly comparable to Winvia's UK prize draw business via BOTB and Click Competitions in product, customer base, and regulatory framework. Jo Bucci, Winvia's Chair, was previously MD of People's Postcode Lottery.
• Kaizen Gaming (Betano): Kaizen Gaming operates the Betano brand, a leading online sports betting and casino operator active in Romania and other European markets. Direct comparable to Winvia's Romanian online casino and sportsbook brands in the same regulated jurisdiction.

Broad incumbents

• Flutter Entertainment: Flutter Entertainment is the world's largest online gaming and sports betting operator with brands including Paddy Power, Betfair, FanDuel, and PokerStars. Broad incumbent peer to Winvia in online gaming, though operating at materially larger scale and with global geographic reach that Winvia lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/botb_dreamcars
• LinkedInlinkedin.com/company/winvia

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winvia Entertainment