EveryMatrix
EveryMatrix is a private B2B software provider founded in 2008 that delivers modular platform, sportsbook, casino, and lottery technology to tier-1 operators, state lotteries, and challenger brands across 45+ regulated iGaming jurisdictions worldwide.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What EveryMatrix does
EveryMatrix is a privately held B2B software provider founded in 2008 that delivers modular platform technology to the regulated global iGaming, sports betting, and lottery industries. The company is headquartered in Sliema, Malta, with its largest development hub in Bucharest, Romania, and operates from more than 16 offices across Europe, North America, Latin America, Africa, and Asia, employing over 1,000 people representing 50+ nationalities.
Its technology stack is a modular, API-first platform anchored by GamMatrix (player account management, wallet, payments, and risk), OddsMatrix (online and retail sportsbook processing 25,000+ monthly events and 324+ million football bets per season), and CasinoEngine/SlotMatrix, the latter aggregating over 45,000 casino games from 355+ providers — claimed as the world's largest such library — supplemented by exclusive in-house content from acquired studios (Fantasma Games, Armadillo Studios, Spearhead Studios) and PlayMatrix live casino. Additional modules include EngageSuite for loyalty and gamification, Bonus Guardian for AI-powered bonus abuse prevention, PartnerMatrix for affiliate management and intelligence, and MoneyMatrix for payments. The platform is offered as a full turnkey delivery or as modular components, and is licensed in 45+ jurisdictions including the UK, Malta, multiple US states, Ontario, Alberta, and across Europe.
EveryMatrix generates revenue through a mix of recurring software licensing subscriptions, content aggregation transaction fees (notably SlotMatrix with zero platform fees), managed services (marketing, CRM, VIP, payments, fraud, support), exclusive game royalties, and turnkey delivery contracts. It sells through a consultative direct enterprise sales motion with regional sales directors, targeting tier-1 operators (bet365, Tipico, Kindred, Betsson, Pinnacle), state lotteries (Norsk Tipping, Veikkaus, Danske Spil, Szerencsejáték, OPAP), and fast-growing challenger brands across regulated markets. Customer base exceeds 120 operators and the company has executed seven acquisitions since 2019 to expand content, retail betting, sportsbook, affiliate optimization, and UX capabilities.
EveryMatrix firmographics
Firmographics- Name
- EveryMatrix
- Legal name
- EveryMatrix S.R.L.
- Website
- https://everymatrix.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- EveryMatrix is a private B2B software provider founded in 2008 that delivers modular platform, sportsbook, casino, and lottery technology to tier-1 operators, state lotteries, and challenger brands across 45+ regulated iGaming jurisdictions worldwide.
- Ownership category
- akta.pro rank
EveryMatrix industry classification
Industry- Product category
- iGaming Software Platform
- NAICS
- Gambling Industries (7132)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
Keywords
Where EveryMatrix is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices17 records
Markets served
EveryMatrix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licensing: EveryMatrix licenses its modular platform technology to tier-1 operators and lotteries. Revenue is generated through software licensing fees for access to the PAM, sportsbook, casino, affiliate, and loyalty platforms.
- Content Aggregation: Revenue from aggregating casino content (slots, live casino, crash games, table games) from 355+ providers. SlotMatrix offers content with NO platform fees to operators.
- Managed Services: Comprehensive operational support including marketing management, affiliate management, CRM, VIP management, product management, payment/fraud management, and customer support. Offered as modular services that can be tailored to client needs.
- Exclusive Games: Revenue from proprietary in-house game content developed through Fantasma Games, Armadillo Studios, Spearhead Studios, and other RGS partners. Games are exclusive to EveryMatrix operators.
- Turnkey Delivery: Full-stack, turnkey platform delivery combining sports, casino, platform, and operations services for complete market entry solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing based on operator requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
EveryMatrix product offering
Product offeringCore offering
EveryMatrix is a B2B software provider delivering modular iGaming platform technology including player account management (GamMatrix), sportsbook (OddsMatrix), casino management and content integration (CasinoEngine, SlotMatrix), affiliate management (PartnerMatrix), loyalty/gamification (EngageSuite), bonus abuse prevention (Bonus Guardian), and live casino (PlayMatrix). The company serves tier-1 operators, state lotteries, and challenger brands in regulated markets through turnkey or modular delivery, supported by managed services and exclusive in-house game studios.
Product overview
EveryMatrix is a modular platform technology provider offering a comprehensive B2B iGaming ecosystem. The core offering consists of the Turnkey Platform for full-stack delivery, powered by GamMatrix (PAM, wallets, payments, risk management), OddsMatrix (sportsbook for online and retail), and CasinoEngine (casino management). Content is delivered through SlotMatrix aggregation (45,000+ games from 355+ providers), exclusive Games (in-house RNG content from Fantasma, Armadillo, Spearhead studios), and PlayMatrix (live casino). Additional modules include EngageSuite (loyalty/gamification with LoyaltyEngine and JackpotEngine), Bonus Guardian (AI-powered bonus abuse prevention), and PartnerMatrix (affiliate management and intelligence). Managed Services provides operational support. The architecture allows operators to choose full turnkey delivery or modular components for regulated markets globally.
Differentiator
Problem solved
Functional benefit
Brands
- GamMatrix: Platform solution offering PAM, wallets, payments and risk management.
- OddsMatrix
- CasinoEngine
- SlotMatrix
- PartnerMatrix
- EngageSuite
- Bonus Guardian
- MoneyMatrix
- PlayMatrix
- LoyaltyEngine
- JackpotEngine
Products and services
- Turnkey Platform Full-stack, turnkey delivery platform providing sports, casino, platform, and operations services as a complete market entry solution for tier-1 operators, lotteries, and challenger brands in regulated markets.
- GamMatrix Player Account Management (PAM) platform providing integrated wallet, payment processing, risk management, and unified reporting for iGaming operators across all verticals.
- OddsMatrix Sports betting platform for online and retail betting with sports data, covering over 25,000 events monthly across 2,000 betting markets and 50 sports, powered by AI and ML for risk management.
- CasinoEngine Casino management and integration platform that enables operators to manage casino operations and integrate content from multiple providers, processing billions of monthly game rounds.
- SlotMatrix World's largest casino content aggregation platform offering over 45,000 games from 355+ providers, including exclusive content from in-house studios, with zero platform fees for operators.
- EngageSuite All-in-one loyalty and gamification solution including LoyaltyEngine for cross-vertical player engagement tools, BonusEngine for cross-vertical bonus support, and JackpotEngine for custom jackpot systems.
- Bonus Guardian AI-powered bonus abuse prevention system that detects and prevents fraudulent bonus abuse patterns to protect operator margins across multiple markets.
- PartnerMatrix Affiliate management and intelligence system comprising PartnerMatrix Affiliate Platform, PartnerMatrix Intelligence for competitive analysis, and PartnerMatrix Agent System for offline player acquisition.
- Exclusive Games (In-House Studios) In-house RNG casino content portfolio including exclusive games developed by Spearhead Studios, Armadillo Studios, Fantasma Games, and other RGS partners.
- PlayMatrix Live Casino Live casino division offering bespoke live dealer gaming with dedicated studios, featuring games such as Cyber Roulette, Ultra Cyber Roulette, Football Roulette, Auto Roulette, and Live Baccarat.
- Managed Services Comprehensive operational support including marketing management, affiliate management, CRM, VIP management, product management, payment and fraud management, and customer support offered as modular services.
- Lottery Solutions Digital transformation solutions for lottery operators offering compliant sports betting, casino, and online lottery technology for state and government operators.
- Omnichannel Solution Anywhere, anytime betting solution integrating online and retail operations for seamless player experiences across channels, leveraging Leapbit retail technology.
Quantifiable outcome
- Football betting volume increased 34% from 241.5 million to 324.1 million bets between 2023/24 and 2024/25 seasons
- +4 more outcomes
Companies that use EveryMatrix
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles3 records
EveryMatrix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature11 records
EveryMatrix partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Betsson AfricacoreBetsson Africa launched its igaming platform in Cameroon following integration of EveryMatrix's turnkey technology solutions including casino, sportsbook, PAM, payments, and affiliate systems. Launch followed competitive tender process.
- Betsson GroupcoreExtended partnership with Fantasma Games launch, giving Betsson's global brands access to EveryMatrix's full content library.
- betOceancoreEveryMatrix partnered with betOcean to supply online casino games in New Jersey, giving access to portfolio of 45,000+ titles from 360+ global vendors. Fifth content aggregation agreement in North America and third in US.
- Cevro AIcorePartnership expansion for PlayMatrix live casino division providing generative AI-powered player support services for operator partners in over 100 languages.
- Cevro AIcoreStrategic partnership to provide AI-powered customer support agents for iGaming operators. Built on domain-tuned large language models trained on real iGaming workflows. The Cevro AI platform integrates natively with EveryMatrix's PAM and back-office, autonomously handling withdrawals, deposits, bonus requests, and account tickets with 24/7 availability in over 100 languages.
- Goma GamingminorAcquired UX specialist for iGaming to reinforce front-end development capabilities.
- BetPARXcoreFirst US content aggregation agreement, allowing BetPARX to offer EveryMatrix exclusive games plus third-party live and slots content.
- Armadillo StudioscoreFirst US iGaming development investment, creating visually impressive slots with innovative features for high player retention, targeting US and European markets.
- FSBcoreEveryMatrix acquired FSB, a global specialized and full turnkey sportsbook technology provider, strengthening OddsMatrix and establishing presence in UK, Ireland, and Africa.
- Fantasma GamescoreEveryMatrix acquired Fantasma Games AB (over 95% shareholder acceptance), adding premium slot game development capabilities to the exclusive content portfolio.
- DeepCIminorAcquired exclusive affiliate optimization service for data-driven betting and gaming.
- LeapbitcoreEveryMatrix acquired Zagreb-based retail sports betting platform provider Leapbit to expand retail product offerings and enhance the OddsMatrix platform. The Leapbit team continues to operate from Zagreb.
- Spearhead StudioscoreAcquired studio focusing on authentic local market adaptations, developing tailor-made games for each region to transform how games are created.
- Jelly EntertainmentminorUK-based studio specializing in online slots content with modern mechanics, striking visuals, and engaging themes for global markets.
- Powderkeg StudiosminorStudio focused on taking slot innovation to the next level with unprecedented mechanics, engaging bonus systems, and high production standards.
- Tada GamingminorTeam of highly experienced developers reinventing slots experience with deep knowledge of player preferences for loyalty and return.
- Kiron InteractiveminorVirtual sports content provider with EveryMatrix partnership expanded to reach new audiences in new territories.
Scale indicators13 records
Recent moves10 records
Expansion highlights7 records
EveryMatrix competitors and assessment
Company assessmentDirect peers
- Kambi Group: Kambi is a pure-play B2B sportsbook platform provider serving tier-1 operators, directly comparable to EveryMatrix's OddsMatrix vertical. It is a publicly listed specialist with a comparable product focus, though narrower in scope (sportsbook only versus EveryMatrix's full-stack).
- Playtech: Playtech is one of the largest B2B iGaming software providers globally, offering an integrated platform across casino, sportsbook, poker, and PAM. It is EveryMatrix's most direct competitor in turnkey platform delivery to tier-1 operators and lotteries, with similar multi-jurisdiction licensing and a broader public-company balance sheet.
- Evolution AB: Evolution is the global leader in live dealer online casino content and also owns NetEnt, Red Tiger, and other slot studios — directly competing with EveryMatrix's PlayMatrix live casino vertical and overlapping with SlotMatrix aggregation (Evolution titles are aggregated by EveryMatrix but Evolution also sells direct).
- BetConstruct: BetConstruct provides a full-stack B2B iGaming platform covering sportsbook, casino, PAM, payments, and live dealer. It is a direct competitor to EveryMatrix's turnkey offering, particularly for emerging-market and challenger-brand operators.
- Pragmatic Solutions: Pragmatic Solutions is an iGaming PAM and platform provider serving operators in regulated markets, with comparable PAM, payments, and back-office capabilities to EveryMatrix's GamMatrix. It is a focused mid-sized direct competitor in the platform-only space.
Emerging players
- ORYX Gaming (Bragg Gaming Group): ORYX Gaming (Bragg Gaming) provides an iGaming platform with casino content distribution, sportsbook, and PAM. It is a smaller competitor focused on regulated European and LatAm markets, comparable in regulated-market focus though smaller in scale than EveryMatrix.
- Relax Gaming: Relax Gaming operates both as a casino content studio and a content aggregation platform (via Relax's Silver Bullet and Powered By programs), offering narrower competition to EveryMatrix's SlotMatrix aggregation and exclusive content verticals from Spearhead, Fantasma, and Armadillo studios.
Broad incumbents
- Pariplay (NeoGames/Aristocrat): Pariplay is a casino content aggregator and platform provider, now part of NeoGames (acquired by Aristocrat). It directly competes with SlotMatrix aggregation and offers PAM capabilities similar to GamMatrix, while Aristocrat provides parent-company scale advantages.
- Light & Wonder: Light & Wonder (formerly Scientific Games) operates a large diversified gaming and lottery platform portfolio, including the OpenGaming platform, sportsbook, and iGaming content aggregation. It overlaps with EveryMatrix across PAM, casino aggregation, and lottery, but as a much larger, public, multi-vertical incumbent.
- Sportradar: Sportradar is a global sports data and content provider serving sportsbook operators — directly comparable to EveryMatrix's OddsMatrix data feeds and trading services. It is a public-company incumbent with broader data and content rights but less focus on full turnkey delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
EveryMatrix social profiles
Digital presenceEveryMatrix compliance and trust
Trust signalCompliance8 records
EveryMatrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
EveryMatrix leadership team
Management profileNumber of profiles
Profiles12 records
EveryMatrix subsidiaries and ownership
Company hierarchySubsidiaries7 records
EveryMatrix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EveryMatrix M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EveryMatrix
What does EveryMatrix do?
EveryMatrix is a B2B software provider delivering modular iGaming platform technology including player account management (GamMatrix), sportsbook (OddsMatrix), casino management and content integration (CasinoEngine, SlotMatrix), affiliate management (PartnerMatrix), loyalty/gamification (EngageSuite), bonus abuse prevention (Bonus Guardian), and live casino (PlayMatrix). The company serves tier-1 operators, state lotteries, and challenger brands in regulated markets through turnkey or modular delivery, supported by managed services and exclusive in-house game studios.
Is EveryMatrix a public or private company?
EveryMatrix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EveryMatrix founded?
EveryMatrix was founded in 2008. It employs 501 to 1,000 people.
Where is EveryMatrix based?
EveryMatrix is headquartered in London, United Kingdom, in the Europe region.
How does EveryMatrix make money?
Five revenue lines are on record. Software Licensing is the primary driver. The others are content Aggregation, managed Services, exclusive Games and turnkey Delivery.
Who are EveryMatrix's main competitors?
Direct peers on record are Kambi Group, Playtech, Evolution AB, BetConstruct and Pragmatic Solutions. Emerging players are ORYX Gaming (Bragg Gaming Group) and Relax Gaming. Broad incumbents are Pariplay (NeoGames/Aristocrat), Light & Wonder and Sportradar.
Does EveryMatrix have an API?
No public API is recorded for EveryMatrix.
What industry is EveryMatrix in?
EveryMatrix's product category is iGaming Software Platform. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 7132.