Third Age
Third Age (thirdAGE) is a San Francisco-based online health and wellness content publisher, founded in 1996, that delivers free, advertising-supported editorial articles and multimedia on medical conditions, fitness, food, and family topics to midlife and senior adult consumers via thirdage.com.
- Company typePrivate
- Founded1996
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Third Age does
Third Age (operating as thirdAGE) is a private, US-based online health and wellness content publisher headquartered in San Francisco, founded in 1996. The company operates thirdage.com, a WordPress-based content portal that delivers free editorial articles covering over 100 medical conditions (Health A-Z), alongside lifestyle modules for Living Well, Food & Recipes, Fitness, Family, Videos, and Slideshows. Content is produced by named contributors such as Jane Farrell and is organized into SEO-friendly topical taxonomies for organic search discovery, with supplementary distribution through Facebook (ThirdAgers), Twitter (@thirdage), Pinterest, and a MailChimp newsletter. The site's primary audience is midlife and senior adults — particularly health-conscious consumers, caregivers, women navigating menopause, and fitness-oriented older adults — with secondary reach into broader family and caregiver topics.
The business model is advertising-supported free content delivered to consumers globally, with no disclosed subscription, product, or service pricing. Revenue is implied to come from on-site display advertising and at least one third-party lead-generation creative (Leadspediatrack) surfaced on the homepage, though no revenue figures, ad partnerships, or monetization terms are disclosed. The company has no mobile app, no public API, no disclosed patents or certifications, no documented acquisitions or partnerships, and no documented AI or machine-learning capabilities. It has raised $1,000,000 in a single funding round dated September 2009 with undisclosed investors, operates with 11–50 employees, and lists Tony Wai as CEO and Sharon Whiteley as President & CEO, though no detailed management roster is provided.
Third Age firmographics
Firmographics- Name
- Third Age
- Legal name
- thirdAGE
- Website
- http://www.thirdage.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Third Age (thirdAGE) is a San Francisco-based online health and wellness content publisher, founded in 1996, that delivers free, advertising-supported editorial articles and multimedia on medical conditions, fitness, food, and family topics to midlife and senior adult consumers via thirdage.com.
- Ownership category
- akta.pro rank
Third Age industry classification
Industry- Product category
- Online Health and Wellness Publishing
- akta.pro primary industry
- Online & Hybrid Senior Learning Platforms (EDAAAMAD)
- akta.pro secondary industries
- Health, Wellness & Healthy Aging Education (Chronic disease, mobility, nutrition) (EDAAAMAG), Caregiving, Aging-in-Place & Home Safety Education (For seniors & family caregivers) (EDAAAMAL), Health, Wellness & Patient Communities (MPACAJAL)
Keywords
Where Third Age is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Third Age business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Distribution channels2 records
Marketing channels5 records
Third Age product offering
Product offeringCore offering
Third Age operates thirdage.com, a free, advertising-supported online health and wellness content portal that publishes editorial articles, slideshows, videos, and recipes organized across thematic sections including a Health A-Z indexed database of over 100 medical conditions, Living Well lifestyle content, Food & Recipes, Fitness, and Family topics. The platform targets individual adult consumers, particularly those in midlife and senior demographics, providing accessible information on conditions, treatments, preventive health, nutrition, and lifestyle matters.
Product overview
Third Age (thirdAGE) is a health and wellness content platform delivering comprehensive information through a unified website architecture. The core offering consists of a Health A-Z condition database complemented by thematic content modules covering Living Well, Food & Recipes, Fitness, Family, Videos, and Slideshows. The platform aggregates health information, lifestyle content, and wellness resources targeting adults, particularly those in midlife and senior demographics, with content organized by medical conditions, lifestyle categories, and multimedia formats.
Differentiator
Problem solved
Functional benefit
Products and services
- Health A-Z Content Platform Comprehensive A-to-Z indexed health information portal providing detailed condition pages covering over 100 medical conditions including Diabetes, Multiple Sclerosis, Menopause, Breast Cancer, Alzheimer's Disease, Depression, AIDS/HIV, Hepatitis, Heart Attack, and Heartburn/GERD, with each page covering symptoms, treatments, and living advice for adult consumers.
- Recipe Database Collection of healthy recipes including desserts, cocktails, side dishes, and dietary-specific options such as vegan, vegetarian, and holiday-specific dishes, presented with step-by-step instructions and imagery for adult consumers seeking meal and beverage ideas.
Companies that use Third Age
Customer profileSegments3 records
Ideal customer profiles3 records
Third Age technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Third Age partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Third Age competitors and assessment
Company assessmentDirect peers
- WebMD: The dominant online health information portal in the U.S. WebMD competes directly with ThirdAge in condition-specific health content, lifestyle/wellness information, and ad-supported consumer health search.
- Healthline: Healthline is a leading consumer health and wellness content publisher covering conditions, nutrition, fitness, and mental health. It overlaps directly with ThirdAge's Health A-Z, Food, Fitness, and Living Well sections and serves similar SEO-driven traffic.
- Verywell Health: Verywell Health publishes medically reviewed condition content and wellness articles targeting adults. It is a direct competitor in the ad-supported, SEO-led health content category ThirdAge operates in.
- Everyday Health: Everyday Health is a consumer health media company producing condition, lifestyle, nutrition, and fitness content. It competes with ThirdAge for the same midlife/senior ad-funded health content audience.
- Prevention: Prevention is a women's health and wellness brand producing content on conditions, nutrition, fitness, and healthy aging. It directly overlaps ThirdAge's menopause, fitness, and women's health editorial coverage.
Broad incumbents
- AARP: AARP is a large 50+ advocacy organization with a substantial health, caregiving, money, and lifestyle content vertical. It serves the same senior demographic but as a much broader, membership-driven incumbent rather than a niche content site.
- Sharecare: Sharecare is a digital health company combining consumer health content with assessments, telehealth, and wellness programs. It is comparable as a broader health content platform overlapping ThirdAge's condition and wellness content.
- Mayo Clinic (Patient Care & Health Information): Mayo Clinic publishes authoritative patient-facing health content across hundreds of conditions. It is comparable as a destination for symptom, treatment, and condition information competing with ThirdAge's Health A-Z.
- MedlinePlus: MedlinePlus is the U.S. National Library of Medicine's consumer health information portal. It competes with ThirdAge in providing free, condition-organized health content to the general public.
Emerging players
- Cleveland Clinic Health Essentials: Health Essentials is Cleveland Clinic's consumer-facing blog covering conditions, wellness, and nutrition. It overlaps ThirdAge's condition and lifestyle content but is operated as an extension of a major health system.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Third Age social profiles
Digital presenceThird Age financial estimates
Financial estimateRevenue estimate
Valuation estimate
Third Age leadership team
Management profileNumber of profiles
Profiles2 records
Third Age funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Third Age M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Third Age
What does Third Age do?
Third Age operates thirdage.com, a free, advertising-supported online health and wellness content portal that publishes editorial articles, slideshows, videos, and recipes organized across thematic sections including a Health A-Z indexed database of over 100 medical conditions, Living Well lifestyle content, Food & Recipes, Fitness, and Family topics. The platform targets individual adult consumers, particularly those in midlife and senior demographics, providing accessible information on conditions, treatments, preventive health, nutrition, and lifestyle matters.
Is Third Age a public or private company?
Third Age is a private company. It is classified as unknown and is currently operating.
When was Third Age founded?
Third Age was founded in 1996. It employs 11 to 50 people.
Where is Third Age based?
Third Age is headquartered in San Francisco, United States, in the North America region.
Who are Third Age's main competitors?
Direct peers on record are WebMD, Healthline, Verywell Health, Everyday Health and Prevention. Broad incumbents are AARP, Sharecare, Mayo Clinic (Patient Care & Health Information) and MedlinePlus. Cleveland Clinic Health Essentials is listed as an emerging player.
Does Third Age have an API?
No public API is recorded for Third Age.
What industry is Third Age in?
Third Age's product category is Online Health and Wellness Publishing. Its primary akta.pro industry code is EDAAAMAD, Online & Hybrid Senior Learning Platforms, with a secondary code of EDAAAMAG, Health, Wellness & Healthy Aging Education (Chronic disease, mobility, nutrition).