The Kor Group
The Kor Group is a privately held, vertically-integrated real estate investment, development, and management firm that acquires, designs, develops, and operates design-driven hospitality, residential, and commercial office assets across major U.S. markets for high net worth and institutional capital partners and luxury consumers.
- Company typePrivate
- Founded1999
- HeadquartersVenice, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What The Kor Group does
The Kor Group is a privately held, vertically-integrated real estate investment, development, and management firm founded in 1999 by Bradford Korzen. Headquartered in Santa Monica, California with offices in San Francisco and Austin, the firm acquires, finances, designs, develops, brands, markets, and operates design-driven hospitality, residential, and commercial office assets across major U.S. markets including California, Texas, Nevada, and Oregon. Since inception Kor has acquired and developed assets valued in excess of $3 billion, encompassing over 15 million square feet of real estate, more than 12,000 multifamily and condominium units, and approximately 25 hotels in its investment history.
The firm operates four interlocking business lines: (1) ground-up development, value-add repositioning, and adaptive reuse of hospitality, residential, and commercial office assets with capital from high net worth individuals and institutional partners including Goldman Sachs, Lincoln Property Company, and Starwood Capital Group; (2) sales and marketing services that have closed over $1 billion in residential and hospitality sales across asset classes; (3) hospitality operations through Proper Hospitality (co-founded by Korzen and Brian De Lowe in 2014), which designs, brands, and manages 11 luxury lifestyle hotels and resorts under the Proper, Avalon, Hotel June, and Ingleside Inn brands; and (4) ongoing asset and property management of owned and partner-owned assets.
Kor monetizes through development equity returns, asset sales of for-sale residential units, hotel operating income (rooms, food and beverage, amenities), asset management fees, and branded residences sales. Pricing is negotiated project-by-project with investors and buyers rather than via standardized tiers. The firm employs over 1,050 people across The Kor Group and its affiliates. Notable active projects include the Portland Proper Hotel (opening Q3 2025), the Dallas Proper Residences and Hotel, the Eastbound Class A creative office in Austin, and the $298 million Lake Tahoe Proper Resort & Casino redevelopment slated to open in 2027.
The Kor Group firmographics
Firmographics- Name
- The Kor Group
- Legal name
- Kor Real Estate Partners, LLC
- Website
- https://thekorgroup.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- The Kor Group is a privately held, vertically-integrated real estate investment, development, and management firm that acquires, designs, develops, and operates design-driven hospitality, residential, and commercial office assets across major U.S. markets for high net worth and institutional capital partners and luxury consumers.
- Ownership category
- akta.pro rank
The Kor Group industry classification
Industry- Product category
- Real Estate Development & Investment
- NAICS
- Real Estate Property Managers (53131), Residential Property Managers (531311)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Property Management Advisory & Leasing Administration (FSAEAJAN)
Keywords
Where The Kor Group is headquartered
LocationHeadquarters
- HQ city
- Venice
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Kor Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Development: Ground-up development, value-add repositioning, and adaptive reuse of hospitality, residential, and commercial office assets. Revenue generated through property sales and equity returns for investors.
- Sales & Marketing Services: Brand development, creative design, communications, marketing strategy, and sales services for development projects. With over $1 billion in sales across asset classes.
- Hospitality Operations: Hotel and resort management through Proper Hospitality affiliate, generating revenue from room rentals, food & beverage, and amenities across 11 luxury lifestyle hotels and resorts.
- Property Management: Asset management and property management services for owned and partner properties, including multifamily, commercial office, and hospitality assets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom pricing based on property type, location, and investment structure |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
The Kor Group product offering
Product offeringCore offering
The Kor Group is a vertically-integrated real estate investment, development, and management firm that acquires, designs, develops, and operates hospitality, residential, and commercial office assets. It operates luxury lifestyle hotels under the Proper, Hotel June, Avalon, and Ingleside Inn brands through its Proper Hospitality affiliate, develops and manages multifamily and for-sale residential properties, and delivers internal sales, marketing, and branding services across its portfolio.
Product overview
The Kor Group is a vertically-integrated real estate investment, development, and management firm operating across hospitality, multifamily residential, and commercial office asset classes. Its hospitality portfolio is organized primarily around the Proper Hotels & Residences brand (with operating properties in Santa Monica, San Francisco, Austin, and Downtown LA, plus Portland opening Q3 2025), the Hotel June brand (West LA and Malibu), Avalon Hotels (Beverly Hills and Palm Springs), and the Ingleside Inn (Palm Springs). The multifamily portfolio includes Whitney Uptown (Dallas), Whitney at the Heights (Houston), Wray North Dallas, Whitney East Austin (Del Valle, TX), Colony (Reno), The Flat (Los Angeles), and Lantana Hills (San Diego). The commercial portfolio includes Eastbound (Austin) and various adaptive reuse office projects. An upcoming project, Lake Tahoe Proper Resort & Casino, is slated for 2027. The firm also provides sales and marketing services across its portfolio, having completed over $1 billion in sales across asset classes.
Differentiator
Problem solved
Functional benefit
Brands
- Proper Hotels & Residences: High-end lifestyle hospitality brand including hotels in Santa Monica, Downtown LA, San Francisco, Austin, and Portland.
- Avalon Hotels
- Hotel June
- Ingleside Inn
- Whitney Uptown
- Whitney at the Heights
- Whitney East Austin
- Eastbound
- Lake Tahoe Proper
- Colony
- Lantana Hills
- The Flat
Products and services
- Proper Hotels & Residences A collection of luxury lifestyle hotels and residences under the Proper brand featuring Kelly Wearstler interior design, chef-driven dining, rooftop pools, and spas; serves luxury travelers and residence buyers in major U.S. urban markets.
- Hotel June Boutique lifestyle hotel brand inspired by California spirit with properties in West LA and Malibu, featuring modern design, coastal views, dining destinations, and a Baja-inspired pool and cabana deck; serves leisure and business travelers.
- Avalon Hotels Boutique hotels in Beverly Hills and Palm Springs with Kelly Wearstler interiors, award-winning poolside dining, wellness studios, and signature boutique experiences; serves design-conscious travelers.
- Ingleside Inn A romantic boutique retreat in Palm Springs featuring 30 garden rooms and suites, fine dining at Melvyn's, and access to Estrella Spa, set on the slopes of Mt. San Jacinto; serves leisure and couples travelers.
- Whitney Uptown A 196-unit multifamily apartment community in Uptown Dallas featuring a 5th-floor rooftop pool deck, fitness center, spa, and live-work-play resident lounge with ground floor retail and creative office; serves urban renters.
- Whitney at the Heights A 186-unit multifamily community in Northwest Houston situated on a 6-acre campus with resort-like amenities including pool, fitness, clubhouse, and dog park; serves suburban renters.
- Wray North Dallas A 276-unit suburban garden-style and townhome property in Carrollton, TX situated on a 15-acre campus with resort-like amenities, creek-side features, and townhome units; serves suburban renters.
- Whitney East Austin A 576-unit apartment community in Del Valle, TX consisting of 408 three-story garden-style units and 168 build-to-rent horizontal apartments, with nature-forward amenities including trails, dog parks, and a resort-style pool; serves suburban Austin renters.
- Colony A 200-unit garden-style apartment community in Reno, Nevada with retro charm, pool, deck, grilling area, and lush campus-like grounds near downtown and the airport; serves Reno-area renters.
- The Flat A mid-century modern building featuring 205 studio apartments in Los Angeles with a resort-style pool deck, fitness studio, and resident lounge; serves urban LA renters.
- Lantana Hills A 380-unit garden-style apartment community in Mid-City, CA near San Diego with retro charm and character, minutes from the beach and dining; serves San Diego-area renters.
- Eastbound A 230,000-square-foot Class A creative office development in East Austin with two four-story buildings, a parking garage, 15-foot ceilings, and natural light; serves creative office tenants.
- Austin Proper Residences 99 residences and penthouses atop the Austin Proper Hotel, featuring one- to three-bedroom units from 850-2,800 sq ft and penthouses from 3,300-6,500 sq ft; serves luxury for-sale residential buyers in Austin.
- Dallas Proper Residences A limited collection of 82 residences and penthouses rising above the Dallas Proper Hotel in the vibrant Uptown district; serves luxury for-sale residential buyers in Dallas.
- Sales & Marketing Services Kor Group's Sales & Marketing division provides development, design, and hospitality expertise combined with analysis, research, marketing, and sales strategy to maximize value across hospitality, multifamily, and residential-for-sale assets; serves internal and third-party development projects with over $1 billion in sales delivered.
- Lake Tahoe Proper Resort & Casino A $298 million redevelopment of the historic Cal Neva Lodge & Casino into a 197-guestroom resort and casino at Lake Tahoe featuring multiple restaurants, a restored Frank Sinatra Theater, casino facilities, and wellness amenities; slated to open in 2027 as a Proper-branded lifestyle hospitality destination.
Quantifiable outcome
- $3 billion+ in assets acquired and developed since 1999
- +4 more outcomes
Companies that use The Kor Group
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
The Kor Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Kor Group partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- Lincoln Property CompanycoreLincoln Property Company is a project partner on Eastbound development in Austin, TX. 230,000 SF Class A office development with two four-story buildings.
- Kelly WearstlercoreWorld-renowned interior designer who has created interiors for multiple Kor properties including Austin Proper, Santa Monica Proper, Avalon Hotels, and Viceroy properties. Signature design aesthetic defines Kor's hospitality brand identity.
- Handel ArchitectsmajorAward-winning architecture firm leading design for Austin Proper Hotel, a 32-story LEED Gold registered modern high-rise.
- West of WestmajorArchitecture firm leading design for Eastbound project in creative East Austin.
- GenslermajorArchitecture firm co-leading design for Eastbound project with precast architectural panels and cast in place concrete structure.
- Howard Laks ArchitectsmajorSanta Monica-based architecture firm renovating and expanding Santa Monica Proper, renovating the original 1928 Spanish Colonial Revival building.
- Lake Flato ArchitectsmajorArchitecture firm designed Saint Vincent mixed-use building in Austin's historic South Congress District.
- Michael HsumajorArchitect designed office interiors for Saint Vincent with balconies providing panoramic views of Downtown Austin.
- RealberrymajorCo-developer of Lake Tahoe Proper Resort & Casino project with Kor Real Estate Partners and Proper Hospitality.
- Proper HospitalitycoreAffiliate company co-developing Lake Tahoe Proper Resort & Casino. Proper Hospitality designs, brands, and operates high-end lifestyle hospitality experiences under Proper, Avalon, and Hotel June brands.
- Proper HospitalitycoreProper Hospitality is an affiliate company co-founded by Kor CEO Bradford Korzen. Designs, brands, and operates high-end lifestyle hospitality experiences under Proper, Avalon, and Hotel June brands. Currently manages 11 luxury lifestyle hotels in California and Texas.
- Kor Real Estate PartnerscoreParent/affiliated entity that is the legal name for Kor's real estate investment operations. Referenced in legal documents and terms of use.
Scale indicators9 records
Recent moves8 records
Expansion highlights7 records
The Kor Group competitors and assessment
Company assessmentBroad incumbents
- Hyatt Hotels Corporation: Hyatt is a global hospitality company operating the Thompson Hotels, Andaz, and Standard brands acquired from Standard International. Comparable to Proper Hospitality at the parent-company level as an operator of design-driven lifestyle hotels competing for the same guest demographic.
- Highgate Hotels: Highgate is one of the largest hotel operators and investors in the US, with a portfolio spanning luxury, lifestyle, and select-service brands. Comparable to Proper Hospitality as a third-party hotel operator, though Highgate's model is more asset-light management versus Kor's owner-operator hybrid.
- Pebblebrook Hotel Trust: Pebblebrook is a publicly traded lodging REIT owning urban and resort lifestyle hotels including the Viceroy, Hotel & Spa properties. Comparable to Kor as a holder/operator of lifestyle and luxury hotel assets, with material overlap in the Viceroy brand family.
- The Related Companies: Related Companies is a large vertically integrated real estate developer (Hudson Yards, Equinox towers) with mixed-use, residential, and hospitality exposure. Comparable to Kor as a broad, design-led, vertically integrated developer-operator with institutional capital partnerships, but at materially larger scale.
- CIM Group: CIM Group is a Los Angeles-based vertically integrated real estate investment and development firm with mixed-use, multifamily, office, and hospitality assets. Comparable to Kor as a West Coast-rooted, design-oriented developer-operator with a vertically integrated platform, though significantly larger in AUM.
Direct peers
- Sydell Group: Sydell Group is a vertically integrated lifestyle hotel company behind the NoMad, Line, Freehand, and Merois brands. Directly comparable to Kor as a designer-led lifestyle hotel developer-operator that partners with institutional capital for ground-up and adaptive-reuse hospitality projects.
- The Standard Hotels: The Standard is a boutique lifestyle hotel brand with properties in NYC, Miami, LA, and London. Comparable to Kor/Proper as a design-driven lifestyle hospitality operator targeting premium nightly rates and brand-credentialed real estate projects.
- SH Hotels & Resorts: SH Hotels & Resorts operates 1 Hotels, Baccarat Hotels, and Treehouse Hotels under the Starwood Capital-backed platform. Highly comparable as a luxury lifestyle hospitality brand owner/operator pursuing design-forward positioning and multi-market expansion.
- Ace Hotel Group: Ace Hotel operates design-forward boutique hotels across the US, Europe, and Japan. Comparable to Kor in the lifestyle hospitality segment, with similar emphasis on adaptive reuse, design partnership, and brand-led food & beverage programming.
Emerging players
- 21c Museum Hotels: 21c Museum Hotels combines contemporary art museums with boutique hotels in multiple US cities. Comparable to Kor's Proper/Avalon as a design-driven boutique hotel concept with cultural programming, though smaller in scale and operated under Accor's MGallery brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Kor Group social profiles
Digital presenceThe Kor Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Kor Group leadership team
Management profileNumber of profiles
Profiles8 records
The Kor Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
The Kor Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Kor Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Kor Group
What does The Kor Group do?
The Kor Group is a vertically-integrated real estate investment, development, and management firm that acquires, designs, develops, and operates hospitality, residential, and commercial office assets. It operates luxury lifestyle hotels under the Proper, Hotel June, Avalon, and Ingleside Inn brands through its Proper Hospitality affiliate, develops and manages multifamily and for-sale residential properties, and delivers internal sales, marketing, and branding services across its portfolio.
Is The Kor Group a public or private company?
The Kor Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Kor Group founded?
The Kor Group was founded in 1999. It employs 1,001 to 5,000 people.
Where is The Kor Group based?
The Kor Group is headquartered in Venice, United States, in the North America region.
How does The Kor Group make money?
Four revenue lines are on record. Real Estate Development is the primary driver. The others are sales & Marketing Services, hospitality Operations and property Management.
Who are The Kor Group's main competitors?
Broad incumbents on record are Hyatt Hotels Corporation, Highgate Hotels, Pebblebrook Hotel Trust, The Related Companies and CIM Group. Direct peers are Sydell Group, The Standard Hotels, SH Hotels & Resorts and Ace Hotel Group. 21c Museum Hotels is listed as an emerging player.
Does The Kor Group have an API?
No public API is recorded for The Kor Group.
What industry is The Kor Group in?
The Kor Group's product category is Real Estate Development & Investment. Its primary akta.pro industry code is FSAEAJAN, Property Management Advisory & Leasing Administration. Its NAICS code is 53131 and its SIC code is 6532.