Maison Sarah Lavoine

What Maison Sarah Lavoine does

Maison Sarah Lavoine is a Paris-based French design house founded in 2002 by Sarah Poniatowski as an interior architecture studio and expanded into product design with the launch of furniture and decoration collections in 2012. The company operates a unified lifestyle brand spanning six core product categories: furniture (chairs, sofas, tables, consoles, armchairs), lighting, decoration (mirrors, vases, cushions, candles), tableware, home linens, and women's prêt-à-porter fashion. A separate Studio d'Architecture d'Intérieur, the original 2002 business, continues to deliver interior design services for residential, hotel, restaurant, office, and boutique projects, with named clients including Accor/MGallery, DS Automobiles, Hôtel Le Roch, and Covivio.

The company monetizes primarily through direct-to-consumer product sales via a Shopify-based e-commerce storefront (maisonsarahlavoine.com), owned retail boutiques in Paris, an international reseller network spanning 150+ countries, and a formal B2B Pro Service for trade and contract clients. Pricing is unit-based across a wide catalog from entry-level accessories (~€15) to premium furniture and rugs (€4,950+), with 3x installment payment available for orders over €300. Revenue diversification is supported by digital gift cards and signature sub-collections (Oscar, Sicilia, Les Iconiques). Distribution is supplemented by a dedicated contract platform (contract.maisonsarahlavoine.com) and reseller portal.

Recent strategic activity centers on co-branded collaborations that extend the design aesthetic beyond traditional home: the Fermob Swiing outdoor lamp collection, DS Automobiles interior design partnership (April 2026), Bouygues Bbox Wifi 7 design collaboration (May 2026), and a maritime interior project with Chantier Naval Raba. Headcount is reported at 51-100, the company is privately held by founder Sarah Poniatowski with no disclosed institutional investors, and the brand emphasizes French and European artisan craftsmanship with natural materials (marble, walnut, oak, brass, rattan) and sustainable packaging.

Name

Maison Sarah Lavoine

Legal name

Maison Sarah Lavoine

Website

https://maisonsarahlavoine.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Paris-based French design house founded in 2002 by Sarah Poniatowski, offering furniture, lighting, decoration, tableware, home linens, and women's fashion through DTC e-commerce, Paris boutiques, an international reseller network, and a B2B Pro Service for trade and interior architecture projects.

Ownership category

akta.pro rank

Product category

Home Furnishings and Interior Design

NAICS

Interior Design Services (54141), Interior Design Services (541410), Household and Institutional Furniture Manufacturing (33712), Upholstered Household Furniture Manufacturing (337121), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Public Bldg & Related Furniture (2531), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)

akta.pro secondary industries

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Luxury & Designer Apparel Houses (CRAAAAAC), Interior Design Services (BPAHAKAB)

Keywords

• Home interior design
• Decorative furniture
• Tableware collections
• Lighting fixtures
• Ready-to-wear fashion

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Home Décor: Revenue generated from the sale of home décor products including furniture (chairs, sofas, consoles, tables), lighting (lamps, sconces, suspensions), decorative objects (vases, candles, mirrors, cushions), and tableware (plates, glasses, mugs). Products sold at various price points from entry-level accessories to high-end furniture pieces.
2. Product Sales - Ready-to-Wear Fashion: Revenue from women's fashion collection including jeans, shirts, blazers, dresses, shoes, and accessories. The prêt-à-porter line complements the home décor lifestyle brand positioning.
3. Interior Architecture Studio Services: The Studio d'architecture d'intérieur founded in 2002 provides interior design and architecture services for residential and commercial projects including hotels, restaurants, offices, and private residences.
4. Gift Cards: Digital gift cards sold in denominations chosen by purchasers, valid both in-store and online.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Maison Sarah Lavoine is a French design house that designs, sources, and sells home furnishings and lifestyle products including furniture, lighting, decorative objects, rugs, tableware, home linens, and women's ready-to-wear fashion. The company also operates an interior architecture studio founded in 2002 by Sarah Poniatowski that delivers residential, hotel, restaurant, office, and boutique design projects. Products are sold through its own e-commerce site, boutiques in Paris, an international reseller network, and a dedicated B2B Pro Service platform.

Product overview

Maison Sarah Lavoine is a French design house offering a unified lifestyle brand centered on interior design and home furnishings. The portfolio encompasses six core product categories: Mobilier (furniture including chairs, armchairs, sofas, tables, shelving), Décoration (mirrors, vases, cushions, candles, decorative objects), Luminaires (lighting fixtures), Art de la table (tableware and ceramics), Linge de maison (home textiles), and Prêt-à-Porter (women's fashion). Signature product sub-brands include the Oscar collection (vases, jewelry boxes, candleholders) and Sicilia collection (Italian-inspired tableware). The Studio d'Architecture d'Intérieur, founded in 2002, provides interior architecture services for residential, hotel, restaurant, office, and boutique projects. Notable collaborations include Lampe Swiing with Fermob, DS Automobiles, and Bouygues. The brand operates primarily through its e-commerce platform and physical boutiques.

Differentiator

Problem solved

Functional benefit

Brands

• Studio Maison Sarah Lavoine: Interior architecture studio offering residential, hotel, restaurant, and office design services
• Espace Pro

Products and services

• Rugs (Tapis) Hand-tufted wool rugs featuring abstract patterns, damask, and geometric motifs, available in multiple sizes and colorways. Targeted at residential and design-conscious consumers.
• Furniture (Mobilier) Complete furniture collection including armchairs, chairs, poufs, benches, desks, consoles, tables, shelving, and sofas, featuring materials such as oak, walnut, brass, velvet, and cane. Targeted at residential and commercial buyers.
• Decoration (Décoration) Home decoration accessories including mirrors, vases, cushions, decorative objects, trays, candleholders, candles and fragrances, key bowls, posters and lithographs, and books.
• Lighting (Luminaires) Lighting fixtures including table lamps, wall lamps, pendant lights, and floor lamps, featuring ceramic, metal, and other material options.
• Tableware (Art de la table) Tableware collection including plates, glasses, mugs, cutlery and utensils, carafes, bowls, serving dishes, and the signature Sicilia and Sarah collections.
• Home Linens (Linge de maison) Home textile collection including throws, table linens, curtains, and voiles.
• Ready-to-wear (Prêt-à-Porter) Women's fashion collection including tops, bottoms, jeans, suits, shoes, and accessories, featuring natural materials and contemporary designs that extend the brand's colorful lifestyle positioning into apparel.
• Interior Architecture Studio (Studio d'Architecture d'Intérieur) Interior architecture services for residential, hotel, restaurant, office, and boutique projects. Includes design commissions for named clients such as Hôtel Le Roch (Paris), Hôtel Faubourg 21 (Brussels), MGallery hotels, and Restaurant Emile (Zurich).
• Gift Card (Carte Cadeau) Digital gift card valid in-store and online, available in custom amounts, sent by email with personalized message. Targeted at gift purchasers for special occasions.
• Les Iconiques (Iconic Signature Collection) Signature iconic pieces that define the Maison Sarah Lavoine aesthetic, including vases, jewelry boxes, trays, and candleholders in distinctive colorways including Carmin, Bleu Sarah, and Ecru.
• Archives (Outlet Collection) Archived furniture and décor items from previous collections, offering timeless pieces at reduced prices through the outlet channel.

Named customers9 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Bouygues (Bbox Wifi 7)minorGTM or Marketing Partner · 1 January 2026Brand collaboration on Bbox Wifi 7 router design, featuring Maison Sarah Lavoine's aesthetic applied to telecommunications hardware. The collaboration brings design sensibility to everyday technology products.
• DS AutomobilesminorStrategic or Co-development Partner · 1 January 2026Automotive brand collaboration bringing Maison Sarah Lavoine's design language to vehicle interiors. The collaboration showcases the brand's expansion into new lifestyle categories beyond home.
• FermobcoreStrategic or Co-development Partner · 1 January 2025Ongoing collaboration partnership producing the Swiing lamp collection. The partnership has released multiple seasonal editions including summer 2026 and winter 2025 versions. Fermob, the French outdoor furniture manufacturer, provides industrial production capabilities while Maison Sarah Lavoine contributes design aesthetic.
• Chantier Naval RabaminorStrategic or Co-development Partner · 1 January 2025Maritime boat project collaboration. The Studio designed a 12-meter boat interior for Chantier Naval Raba, marking the brand's first project on water. The project, called 'Bateau Dolce Vita,' celebrates maritime living and showcases the brand's interior design capabilities in a marine environment.
• MGallery (Accor)coreStrategic or Co-development Partner · 1 January 2025Partnership with Accor's MGallery luxury boutique hotel collection. Maison Sarah Lavoine contributes design expertise and possibly branded products or room designs for MGallery properties.
• 1961 éditionsminorStrategic or Co-development PartnerCollaboration on Graney Pouf and Armchair collection. The partnership brings limited edition furniture pieces combining Maison Sarah Lavoine's design aesthetic with 1961 éditions' publishing approach.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cire Trudon: Historic French luxury candle and home fragrance maison selling premium candles, lighting, and decorative objects through own boutiques and luxury retailers. Directly comparable as a French heritage-driven luxury home brand with multi-category product, signature aesthetic, and a curated boutique-led distribution model.
• Diptyque: Paris-based luxury home fragrance and lifestyle brand sold through its own boutiques, department stores, and DTC site. Closely comparable to Maison Sarah Lavoine in positioning as a multi-category French luxury maison combining home, fragrance, and lifestyle with strong proprietary boutiques and international footprint.
• Pierre Yovanovitch: French interior architect and furniture designer producing bespoke residential and hospitality projects plus an own-brand furniture and lighting collection. Comparable as a named-designer French interior architecture studio that also markets its own branded product, mirroring MSL's Studio + product dual model.
• Christian Liaigre: French interior architecture and furniture brand offering residential and hospitality design plus a curated collection of furniture and lighting. Directly comparable through the combination of a named-designer architecture studio with own branded furniture, lighting, and home accessories sold DTC and to trade.
• Pierre Frey: French luxury home textile, wallpaper, and furnishing maison sold to interior designers, hospitality, and affluent consumers. Comparable through its French craftsmanship positioning, multi-category home portfolio (textiles, wallpaper, furniture, rugs), and a Pro/trade channel serving interior designers and hotels.

Emerging players

• Fermob: French outdoor/indoor furniture and lighting manufacturer known for the Luxembourg, Bistro, and Swiing (collab with MSL) collections. Directly comparable because Fermob is both MSL's collaboration partner on lighting and a peer in the curated, color-forward French furniture space with overlapping design sensibility.
• Ba&sh: French contemporary ready-to-wear and lifestyle brand with DTC, boutiques, and selective home/accessories offerings. Comparable as a French lifestyle brand expanding across apparel and lifestyle categories with broad DTC distribution and an aspirational aesthetic aimed at similar design-minded female consumers.
• Sézane: French digitally-native lifestyle brand blending ready-to-wear with home and accessories via own e-commerce site and select boutiques. Comparable as a French lifestyle brand targeting design-conscious consumers with a curated, colorful aesthetic and DTC-first distribution, though anchored in fashion rather than home.

Broad incumbents

• Baccarat: French luxury crystal and home décor maison operating own boutiques worldwide with a broad home-and-lifestyle product portfolio. Comparable as a heritage French luxury home brand with own retail, signature aesthetic, and premium price positioning, though specializing in crystal versus MSL's furniture/textile focus.
• Hermès Maison / Hermès Tableware: Ultra-luxury French maison offering tableware, home textiles, and furniture as part of its broader portfolio. Comparable as a high-end French luxury brand in tableware, home textiles, and decorative objects, though operating at significantly greater scale and as part of an apparel/leather-led maison rather than a home specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/maisonsarahlavoine
• LinkedInlinkedin.com/company/maison-sarah-lavoine
• Instagraminstagram.com/maisonsarahlavoine/?hl=fr
• Pinterestpinterest.fr/maisonsarahlavoine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Sarah Lavoine