Baccarat
- Company typePrivate
- Founded1764
- HeadquartersParis, France
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Baccarat does
Baccarat is a French luxury crystal manufacturer founded in 1764 and headquartered in Baccarat, Lorraine (manufacturing) and Paris (sales). The company produces handcrafted crystal products spanning barware, tableware, vases, lighting, chandeliers, and home decor, along with a successful extension into luxury fragrance through the Baccarat Rouge 540 line. Manufacturing is anchored by centuries-old handcrafting techniques in Lorraine, with an ongoing transition to lead-free crystal production under the 'Cristal and Beyond' strategic plan.
The company monetizes through a selective distribution model combining owned retail boutiques (flagships in New York's Meatpacking District and global locations), e-commerce at baccarat.com, branded hospitality venues (Baccarat Hotels, branded bars and restaurants globally), department store partnerships with retailers such as Bloomingdale's, and licensing/branded residences in partnership with SH Hotels & Resorts. Pricing spans accessible entry points (fragrances from $170, Harmonie tumblers from $330) to high-end master pieces ($2,300+ decanters), maintaining premium positioning across categories.
Customer segments include affluent luxury home decor consumers, luxury hospitality venues, branded residences developers, and fragrance buyers. Designer collaborations with Philippe Starck (20-year partnership), Marcel Wanders, Jaime Hayon, and Harry Nuriev reinforce creative authority. Baccarat reached €200M in sales in 2025, returning to profitability after years of stagnation at €140-170M attributed to prior shareholder difficulties, under CEO Laurence Nicolas and new North America CEO Thais Roda.
Baccarat firmographics
Firmographics- Name
- Baccarat
- Legal name
- BACCARAT SA
- Website
- https://baccarat.com
- Company type
- Private
- Founded year
- 1764
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Baccarat industry classification
Industry- Product category
- Luxury Crystal Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)
Keywords
Where Baccarat is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices8 records
Markets served
Baccarat business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Crystal Products Sales: Sale of luxury crystal products including barware, tableware, vases, lighting, and home decor through retail boutiques and e-commerce
- Fragrance Sales: Sale of Baccarat Rouge 540 fragrance line including perfumes, bath and body products, and scented candles
- Branded Residences and Hotels Licensing: Branded residences and hotels licensing the Baccarat name in partnership with developers like SH Hotels & Resorts for developments in Miami, New York, and Dubai
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual luxury crystal and fragrance products |
| Unit Pricing | Pay-as-you-go | Pre-order products |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Baccarat product offering
Product offeringCore offering
Baccarat designs, manufactures, and sells handcrafted crystal products across barware, tableware, home decor, lighting, and fragrances. The portfolio is anchored by heritage collections such as Harcourt (1841) and signature product lines including Harmonie, Louxor, Eye, Masséna, Mille Nuits, and Zénith, complemented by the Baccarat Rouge 540 fragrance collection and designer collaborations. Distribution runs through the Baccarat.com e-commerce platform, owned boutiques, branded hospitality venues (Baccarat Hotels, Signature Places), and selective department-store partnerships.
Product overview
Baccarat is a French luxury crystal manufacturer offering a comprehensive portfolio of crystal products across barware & dining, home décor, lighting, and fragrances. The core product line consists of signature crystal collections including Harcourt (heritage line), Harmonie, Louxor, Eye, Masséna, Mille Nuits, Octogone, Lucky Butterfly, Tsar, and Zénith, complemented by the designer collaboration sub-brand New Antique (Marcel Wanders). The Baccarat Rouge 540 fragrance collection represents a successful extension into luxury perfumes and bath products. Beyond physical products, Baccarat has developed a hospitality sub-brand encompassing Signature Places including the Baccarat Hotel & Residences in New York, branded restaurants (Ducasse Baccarat in Paris, Cristal Room in Hong Kong), bars (Seoul, Tokyo, Osaka), and a heritage museum. The company operates through a selective distribution network including physical boutiques and an e-commerce platform with Klarna payment integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Harcourt Collection Iconic crystal glassware collection featuring the Harcourt 1841 glass and vase, Harcourt Empire line, and Harcourt Our Fire candlestick, representing Baccarat's heritage craftsmanship.
- Harmonie Collection Crystal barware collection including tumblers, whiskey decanters, and Colors of Joy variants, featuring contemporary design with vibrant color options.
- Louxor Collection Luxury crystal collection featuring whiskey decanters, catch-all decorative objects, and photo frames with Egyptian-inspired geometric patterns.
- Eye Collection Contemporary crystal vases and votives featuring distinctive eye-inspired design motifs, including the Eye II Vase and Eye II Votives.
- Masséna Collection Classic crystal collection featuring timeless designs in barware and tableware categories.
- Mille Nuits Collection Crystal collection featuring Mille Nuits Flutissimo champagne flutes available in multiple crystal colors (blue, clear, green, red, yellow).
- New Antique Collection Designer collaboration with Marcel Wanders combining traditional crystal craftsmanship with modern design aesthetics, including the New Antique Clochette Nomadic Lamp.
- Octogone Collection Geometric crystal collection featuring octagonal design motifs in trays and coasters made from recycled leather and lacquer finishes.
- Lucky Butterfly Collection Crystal figurines featuring butterfly motifs, symbolizing luck and transformation.
- Tsar Collection Grand crystal collection with regal design elements for barware and home décor.
- Zénith Collection Premium crystal lighting collection symbolizing light and excellence, part of Baccarat's heritage collections.
- Baccarat Rouge 540 Fragrance Collection Signature luxury fragrance line including Extrait de Parfum, Eau de Parfum, Precious Elixir, body oils, and bath and body products, priced from $170 to $985.
- Signature Places Baccarat's branded hospitality venues including Baccarat Hotel and Residences in New York, Maison Baccarat and Ducasse Baccarat restaurant in Paris, Museum & Coffee in Baccarat, Cristal Room restaurant by Anne Sophie Pic in Hong Kong, Baccarat Bar in Seoul, bars in Tokyo and Osaka, and the Crystal Lounge lighting showroom in Tokyo.
- Baccarat Hotel & Residences Luxury hotel and branded residences featuring Baccarat crystal throughout, with the New York location as the flagship and expansion to Miami and Dubai in partnership with SH Hotels & Resorts delivering through 2026.
Quantifiable outcome
- Sales reached 200 million euros in 2025, exceeding previous stagnation at 140-170 million euros, with return to profitability
Companies that use Baccarat
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Baccarat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Baccarat partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- DEWAR'SflagshipBaccarat and DEWAR'S returned as official partners to the 79th Annual Tony Awards, reviving an iconic speakeasy experience at Radio City Music Hall in New York City. The partnership featured bespoke cocktails crafted with DEWAR'S Double Double range served in Baccarat crystal glassware, with select cocktails available at participating New York bars.
- SH Hotels & ResortscoreBaccarat partnered with SH Hotels & Resorts for branded residences developments in Miami, New York, and Dubai, delivering through 2026. The partnership extends the Baccarat brand into luxury real estate through exclusive residential developments.
- Wild OriginsminorWild Origins, a purpose-led hospitality and lifestyle advisory platform, expanded its strategic partnership portfolio to include Baccarat, supporting clients across development stages globally.
- Comité ColbertminorBaccarat participated in Comité Colbert's 'Hidden Treasures: 250 Years of Franco-American Luxury Stories' exhibit at The Shed in New York, showcasing artifacts from 65 French luxury houses celebrating artistic dialogue between France and the United States.
- Marcel WandersflagshipDesigner collaboration for the New Antique Collection, bringing contemporary reinterpretation of classic Baccarat designs through renowned Dutch designer Marcel Wanders.
- Harry NurievflagshipArtist collaboration featuring Harry Nuriev's work, with Baccarat providing private dining spaces for venues like NAHATÉ Dubai.
- Jaime HayonflagshipArtist and designer collaboration featuring Jaime Hayon's distinctive aesthetic integrated with Baccarat crystal products.
- Phillipe StarckflagshipLong-standing collaboration celebrating 20 years of partnership with renowned designer Philippe Starck, featuring chandeliers and lighting designs.
- Business FranceminorFrench quarter featuring Baccarat, Daum, and Devialet presented by Business France and the Embassy of France under the India-France Year of Innovation banner at India Design ID 2026 exhibition.
- Bloomingdale'scorePartnership with Bloomingdale's for holiday campaign featuring Baccarat-designed retail space and experiential pop-up experiences at the 59th Street store in New York.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
Baccarat competitors and assessment
Company assessmentDirect peers
- Lalique: French luxury crystal and glassmaker with overlapping heritage positioning (founded 1888), direct product overlap in crystal barware, vases, lighting, and fragrance. Lalique is the closest comparable French crystal maison and competes head-to-head with Baccarat in the same affluent consumer and hospitality channels.
- Moser: Czech heritage crystal manufacturer (founded 1857) producing luxury hand-cut crystal for barware, vases, and lighting. Comparable as a European heritage crystal maison serving the same luxury hospitality and affluent consumer segments as Baccarat.
- Daum: French crystal and pâte de verre maker based in Lorraine (same region as Baccarat), serving luxury home decor, lighting, and limited-edition crystal objects. Direct peer in French luxury crystal craftsmanship and is even co-featured with Baccarat in Business France/India market entries.
- Steuben Glass: American heritage crystal maker producing handcrafted crystal objects, lighting, and barware for luxury gifting and institutional collections. Comparable to Baccarat as a heritage crystal maison focused on premium craftsmanship, though with a primarily US geographic concentration.
- Saint-Louis (Cristallerie de Saint-Louis): French crystal manufacturer owned by Hermès, producing luxury crystal tableware, barware, lighting, and chandeliers. Directly comparable to Baccarat in craft, heritage (1586), price points, and customer base, and benefits from Hermès distribution scale.
Broad incumbents
- Swarovski: Global crystal incumbent with broader (more accessible) price points across jewelry, home decor, lighting, and collectibles. While not a luxury crystal peer, Swarovski competes for adjacent occasions and gifting occasions, and represents the scaled, industrial alternative to Baccarat's artisanal positioning.
- Christofle: French luxury silverware and tableware brand (founded 1830) overlapping with Baccarat in fine dining, hospitality, and luxury gifting channels. While metals-focused rather than crystal, it competes for the same tableware and hospitality budgets at luxury hotels and affluent households.
- Waterford Crystal: Irish heritage crystal producer (founded 1783) covering crystal stemware, gifts, and lighting, owned by Fiskars Group. Comparable heritage positioning but more accessible price points and broader retail distribution, mirroring the artisanal-vs-scaled dynamic in crystal.
- Hermès: Broader French luxury house that owns Saint-Louis and competes for the same ultra-high-net-worth consumer across home, hospitality, fragrance, and lifestyle. Hermès sets the bar for French luxury craftsmanship pricing power and brand-extension strategy relevant to Baccarat.
- LVMH (Moët Hennessy Louis Vuitton): Largest global luxury conglomerate with multiple maisons in spirits, hospitality, fragrance, and retail. Competes for the same affluent consumer wallet and operates comparable hospitality/licensing platforms (e.g., Cheval Blanc, Bulgari Hotels) that parallel Baccarat's branded residences strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Baccarat social profiles
Digital presenceBaccarat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baccarat leadership team
Management profileNumber of profiles
Profiles2 records
Baccarat funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baccarat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baccarat
What does Baccarat do?
Baccarat designs, manufactures, and sells handcrafted crystal products across barware, tableware, home decor, lighting, and fragrances. The portfolio is anchored by heritage collections such as Harcourt (1841) and signature product lines including Harmonie, Louxor, Eye, Masséna, Mille Nuits, and Zénith, complemented by the Baccarat Rouge 540 fragrance collection and designer collaborations. Distribution runs through the Baccarat.com e-commerce platform, owned boutiques, branded hospitality venues (Baccarat Hotels, Signature Places), and selective department-store partnerships.
Is Baccarat a public or private company?
Baccarat is a private company. It is classified as private equity controlled and is currently operating.
When was Baccarat founded?
Baccarat was founded in 1764. It employs 501 to 1,000 people.
Where is Baccarat based?
Baccarat is headquartered in Paris, France, in the Europe region.
How does Baccarat make money?
Three revenue lines are on record. Crystal Products Sales are the primary driver. The others are fragrance Sales and branded Residences and Hotels Licensing.
Who are Baccarat's main competitors?
Direct peers on record are Lalique, Moser, Daum, Steuben Glass and Saint-Louis (Cristallerie de Saint-Louis). Broad incumbents are Swarovski, Christofle, Waterford Crystal, Hermès and LVMH (Moët Hennessy Louis Vuitton).
Does Baccarat have an API?
No public API is recorded for Baccarat.
What industry is Baccarat in?
Baccarat's product category is Luxury Crystal Products. Its primary akta.pro industry code is CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex). Its NAICS code is 45612 and its SIC code is 3910.