What Action Gaming does

Action Gaming, Inc. is a Las Vegas-based casino game designer and inventor founded in 2004, specializing in video poker game development. The company's primary product is a line of multi-hand video poker machines offered in configurations ranging from 3-hand to 100-hand play, developed through a strategic co-development partnership with IGT — the world's largest gaming manufacturer. These products are distributed globally via IGT's casino operator network and showcased on the company's VideoPoker.com online platform, which functions as both a consumer-facing product display and a B2B inquiry channel. The firm employs 11-50 people and operates as a privately held company with no disclosed institutional investors, funding rounds, or public listing.

The company's business model is built on game licensing and royalty revenue. Action Gaming develops proprietary casino game concepts internally and licenses them to IGT, which handles manufacturing and distribution to casino operators worldwide. In parallel, Action Gaming operates a structured inbound invention pipeline, soliciting and evaluating casino game concepts from independent external inventors — with stated preference for patented or patent-pending concepts requiring game mathematics and demos. Successful external concepts may be developed, acquired, and commercialized through the company's IGT distribution channel. The company does not sign NDAs with submitters and does not provide patent advice.

Action Gaming's go-to-market is relationship-driven and low-overhead. Its actiongaming.com website functions primarily as a contact point and submission portal, with Mike Fields (Executive Vice President) as the named point of contact. The firm has no disclosed marketing campaigns, no app presence, no social media profiles of substance, and no public pricing. Revenue is concentrated on a single counterparty (IGT), creating high customer concentration risk. The company's competitive positioning rests on three pillars: niche specialization in video poker (a category with limited dedicated expertise), a curated invention pipeline prioritized toward patented concepts, and exclusive distribution leverage through its IGT partnership. The Major Multipliers Poker title, co-developed with IGT, won the top new video poker/keno game award at the Eilers & Krejcik Gaming slot awards show, providing third-party validation of design quality.

Name

Action Gaming

Legal name

Action Gaming, Inc.

Website

https://actiongaming.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Action Gaming is a Las Vegas-based casino game designer and inventor specializing in video poker, developing multi-hand video poker machines through a strategic partnership with IGT for global distribution to casino operators.

Ownership category

akta.pro rank

Product category

Casino Game Design

NAICS

Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Poker Technology & Software (Clients, RNG, Anti-Fraud, HUD/Analytics) (MPAEAEAH)

akta.pro secondary industry

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

Keywords

• Casino game design
• Video poker games
• Multi-hand poker
• Game invention
• Casino gaming products

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Game Licensing and Development: Action Gaming develops casino games and licenses them to operators. They also review and potentially acquire game concepts from external inventors, bringing them to market through partnerships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Action Gaming designs and invents casino games with a primary focus on video poker, developing multi-hand video poker machines in configurations ranging from three-hand to 100-hand in co-development with IGT. The company also reviews external casino game concepts and selectively develops and finances them to market launch, with preference given to patented or attorney-researched concepts.

Product overview

Action Gaming operates as a casino game designer and inventor with a portfolio focused on video poker products. The company develops multi-hand video poker machines in partnership with IGT (expanding from three-hand to 100-hand offerings), which are distributed through their VideoPoker.com platform. Their business model includes reviewing external casino game concepts for potential development, with preference given to patented gaming concepts.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Hand Video Poker Machines Casino video poker machines developed in co-development with IGT, offering multi-hand gameplay configurations ranging from three-hand to 100-hand. Designed for casino operators seeking differentiated video poker content that blends strategy and luck to drive player demand.
• VideoPoker.com Platform Online showcase and distribution platform where Action Gaming's video poker game products are viewable and accessible to players, serving as a direct-to-player channel for the company's casino game inventions.
• Game Concept Review and Development Service Structured evaluation and development service for external casino game concepts, prioritizing patented or attorney-researched submissions. Action Gaming provides development expertise and financial backing to bring selected concepts to market, operating without NDAs.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• IGTcoreStrategic or Co-development PartnerAction Gaming partnered with IGT to develop multi-hand video poker machines, expanding from three-hand to 100-hand offerings. This is a co-development partnership where Action Gaming contributes game design expertise while IGT provides manufacturing and distribution capabilities through its global operator network. IGT's Major Multipliers Poker game won the top-performing new video poker/keno game award at Eilers & Krejcik Gaming slot awards show, developed through this partnership.

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• IGT (International Game Technology): IGT is one of the largest global gaming manufacturers and operates a substantial in-house game studio alongside its partnership distribution. Action Gaming both partners with and competes for video poker mind-share with IGT, making it the closest hybrid strategic peer.
• Light & Wonder: Light & Wonder (formerly Scientific Games) is a major diversified casino content and platform provider with a deep game studio portfolio. It competes with Action Gaming for casino operator shelf space and represents the kind of large incumbent Action Gaming could be acquired by.
• Aristocrat Leisure: Aristocrat is a global gaming content and technology company with a large slot and table game portfolio. Its game design and licensing business is structurally similar to Action Gaming's model, though at vastly greater scale and broader category coverage.

Direct peers

• Everi Holdings: Everi designs and supplies casino games, including video poker content, to operators worldwide. It is one of the closest direct competitors to Action Gaming in the video poker game design niche.
• Konami Gaming: Konami Gaming develops premium casino slot and video poker games for the global market. Its portfolio of video poker titles directly competes with Action Gaming's multi-hand offerings for casino operator placements.
• AGS (PlayAGS): PlayAGS designs and supplies electronic gaming machines and table products to casinos. As a mid-sized game studio competing for the same operator relationships as Action Gaming, it is a direct peer in scale and business model.
• Incredible Technologies: Incredible Technologies designs and manufactures casino games, including video poker content. It is similar in size and scope to Action Gaming, with a comparable focus on casino game invention and licensing.
• Galaxy Gaming: Galaxy Gaming develops and licenses casino table games and related content to operators globally. Its game-licensing model and operator channel overlap directly with Action Gaming's licensing-royalty approach.

Emerging players

• High 5 Games: High 5 Games is a casino game studio with strength in social casino and online channels. While its primary distribution differs from Action Gaming's land-based focus, it represents an emerging peer in adjacent game-design and licensing activities.
• Interblock Gaming: Interblock specializes in electronic table games and premium casino gaming products. It overlaps with Action Gaming in providing technology-driven casino content, though with a focus on electronic table games rather than video poker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Action Gaming