6PR
6PR is a commercial AM radio station in Perth, Western Australia, broadcasting news, talk, and AFL sports content on AM 882 and digital channels for Perth metro listeners. It is part of the Nine Radio network and monetizes its audience through regional advertising sales.
- Company typePrivate
- Founded2007
- HeadquartersEast Perth, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 6PR does
6PR is a commercial AM radio station headquartered in East Perth, Western Australia, broadcasting on the AM 882 frequency and via digital radio under the legal name Radio 6PR. The station positions itself as Perth's news and talk radio offering, delivering scheduled programming across the day — including 6PR Breakfast (Millsy & Karl/ Mick), Mornings with Simon Beaumont (also featuring Chrissy Morrissy and Mark Doran), The Long Lunch with Tod Johnston, Drive with Jamie Burnett, and Australia Overnight with Tony McManus — alongside AFL football coverage and talk-format current affairs content.
Its core product is the broadcast signal, but the operational technology stack extends well beyond terrestrial AM. 6PR distributes content through digital radio, internet-based live audio streaming via its website (6pr.com.au), and native mobile applications on iOS (iTunes) and Android (Google Play). It also publishes an on-demand podcast and audio archive, with featured content such as The House of Wellness. The station maintains an active social presence on Facebook (NewsTalk6PR) and Twitter (@6PR), and supports listener engagement through competitions and event tie-ins (e.g., Long Lunch LIVE, Variety WA).
The business model is advertising-led. 6PR monetizes its audience through on-air spots, sponsorships, and promotional content sold via a 'Advertise with us' channel, targeting Perth metropolitan and broader Western Australian businesses. It is part of the Nine Radio network (alongside 2GB Sydney, 3AW Melbourne, and 4BC Brisbane) and operates under Tapt Media as parent. Revenue is regional and Perth-centric, dependent on local advertising demand and traditional talk-radio listenership dynamics. No subscription, licensing, or diversified revenue streams are disclosed.
6PR firmographics
Firmographics- Name
- 6PR
- Legal name
- Radio 6PR
- Website
- https://6pr.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 6PR is a commercial AM radio station in Perth, Western Australia, broadcasting news, talk, and AFL sports content on AM 882 and digital channels for Perth metro listeners. It is part of the Nine Radio network and monetizes its audience through regional advertising sales.
- Ownership category
- akta.pro rank
6PR industry classification
Industry- Product category
- Commercial Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)
- akta.pro secondary industry
- Digital Radio Broadcasting (DAB/DAB+, HD Radio) (MPAIAEAD)
Keywords
Where 6PR is headquartered
LocationHeadquarters
- HQ city
- East Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
6PR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising Revenue: Radio station generates revenue through advertising. The station offers an 'Advertise with us' page suggesting a direct advertising sales model where businesses pay for on-air spots, sponsorships, and promotional content.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
6PR product offering
Product offeringCore offering
6PR is a commercial AM radio station broadcasting on 882 kHz in Perth, Western Australia, producing news, talk, and sports programming. Beyond its over-the-air signal, the station distributes its content via internet streaming, mobile applications, and podcasts to reach listeners across multiple digital platforms.
Product overview
6PR is a traditional AM radio broadcasting station operating as part of Perth's news and talk radio landscape. The station delivers a unified radio service centered on its broadcast frequency (AM 882) and digital radio transmission, complemented by mobile applications for iOS and Android, web-based live streaming, and on-demand podcast access. The product portfolio includes scheduled programming blocks (6PR Breakfast, Mornings with Simon Beaumont, The Long Lunch with Tod Johnston, Drive with Jamie Burnett, Australia Overnight, The Best of 6PR), supplementary content sections for AFL football coverage, audio/podcast archives, and listener engagement through competitions. All products and services are extensions of the core broadcast offering rather than separate modular components.
Differentiator
Problem solved
Functional benefit
Products and services
- AM 882 Radio Broadcast
- Digital Radio (DAB+) Service
- Internet Audio Streaming
- 6PR Mobile App
- 6PR Podcasts
Companies that use 6PR
Customer profileSegments1 record
Ideal customer profiles1 record
6PR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
6PR partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nine Radiocore6PR is part of the Nine Radio network, connecting with other talk stations including 2GB (Sydney), 3AW (Melbourne), and 4BC (Brisbane). This network affiliation provides cross-promotional opportunities and shared content resources.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
6PR competitors and assessment
Company assessmentDirect peers
- Smooth 91.5 Perth: Perth FM commercial station (ARN network) competing with 6PR for Perth metro listeners and advertisers, particularly in the 35+ demographic that overlaps with 6PR's news/talk audience.
- 4BC: Brisbane-based commercial talk radio station and sister station within Nine Radio. Comparable format, ownership, and distribution strategy to 6PR; useful as a peer for understanding how the network's talk radio model performs across different metro markets.
- Nova 93.7: Perth FM commercial music station competing for the same Perth metropolitan ad market and listener share as 6PR. Different format (CHR music vs. talk) but directly comparable as a local commercial radio competitor targeting the same advertisers and audience pool.
- 2GB: Sydney-based commercial talk radio station and direct sister station of 6PR within the Nine Radio network. Highly comparable in format (news/talk), business model (advertising-led), distribution model (AM + digital + streaming + apps), and network affiliation, making it the closest like-for-like peer for benchmarking audience and ad economics.
- ABC Radio Perth: ABC's Perth local radio service, the primary public broadcaster competitor to 6PR in the Perth news/talk segment. Directly comparable target market (Perth metro/WA listeners) and format overlap, although funded via public broadcasting rather than commercial advertising.
- 3AW: Melbourne-based commercial talk radio station and sister station in the Nine Radio network. Same news/talk positioning, advertising model, and multi-platform distribution as 6PR, making it a directly comparable network peer operating in Australia's largest metro market.
- Hit 92.9 Perth: Perth FM commercial station (ARN network) operating in the same Perth local market as 6PR, competing for advertising spend and audience share across dayparts. Comparable as a local commercial radio operator with overlapping advertiser base.
- Triple M Perth: Perth FM commercial station with a sports, rock, and talk blend that competes with 6PR particularly around AFL coverage and male skew audiences. Directly comparable in targeting the same Perth metro advertising dollars and overlapping sports/talk audiences.
Broad incumbents
- Australian Radio Network (ARN): Operator of major Perth FM stations (Nova, Hit, Smooth) and a broader national commercial radio portfolio. Comparable as a large incumbent commercial radio group that competes with 6PR and the Nine Radio network for Perth advertising revenue and audience share.
Emerging players
- SEN (Sports Entertainment Network): National sports-focused talk radio and digital audio network that overlaps with 6PR's AFL/sports content and competes for sports-adjacent Perth listeners and advertisers. Comparable as a sports talk audio competitor, though national rather than Perth-local in primary footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
6PR social profiles
Digital presence6PR financial estimates
Financial estimateRevenue estimate
Valuation estimate
6PR leadership team
Management profileNumber of profiles
6PR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
6PR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 6PR
What does 6PR do?
6PR is a commercial AM radio station broadcasting on 882 kHz in Perth, Western Australia, producing news, talk, and sports programming. Beyond its over-the-air signal, the station distributes its content via internet streaming, mobile applications, and podcasts to reach listeners across multiple digital platforms.
Is 6PR a public or private company?
6PR is a private company. It is classified as corporate owned and is currently operating.
When was 6PR founded?
6PR was founded in 2007. It employs 11 to 50 people.
Where is 6PR based?
6PR is headquartered in East Perth, Australia, in the Oceania region.
How does 6PR make money?
One revenue line is on record: advertising Revenue.
Who are 6PR's main competitors?
Direct peers on record are Smooth 91.5 Perth, 4BC, Nova 93.7, 2GB, ABC Radio Perth, 3AW, Hit 92.9 Perth and Triple M Perth. Australian Radio Network (ARN) is listed as a broad incumbent. SEN (Sports Entertainment Network) is listed as an emerging player.
Does 6PR have an API?
No public API is recorded for 6PR.
What industry is 6PR in?
6PR's product category is Commercial Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAG, Talk/News/Sports Radio Networks & Syndication, with a secondary code of MPAIAEAD, Digital Radio Broadcasting (DAB/DAB+, HD Radio). Its NAICS code is 516110 and its SIC code is 4832.