WRA
Wisconsin REALTORS® Association (WRA) is a nonprofit trade association serving Wisconsin real estate professionals through licensing education, continuing education, legal resources, forms, market data, and legislative advocacy, with members joining via local REALTOR® associations.
- Company typePrivate
- Founded1998
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What WRA does
Wisconsin REALTORS® Association (WRA) is a Wisconsin-based nonprofit trade association serving real estate professionals in the state. Founded in 1909 and headquartered at 4801 Forest Run Road, Madison, WRA represents Wisconsin REALTORS® through a federation model in which members join via local REALTOR® associations and receive WRA state-level membership as part of that relationship. Its core functions include administering Wisconsin real estate licensing preparation, delivering continuing education required for license renewal, enforcing the REALTOR® Code of Ethics through its Professional Standards Program, providing member-only legal resources, and publishing Wisconsin housing market data and analysis.
The association's product and technology stack centers on the WRA On Demand online learning management system for self-paced pre-license (72-hour sales) and continuing education courses; the zipForm Edition-integrated WRA Forms Library providing Wisconsin-specific standardized transaction documents; the myWRA member portal for dues, education tracking, RPAC contributions, and committee participation; and a Wisconsin Housing Statistics data service with monthly home sales reports. Distribution spans wra.org self-serve, classroom instruction, Pearson VUE-partnered licensing exam centers across Wisconsin (plus Minnesota and Illinois), local REALTOR® association partnerships, and a Regional Summit Series hosted in multiple Wisconsin cities.
WRA generates revenue through a diversified mix of recurring annual membership dues, transactional pre-license course fees (e.g., $350 for the 72-hour sales pre-license course), continuing education course fees, $60 license application credentialing fees, $30 pre-license extensions, sale of forms, books, and branded merchandise, and event registration across the Annual Convention, Regional Summits, and REALTOR® & Government Day. Members also contribute to RPAC and the Direct Giver program in support of state-level legislative advocacy on housing, property rights, and industry issues.
WRA firmographics
Firmographics- Name
- WRA
- Legal name
- Wisconsin REALTORS® Association Inc.
- Website
- https://wra.org
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wisconsin REALTORS® Association (WRA) is a nonprofit trade association serving Wisconsin real estate professionals through licensing education, continuing education, legal resources, forms, market data, and legislative advocacy, with members joining via local REALTOR® associations.
- Ownership category
- akta.pro rank
Where WRA is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WRA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: WRA generates primary revenue through annual membership dues paid by REALTORS® members in Wisconsin. Members join through local REALTOR® associations and pay dues that provide access to benefits including education, legal resources, advocacy, forms, and market data.
- Pre-License Education Courses: Revenue from 72-hour sales pre-license training program ($350) and broker pre-license education. Students pay for online self-paced courses to obtain Wisconsin real estate licenses.
- Licensing Exam Fees: WRA facilitates licensing exams administered by Pearson VUE. Exam fees are $65 for both sales and broker examinations, paid directly to Pearson VUE.
- Continuing Education: DSPS-approved CE courses for license renewal (18 hours per two-year period). Revenue from course fees for real estate CE, commercial CE, appraiser CE, and assessor CE programs.
- Forms and Products: Sale of WRA Forms Library, real estate books, specialty items, office supplies, and pre-license study aids.
- License Application Fees: $60 credentialing fee collected for new license applications submitted to the Wisconsin DSPS.
- Event Registration: Revenue from WRA Annual Convention, Regional Summits, REALTOR® & Government Day, and other educational events.
- Pre-License Extensions: $30 fee for 30-day extension to complete pre-license courses, available up to 6 months from expiration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Sales Pre-License Training: $350 |
| One time/ perpetual license | Pay-as-you-go | Pre-License Extension: $30 |
| One time/ perpetual license | Pay-as-you-go | Salesperson License Application: $60 |
| One time/ perpetual license | Pay-as-you-go | Broker License Application: $60 |
| One time/ perpetual license | Pay-as-you-go | Sales Exam Fee: $65 |
| One time/ perpetual license | Pay-as-you-go | Broker Exam Fee: $65 |
| Subscription | Annual | Continuing Education: Varies by course |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels13 records
WRA product offering
Product offeringCore offering
Wisconsin REALTORS® Association is a nonprofit trade association delivering licensing and continuing education, member services, legal resources, real estate transaction forms, housing market data, and legislative advocacy to real estate professionals in Wisconsin. Core offerings include the 72-hour sales pre-license and broker pre-license programs, DSPS-approved continuing education, the myWRA member portal, the WRA On Demand online learning platform, zipForm-integrated Forms Library, Wisconsin Housing Statistics, and a Legal Hotline staffed by attorneys. Membership dues, course fees, and event registrations constitute the primary revenue streams, supported by RPAC and Direct Giver advocacy programs.
Product overview
The Wisconsin REALTORS® Association (WRA) operates as a professional trade association offering a unified platform of education, advocacy, and member services for Wisconsin real estate professionals. The core product portfolio centers on pre-license education (72-hour sales pre-license and broker pre-license programs), DSPS-approved continuing education for license renewal, and the WRA On Demand online learning platform. Key service modules include the Legal Hotline for member consultation, the WRA Forms Library accessible via zipForm Edition for transaction management, and Wisconsin Housing Statistics providing monthly market data and analysis. The myWRA portal provides integrated member services including RPAC contributions, dues management, and education tracking. Advocacy products include RPAC (political action committee), Direct Giver Program, and annual events (REALTOR® & Government Day, Annual Convention, Summit Series). The Video Center hosts educational content including Thursday Takeaways and EDTalks series. Additional offerings include the Wisconsin Real Estate Magazine, Professional Standards enforcement, the Find a REALTOR® referral service, Mortgage Calculator, Partnership for Success scholarships, and branded merchandise. The association does not operate as a SaaS platform with modular add-ons but rather as a membership organization with bundled services included in association dues.
Differentiator
Problem solved
Functional benefit
Products and services
- WRA On Demand
Quantifiable outcome
- 500,000+ hours of education delivered in 2022
- +1 more outcomes
Companies that use WRA
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
WRA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
WRA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wisconsin Local REALTOR® AssociationscoreWRA serves as the state association for Wisconsin's network of local REALTOR® associations. Local associations recruit members who automatically receive WRA membership. WRA collaborates with local associations to host Regional Summit events and advocacy initiatives like REALTOR® & Government Day.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
WRA competitors and assessment
Company assessmentDirect peers
- Texas REALTORS: Large state REALTOR trade association serving Texas real estate professionals. Directly comparable state-association structure with bundled education, advocacy, legal, and market-data services mirroring WRA's offering.
- Minnesota Association of REALTORS: State trade association serving Minnesota REALTORS, geographically adjacent to Wisconsin. Offers the same combined suite of education, legal advice, forms, advocacy, and market data to its members under a comparable regulatory framework.
- McKissock: Online real estate education platform offering license and CE courses nationwide. Competes with WRA in the regulated online CE market; comparable business model and content-driven delivery approach.
- Illinois REALTORS: State-level REALTOR trade association serving Illinois real estate professionals. Operates the same NAR-affiliated state-association model as WRA, providing bundled education, legal resources, advocacy, and member services in a comparable Great Lakes regulatory environment.
- California Association of REALTORS (CAR): Largest US state REALTOR trade association. Directly comparable to WRA in service structure — education, legal resources, forms, market data, advocacy — but at substantially greater scale, useful as a ceiling benchmark for member-service scope.
- The CE Shop: Online real estate continuing education provider competing head-to-head with WRA On Demand. Offers state-approved pre-license and CE courses across multiple jurisdictions including Wisconsin; directly comparable course-delivery model.
Others
- zipLogix: Real estate transaction-management and digital-forms vendor whose zipForm Edition platform integrates with WRA's Forms Library. An ecosystem partner and tooling vendor rather than direct competitor; relevant for benchmarking surrounding technology infrastructure.
Broad incumbents
- National Association of REALTORS (NAR): National umbrella body to which WRA belongs as a state affiliate. Operates at a broader national scale with national advocacy, REALTOR branding, and umbrella education programs that complement WRA's state-level offerings.
- Real Estate Express: Established national online real-estate education provider operating under a larger education conglomerate. Offers a broader portfolio that overlaps WRA's pre-license and CE products at national scale, comparable on delivery mechanism.
Emerging players
- Hondros Learning: Online real estate education provider offering pre-license, CE, and exam prep across multiple states. Competes with WRA's regulated online courses; similar content model but currently smaller national footprint than The CE Shop or McKissock.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
WRA social profiles
Digital presenceWRA financial estimates
Financial estimateRevenue estimate
Valuation estimate
WRA leadership team
Management profileNumber of profiles
Profiles3 records
WRA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WRA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WRA
What does WRA do?
Wisconsin REALTORS® Association is a nonprofit trade association delivering licensing and continuing education, member services, legal resources, real estate transaction forms, housing market data, and legislative advocacy to real estate professionals in Wisconsin. Core offerings include the 72-hour sales pre-license and broker pre-license programs, DSPS-approved continuing education, the myWRA member portal, the WRA On Demand online learning platform, zipForm-integrated Forms Library, Wisconsin Housing Statistics, and a Legal Hotline staffed by attorneys. Membership dues, course fees, and event registrations constitute the primary revenue streams, supported by RPAC and Direct Giver advocacy programs.
Is WRA a public or private company?
WRA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was WRA founded?
WRA was founded in 1998. It employs 11 to 50 people.
Where is WRA based?
WRA is headquartered in Madison, United States, in the North America region.
How does WRA make money?
Eight revenue lines are on record. Membership Dues are the primary driver. The others are pre-License Education Courses, licensing Exam Fees, continuing Education, forms and Products, license Application Fees, event Registration and pre-License Extensions.
Who are WRA's main competitors?
Direct peers on record are Texas REALTORS, Minnesota Association of REALTORS, McKissock, Illinois REALTORS, California Association of REALTORS (CAR) and The CE Shop. zipLogix is listed as an others. Broad incumbents are National Association of REALTORS (NAR) and Real Estate Express. Hondros Learning is listed as an emerging player.
Does WRA have an API?
No public API is recorded for WRA.