Complete Body
CompleteBody is a privately held, premium NYC fitness center chain founded in 1995, operating five Manhattan locations (with Grand Central opening 2026). It serves individual professionals, fitness enthusiasts, and corporate clients through memberships, personal training, group classes, spa, saltwater pool, and wellness services.
- Company typePrivate
- Founded1995
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Complete Body does
CompleteBody is a privately held premium fitness center chain founded in 1995 and headquartered in New York City, operating four Manhattan locations with a fifth (Grand Central) scheduled to open in 2026. The company serves individual NYC professionals and fitness enthusiasts as its primary customer segment, supplemented by corporate clients purchasing employee wellness programs. Its facility footprint includes Union Square, Chelsea, Financial District, and Midtown East, with each site offering differentiated amenities such as a three-story rock climbing wall (Financial District) and a 20x40 ft saltwater pool using electrolysis-based chlorine generation plus a Himalayan salt lounge and spa (Midtown East).
The company's product architecture is a modular service ecosystem organized under sub-brands: CompletePersonal (certified personal trainers with specialized expertise in prenatal/postnatal and women-over-40 training), CompleteClass (group fitness including HIIT, yoga, Pilates, spin, boxing, and dance), CompleteNutrition (coaching), CompleteSpa (massages and facials), CompleteCafe (juice bar and smoothies), and CompleteSwim/CompleteAqua (saltwater pool, lap swimming, and swim lessons). Core technology assets include InBody composition scanning hardware for personalized fitness assessments, the electrolysis-based saltwater pool system, and a third-party WellnessLiving booking platform for classes and swim-lane reservations. The business does not maintain a mobile app; class and membership management are handled via web and the WellnessLiving integration.
CompleteBody monetizes primarily through recurring membership subscriptions at two tiers: Passport ($104-$120/month, limited-location access) and Premium ($182-$204/month, all-location access), with month-to-month, 12-month commitment, and annual paid-in-full billing options, all including a complimentary 1-on-1 personal training session. Incremental revenue is generated from one-on-one personal training (professional services), corporate memberships (company-paid, subsidized, and discounted tiers plus team-building classes and meeting-room rentals), spa and wellness services, CompleteCafe transactions, swim lessons and lane rentals, and event/filming space rentals across the Manhattan locations. Go-to-market combines direct-to-consumer acquisition via website, social media (Facebook, Instagram, TikTok), content marketing through the company blog, SEO, and a complimentary day pass trial, alongside an enterprise field-sales motion targeting HR and benefits managers for corporate accounts.
Complete Body firmographics
Firmographics- Name
- Complete Body
- Legal name
- CompleteBody Health & Wellness clubs
- Website
- https://completebody.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CompleteBody is a privately held, premium NYC fitness center chain founded in 1995, operating five Manhattan locations (with Grand Central opening 2026). It serves individual professionals, fitness enthusiasts, and corporate clients through memberships, personal training, group classes, spa, saltwater pool, and wellness services.
- Ownership category
- akta.pro rank
Complete Body industry classification
Industry- Product category
- Premium Fitness Centers
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), HIIT & Circuit Bootcamps (HSADABAA)
Keywords
Where Complete Body is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Complete Body business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Gym Membership Subscriptions: Monthly and annual membership fees providing access to gym facilities, equipment, and group classes. Memberships range from basic Passport access to premium all-location access. Revenue is recurring and contracted on month-to-month or 12-month commitment basis.
- Personal Training Services: One-on-one personal training sessions with certified trainers offering customized fitness programs. Services include strength training, weight loss coaching, prenatal/postnatal training, and specialized programs for women over 40.
- Corporate Memberships: Enterprise partnerships offering cost-effective membership options to corporate partners including company-paid, employee-paid discounted, and subsidized membership tiers. Additional services include corporate team building classes and meeting room rentals.
- Space Rental: Event and production space rentals for photoshoots, filming, social events, workshops, dining, meetings, trainings, and presentations across their NYC locations including rooftop spaces.
- Spa and Wellness Services: Professional massages, facials, and wellness treatments at their spa facilities.
- CompleteCafe: On-site juice bar and cafe offering refreshments, smoothies, and healthy food options at their fitness facilities.
- Swim Lessons and Lane Rentals: Aquatic programs including child swim lessons, adult swim lessons, parent-and-me programs, and lap swimming lane reservations at the saltwater pool.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Passport Monthly - Access to Chelsea, Financial District, Midtown East locations |
| Subscription | Annual | Passport 12-Month Commitment |
| Subscription | Monthly | Premium Monthly - Access to all 5 locations including Union Square |
| Subscription | Annual | Premium 12-Month Commitment |
| Subscription | Multi-year contract | Premium 1-Year Paid in Full |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Complete Body product offering
Product offeringCore offering
CompleteBody operates a chain of premium Manhattan fitness centers selling flexible (no-contract) gym memberships, certified one-on-one personal training, a group-class program (HIIT/CBXT, yoga, Pilates, spin, boxing, dance), spa and wellness treatments, a juice bar and cafe, an indoor saltwater pool with swim lessons and lap swimming, corporate wellness memberships, and event/production space rentals. Revenue is driven by recurring membership subscriptions and trainer- and instructor-led service fees across five NYC locations.
Product overview
CompleteBody is a premium fitness center brand operating five exclusive Manhattan locations (Union Square, Chelsea, Financial District, Midtown East, and Grand Central). The company offers a modular service ecosystem built around its core gym facilities, including CompletePersonal (personal training), CompleteNutrition (nutrition coaching), CompleteClass (group fitness classes), CompleteSpa (wellness treatments), CompleteCafe (juice bar), and CompleteAqua (indoor saltwater pool and swim lessons). The product architecture combines flexible membership tiers (Passport and Premium) with add-on services, all offered without contracts or hidden fees. The company also provides corporate membership programs and event space rentals.
Differentiator
Problem solved
Functional benefit
Brands
- CompletePersonal: Personal training services offered at CompleteBody locations
- CompleteClass
- CompleteSpa
- CompleteCafe
- CompleteSwim
- CompleteAqua
Products and services
- CompleteBody Premium Fitness Membership Premium gym membership providing flexible no-contract access to CompleteBody's Manhattan locations, advanced equipment, group fitness classes, and an initial personal training assessment. Available as Passport (Chelsea/Financial District/Midtown East) or Premium (all locations including Union Square).
- CompletePersonal (One-on-One Personal Training) One-on-one personal training delivered by certified trainers who build customized plans for strength, weight loss, prenatal/postnatal, and over-40 fitness goals, supported by InBody body-composition scanning assessments.
- CompleteClass Group Fitness Classes Scheduled group fitness classes including CBXT/HIIT, yoga, Pilates, spin, boxing, and dance-based sessions for all fitness levels.
- Corporate Wellness Membership Program Corporate wellness program offering company-paid, employee-paid discounted, and subsidized membership tiers for employees, plus group team-building fitness classes and meeting room rentals. No enrollment fees.
- CompleteAqua Saltwater Pool & Swim Lessons Indoor 20x40 ft saltwater pool at the Midtown East location offering lap swimming, aqua training, child swim lessons, parent-and-me programs, and adult swim lessons with lane reservations bookable via WellnessLiving.
- CompleteSpa Spa & Wellness Services Spa services including professional massages, facials, and wellness treatments designed to refresh mind and body.
- CompleteNutrition Nutrition Coaching Nutrition coaching services supporting member fitness goals, including pre- and post-workout nutrition guidance and meal planning.
- CompleteCafe Juice Bar & Cafe On-site juice bar and cafe serving refreshing juices, smoothies, cold-pressed juices, and acai bowls to fuel workout performance.
- Event & Production Space Rental Rental of CompleteBody's NYC spaces (including rooftop areas) for photoshoots, filming, social events, workshops, dining, meetings, trainings, and presentations.
Quantifiable outcome
- Saltwater pools burn 500-900 calories per hour during active swimming and improve cardiovascular endurance
- +2 more outcomes
Companies that use Complete Body
Customer profileSegments2 records
Ideal customer profiles2 records
Complete Body technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Complete Body partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Comeback CycleminorExclusive partnership bringing Comeback Cycle, a high-energy indoor cycling class, to the 57th Street Midtown East location. Combines rhythmic cycling with motivational coaching and energizing playlists for an immersive cardio experience.
- Various Brand PartnersminorDisplay of partner logos on website footer including multiple fitness, wellness, and lifestyle brands. Exact partnership details not specified in available source material.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Complete Body competitors and assessment
Company assessmentBroad incumbents
- Life Time Fitness: National premium fitness operator with full-service clubs offering memberships, group classes, personal training, spa, and cafe. Broader geographic footprint but similar integrated premium model; entered NYC market in recent years.
- Equinox Hotels / Welltech: Equinox's broader wellness and hospitality ecosystem (hotels, SoulCycle, Blink, Rumble) sets the benchmark for premium integrated wellness. Comparable as a strategic model for how CompleteBody could extend its brand beyond standalone gyms.
Emerging players
- SoulCycle: Premium indoor cycling brand with deep NYC roots, now part of Equinox Holdings. Captures overlapping NYC professional demographic through boutique class experiences that compete for share-of-wallet with multi-purpose premium clubs.
- Exhale Fitness (now Exhale): Boutique fitness and spa hybrid operator offering barre, cardio, and recovery services in NYC. Comparable as a direct adjacent competitor in the integrated fitness-plus-spa premium segment CompleteBody targets.
- Rumble Boxing: Premium boutique boxing-themed fitness brand founded in NYC with multiple Manhattan studios. Competes for the same high-income professional segment and contributes to the fragmentation of full-service premium club demand.
- Barry's Bootcamp: Premium boutique fitness brand offering signature HIIT/red room classes and now full gym memberships. Strong NYC presence and overlapping high-income professional demographic; competes more on boutique experience than multi-purpose clubs.
Direct peers
- Equinox: Premium multi-location fitness club operator with strong NYC presence, offering memberships, personal training, group classes, spa, and integrated wellness services at $200-$300+/month—directly comparable to CompleteBody's Premium tier positioning.
- Chelsea Piers Fitness: Large-format premium fitness facility in Manhattan offering memberships, group classes, personal training, aquatic programs, and spa—overlapping with CompleteBody's integrated wellness and premium pricing strategy.
- Crunch Fitness: Multi-location fitness club chain with NYC presence offering memberships, group classes, and personal training at lower price points than CompleteBody—serves as a comparison point on the value-to-premium pricing continuum.
- New York Sports Clubs (Town Sports International): Long-standing NYC-headquartered mid-tier fitness club chain with multiple Manhattan locations, offering memberships, group classes, and personal training—directly comparable multi-site urban model with overlapping target demographic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Complete Body social profiles
Digital presenceComplete Body financial estimates
Financial estimateRevenue estimate
Valuation estimate
Complete Body leadership team
Management profileNumber of profiles
Complete Body funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Complete Body M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Complete Body
What does Complete Body do?
CompleteBody operates a chain of premium Manhattan fitness centers selling flexible (no-contract) gym memberships, certified one-on-one personal training, a group-class program (HIIT/CBXT, yoga, Pilates, spin, boxing, dance), spa and wellness treatments, a juice bar and cafe, an indoor saltwater pool with swim lessons and lap swimming, corporate wellness memberships, and event/production space rentals. Revenue is driven by recurring membership subscriptions and trainer- and instructor-led service fees across five NYC locations.
Is Complete Body a public or private company?
Complete Body is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Complete Body founded?
Complete Body was founded in 1995. It employs 101 to 250 people.
Where is Complete Body based?
Complete Body is headquartered in New York, United States, in the North America region.
How does Complete Body make money?
Seven revenue lines are on record. Gym Membership Subscriptions are the primary driver. The others are personal Training Services, corporate Memberships, space Rental, spa and Wellness Services, completeCafe and swim Lessons and Lane Rentals.
Who are Complete Body's main competitors?
Broad incumbents on record are Life Time Fitness and Equinox Hotels / Welltech. Emerging players are SoulCycle, Exhale Fitness (now Exhale), Rumble Boxing and Barry's Bootcamp. Direct peers are Equinox, Chelsea Piers Fitness, Crunch Fitness and New York Sports Clubs (Town Sports International).
Does Complete Body have an API?
No public API is recorded for Complete Body.
What industry is Complete Body in?
Complete Body's product category is Premium Fitness Centers. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of EDALAIAE, Group Fitness, Personal Training & Wellness Coaching. Its NAICS code is 713940 and its SIC code is 7997.