Sun Apparel

What Sun Apparel does

Sun Apparel, operating through its legal entity Sun Trade Group, Inc., is a privately held B2B wholesale apparel distributor and manufacturer founded in 1979 and headquartered in Fullerton, California (with firmographic data listing El Paso as a conflicting city). The company distributes over 50 apparel brands — including Gildan, Bella Canvas, American Apparel, AS Colour, A4, Independent Trading Co, and others — alongside its own house brands (Apparel Factory, SUNA Cotton), serving apparel decorators, screen printers, branded apparel companies, and apparel resellers through a registered-account wholesale model with no minimum order requirements. Sun Apparel also operates private label and custom manufacturing capabilities, with fabric produced in the United States and sewing factories in Mexico, offering services including custom colored shirts, pad print and heat transfer labels, and relabeling.

The company's distribution footprint spans four US locations: the corporate headquarters and main warehouse in Fullerton CA (1251 Burton Street), plus distribution outlets in Honolulu/Hawaii (Waipahu), Las Vegas NV, and Louisville KY. The core technology is the FDM4-powered B2B e-commerce platform, which provides registered wholesale customers with brand browsing, product categorization, account management, and ordering capabilities. Through its partnership with Screen Printers Resource, Sun Apparel extends its offering to include screen printing supplies (water-based ink, emulsion, screens, squeegees, frames, and adhesives), creating a one-stop supply ecosystem for the apparel decoration industry.

The business model is wholesale transaction-based revenue with pay-as-you-go billing and no minimum order requirements. Pricing is not publicly disclosed and requires account registration; free freight is provided on orders over $200 for mainland US shipments, and a 3% cash discount applies to ACH/check/cash payments. The go-to-market motion is sales-led with a consultant-style approach and dedicated account management. Additional DBAs under the corporate umbrella include Sun Label & Trim, Sundog International, and Sun Apparel Inc. The company is privately held with no disclosed external funding, no parent company, and no institutional investors evidenced in the available data.

Name

Sun Apparel

Legal name

Sun Trade Group, Inc.

Website

https://sun-apparel.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Sun Apparel is a privately held B2B wholesale apparel distributor and manufacturer serving US apparel decorators, screen printers, and branded apparel companies with 50+ brand catalogs, private label manufacturing, and screen printing supplies across four US distribution centers.

Ownership category

akta.pro rank

Product category

Wholesale Apparel Distribution and Manufacturing

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Textile Bag and Canvas Mills (31491)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Knit Outerwear Mills (2253)

akta.pro primary industry

Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE)

akta.pro secondary industries

Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA), Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ)

Keywords

• Wholesale apparel distribution
• Private label apparel
• Screen printing supplies
• Blank apparel
• Custom apparel programs

Headquarters

HQ city

El Paso

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Wholesale Apparel Distribution: Sun Apparel generates revenue through wholesale distribution of apparel and screen printing supplies to B2B customers. They sell branded apparel products from multiple manufacturers as well as their own private label products. Transaction-based sales with no minimum order requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Sun Apparel is a wholesale B2B apparel distributor and manufacturer that sells blank branded apparel from over 40 manufacturers (including Gildan, Bella Canvas, American Apparel, AS Colour, A4, Burnside, and Independent Trading Co) to apparel decorators, screen printers, and resellers. The company also offers private label manufacturing with capabilities for custom colors, sizes, specialized fabrics, re-labeling, heat sealing, and pad printing, plus screen printing supplies through its Screen Printers Resource partnership.

Product overview

Sun Apparel is a B2B wholesale apparel distributor and manufacturer offering a comprehensive product portfolio centered on two core offerings: branded apparel distribution and private label manufacturing. The company distributes over 40 branded product lines including Gildan, Bella Canvas, American Apparel, AS Colour, A4, Burnside, Independent Trading Co, and others, while also offering custom private label manufacturing with capabilities for specific colors, sizes, specialized fabrics, re-labeling, heat sealing, and pad printing. Supporting these core offerings are custom programs enabling customers to design custom colored shirts and create private label lines, relabeling services (pad print labels, heat transfer labels, under/over tape relabeling), and a screen printing supplies partnership through Screen Printers Resource. The company operates the FDM4 e-commerce platform for wholesale ordering. Products span categories including T-shirts, fashion apparel, fleece, sports shirts, performance wear, sports uniforms, bags, hats, towels/blankets, socks, and screen print supplies, serving businesses that embellish apparel through screen printing, embroidery, or decoration.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Apparel Distribution Wholesale distribution of blank apparel products from manufacturers including Gildan, Bella Canvas, American Apparel, AS Colour, A4, Burnside, Independent Trading Co, Comfort Colors, Cotton Heritage, Next Level, Richardson, Soffe, and many more, offered to apparel decorators, screen printers, embroidery businesses, and apparel resellers.
• Private Label Manufacturing Custom apparel manufacturing service that produces private label apparel with customer-specified colors, sizes, and fabrics. Includes re-labeling, heat sealing, and pad printing finishing services, with fabric produced in the USA and sewing completed in Mexico.
• Custom Apparel Programs Bespoke apparel programs for wholesale customers who want custom colored shirts for specific clients or their own private label line, including specialized fabric selection and promotional products with quick turnaround times.
• Screen Printers Resource Supplies Screen printing supplies and equipment including water-based ink, emulsion, screens, squeegees, plastisol inks, emulsion removers, pallet adhesives, scrub pads, block out tape, haze removers, aluminum mesh frames, mixing containers, and screen openers, distributed through the Screen Printers Resource partnership with technical support.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Screen Printers Resource (SPR)coreChannel Partner/ Reseller/ DistributorSun Apparel's partnership with Screen Printers Resource enables them to offer a complete one-stop solution for screen printing supplies including water-based ink, emulsion, screens, squeegees, and more. The partnership is represented across all Sun Apparel branches in California, Nevada, Kentucky, and Hawaii. SPR provides dedicated technical support through phone and email.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hit Promotional Products: Wholesale distributor of promotional products including apparel, bags, headwear, and accessories sold through distributors. Overlaps with Sun Apparel in bags, hats, and blank apparel categories.
• Stahls': Specializes in heat-transfer equipment, custom apparel decoration supplies, and apparel blanks for decorators. Partial overlap with Sun Apparel via screen-print/heat-seal supplies and private-label apparel.

Direct peers

• Staton Corporate / Kessler Sportswear: Mid-sized B2B blank apparel and corporate-casual distributor serving decorators and corporate apparel programs. Directly comparable to Sun Apparel's branded and private-label offering.
• Cap America: Wholesale headwear and apparel distributor serving the promotional products and decoration industry. Comparable B2B model with emphasis on hats/caps and custom decorating supplies.
• S&S Activewear: Largest US wholesale distributor of blank apparel and accessories, serving screen printers and decorators with multi-brand catalogs and national distribution. Closest direct peer to Sun Apparel's core wholesale-distribution-plus-screen-print-supplies model, but at dramatically larger scale.
• Quatro Apparel: Wholesale blank apparel distributor targeting screen printers, embroiderers, and promotional product distributors. Similar multi-brand catalog and no-minimum-order positioning.
• SanMar: Major US wholesale apparel distributor (parent of Alphabroder) offering branded and private-label blank apparel across all categories to decorators and resellers. Directly competes with Sun Apparel across the same brand portfolio and customer base.
• ShirtMax: Wholesale blank apparel distributor selling t-shirts, fleece, hats, and bags to screen printers and decorators at low minimums. Directly comparable in product mix and B2B positioning.
• TSF Sportswear: Wholesale blank apparel distributor focused on t-shirts, fleece, and activewear for screen printers and decorators. Comparable multi-brand catalog and B2B e-commerce model.

Broad incumbents

• Alpha Broder (legacy) / alphabroder: Long-established national wholesale apparel distributor (now part of SanMar family) carrying broad blank apparel, sportswear, and accessories. Broader geographic and SKU coverage than Sun Apparel but same core business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sun-apparel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Apparel