What Staton does

Staton (legal entity Staton Holdings, Inc., DBA "Staton Corporate and Casual") is a family-owned wholesale distributor of imprintable apparel and accessories founded in 1981 and headquartered in Dallas, Texas. The company sells blank apparel — tees, sport shirts, fleece, outerwear, performance wear, headwear, wovens, bottoms, work wear, bags, and accessories — to screen printers, embroiderers, heat transfer and sublimation decorators, airbrush/craft businesses, and retailers operating in the promotional products industry. Its catalog aggregates approximately 2,600+ SKUs from 40+ apparel brands, including Gildan, Bella+Canvas, Champion, Comfort Colors, Holloway Sportswear, Badger Sportswear, Paragon, and Sierra Pacific, with the Performance (708 SKUs) and Tees (588 SKUs) categories representing the largest product surfaces.\n\nThe business operates a B2B wholesale model on statononline.com, where customers must register, submit a resale certificate or business license, and be approved before pricing is visible and orders can be placed. Revenue is generated through one-time wholesale purchase transactions at account-gated pricing, with the company reportedly extending net-terms to approved accounts. Distribution is handled through the e-commerce storefront with shipping to the US and Canada; there is no app, no public API, and no AI-driven product features documented. The firm has 51-100 employees, no external investors, no parent company, no subsidiaries, and no public ticker, and has not been involved in any disclosed M&A, funding, or restructuring events.

Name

Staton

Legal name

Staton Holdings, Inc.

Website

https://statononline.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Staton is a family-owned Dallas-based wholesale distributor, founded 1981, that sells blank imprintable apparel and accessories from 40+ brands to screen printers, embroiderers, sublimators, and promotional product decorators in the US and Canada via an account-gated e-commerce platform.

Ownership category

akta.pro rank

Product category

Wholesale Apparel Distribution

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (424350), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

akta.pro secondary industry

Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF)

Keywords

• Wholesale apparel distribution
• Imprintable apparel
• Blank apparel wholesale
• Promotional products supply
• Screen printing supplies

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Apparel Distribution: Wholesale distribution of imprinted apparel and accessories to screen printers, embroiderers, and other decoration businesses. Products include accessories, bags, fleece, headwear, outerwear, performance wear, sport shirts, tees, work wear, and wovens.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Staton is a wholesale distributor of blank, imprintable apparel and accessories supplying screen printers, embroiderers, heat transfer/sublimation decorators, and other apparel decoration businesses. The company operates an account-based e-commerce platform offering approximately 2,600+ SKUs across 12 product categories (tees, fleece, sport shirts, outerwear, performance wear, headwear, bags, accessories, bottoms, wovens, work wear, and garment-tie dye) sourced from 36+ third-party brands including Gildan, Bella+Canvas, Champion, and Comfort Colors.

Product overview

Staton Corporate and Casual is a family-owned wholesale apparel distributor operating since 1981. The company operates as an e-commerce wholesale platform offering a comprehensive catalog of imprintable apparel across multiple categories including accessories, bags, fleece, garment-tie dye, headwear, outerwear, performance athletic wear, bottoms, sport shirts, tees, work wear, and wovens. Staton distributes products from over 40 major apparel brands including Bella+Canvas, Gildan, Champion, Comfort Colors, Holloway Sportswear, Badger Sportswear, Paragon, and Sierra Pacific. The platform serves wholesale customers through a web-based ordering system with account registration and approval processes. The product portfolio spans approximately 2,600+ individual SKUs across categories, with the Performance category being the largest offering at 708 products, followed by Tees with 588 products.

Differentiator

Problem solved

Functional benefit

Products and services

• Tees

Segments5 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• SanMar Corporation: The largest US wholesale distributor of imprintable apparel and accessories, serving screen printers, embroiderers, and promotional products distributors with an extensive multi-brand catalog — directly comparable to Staton's core business model.
• S&S Activewear: Formed through the merger of alphabroder and S&S Activewear; a leading wholesale distributor of blank apparel and accessories to decorators across North America — the most direct large-scale competitor to Staton.
• Bodek and Rhodes: Wholesale distributor of imprintable apparel and accessories serving the screen printing, embroidery, and promotional products industries — directly comparable mid-sized peer in the same North American channel.
• TSF Sportswear: Mid-sized wholesale distributor of blank imprintable apparel serving decorators and team dealers — directly comparable to Staton's customer base and product categories.
• Augusta Sportswear Brands: Manufacturer and wholesaler of team, athletic, and corporate apparel distributed through the imprintable channel — a direct competitor that also overlaps with brands Staton resells.
• Holloway Sportswear: Wholesale athletic apparel brand/manufacturer serving team dealers, screen printers, and embroiderers — directly comparable to several brands distributed by Staton (e.g., Holloway, Augusta).
• Lane Seven Apparel: Wholesale apparel brand specializing in premium blanks for screen printers, embroiderers, and decorators — comparable assortment tier and channel as Staton's mid-to-premium brand portfolio.
• Brandwear: Wholesale distributor of branded apparel and accessories to the promotional products and uniform industries — directly comparable channel and customer base to Staton.
• ShirtSpace: Online wholesale distributor of blank apparel serving decorators, resellers, and custom apparel businesses — directly comparable e-commerce B2B model to Staton.

Broad incumbents

• Delta Apparel: Vertically integrated apparel manufacturer and distributor (including Salt Life, Soffe, Delta Pro Wear) with a broader portfolio and public-market scale — comparable upstream/downstream position but materially larger and publicly traded.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/1444349352541385
• LinkedInlinkedin.com/company/staton-holdings-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Staton