Aimbetter
AimBetter is an Israeli software company that provides an AI-powered, real-time database and server performance monitoring SaaS platform (RTPS and RTQL) for SQL Server, Oracle, Redis, and PostgreSQL, targeting enterprise IT teams, DBAs, DevOps, and ERP users across 800+ organizations globally.
- Company typePrivate
- Founded2014
- HeadquartersAshkelon, Israel
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Aimbetter does
AimBetter Ltd. is an Israeli privately held software company founded in 2014 and headquartered in Ashkelon, Israel, that develops an AI-powered real-time database and server performance monitoring platform marketed as "Next-Gen database performance monitoring for production environments." The core product is the AimBetter Agent (v3.4.8.1), a lightweight single-installation agent that monitors six environment layers - System, Resources, SQL Server, Queries, Processes, and Exceptions - covering 300+ metrics across SQL Server, Oracle, Redis (GA), and PostgreSQL (beta), as well as Microsoft IIS web servers and cloud databases (Azure RDS, Amazon RDS). Differentiated features include AI-powered root cause analysis with ML-based continuous improvement, automatic identification of code errors, security issues, and data loss problems, plus Custom Actions for remote script execution enabling self-healing procedures.
The company monetizes primarily through per-server subscription SaaS: RTPS (Real-Time Problem Solving) at $110/month per server for the full monitoring suite, plus a lower-cost RTQL (Real-Time Queries Live) license for query-only monitoring introduced in April 2025, and Remote DBA Services as a professional services complement. Pricing also includes SAP-specific REALTIME licenses starting at 70 EUR/month and SAP RTPS at 640 EUR/month. Go-to-market combines a direct sales motion (Book a Demo CTA, 7-day free trial) with a global partner network spanning 20+ countries, an Azure Marketplace listing, and GSA Advantage (US Federal) for government procurement. Strategic partnerships include Priority Software (deep integration serving Priority's 7,500+ ERP customers), SAP (Madrid 2024 Partner Summit), Infor, and Microsoft Dynamics, with broader ecosystem integrations via WebHooks to Slack, ServiceNow, Salesforce, and similar platforms.
The company claims 800+ customer organizations and monitors 1,500+ environments daily. Notable logos include Fiverr, Burger King, Netafim, Priority Software, Verifone Israel, Brinks Israel, ISS Israel, Ginegar, monday.com, H&M, and Sabon. AimBetter is bootstrapped with no disclosed external funding, a 1-10 employee footprint, and was selected as a finalist in the DCS Awards 2025 for Data Centre Analytics/Observability Innovation of the Year. Leadership comprises co-founders Yehuda Lasri (CEO) and Alon Vodovoz (VP R&D).
Aimbetter firmographics
Firmographics- Name
- Aimbetter
- Legal name
- AimBetter Ltd.
- Website
- https://aimbetter.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AimBetter is an Israeli software company that provides an AI-powered, real-time database and server performance monitoring SaaS platform (RTPS and RTQL) for SQL Server, Oracle, Redis, and PostgreSQL, targeting enterprise IT teams, DBAs, DevOps, and ERP users across 800+ organizations globally.
- Ownership category
- akta.pro rank
Aimbetter industry classification
Industry- Product category
- Database Performance Monitoring
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Service Reliability Engineering (SLO/SLI) & Reliability Analytics (HDABAJAL)
- akta.pro secondary industries
- Managed Security Services (MSSP) & 24/7 SOC Operations (BPAKAHAA), Attack Detection & Response for Cloud/SaaS (SOC for Cloud) (HDADAGAJ)
Keywords
Where Aimbetter is headquartered
LocationHeadquarters
- HQ city
- Ashkelon
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Aimbetter business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- RTPS (Real-Time Problem Solving) Subscription: All-in-one DB and App performance monitoring subscription with instant root-cause detection, complete visibility across queries, locks, failures, OS, database, and web. Priced per server per month starting at $110.
- RTQL (Real-Time Queries Live) Subscription: Lightweight, cost-effective query monitoring for teams focused on query analysis without full system monitoring. Lower price point than RTPS with essential query tracking capabilities.
- Remote DBA Services: Expert database administration services including tuning, backups, issue resolution, strategic optimization, architecture guidance, and 24/7 monitoring and support. Complementing the software subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | RTPS (Real-Time Problem Solving) - Full monitoring suite |
| Subscription | Monthly | RTQL (Real-Time Queries Live) - Query monitoring only |
| Subscription | Monthly | SAP-specific REALTIME licensing |
| Subscription | Monthly | Remote DBA Services |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Aimbetter product offering
Product offeringCore offering
AimBetter is a cloud-based, AI-powered database and application performance monitoring SaaS platform delivered through a lightweight agent installed on monitored servers. The platform provides real-time root cause analysis, complete six-layer visibility (System, Resources, SQL Server, Queries, Processes, Exceptions), and automated DBA capabilities across SQL Server, Oracle, Redis, PostgreSQL, and web server environments. It also offers Remote DBA expert services as a complementary offering to the software subscription.
Product overview
AimBetter is a cloud-based, AI-powered database and server performance monitoring platform delivered as a SaaS subscription. The product portfolio consists of three main tiers: RTPS (Real-Time Problem Solving) as the flagship all-in-one monitoring platform covering SQL Server, Oracle, web servers, and cloud databases; RTQL (Real Time Queries Live) as a lightweight, cost-effective query monitoring license for SQL Server and Oracle; and Remote DBA Services providing on-demand database expert support. The platform is built around a lightweight Agent (v3.4.8.1) installed on monitored servers, with monitoring accessible via a web-based UI and a Mobile App. Core AI capabilities provide anomaly detection, predictive analytics, natural language processing of logs, and optimization recommendations. Recent expansions include PostgreSQL performance monitoring (in beta) and Redis monitoring (GA). The platform integrates with enterprise tools via WebHooks and is available on the Azure Marketplace.
Differentiator
Problem solved
Functional benefit
Brands
- RTPS (Real-Time Problem Solving): All-in-one DB & App performance monitoring and diagnostics platform with instant root-cause detection, complete visibility across queries, locks, failures, OS, database, and web, and unified real-time, historical, and alert capabilities.
- RTQL (Real-Time Queries Live)
- Remote DBA Services
Products and services
- RTPS (Real-Time Problem Solving) The flagship all-in-one database and application performance monitoring and diagnostics platform providing instant root-cause detection with actionable insights, complete visibility across queries, locks, failures, OS, database, and web layers. Unifies real-time monitoring, historical analysis, and alerts in a single subscription product targeting enterprise IT and DBA teams.
- RTQL (Real Time Queries Live) A lightweight, cost-effective database query monitoring license for SQL Server and Oracle. Provides session-level tracking with execution history, basic performance metric alerts, query alerts, and basic DB and backup maintenance alerts for teams focused on query analysis without needing full-system monitoring.
- Remote DBA Services On-demand database expert services including tuning, backups, issue resolution, strategic optimization, architecture guidance, and 24/7 monitoring and support provided by certified DBAs without requiring full-time staff hiring. Offered as a complement to the RTPS and RTQL software subscriptions.
- AimBetter Agent A lightweight, single-installation software agent deployed on monitored servers that collects system, performance, query, and process data across multiple database servers within a single installation. Supports Custom Actions for remote script execution, configurable modules for tailored monitoring, and is the technical foundation for both RTPS and RTQL.
- AimBetter Mobile App A mobile application for iOS and Android providing anywhere, anytime access to AimBetter alerts and enabling direct action from the mobile device with real-time ringing notifications to ensure critical issues are not missed outside working hours.
- AimBetter for SQL Server Real-time monitoring and root cause analysis specifically for Microsoft SQL Server environments. Covers six environment layers (System, Resources, SQL Server, Queries, Processes, Exceptions) with automatic DBA capabilities including query analysis, blocking detection, plan analysis, and over 300 built-in critical system metrics.
- AimBetter for Oracle Database Real-time monitoring and root cause analysis for Oracle Database environments. Includes Oracle-specific performance metrics and diagnostics such as Tablespace Available Space monitoring and Log Switches Per Hour alerts.
- AimBetter for Web Server Real-time web server monitoring covering Microsoft IIS and general web request performance. Provides visibility into URL parameters for GET requests, request duration, status codes, and web server health metrics to connect application-layer performance with database behavior.
- PostgreSQL Performance Monitoring Real-time query monitoring and performance analysis for PostgreSQL databases, providing detection of slow and inefficient queries, session-level activity tracking, blocking and locking issue identification, and database workload visibility. Delivered via a lightweight, read-only monitoring agent. Currently in beta.
- Redis Monitoring Real-time monitoring for Redis cache environments providing specialized alerts for RDB failures, rejected connections, blocked clients, and evicted keys, with visibility into Redis performance and cache health.
Quantifiable outcome
- Reduce manual DBA investigation time by up to 80%
- +3 more outcomes
Companies that use Aimbetter
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles5 records
Aimbetter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability6 records
Feature7 records
Aimbetter partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, secondary and growth.
- SAPcoreAimBetter participated in SAP Partner Summit for SME in Madrid 2024, showcasing system management tools designed for SAP developers and service providers. Offers specialized licensing starting at 70 EUR/month for SAP environments.
- Priority SoftwarecoreDeep partnership with Priority Software with specialized integration for Priority ERP systems. AimBetter provides NextGen database monitoring for Priority's 7500+ customers across 50 countries.
- InforsecondaryPartnership for Infor ERP database monitoring and optimization solutions.
- Microsoft DynamicssecondaryPartnership for Microsoft Dynamics ERP database monitoring and optimization.
- Microsoft AzurecoreAzure Marketplace listing for streamlined enterprise procurement. Azure RDS cloud database monitoring supported by AimBetter.
- Amazon RDScoreAmazon RDS cloud database monitoring supported by AimBetter platform.
- WebHooks Ecosystem (Zapier, Nagios, Zabbix, ServiceNow, Salesforce, monday.com, Slack, Trello)secondaryIntegration via WebHooks for easy connectivity with popular IT management tools including Zapier automation, Nagios/Zabbix monitoring, ServiceNow ITSM, Salesforce CRM, monday.com project management, and Slack/Trello collaboration.
- RedissecondaryRedis monitoring capabilities including RDB Failure alerts, Rejected Connections, Blocked Clients, and Evicted Keys detection.
- PostgreSQLgrowthBeta access for PostgreSQL performance monitoring, expanding beyond SQL Server and Oracle to provide real-time query monitoring, long-running query detection, and session-level activity tracking.
Scale indicators5 records
Recent moves7 records
Expansion highlights7 records
Aimbetter competitors and assessment
Company assessmentBroad incumbents
- Datadog: Datadog Database Monitoring covers the same SQL Server, PostgreSQL, MySQL, and MongoDB workloads as AimBetter, integrated into a much broader observability and security platform. Datadog competes with AimBetter in larger enterprise accounts where consolidation onto one platform is preferred.
- New Relic: New Relic provides database monitoring as part of its full-stack observability platform, including query-level visibility for PostgreSQL, MySQL, MongoDB, and others. Targets the same DevOps and IT operations buyers as AimBetter, with a broader APM/infrastructure/Logs suite.
- AppDynamics (Cisco): AppDynamics provides database visibility as part of its APM and infrastructure monitoring suite, with deep transaction tracing that includes database calls. Competes with AimBetter for large-enterprise IT and DevOps budgets where a single platform is preferred.
- Dynatrace: Dynatrace provides automated, AI-driven full-stack observability including database monitoring (Davis AI engine). It overlaps with AimBetter's AI root cause positioning but operates at a much broader application/infrastructure scope aimed at large enterprises.
Direct peers
- SolarWinds: SolarWinds Database Performance Analyzer is a direct competitor in SQL Server, Oracle, PostgreSQL, and MySQL performance monitoring. Both target DBAs and IT operations teams with per-server subscription pricing and root cause / wait-state analysis capabilities.
- Idera: Idera offers SQL Diagnostic Manager and other database performance tools for SQL Server, Oracle, and MySQL, with a similar focus on proactive monitoring and root cause analysis for DBAs. Direct overlap with AimBetter's per-server monitoring and alerting use case.
- Redgate SQL Monitor: Redgate SQL Monitor is a specialized SQL Server performance monitoring tool widely used by DBAs. It competes head-to-head with AimBetter's RTPS for SQL Server, sharing per-server pricing, real-time alerting, and detailed wait-statistics analysis.
- Quest Software (Spotlight on SQL Server): Quest's Spotlight on SQL Server / Foglight for Databases delivers real-time database performance diagnostics, wait-event analysis, and historical replay — directly comparable to AimBetter RTPS. Both target enterprise DBAs and compete on root cause and historical diagnostics.
- ManageEngine (Applications Manager): ManageEngine Applications Manager provides database performance monitoring for SQL Server, Oracle, MySQL, PostgreSQL, and others, with similar features to AimBetter (real-time alerts, query analysis, threshold management). Targets a comparable mid-market and enterprise IT operations audience.
Emerging players
- Sentry: Sentry is an application error monitoring and performance platform increasingly used by developers for database-related issues. While not a direct database monitor, it competes for the same developer/DevOps attention and budget that AimBetter targets for query performance visibility.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aimbetter social profiles
Digital presenceAimbetter compliance and trust
Trust signalCompliance2 records
Aimbetter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aimbetter leadership team
Management profileNumber of profiles
Profiles2 records
Aimbetter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aimbetter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aimbetter
What does Aimbetter do?
AimBetter is a cloud-based, AI-powered database and application performance monitoring SaaS platform delivered through a lightweight agent installed on monitored servers. The platform provides real-time root cause analysis, complete six-layer visibility (System, Resources, SQL Server, Queries, Processes, Exceptions), and automated DBA capabilities across SQL Server, Oracle, Redis, PostgreSQL, and web server environments. It also offers Remote DBA expert services as a complementary offering to the software subscription.
Is Aimbetter a public or private company?
Aimbetter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aimbetter founded?
Aimbetter was founded in 2014. It employs 1 to 10 people.
Where is Aimbetter based?
Aimbetter is headquartered in Ashkelon, Israel, in the Middle East region.
How does Aimbetter make money?
Three revenue lines are on record. RTPS (Real-Time Problem Solving) Subscription is the primary driver. The others are RTQL (Real-Time Queries Live) Subscription and remote DBA Services.
Who are Aimbetter's main competitors?
Broad incumbents on record are Datadog, New Relic, AppDynamics (Cisco) and Dynatrace. Direct peers are SolarWinds, Idera, Redgate SQL Monitor, Quest Software (Spotlight on SQL Server) and ManageEngine (Applications Manager). Sentry is listed as an emerging player.
Does Aimbetter have an API?
No public API is recorded for Aimbetter.
What industry is Aimbetter in?
Aimbetter's product category is Database Performance Monitoring. Its primary akta.pro industry code is HDABAJAL, Service Reliability Engineering (SLO/SLI) & Reliability Analytics, with a secondary code of BPAKAHAA, Managed Security Services (MSSP) & 24/7 SOC Operations. Its NAICS code is 513210 and its SIC code is 7372.