The Franklin Johnston Group
The Franklin Johnston Group is a Virginia-based multifamily property management and real estate development company serving property owners, investors, and residents in Virginia Beach and Fairfax through property management services, apartment development, and a consumer-facing apartment search portal.
- Company typePrivate
- Founded2013
- HeadquartersVirginia Beach, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What The Franklin Johnston Group does
The Franklin Johnston Group (also operating as The Franklin Group and TFJ Group) is a privately held multifamily property management and real estate development company headquartered in Virginia Beach, Virginia, with a secondary regional office in Fairfax. The firm was founded in 2013 and employs between 501 and 1,000 people, operating exclusively within the Virginia market. Its core offerings span property management for residential communities, apartment home development, a consumer-facing apartment search portal on its website, and a specialized senior housing line.
The company's service platform combines a B2B property management and development business — serving property owners, investors, and real estate developers — with a direct-to-consumer motion through its online apartment search portal. Distribution channels include the corporate website, organic social media (Facebook, Instagram, LinkedIn, YouTube, X), and direct business development outreach to property owners. The underlying technology footprint is conventional: a WordPress-based marketing website, SharePoint-based corporate and multifamily intranets, and a self-serve apartment search tool. There is no evidence of proprietary software, AI/ML capabilities, APIs, or third-party platform integrations in the source data.
The revenue model is anchored in recurring property management fees (likely structured as a percentage of rental income or fixed monthly fees per unit) supplemented by real estate development activity. Property management fees are negotiated individually with owners and are not publicly disclosed, and apartment rental pricing is not listed online. The company is privately held with no disclosed ownership, institutional backing, or parent entity identified in the source material.
The Franklin Johnston Group firmographics
Firmographics- Name
- The Franklin Johnston Group
- Legal name
- The Franklin Group
- Website
- https://thefranklinjohnstongroup.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- The Franklin Johnston Group is a Virginia-based multifamily property management and real estate development company serving property owners, investors, and residents in Virginia Beach and Fairfax through property management services, apartment development, and a consumer-facing apartment search portal.
- Ownership category
- akta.pro rank
The Franklin Johnston Group industry classification
Industry- Product category
- Multifamily Property Management
- NAICS
- Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Multifamily Apartment Property Management (BPAJAFAA)
- akta.pro secondary industry
- Senior & Assisted Living Residential Property Management (BPAJAFAE)
Keywords
Where The Franklin Johnston Group is headquartered
LocationHeadquarters
- HQ city
- Virginia Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Franklin Johnston Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Property Management Services: The company manages residential properties for property owners and investors, likely earning management fees as a percentage of rental income or fixed monthly fees per unit.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
The Franklin Johnston Group product offering
Product offeringCore offering
The Franklin Group develops, owns, and manages multifamily residential apartment communities and senior housing in Virginia. Its core services include third-party property management for residential property owners, ground-up real estate development of apartment home communities, and an online apartment search portal that connects prospective residents with available units across its portfolio.
Product overview
The Franklin Group operates as a unified residential real estate platform offering three interconnected core services: Property Management, Real Estate Development, and Apartment Search. The Property Management division handles day-to-day operations of residential communities with a people-centric approach. The Development division creates new apartment home communities designed to enrich neighborhoods. The Apartment Search tool serves as the consumer-facing portal connecting prospective residents with available units across the company's portfolio. Senior Housing represents a specialized segment within their development and management offerings, demonstrating their focus on diverse residential property types.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Management Comprehensive third-party property management services for residential apartment communities, delivered with a holistic approach focused on serving residents, clients, and team members and aligning interests to drive better outcomes for all stakeholders. Targeted at property owners and investors seeking professional management of multifamily residential assets.
- Real Estate Development Apartment home development services that create communities where people can thrive, focused on improving lives and enriching communities rather than just providing housing units. Targeted at property owners, investors, and developers partnering on new multifamily residential projects.
- Apartment Search Online apartment search portal that enables prospective residents to find and explore available rental properties within The Franklin Group's portfolio of managed communities in Virginia. Targeted at individual renters and families seeking housing.
- Senior Housing Specialized housing services focused on senior living communities, part of the company's commitment to diverse residential property offerings beyond standard multifamily apartments. Targeted at older adults seeking managed senior housing options.
Companies that use The Franklin Johnston Group
Customer profileSegments2 records
Ideal customer profiles2 records
The Franklin Johnston Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Franklin Johnston Group partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
The Franklin Johnston Group competitors and assessment
Company assessmentBroad incumbents
- Greystar Real Estate Partners: Greystar is the largest multifamily property manager, developer, and operator in the US, directly comparable to Franklin in third-party management and apartment development. It dwarfs Franklin in scale and geographic reach, serving as the dominant benchmark competitor.
- Lincoln Property Company: Lincoln Property Company is a top-five US multifamily manager and developer with deep institutional relationships. It competes for the same third-party management contracts from property owners and institutional investors that Franklin targets.
- Mid-America Apartment Communities (MAA): MAA is a large multifamily REIT that develops, owns, and manages apartment communities across the Sun Belt. It represents the institutional capital benchmark that competes for both residents and capital partners in the same asset class.
Direct peers
- Bozzuto Group: Bozzuto is a Mid-Atlantic-based multifamily developer, owner, and manager that emphasizes service quality and resident experience—closely mirroring Franklin's holistic, people-centric positioning. Both firms integrate development and management on a regional footprint.
- FPI Management: FPI Management is a third-party multifamily property manager serving institutional and private owners, directly comparable to Franklin's property management arm. It competes for the same management mandates from owners and investors.
- Asset Living: Asset Living is a large third-party multifamily property manager with a national footprint and a focus on owner-operator relationships. It directly competes with Franklin in pitching management services to property owners and investors.
- RangeWater Real Estate: RangeWater is a multifamily developer and manager focused on the Southeast and Mid-Atlantic, with a vertically integrated model similar to Franklin. It is a like-for-like competitor for new development sites and management contracts in the same regional footprint.
- Hawthorne Residential Partners: Hawthorne Residential Partners is a multifamily property management firm serving institutional owners across the Southeast and Mid-Atlantic, directly comparable in service mix and target client base. It competes for the same third-party management contracts.
Regional players
- Drucker + Falk: Drucker + Falk is a Virginia-based multifamily management and brokerage firm, a direct in-market competitor for third-party management contracts and development opportunities. Its regional concentration makes it one of the closest direct peers.
- S.L. Nusbaum Realty Co. S.L. Nusbaum is a Virginia-headquartered real estate firm with multifamily management, development, and brokerage operations, overlapping directly with Franklin's services in the same Mid-Atlantic geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Franklin Johnston Group social profiles
Digital presenceThe Franklin Johnston Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Franklin Johnston Group leadership team
Management profileNumber of profiles
The Franklin Johnston Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Franklin Johnston Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Franklin Johnston Group
What does The Franklin Johnston Group do?
The Franklin Group develops, owns, and manages multifamily residential apartment communities and senior housing in Virginia. Its core services include third-party property management for residential property owners, ground-up real estate development of apartment home communities, and an online apartment search portal that connects prospective residents with available units across its portfolio.
Is The Franklin Johnston Group a public or private company?
The Franklin Johnston Group is a private company. It is classified as unknown and is currently operating.
When was The Franklin Johnston Group founded?
The Franklin Johnston Group was founded in 2013. It employs 501 to 1,000 people.
Where is The Franklin Johnston Group based?
The Franklin Johnston Group is headquartered in Virginia Beach, United States, in the North America region.
How does The Franklin Johnston Group make money?
One revenue line is on record: property Management Services.
Who are The Franklin Johnston Group's main competitors?
Broad incumbents on record are Greystar Real Estate Partners, Lincoln Property Company and Mid-America Apartment Communities (MAA). Direct peers are Bozzuto Group, FPI Management, Asset Living, RangeWater Real Estate and Hawthorne Residential Partners. Regional players are Drucker + Falk and S.L. Nusbaum Realty Co..
Does The Franklin Johnston Group have an API?
No public API is recorded for The Franklin Johnston Group.
What industry is The Franklin Johnston Group in?
The Franklin Johnston Group's product category is Multifamily Property Management. Its primary akta.pro industry code is BPAJAFAA, Multifamily Apartment Property Management, with a secondary code of BPAJAFAE, Senior & Assisted Living Residential Property Management. Its NAICS code is 62412 and its SIC code is 6513.