Asset Living
- Company typePrivate
- Founded1986
- HeadquartersHouston, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Asset Living does
Asset Living is a privately held, Houston-headquartered third-party property management firm founded in 1986 that manages over 455,000 residential units across more than 40 U.S. states on behalf of 500+ institutional owners and developers. The company operates a pure-play fee-for-service model with no ownership interest in the properties it manages, serving five distinct housing verticals: conventional multifamily, purpose-built student housing, affordable housing (LIHTC), active adult (55+), and build-to-rent single-family rentals. Revenue is generated through custom-priced multi-year management contracts, supplemented by asset management, receivership, and investment advisory services for the same client base.
The technology stack is built primarily through third-party AI vendor partnerships rather than proprietary development. Asset Living integrates EliseAI for portfolio-wide rent collection and occupancy automation (delivering 600 basis points improvement in on-time rent payments and 300 basis points occupancy uplift), LeaseHawk's ACE™ Virtual Leasing Assistant for autonomous voice/chat/text renter interactions across 39 communities, and BetterBot for multifamily lead automation across 86 communities. The company holds the Accredited Management Organization (AMO) designation through IREM and ranks as the No. 2 U.S. multifamily property manager on NMHC's Top 50 list (2024–2026) and the No. 1 third-party student housing manager for 15 consecutive years.
Go-to-market is sales-led and relationship-driven, with nine regional corporate offices (Houston HQ plus Atlanta, Denver, Dallas, Phoenix, Folsom, Bentonville, College Station, Omaha, Salt Lake City) providing localized client coverage. The company has scaled through a combination of organic new property wins and five acquisitions between 2020 and 2022 (Poetic io, Shelton Residential, Alpha-Barnes Real Estate Services, JMG Realty, and Echelon Property Group), supported by a 2018 investment from Trilantic North America. Leadership remains founder-led, with Ryan McGrath as CEO and President and Marcus Hagegard as CFO.
Asset Living firmographics
Firmographics- Name
- Asset Living
- Legal name
- Asset Living
- Website
- https://assetliving.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Asset Living industry classification
Industry- Product category
- Property Management Services
- NAICS
- Residential Property Managers (531311), Nonresidential Property Managers (531312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Multifamily & Student Housing Asset Management (BPAJAMAD)
- akta.pro secondary industries
- Affordable & Public Housing Asset Management (BPAJAMAI), Healthcare & Senior Housing Real Estate Asset Management (BPAJAMAH)
Keywords
Where Asset Living is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Asset Living business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Property Management Services: Third-party property management services for multifamily, student housing, affordable, active adult, and build-to-rent communities. Revenue generated through management fees charged to property owners and institutional partners.
- Asset Management: Asset management services for owners and institutional partners to optimize property performance and investment returns.
- Receivership Services: Receivership services for distressed properties.
- Investment Services: Investment services for owners and institutional partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on portfolio size and service requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Asset Living product offering
Product offeringCore offering
Asset Living provides comprehensive third-party property management services for multifamily, student housing, affordable, active adult, and build-to-rent communities across 40+ U.S. states, managing over 455,000 units. The company delivers operations, marketing, financial planning, due diligence, training, human resources, data analytics, market research, underwriting, and capital improvement services to property owners and institutional investors under fee-based management contracts. Asset Living supplements its core services with asset management, receivership, and investment advisory services, while leveraging AI-powered automation partners for leasing and resident communications.
Product overview
Asset Living is a nationwide third-party property management company offering a comprehensive suite of services across multiple housing segments: multifamily, student housing, affordable housing, active adult, and build-to-rent communities. The company's service portfolio includes core property management operations supplemented by asset management, receivership, and investment services. Asset Living differentiates through technology-enabled solutions including ACE™ Virtual Leasing Assistant (AI-powered voice/chat/text leasing automation via LeaseHawk partnership) and BetterBot (multifamily automation for lead management and prospect communications). With over 455,000 units under management and recognition as the largest third-party student housing manager for 15 consecutive years, Asset Living operates as a platform providing operational excellence across diverse property types while leveraging AI automation partners to drive efficiency in leasing and resident services.
Differentiator
Problem solved
Functional benefit
Products and services
- Multifamily Property Management Comprehensive third-party property management services for multifamily residential communities nationwide, including operations, marketing, financial planning, due diligence, and resident services for property owners and institutional investors.
- Student Housing Property Management Specialized property management for purpose-built student housing communities near colleges and universities, with expertise in academic calendar lease-up optimization, achieving 95% portfolio occupancy in 2025 versus 91% industry average.
- Affordable Housing Property Management Property management services for affordable housing communities operating under LIHTC and other subsidy programs, with regulatory compliance, tax credit management, and program eligibility expertise for households at or below 80% of area median income.
- Active Adult Property Management Property management services targeting active adult communities, typically for residents aged 55 and older, with lifestyle-focused amenities, community engagement, and services tailored to active seniors.
- Build-to-Rent Property Management Property management for build-to-rent communities featuring single-family homes or townhomes with private yards and smart home features, supporting the single-family rental market with differentiation from traditional multifamily.
- Asset Management Strategic asset management services to optimize property performance, increase revenue, and maximize return on investment for property owners and institutional partners.
- Receivership Services Property receivership services providing operational oversight and stabilization for properties in transition or financial distress.
- Investment Services Investment advisory and support services for property owners and institutional partners seeking to maximize property value and investment returns.
- ACE Virtual Leasing Assistant AI-powered virtual leasing assistant powered by LeaseHawk that interacts with renters through voice, chat, and text to answer leasing and resident questions, collect guest card information, and schedule appointments. Deployed across 39 communities with 3,362 appointments set.
- BetterBot Multifamily Automation Multifamily automation platform providing AI-powered answers to prospective renters' questions, virtual tours, and appointment scheduling across property websites, search engines, and social media. Deployed across 86 communities managing 52,358 prospective renters and answering 89,530 questions.
Quantifiable outcome
- 600 basis points increase in on-time rent payments through AI automation
- +4 more outcomes
Companies that use Asset Living
Customer profileNamed customers23 records
Segments6 records
Ideal customer profiles2 records
Asset Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature3 records
Asset Living partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EliseAIcoreAsset Living partnered with EliseAI to implement AI automation across its portfolio. The partnership has delivered significant improvements including a 600 basis points increase in on-time rent payments and a 300 basis points rise in occupancy. EliseAI's technology handles tenant communications, rent collection optimization, and operational efficiency across the managed portfolio.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Asset Living competitors and assessment
Company assessmentEmerging players
- RPM Living: PE-backed residential property manager that has grown rapidly through acquisitions, representing both direct competition for new mandates and a potential capital-backed rollout template analogous to Asset Living's M&A strategy.
- RangeWater Real Estate: Multifamily and build-to-rent manager actively consolidating regional portfolios, directly competing with Asset Living for institutional BTR and conventional multifamily mandates in the Sun Belt.
Direct peers
- FPI Management: National multifamily property management firm and direct competitor to Asset Living; the company's people flows (e.g., FPI alumni in Asset Living leadership) underscore the comparable talent pool and operating model.
- Lincoln Property Company: Top-five multifamily property manager with a national third-party platform; directly competes with Asset Living for institutional owner mandates across conventional multifamily and student housing.
- ZRS Management: Multifamily property management firm consistently ranked on the NMHC Top 50 Managers list with a comparable third-party management focus serving institutional owners.
- Greystar Real Estate Partners: The largest third-party multifamily property manager in the US and Asset Living's primary direct competitor on the NMHC Top 50 Managers list. Both operate institutional-grade third-party management platforms with national footprints and similar service menus.
- WinnResidential: Multifamily property management firm with a third-party model for institutional owners; competitor to Asset Living on conventional and affordable housing mandates with significant East Coast presence.
- Bozzuto: Multifamily property manager focused on upscale and luxury communities, competing for similar third-party management mandates and institutional owner relationships.
- BH Management Services: Large multifamily property manager consistently ranked on the NMHC Top 50, competing for third-party management mandates with comparable operating model and geographic breadth.
Broad incumbents
- Cushman & Wakefield: Global real estate services firm offering property management alongside brokerage, valuation, and advisory; competes with Asset Living for institutional mandates but as part of a much broader services portfolio rather than a pure management specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Asset Living social profiles
Digital presenceAsset Living compliance and trust
Trust signalCompliance1 record
Asset Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asset Living leadership team
Management profileNumber of profiles
Profiles13 records
Asset Living subsidiaries and ownership
Company hierarchySubsidiaries14 records
Asset Living funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asset Living M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asset Living
What does Asset Living do?
Asset Living provides comprehensive third-party property management services for multifamily, student housing, affordable, active adult, and build-to-rent communities across 40+ U.S. states, managing over 455,000 units. The company delivers operations, marketing, financial planning, due diligence, training, human resources, data analytics, market research, underwriting, and capital improvement services to property owners and institutional investors under fee-based management contracts. Asset Living supplements its core services with asset management, receivership, and investment advisory services, while leveraging AI-powered automation partners for leasing and resident communications.
Is Asset Living a public or private company?
Asset Living is a private company. It is classified as private equity controlled and is currently operating.
When was Asset Living founded?
Asset Living was founded in 1986. It employs 5,001 to 10,000 people.
Where is Asset Living based?
Asset Living is headquartered in Houston, United States, in the North America region.
How does Asset Living make money?
Four revenue lines are on record. Property Management Services are the primary driver. The others are asset Management, receivership Services and investment Services.
Who are Asset Living's main competitors?
Emerging players on record are RPM Living and RangeWater Real Estate. Direct peers are FPI Management, Lincoln Property Company, ZRS Management, Greystar Real Estate Partners, WinnResidential, Bozzuto and BH Management Services. Cushman & Wakefield is listed as a broad incumbent.
Does Asset Living have an API?
No public API is recorded for Asset Living.
What industry is Asset Living in?
Asset Living's product category is Property Management Services. Its primary akta.pro industry code is BPAJAMAD, Multifamily & Student Housing Asset Management, with a secondary code of BPAJAMAI, Affordable & Public Housing Asset Management. Its NAICS code is 531311 and its SIC code is 6531.