Diadema

What Diadema does

Diadema Srl is a privately held Italian cleaning services company headquartered in Borgoricco, Padova province, operating across the Veneto region in the provinces of Padova, Treviso, and Venezia. Founded in 2014 by Giacomini Matteo as a sole proprietorship and incorporated as a limited liability company (S.r.l.) in 2015, the company delivers professional cleaning services to a diversified mix of business clients — including offices, schools, gyms, factories, warehouses, restaurants, healthcare facilities, swimming pools, nightclubs, and cinemas — as well as private individuals requiring residential cleaning, post-renovation cleaning, and seasonal deep cleans. There is no external investment, no parent company, and no disclosed cap table; stated share capital is €10,000.

The company's service catalog is built around four core offerings: Pulizie Ordinarie (routine cleaning), Pulizie di Fondo (deep cleaning), Trattamenti Specifici (specialized surface treatments for marble, cotto, rubber, PVC, and linoleum), and Sanificazione (environmental sanitization via aerosolization, nebulization, and ionization). Service execution relies on certified professional products sourced from partners including Sutter Professional, Kemika, AEB, 3M, Wetrok, Fiorentini, and Comac, with an eco-friendly product line (Sutter ZERO) offered for sustainability-oriented customers. Additional revenue streams include the supply of hygiene consumables (paper products, dispensers, masks, mats) and niche services such as high-reach window washing, curtain and carpet cleaning, industrial machinery cleaning, and solar panel cleaning.

Commercially, Diadema operates a direct-sales go-to-market with a free on-site survey delivered within 24 hours of inquiry, followed by a custom quote and, on the B2B side, multi-year service contracts. Lead capture is supported by a website with dedicated quote request forms for business and individual customers, supplemented by community-led word-of-mouth referrals. During the COVID-19 pandemic, the company trained staff in certified sanitization procedures and secured referral partnerships with UPA SPA and Confartigianato, which materially expanded its commercial pipeline. The company maintains 11–50 employees and has not expanded outside Veneto since incorporation.

Name

Diadema

Legal name

Diadema Srl

Website

https://diademaservice.it

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Diadema Srl is a private Italian cleaning services company based in Borgoricco, Padova, providing routine, deep, and certified sanitization cleaning to businesses and private individuals across Padova, Treviso, and Venezia provinces.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Janitorial Services (561720), Carpet and Upholstery Cleaning Services (56174)

akta.pro industry

PRIMARYBPABABAE

Disinfection, Sanitization & Infection Prevention Services

Business & Public Services/Facilities Management & Building Services/Commercial & Janitorial Cleaning Services

SECONDARYIMAIACAJ

Industrial Cleaning & Decontamination (Hydroblasting/Vacuum/Confined Space)

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Industrial Maintenance & Plant Shutdown Services

SECONDARYEDAEAAAL

Specialty Cleaning (Deep Cleaning, Floor Care, Disinfection, Post-Construction)

Education/Education Facilities & Support Services/School & Campus Facilities Management (Janitorial, Landscaping, Maintenance)

SECONDARYIMAIADAC

Healthcare & Medical Facility Cleaning (Terminal/OR/Isolation)

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Cleaning, Janitorial & Sanitation Services

Keywords

• Professional cleaning services
• Industrial cleaning
• Sanitization services
• Facility maintenance
• Commercial cleaning

Headquarters

HQ city

Borgoricco

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Professional Cleaning Services: Core revenue stream from providing cleaning services to businesses and private individuals. Includes ordinary cleaning, deep cleaning, and specialized treatments. Services are customized per client through on-site surveys and personalized quotes.
2. Sanitization Services: Environmental sanitization services using certified methods (aerosolization, nebulization, ionization). Gained prominence during COVID-19 pandemic with staff specifically trained for coronavirus sanitization.
3. Product Supply: Supply of hygienic products including paper towels, toilet paper, liquid soap, dispensers, sanitizing gel, surgical masks, FFP2 masks, welcome mats, and customizable carpets.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Diadema provides professional cleaning services for commercial, industrial, and residential clients across the Padova, Treviso, and Venezia provinces. Core offerings include routine cleaning (Pulizie Ordinarie), deep cleaning (Pulizie di Fondo) for post-construction, facades, and neglected spaces, specialized surface treatments (Trattamenti Specifici) for various flooring types, and certified environmental sanitization (Sanificazione) using aerosolization, nebulization, and ionization. A complementary product supply line (Fornitura Prodotti) provides hygiene consumables and dispensers to customers.

Product overview

Diadema Srl is a cleaning services company offering a unified suite of professional cleaning services for both businesses and private individuals. The core offerings include Pulizie Ordinarie (routine cleaning), Pulizie di Fondo (deep cleaning), Trattamenti Specifici (specialized surface treatments), and Sanificazione (sanitization). The company operates across the provinces of Padova, Treviso, and Venezia, serving facilities including offices, schools, factories, restaurants, gyms, healthcare facilities, and residential properties. Additional services include product supply (Fornitura Prodotti) such as hygiene materials and dispensers, as well as specialized cleaning like window washing, solar panel cleaning, and carpet cleaning. Services are delivered through trained personnel using certified professional products from partners including Sutter, Kemika, and eco-friendly lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Pulizie Ordinarie (Routine Cleaning) Routine cleaning services for offices, businesses, and homes, providing regular maintenance cleaning to maintain hygiene and cleanliness standards.
• Pulizie di Fondo (Deep Cleaning) Deep cleaning services for neglected spaces, newly built facilities before inauguration, facades, windows, including mechanical floor washing and post-renovation cleaning.
• Trattamenti Specifici (Specialized Surface Treatments) Specialized surface treatments for various flooring types including waxing, dewaxing, polishing, cotto restoration, rubber/PVC/linoleum treatments, and dust-proof treatments for raw surfaces.
• Sanificazione (Environmental Sanitization) Professional environmental sanitization using aerosolization, nebulization, and ionization methods to eliminate viruses and bacteria in offices, factories, warehouses, restaurants, gyms, schools, healthcare facilities, and residential spaces.
• Servizi per Privati (Private Individual Services) Cleaning services dedicated to private individuals, including deep cleaning for new homes, post-renovation cleaning, spring cleaning, window washing, floor treatments, and residential sanitization for houses, apartments, and villas.
• Servizi per Aziende (Business Cleaning Services) Comprehensive cleaning services for businesses covering offices, schools, gyms, restaurants, factories, warehouses, pools, discotheques, cinemas, and healthcare facilities, including routine cleaning, deep cleaning, specialized treatments, and sanitization.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Sutter ProfessionalcoreOthersProduct partner providing the company's classic line of certified professional cleaning products. Ensures quality and reliability in cleaning solutions.
• KemikacoreOthersProduct partner supplying professional cleaning chemicals and solutions.
• AEBsupportingOthersProduct partner for professional cleaning solutions.
• ZERO (Sutter Eco Line)coreOthersEco-friendly product line partner providing ZERO impact environmental cleaning products for customers requesting sustainable options.
• FilmopsupportingOthersEquipment partner supplying cleaning equipment and tools.
• 3MsupportingTechnology or IntegrationEquipment partner supplying professional cleaning and maintenance products.
• WetroksupportingOthersMachine partner supplying professional floor cleaning and treatment machines.
• FiorentinisupportingOthersMachine partner supplying professional cleaning equipment.
• ComacsupportingOthersMachine partner supplying industrial cleaning machines and equipment.
• UPA SPAcoreStrategic or Co-development PartnerStrategic collaboration during the COVID-19 pandemic. UPA SPA directed companies seeking sanitization services to Diadema, which had the technical requirements and preparation to perform certified sanitization.
• ConfartigianatocoreStrategic or Co-development PartnerStrategic collaboration during the COVID-19 pandemic. Confartigianato managed numerous requests from companies asking where to turn for sanitization services, connecting them with qualified companies including Diadema.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Others

• Diversey: Global manufacturer of cleaning, hygiene, and infection prevention products for commercial use — adjacent to Diadema as a competing cleaning-chemical supplier in the Italian market.
• Ecolab: Global supplier of cleaning, sanitization, and hygiene products and water technologies — adjacent to Diadema, which sources professional chemicals from partners like Sutter Professional rather than from Ecolab.
• Sutter Professional: Italian manufacturer of professional cleaning and sanitization products including the ZERO eco-line that Diadema supplies to clients; adjacent product-side relationship and potential supplier.

Direct peers

• GSF Italia: Italian operations of French cleaning services group GSF, focused on commercial and residential cleaning contracts — comparable to Diadema in service depth and geography.
• Rekeep S.p.A. Major Italian integrated facility services provider (formerly Manutencoop FM) offering cleaning, maintenance, and sanitization to public and private clients across Italy — the most relevant regional incumbent to Diadema.
• ISS A/S: Global facility services leader with a substantial Italian subsidiary offering commercial cleaning, sanitization, and integrated building services — directly comparable to Diadema's core offering but at much larger scale.
• Coopservice S.c.p.a. Italian cooperative delivering cleaning, facility management, and sanitization services nationwide; competes directly with Diadema for commercial cleaning contracts.
• Dussmann Service Italia: Italian arm of the German Dussmann Group providing cleaning, sanitization, and facility services to commercial and industrial clients — directly overlapping with Diadema's service portfolio.

Broad incumbents

• Sodexo Italia: French FM multinational with Italian operations offering broader facility, food, and cleaning services — overlaps with Diadema where cleaning and sanitization are bid as part of an integrated FM contract.
• Compass Group Italia: UK-headquartered contract services group with Italian operations spanning food and support services including cleaning; competes with Diadema in larger integrated tenders.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/diadema-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diadema