What Holostik does

Holostik India Ltd. is a Noida/New Delhi-headquartered manufacturer of anti-counterfeiting and brand protection solutions, founded in 1991 and operating three manufacturing facilities across 40,000+ sqm with a workforce of approximately 700 employees. The company produces physical security products including optically variable devices (holograms), hot stamping foils, 4th Generation Nano Optical Imaging (NOI) holograms with resolution exceeding 600,000 dpi, Optashield angle-dependent optical technology, security labels, smart labels with RFID/QR, shrink sleeves, holographic films, security pouches, induction-sealing wads, mono cartons, and revenue stamps. It complements these with a digital platform — SureAssure — that delivers GS1-compliant serialization, track & trace, inventory management, warranty activation, and reward management via QR code and DataMatrix barcode authentication, packaged as a 'Phygital Security' offering.

The business model combines one-time physical product sales (holograms, labels, films) with subscription/recurring revenue from the digital platform, sold via direct enterprise field sales, an agent/channel partner program, and trade show-driven demand generation. Pricing is quote-based and customized to industry, security tier, and volume, with multi-year contracts typical. The company claims 10,000+ customers across 90+ countries, with named enterprise logos spanning pharmaceuticals (Abbott India, Lupin, Novartis India, Jubilant), FMCG (Hindustan Unilever, ITC, Pidilite), automotive (Hero MotoCorp, Piaggio, Bridgestone), electronics (Panasonic India), chemicals (DuPont), agrochemicals (Syngenta, Coromandel), tobacco (Godfrey Phillips), building materials (Asian Paints), and liquor (Diageo).

Key competitive moats include a regulatory stack (GS1, DSIR-approved R&D lab, CMMI Level 3, DMF, ISO 22383:2020, ASPA founding membership), proprietary optical IP (4th Gen NOI, Optashield), and 30+ years of operating history. The company is privately held and family-controlled by Joint Managing Directors Ankit Gupta and Shobhit Gupta, with no institutional investors, no public listing, and a single identified subsidiary (NaturTrust) addressing biodegradable packaging. Recent strategic emphasis has been on sustainability (Paperogram eco-hologram, 500 kWp solar plant at Greater Noida), automotive vertical expansion, and digital recurring revenue buildout.

Name

Holostik

Legal name

Holostik India Ltd.

Website

https://holostik.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Holostik is a Noida-headquartered Indian manufacturer of anti-counterfeiting holograms, security labels, and packaging, combined with a digital SureAssure platform for GS1-compliant track & trace and authentication. It serves 10,000+ enterprise customers across 90+ countries in pharmaceuticals, FMCG, automotive, electronics, agro, and liquor.

Ownership category

akta.pro rank

Product category

Anti-Counterfeiting Security Holograms and Brand Protection

akta.pro primary industry

Anti-Counterfeit & Authentication Packaging (Holograms, QR/NFC, Track-and-Trace) (IMALANAJ)

akta.pro secondary industries

Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ), Anti-Counterfeit & Track-and-Trace Packaging (Serialization, Security Features) (IMALAIAJ)

Keywords

• Security holograms manufacturing
• Anti-counterfeiting solutions
• Brand protection packaging
• Security labels printing
• Track and trace serialization

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Security Holograms and OVDs: Sale of optical variable devices including 2D/3D holograms, hot stamping foil holograms, and advanced NOI holograms for anti-counterfeiting applications
2. Security Labels: Tamper-evident labels, VOID labels, destructible labels, and customized OVD-based security label solutions
3. Holographic Films and Packaging: Holographic films (BOPP, PET, cast & cure), shrink sleeves, security pouches, induction-sealing wads, and mono cartons
4. Digital Security Solutions: SureAssure platform providing QR code verification, track & trace, serialization, warranty management, and reward management services
5. Track & Trace Services: Supply chain visibility solutions including serialization, aggregation, and real-time monitoring
6. Hot Stamping Foils: Environment-friendly hot stamping foil holograms for various packaging applications

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Holostik manufactures security holograms (OVDs), security labels, and holographic packaging films for anti-counterfeiting and brand protection. The company pairs these physical security products with digital authentication through its SureAssure platform, GS1-compliant serialization, and track & trace solutions, serving enterprise brands across pharmaceuticals, FMCG, automotive, electronics, agrochemicals, liquor, tobacco, and BFSI.

Product overview

Holostik is a leading manufacturer of anti-counterfeiting and brand protection solutions offering a comprehensive portfolio of physical and digital security products. The company's offerings span three main categories: Physical Security (Security Holograms/OVDs, Hot Stamping Foils, Optashield Technology, 4th Gen NOI Holograms, 3D Micro-Optical Security, Security Labels, Smart Labels with RFID & QR, Shrink Sleeves, Packaging Films, Security Pouches, Induction-Sealing Wads, Mono Cartons, Revenue Stamps, and Document Security); Digital Security (SureAssure platform, Track & Trace, Inventory Management, Reward Management, Warranty Management, and Supply Chain Management); and the eco-friendly Paperogram product line. The company combines these offerings into a 'Phygital Security' approach that integrates physical holograms and security labels with digital authentication and traceability via the SureAssure platform. Holostik serves industries including Pharmaceuticals, FMCG, Automotive, Electronics, Agrochemicals, Tobacco, BFSI, Building Materials, Education, Sports, Nutraceuticals, Apparels, and Liquor.

Differentiator

Problem solved

Functional benefit

Products and services

• 4th Generation NOI (Nano Optical Imaging) Holograms Ultra-high resolution security holograms with resolution over 600,000 dpi, featuring nano text, micro-image patterns, CLR effects, and submicron 3D structures producing dynamic optical effects including 3D visualization, motion, and color shifts. Designed for brands requiring nearly impossible-to-replicate authentication features.
• Optashield Technology Specialized optical technology that displays different colors when viewed from different angles, using nano-optical imaging to create variable QR codes and distinctive visual patterns for product authentication.
• Security Holograms (OVDs) Optically Variable Devices providing visual security features including 2D/3D holograms, hot stamping foil holograms, and kinematic movement effects that are difficult to replicate. Used by brands for product authentication and tamper evidence.
• Hot Stamping Foils Holographic hot stamping foil products used for applying security features to packaging and documents through heat transfer processes.
• Security Labels Tamper-evident labels including VOID labels, destructible labels, security barcode labels, and customized OVD-based solutions for product authentication.
• Smart Labels (RFID & QR) Labels integrating RFID technology and QR codes for digital product authentication, supply chain visibility, and customer engagement through the SureAssure platform.
• Shrink Sleeves Heat-applied polyester or PVC-based film labels providing 360-degree branding, tamper-evidence, and high-impact holographic designs for product security.
• Holographic Packaging Films BOPP, PET, cast & cure, reflective, transparent, and cold lamination holographic films for flexible packaging and product decoration.
• Security Pouches Holographic stand-up pouches and security pouches integrated with digital authentication and track-and-trace features.
• Induction-Sealing Wads Holographic induction sealing wads made from laminated holographic foil and aluminum foil with wax coating for tamper-evident bottle and container sealing.
• Mono Cartons Holographic mono carton packaging solutions integrated with digital authentication and track-and-trace features.
• Revenue Stamps Security revenue stamps with advanced holographic features for government and tax compliance applications.
• Document Security & Banking Security printing solutions for documents and banking applications using advanced holographic and anti-counterfeiting technologies.
• SureAssure Digital authentication and customer engagement platform enabling QR scan verification, warranty activation, reward management, customer feedback, and post-purchase engagement.
• Track & Trace GS1-compliant serialization, aggregation, and real-time supply chain visibility solution enabling product tracking from manufacturing to consumption.
• Inventory Management IT-enabled supply chain solution providing real-time inventory monitoring from raw material stage through distribution to retailers.
• Reward Management Loyalty and reward program management solution for customer engagement and repeat sales enhancement.
• Warranty Management Post-purchase warranty activation and management solution integrated with the SureAssure digital platform.
• Paperogram Eco-friendly paper-based hologram product designed to replace traditional polyester film holograms, providing sustainable, tamper-proof, and premium security features for mass adoption.
• 3D Micro-Optical Security / Rolling Optics Advanced micro-optical security technology providing ultra-high resolution imaging with distinctive visual patterns for brand protection.
• UV Embossed 3D Labels Specialty 3D labels with UV embossing and seamless integration to digital technology for brand protection and supply chain visibility.
• Digital Product Authentication GS1-compliant digital authentication solution using 2D DataMatrix barcodes and cryptographic QR codes for instant product verification.

Quantifiable outcome

• 41% increase in product sales reported by clients
• +4 more outcomes

Named customers19 records

Segments13 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• GS1coreTechnology or IntegrationHolostik is a GS1-certified company providing GS1-compliant serialization, aggregation, and track & trace solutions. GS1 standards enable unique product identification, authentication, and traceability across supply chains using DataMatrix and GS1-128 barcodes.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SICPA: SICPA is a Swiss-based global leader in security inks, track & trace, and authentication solutions for governments and brands. Directly comparable to Holostik's phygital security stack — combining physical security features with digital authentication and serialization platforms for excise, pharma, and FMCG customers.
• Authentix: Authentix is a US-based authentication and supply chain integrity solutions provider specializing in brand protection, track & trace, and authentication features for fuel, pharma, and consumer goods. Directly comparable to Holostik's digital authentication, serialization, and brand protection offerings.
• Surys (Hologram Industries): Surys (parent of Hologram Industries) is a French-based optical security specialist providing holograms, OVDs, and authentication solutions for banknotes, ID documents, and brand protection. Directly competes with Holostik in optical security features and is a peer in the IHMA ecosystem.
• De La Rue: De La Rue is a UK-based global leader in security printing for currency, identity, and brand protection, including holograms and authentication features. Directly competes with Holostik in optical security features, security labels, and authentication solutions for governments and brand owners.

Broad incumbents

• Avery Dennison: Avery Dennison is a global leader in pressure-sensitive labels, RFID, and smart label solutions, serving retail, pharma, and logistics. Overlaps with Holostik in smart labels (RFID + QR), track & trace, and brand protection, but operates at vastly greater scale with embedded OEM relationships.
• Brady Corporation: Brady Corporation is a global manufacturer of identification and safety solutions including security labels, tamper-evident labels, and authentication products. Overlaps with Holostik in security and tamper-evident labels across industrial and electronics verticals.
• CCL Industries: CCL Industries is one of the world's largest specialty label manufacturers with a global footprint across healthcare, consumer, and security labels. Comparable to Holostik in security labels and shrink sleeves, but with significantly broader scale, multi-billion-dollar revenue base, and a wider portfolio beyond anti-counterfeiting.
• Sun Chemical (DIC Group): Sun Chemical is one of the world's largest producers of printing inks, pigments, and packaging coatings, including security inks and authentication solutions. Adjacent to Holostik in security printing, holographic films, and tamper-evident packaging components for brand owners.

Emerging players

• Covectra: Covectra provides serialization, track & trace, and authentication solutions for pharmaceutical and consumer goods manufacturers using GS1-compliant DataMatrix codes. Comparable to Holostik's SureAssure and Track & Trace platform offerings, focused specifically on pharma and life sciences serialization.
• Notesco (Nanotech Security): Notesco (formerly Nanotech Security) develops nano-optic security features and authentication solutions using proprietary optical imaging technology. Comparable to Holostik's 4th Gen NOI technology and Optashield nano-optical imaging, though smaller in scale and more R&D-focused.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/eHySyWcBJZE
• Xx.com/holostik
• Facebookfacebook.com/holostik
• LinkedInlinkedin.com/company/holostikgroup

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holostik