Gamer

What Gamer does

Gamer.LK is a Sri Lanka-based esports and digital entertainment agency that has organized competitive gaming events and brand experiences for over 15 years, scaling from a community forum initiative into the country's leading esports operator. Its core offering is end-to-end tournament organization across multiple game titles and formats, anchored by recurring flagship properties: the Inter-University Esports Championship (IUEC, 75+ universities, 1,300+ participants in 2023), the Inter-School Esports Championship (ISEC, 90+ schools, running since 2016), and Play Expo (2,500+ players across 25 titles in 2025). The company operates an SLESA-endorsed national ranking system spanning DOTA2, CSGO, and COD4, and runs cloud-based broadcast infrastructure distributed via GLKTV on YouTube, Facebook, and Twitch.

The company generates revenue through three streams: (1) event organization and sponsorship — title sponsors such as SLT-MOBITEL, Dialog Axiata, and ViewSonic Gaming fund prize pools and event execution; (2) marketing and brand experience services — metaverse activations, influencer campaigns, and tournament marketing for brands such as ViewSonic and Coca-Cola, recognized internationally through Effie, Dragons of Asia, NBQSA, and SLIM Digis awards; and (3) mobile gaming — the in-house Cricket Sixes competitive mobile title positioned as an esports game. Gamer.LK's proprietary IGE Metaverse platform supports virtual product launches with custom NFT avatars, and its global sub-brand InGame Esports extends operations across six South Asian countries including Bangladesh, Myanmar, Nepal, Mongolia, and Pakistan, operating regional PUBG MOBILE qualifiers with pathways to international competitions such as PMSL and the Asian Games. The company also curates workplace esports series for enterprise clients including hSenid Business Solutions and Wiley Global Technology. Co-founder Raveen Wijayatilake serves as Managing Director of Gamer.LK, CEO of InGame Esports, and President of the Sri Lanka Esports Association (SLESA), which Gamer.LK co-founded in 2012 and which secured government recognition of esports as an official sport in 2019.

Name

Gamer

Legal name

Gamer.LK

Website

https://gamer.lk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Gamer.LK is a Sri Lanka-based esports agency organizing tournaments, brand experience activations, and mobile gaming products for student, corporate, and national-team segments across South Asia, anchored by SLESA-endorsed rankings and proprietary metaverse event technology.

Ownership category

akta.pro rank

Product category

Esports Services

NAICS

Amusement Arcades (713120)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Game Server Hosting & Community Infrastructure (private servers, matchmaking communities) (MPAFAIAF)

akta.pro secondary industries

Streaming Technology & SDK Providers (Low-latency video, input, client SDKs) (MPAFAHAD), Gaming Community, Chat & LFG Platforms (BPAMAKAK)

Keywords

• Esports tournament organization
• Esports event management
• Brand experience marketing
• Competitive gaming platform
• Digital entertainment agency

Headquarters

HQ city

Rajagiriya

HQ country

Sri Lanka

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Organization and Sponsorship: Gamer.LK organizes esports tournaments and secures title sponsors (like SLT-MOBITEL, Dialog, ViewSonic Gaming) and partner sponsors (Munchee, Coca-Cola) who fund prize pools and event execution.
2. Marketing and Brand Experience Services: Provides experiential marketing solutions for brands looking to engage gaming audiences through metaverse launches, influencer campaigns, and esports tournaments. Multiple award wins (Effie, Dragons of Asia, SLIM Digis) demonstrate expertise in this area.
3. Mobile Gaming Development: Develops and publishes mobile games like Cricket Sixes, positioning them as esports titles for tournament play within their ecosystem.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Gamer.LK is Sri Lanka's leading esports and digital entertainment agency that organizes and operates competitive gaming tournaments across university, school, and corporate segments in Sri Lanka and South Asia. It develops proprietary technology including the IGE Metaverse virtual events platform and the Cricket Sixes mobile game, and delivers brand experience and experiential marketing services for global brands targeting gaming audiences. The company also operates the GLKTV streaming channel and SLESA-endorsed national ranking system to support competitive gaming ecosystems.

Product overview

Gamer.LK is Sri Lanka's leading Esports and Digital Entertainment agency operating a multi-product portfolio centered around competitive gaming experiences. The core Gamer.LK Platform serves as the central hub for tournament organization, rankings, and community engagement, while the InGame Esports sub-brand extends operations globally with a focus on brand experiences and regional tournament management. Key offerings include the IGE Metaverse Platform for immersive virtual brand activations, Cricket Sixes mobile game for competitive mobile esports, GLKTV streaming channel for content delivery, and various tournament series including Inter-University and Inter-School championships. The company also provides corporate esports services for workplace engagement. The platform supports competitions across PC, mobile, console, simulator, and VR categories with comprehensive rankings endorsed by SLESA.

Differentiator

Problem solved

Functional benefit

Brands

• InGame Esports: Global brand for esports tournament operations, metaverse platform development, and esports marketing solutions across South Asia

Quantifiable outcome

• Sri Lanka won against Kazakhstan at Asian Games 2026 Esports Qualifiers, marking progress for the nation's competitive gaming scene
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Sri Lanka Esports Association (SLESA)coreStrategic or Co-development PartnerSLESA was co-founded by Gamer.LK in 2012 along with four other members. Gamer.LK serves as strategic partner for SLESA-organized tournaments including the Dialog-SLESA All-Island Free Fire Championship. SLESA is the official governing body for esports in Sri Lanka, recognized by the Ministry of Youth and Sports, and gained international recognition through its involvement in Asian Games qualifiers.
• SLT-MOBITELcoreGTM or Marketing PartnerTitle sponsor for Inter-University Esports Championship and Inter-School Esports Championship. SLT-MOBITEL, Sri Lanka's leading National ICT Solutions Provider, has been powering gaming competitions for over a decade, providing the fastest broadband connectivity and specialized gaming and Esports packages. Partnership since 2022.
• Dialog Axiata PLCcoreGTM or Marketing PartnerPrimary sponsor for Dialog-SLESA All-Island Free Fire Championship with Rs. 1 million prize pool. Dialog, Sri Lanka's premier connectivity provider, has been uplifting Esports for over a decade and maintains strategic partnership with SLESA for training and development of local gamers.
• ViewSonic GamingcoreGTM or Marketing PartnerOfficial Gaming Monitor partner for Inter-University Esports Championship and collaborated on South Asia's first Metaverse launch. ViewSonic is a leading global visual solutions provider operating in over 100 countries. Gamer.LK executed their metaverse launch campaign that won multiple international awards.
• Tencent / PUBG MobilecoreStrategic or Co-development PartnerGamer.LK's InGame Esports was named official promotional partner for 2022 PUBG MOBILE Pro League (PMPL) South Asia Championship Spring. The partnership involves organizing regional qualifiers with USD 150,000 prize pool and qualification slots to international competitions.
• InGame EsportscoreOthersGlobal brand under Gamer.LK that organizes international esports tournaments across South Asia. Through InGame Esports, Gamer.LK runs PUBG MOBILE IGE Masters, Community Series, and Contenders Series. The brand also developed the IGE Metaverse platform and represents Gamer.LK in international partnerships.
• Commercial Bank Sri LankaminorGTM or Marketing PartnerBanking Partner for Inter-University Esports Championship 23, supporting through their Youth Savings account Vibe designed for youth who live beyond boundaries.
• hSenid Business Solutions PLCminorGTM or Marketing PartnerGamer.LK partnered with hSenid to curate an esports series exclusively for the company's workforce. hSenid is Sri Lanka's first enterprise software company listed on the Colombo Stock Exchange with 26 years of legacy, serving over 1 million users across 1,500 organizations in over 40 countries.
• Wiley Global TechnologyminorGTM or Marketing PartnerSri Lanka-based technology services division of Wiley International Publications partnered with Gamer.LK to host annual Wiley Esports Festival for employees, featuring 30+ participants competing across 7 titles for medals.
• Munchee SavoryminorGTM or Marketing PartnerPlatinum Sponsor for Play Expo 2025, Sri Lanka's largest esports tournament organized by Gamer.LK.
• Coca-ColaminorGTM or Marketing PartnerPowered Play Expo 2025, Sri Lanka's largest esports tournament organized by Gamer.LK with over 2,500 players competing across 25 esports titles.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AFK Gaming: South Asian esports media and tournament operator covering India and the broader region. Comparable on community-building, esports media, and tournament execution for mobile-first gaming audiences.
• NODWIN Gaming: India-headquartered South Asian esports tournament organizer and agency that runs PUBG Mobile, Valorant and other regional leagues. Most direct comparable given overlapping geography, tournament focus, and publisher partnerships (Tencent, Riot).
• Skyesports: India-based esports tournament organizer running national and South Asian competitions across mobile and PC titles. Comparable as a regional tournament operator targeting similar youth, university and brand-sponsor audiences.

Broad incumbents

• Riot Games (Esports): Global publisher running international leagues (Valorant Champions Tour, League of Legends). Comparable as both a potential partner and competitive threat running official regional tournaments that overlap with Gamer.LK's CS/Valorant ecosystem.
• Garena (Sea Limited): Southeast Asian publisher-operator of Free Fire and its competitive ecosystem. Comparable as a regional esports publisher running branded leagues (e.g., Free Fire Continental Series) that overlap with Gamer.LK's Free Fire championship work.
• ESL FACEIT Group: Global leader in competitive gaming and esports tournament operations. Comparable as a much larger tournament operator; sets competitive benchmarks for event production, broadcasting, and sponsor monetization.
• DreamHack (ESL FACEIT Group): Global esports festival and LAN event operator. Comparable as a large-scale event organizer whose festival format (multi-title, expo-style) mirrors Gamer.LK's Play Expo positioning.
• Tencent / PUBG MOBILE Esports: Owner of the PUBG MOBILE Pro League (PMPL) South Asia. Already a strategic partner of Gamer.LK; comparable as the dominant publisher setting regional esports rules, prize pools and qualification pathways.
• Krafton (Battlegrounds / BGMI): Publisher of PUBG/BGMI with active South Asian esports investment. Comparable as a publisher-driven esports organizer whose regional leagues and broadcast rights shape the competitive landscape Gamer.LK operates in.

Emerging players

• Moonton (Mobile Legends: Bang Bang): Mobile esports publisher with growing South/Southeast Asian tournament footprint (MPL). Comparable as an adjacent publisher whose title ecosystem and regional leagues intersect with the mobile esports audience Gamer.LK cultivates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/GamerLK
• YouTubeyoutube.com/gamerlk
• Facebookfacebook.com/gamerlk
• Instagraminstagram.com/gamer.lk
• LinkedInlinkedin.com/company/gamerlk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gamer