InGame Esports
- Company typePrivate
- Founded2007
- HeadquartersColombo, Sri Lanka
- Headcount11–50
- GTM typeB2B
- OfferingServices
InGame Esports firmographics
Firmographics- Name
- InGame Esports
- Legal name
- InGame Esports
- Website
- https://ingame.global
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
InGame Esports industry classification
Industry- Product category
- Esports Marketing Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Esports Sponsorship, Sales & Brand Activation Agencies (MPAFADAJ)
- akta.pro secondary industries
- Esports Platforms & Competitive Gaming Networks (BPAMAKAH), Mobile Esports Tournaments (MPAGANAF), Esports & Competitive Gaming Programs (EDALAIAO), Esports Tournament Sponsorships & Partnerships (MPAGANAM)
Keywords
Where InGame Esports is headquartered
LocationHeadquarters
- HQ city
- Colombo
- HQ country
- Sri Lanka
- HQ region
- Asia
Offices3 records
Markets served
InGame Esports business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marketing & Campaign Services: End-to-end gaming and Esports marketing solutions for brands and game publishers including event conceptualisation, brand activations, live production and streaming, influencer coordination, social content creation, and OOH campaigns.
- Tournament Operations & Production: Organising and operating Esports tournaments, leagues, and championships including broadcast production, marketing, and event management for publishers like Tencent.
- Mobile Game Publishing: Original mobile game development and publishing including Cricket Sixes, available on Google Play Store with brand integration opportunities through stadium branding and sponsorship.
- Platform Licensing (ingame.gg): SaaS platform for managing Esports tournaments, teams, organisations and rankings. Licensed to third parties for tournament management.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
InGame Esports product offering
Product offeringCore offering
InGame Esports provides end-to-end gaming and esports marketing services for game publishers and global brands, including tournament operations, broadcast production, influencer and KOL campaigns, brand activations, content creation, and metaverse-based virtual experiences. It complements these services with proprietary technology platforms — the ingame.gg tournament management platform, the MetaDupath and IGE Metaverse Arena virtual experience platforms, and IGE Analytics — and an in-house mobile game, Cricket Sixes.
Product overview
InGame Esports operates as a holistic video gaming and esports company offering a portfolio of products and services. The core product is ingame.gg, an esports tournament platform for managing multi-tournament events, teams, and rankings. The company also offers IGE MetaDupath (metaverse platform for virtual experiences) and IGE Analytics (marketing campaign analytics tool). InGame Esports has expanded into game development with Cricket Sixes, an in-house mobile cricket game positioned for esports competition. Services include esports tournament management, broadcast and production, influencer management, and PUBG MOBILE marketing partnerships. Gamer.LK serves as the Sri Lankan sub-brand for local operations.
Differentiator
Problem solved
Functional benefit
Brands
- ingame.gg: Esports tournament platform combining 15 years of esports event experience with software design and development expertise for managing multi-tournament events, esports teams, organisations and rankings.
- IGE MetaDupath
- IGE Analytics
- Cricket Sixes
Products and services
- ingame.gg Esports tournament platform that combines 15 years of esports event experience with software design and development expertise to manage multi-tournament events, esports teams, organizations and rankings. Licensed/subscribed to third-party tournament operators.
Quantifiable outcome
- 11 million viewers reached for Esports Premier League
- +2 more outcomes
Companies that use InGame Esports
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
InGame Esports technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
InGame Esports partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered emerging, core, minor and major.
- Game Publishers (Africa)emergingExtended expertise to Africa for game publishers and brands. First work in South Africa included creative community activations, content development, OOH campaigns, and collaboration with local suppliers for major pop culture and gaming events.
- International Olympic Committee (IOC)emergingCEO Raveen Wijayatilake is certified as a Sports Administrator by the IOC. Represented company at New Global Sport Conference 2025 in Riyadh discussing future of sports, gaming and Esports.
- International Esports Federation (IESF)coreAppointed as production partner for IESF World Esports Championship '23 Asia Online Regional qualifiers. Responsible for producing and broadcasting qualifiers featuring 120 nations. Designed custom virtual set with regional visual themes.
- Wiley Global TechnologyminorWiley Global Technology partnered with Gamer.LK to host annual Wiley Esports Festival for Sri Lankan employees. Over 30 participants competed across 7 game titles.
- Tencent Games (PUBG MOBILE)coreGlobal games-publishing giant named InGame Esports its marketing agency for PUBG MOBILE Pro League South Asia Championship. Partnership has evolved to include tournament production, broadcast, and multiple years of collaboration including PMPL, PMNC, PMWI, and RDAG broadcasts.
- ViewSonic GamingcoreCollaboration for South Asia's first metaverse experience. InGame Esports built custom metaverse arena on Unity for ViewSonic Gaming monitor launch, featuring NFT avatars for 40+ influencers across Bangladesh, Myanmar, and Sri Lanka.
- DialogcoreDialog partnered with SLESA and Gamer.LK for All Island Free Fire Championship. Dialog is main sponsor of Sri Lanka Esports National Team. Partnership reached every district in Sri Lanka.
- Samsung Sri LankamajorSamsung was title sponsor for Inter-School Esports Championship. Long-standing partner in Sri Lanka gaming market.
- Logitech GmajorConceptualised and executes Play To Win Esports series for Logitech G across multiple South Asian countries. Dell Gaming Academy partnership for training and community building.
- CodashopmajorManages Codashop's digital marketing, tournament operations, broadcast & production engagements in multiple South Asian countries.
- Sri Lanka Esports Association (SLESA)coreSLESA is the official governing body for Esports in Sri Lanka, founded by Gamer.LK in 2012. InGame Esports serves as strategic partner for national team selections and tournaments.
- Red BullmajorAdapted Red Bull Fight or Flight concept for South Asian mobile audiences. Handled marketing, tournament operations, broadcast & production for Red Bull Campus Clutch in Sri Lanka.
Scale indicators7 records
Recent moves10 records
Expansion highlights5 records
InGame Esports competitors and assessment
Company assessmentDirect peers
- PGL Esports: Established esports tournament organizer and broadcast production company for CS:GO, Dota 2 and other titles. Comparable as a tournament operations and production partner serving publishers and brand sponsors across global geographies.
- Freaks 4U Gaming: Germany-based full-service esports and gaming marketing agency offering event management, content production, influencer management and tournament operations. Closely mirrors InGame's end-to-end service model for brands and publishers.
- Challengermode: Esports tournament management platform enabling organizers, brands and communities to run competitive events at scale. Directly comparable to InGame's ingame.gg platform product and tournament services business.
- BLAST Premier: Global esports tournament operator producing premium competitions and broadcast experiences across multiple game titles. Comparable as a tournament operations and broadcast production specialist serving publishers and brand sponsors.
- WePlay Esports: Esports tournament organizer and broadcast production studio with strong creative/branding capabilities. Comparable as a tournament operations and broadcast-first esports agency working with publishers and global brands.
- ESL FACEIT Group: Largest global esports tournament operator and platform (ESL Pro League, FACEIT). Directly comparable to InGame as a tournament operations, broadcast production and competitive gaming network provider; however, ESL operates globally at vastly greater scale and capital intensity.
- EVOS Esports: Southeast Asian esports organization operating teams, tournaments, content and brand partnerships across mobile titles (Mobile Legends, PUBG MOBILE). Highly comparable as a mobile-first, regional esports agency and tournament operator.
Emerging players
- PlayVS: Operator of high school and college esports leagues in North America. Comparable to InGame's grassroots properties (Inter-School and Inter-University Esports Championships) targeting the student gaming segment.
Broad incumbents
- Garena (Sea Limited): Publisher and esports operator for Free Fire and other mobile titles across Southeast Asia. Comparable as a mobile esports ecosystem player combining publishing, tournament operations and brand activations in emerging markets.
- Riot Games Esports: Operates global League of Legends, Valorant and other esports leagues with in-house tournament, broadcast and brand activation capabilities. Overlaps with InGame's publisher-side tournament and brand activation services, but as a first-party publisher with proprietary IP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
InGame Esports social profiles
Digital presenceInGame Esports financial estimates
Financial estimateRevenue estimate
Valuation estimate
InGame Esports leadership team
Management profileNumber of profiles
Profiles7 records
InGame Esports subsidiaries and ownership
Company hierarchySubsidiaries1 record
InGame Esports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InGame Esports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InGame Esports
What does InGame Esports do?
InGame Esports provides end-to-end gaming and esports marketing services for game publishers and global brands, including tournament operations, broadcast production, influencer and KOL campaigns, brand activations, content creation, and metaverse-based virtual experiences. It complements these services with proprietary technology platforms — the ingame.gg tournament management platform, the MetaDupath and IGE Metaverse Arena virtual experience platforms, and IGE Analytics — and an in-house mobile game, Cricket Sixes.
Is InGame Esports a public or private company?
InGame Esports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InGame Esports founded?
InGame Esports was founded in 2007. It employs 11 to 50 people.
Where is InGame Esports based?
InGame Esports is headquartered in Colombo, Sri Lanka, in the Asia region.
How does InGame Esports make money?
Four revenue lines are on record. Marketing & Campaign Services are the primary driver. The others are tournament Operations & Production, mobile Game Publishing and platform Licensing (ingame.gg).
Who are InGame Esports's main competitors?
Direct peers on record are PGL Esports, Freaks 4U Gaming, Challengermode, BLAST Premier, WePlay Esports, ESL FACEIT Group and EVOS Esports. PlayVS is listed as an emerging player. Broad incumbents are Garena (Sea Limited) and Riot Games Esports.
Does InGame Esports have an API?
No public API is recorded for InGame Esports.
What industry is InGame Esports in?
InGame Esports's product category is Esports Marketing Services. Its primary akta.pro industry code is MPAFADAJ, Esports Sponsorship, Sales & Brand Activation Agencies, with a secondary code of BPAMAKAH, Esports Platforms & Competitive Gaming Networks. Its NAICS code is 711310 and its SIC code is 7900.