Fyrn
- Company typePrivate
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Fyrn firmographics
Firmographics- Name
- Fyrn
- Legal name
- Fyrn
- Website
- https://fyrn.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Fyrn industry classification
Industry- Product category
- Designer Furniture
- NAICS
- Nonupholstered Wood Household Furniture Manufacturing (337122), Household and Institutional Furniture Manufacturing (33712)
- SIC
- Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510), Retail-Furniture Stores (5712), Office Furniture (2520)
- akta.pro primary industry
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)
- akta.pro secondary industry
- Secondhand & Consignment Furniture Retail (CRAIANAA)
Keywords
Where Fyrn is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fyrn business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Furniture Sales: One-time purchase model for chairs, stools, tables, and benches. Products sold directly through e-commerce for residential and through trade program for commercial customers.
- Annex (Secondary Market): Online store for vintage finishes, seconds, restored items, and unique pieces at 15-50% discount. Circular economy model selling refurbished and returned furniture.
- Design Kit: Hand-built box of wood, metal, and leather samples sold for $45, with cost applied to first furniture purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Chair (Mariposa) |
| Unit Pricing | Pay-as-you-go | Counter Stool |
| Unit Pricing | Pay-as-you-go | Bar Stool |
| Unit Pricing | Pay-as-you-go | Nesting Tables |
| Unit Pricing | Pay-as-you-go | Keyhole Dining Table |
| Unit Pricing | Pay-as-you-go | Keyhole Bench |
| Unit Pricing | Pay-as-you-go | Cafe Tables |
| Unit Pricing | Pay-as-you-go | Design Kit |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Fyrn product offering
Product offeringCore offering
Fyrn designs and manufactures solid-wood furniture, including chairs, stools, tables, benches, and complementary decorative objects, using its patented Stemn System of no-glue hardware joinery. The company sells directly to residential customers via e-commerce and to commercial clients (hospitality, office, institutional) through a dedicated Trade Program and regional sales representatives, with all products built in its owned manufacturing facility in Sparks, Nevada.
Product overview
Fyrn is a design and build furniture company offering a unified portfolio centered on the patented Stemn System of hardware joinery. The core product line spans seating (chairs and stools in backed and backless variants), tables (nesting tables, cafe tables, and the Keyhole collection of dining, communal, and bench tables), and complementary services. The Stemn System underpins all products, enabling repairability, refurbishment, and finish updates. Supporting offerings include the Design Kit for material sampling, an In-Home Trial program, a three-tiered Trade Program for professionals, and a Residential Buy Back program. The Annex provides an outlet for seconds, vintage finishes, and restored items, while the Studio Series offers limited-edition decorative pieces made from production offcuts.
Differentiator
Problem solved
Functional benefit
Brands
- The Annex: Online store for vintage finishes, seconds, restored items, and other unique Fyrn pieces sold at discounted prices (15-50% off). Supports the company's circularity and sustainability commitments.
- Studio Series
Products and services
- Standard Chair (Mariposa) Award-winning backed dining chair with optional leather upholstery; the foundational product of the Stemn Collection, winner of Interior Design Magazine's Best of the Year Award. Configurable with multiple wood, metal, and leather finishes.
- Shorty (Backless Standard Chair) Versatile backless chair suitable for vanities, entryways, use as a step stool, or extra seating. Configurable with wood, metal, and optional leather upgrades.
- Linden (Counter Stool) Counter-height stool with optional back support, designed for standard residential kitchen counters and islands approximately 36 inches tall.
- DeHaro (Backless Counter Stool) Backless counter-height stool with clean lines and well-placed foot rests, suited to minimalist residential and commercial settings.
- Stanyan (Bar Stool) Bar-height stool for taller counters; a favorite in renowned restaurants including Flour+Water, combining comfort with a striking appearance.
- Bartlett (Backless Bar Stool) Backless bar-height stool with minimalist design, footrest support, and configurable finish options.
- Nesting Tables (Pinyon, Shasta, Rainier, Denali) Award-winning Stemn Series nesting tables reinforced by the patented bracket system, available in four sizes for use as side tables, bedside tables, impromptu seats, coffee tables, or footstools.
- Long Tables (Mauna Loa) Long table configuration designed to accompany the nesting tables, featuring patented bracket reinforcement and customizable wood and metal finishes.
- Cafe Table Collection Solid wood tables available in Oak or Black Walnut with customizable heights, tabletop shapes, and sizes, designed for offices, hospitality, and dining spaces. Lead time 8-10 weeks.
- Keyhole Dining Table Solid wood dining table with proprietary Keyhole brackets visible through the tabletop, customizable from 66 to 144 inches in length at a standard 29.25-inch height and 39-inch width.
- Keyhole Bench Architectural bench putting structural support on display through the Keyhole bracket design, customizable in lengths from 39 to 92 inches at a 17.75-inch height.
- Keyhole Communal Table Large-scale communal table designed for conference and gathering spaces, featuring the Keyhole bracket system and customizable dimensions up to 144 inches.
- The Annex Online store for vintage finishes, seconds, restored items, and unique pieces sold at 15-50% discounts, supporting Fyrn's circular-economy commitment. Items meet Fyrn durability standards with pricing reflective of aesthetic condition.
- Studio Series Limited-edition collection of decorative objects handcrafted from production offcuts, including charcuterie boards, plates, cubes, and extruded candle holders. Each piece is unique and reflects collaborative design across the Fyrn team.
- Design Kit (Material Samples) Hand-built box of wood, metal, and leather upholstery samples sold for $45 to help customers select finishes before purchase. Cost is applied to the first furniture purchase, and the kit is free for Trade and Commercial customers.
- Trade Professional Program Three-tiered professional program (Trade, Trade+, Commercial) for architecture and design firms, providing trade discounts, design resources (Revit, CAD/spec sheets), personalized service, COM/COL support, expedited lead times, and professional quotes.
Quantifiable outcome
- 10-year warranty with less than 1% claims rate demonstrates durability and quality
- +1 more outcomes
Companies that use Fyrn
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
Fyrn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fyrn partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Mindful MaterialscoreFyrn is a member of Mindful Materials, an independent global organization that informs specifiers about building material data concerning Environmental and Social Governance issues.
- Good Future Design Alliance (GFDA)coreFyrn is a founding member of the GFDA, a movement led by industry professionals that prioritizes low-waste design practices to reduce construction waste for future generations.
- Be Original AmericascoreFyrn is a proud member-advocate of Be Original Americas, a non-profit creative advocacy committed to informing and educating design professionals and consumers about the ethical and environmental value of authentic design.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Fyrn competitors and assessment
Company assessmentDirect peers
- Article: Online-only premium furniture retailer with strong trade and consumer brands. Competes with Fyrn for the design-conscious DTC buyer at slightly lower price points and faster delivery.
- Room & Board: American-made premium wood furniture retailer offering chairs, tables and case goods with similar price points and quality positioning. Fyrn's residential and trade channels compete most directly with Room & Board's curated wood catalog.
- Floyd: Direct-to-consumer modular furniture brand with a longevity/durability ethos and designer-led aesthetic. Overlaps with Fyrn on DTC positioning and target buyer, though Floyd focuses on flat-pack metal/wood furniture rather than fully assembled craft.
- Branch Furniture: DTC office furniture brand targeting startups and mid-market with ergonomic desks and seating. Fyrn's office/cafe table line competes with Branch in the modern workplace spec market.
Broad incumbents
- Design Within Reach: Long-standing designer furniture retailer with strong A&D trade program and broad catalog. Fyrn overlaps on premium dining, seating and tables specified through architects and interior designers.
- West Elm: Large national retailer of modern, design-forward home furnishings with a robust trade program. A relevant incumbent peer for Fyrn's residential seating and table lines.
- Crate & Barrel: National premium home furnishings retailer with broad dining, seating and kitchen assortments. Competes with Fyrn at the entry to mid-premium tier for residential buyers.
- Herman Miller: Established office and contract furniture manufacturer with deep A&D relationships. Overlaps with Fyrn's office and conference table offerings and would consider Fyrn a niche craft alternative.
- Knoll: Designer office and hospitality furniture manufacturer with strong contract sales channels. Adjacent competitor for Fyrn's Keyhole communal table and hospitality seating programs.
Emerging players
- Schoolhouse: Design-forward home goods brand with a similar mid-century/modern craft aesthetic at comparable price points. Targets overlapping design-conscious residential buyers and emerging A&D specifiers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fyrn social profiles
Digital presenceFyrn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fyrn leadership team
Management profileNumber of profiles
Profiles2 records
Fyrn funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fyrn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fyrn
What does Fyrn do?
Fyrn designs and manufactures solid-wood furniture, including chairs, stools, tables, benches, and complementary decorative objects, using its patented Stemn System of no-glue hardware joinery. The company sells directly to residential customers via e-commerce and to commercial clients (hospitality, office, institutional) through a dedicated Trade Program and regional sales representatives, with all products built in its owned manufacturing facility in Sparks, Nevada.
Is Fyrn a public or private company?
Fyrn is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fyrn founded?
Fyrn was founded in 2012. It employs 11 to 50 people.
Where is Fyrn based?
Fyrn is headquartered in San Francisco, United States, in the North America region.
How does Fyrn make money?
Three revenue lines are on record. Furniture Sales are the primary driver. The others are annex (Secondary Market) and design Kit.
Who are Fyrn's main competitors?
Direct peers on record are Article, Room & Board, Floyd and Branch Furniture. Broad incumbents are Design Within Reach, West Elm, Crate & Barrel, Herman Miller and Knoll. Schoolhouse is listed as an emerging player.
Does Fyrn have an API?
No public API is recorded for Fyrn.
What industry is Fyrn in?
Fyrn's product category is Designer Furniture. Its primary akta.pro industry code is CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards), with a secondary code of CRAIANAA, Secondhand & Consignment Furniture Retail. Its NAICS code is 337122 and its SIC code is 2511.