Orlando Baking Company

What Orlando Baking Company does

Orlando Baking Company is a Cleveland, Ohio-based specialty bread and roll manufacturer founded in 1872 and still family-owned after more than 150 years. The company produces artisan Italian breads and rolls (ciabatta, Italian loaves), health-positioned SKUs (True Grains, Seed'licious probiotic bread, Purple Wheat Raisin, and the Cleveland Clinic co-developed Go! Healthy You line), frozen baked goods (Pepperoni Rolls, Ciabatta and Pizza Dough), and private-label bread for grocery retailers.

Its business model combines a dense Midwest direct-store-delivery network — more than 100 fresh delivery routes serving over 4,000 daily customers — with national frozen distribution and private-label co-manufacturing. Customer segments span food service (restaurants and QSR chains such as First Watch), healthcare (anchored by the Cleveland Clinic collaboration), K-12 and university foodservice, retail consumers, and grocery private label. Revenue is generated through unit sales across these channels; pricing and contract structures are not publicly disclosed.

The company is currently navigating a retail distribution transition announced for 2026, the strategic intent of which is not yet clear from available data. Orlando has positioned itself around food-safety and quality credentials (multiple 2017 manufacturing and industry awards) and category-first innovation in functional bread via the GanedenBC30 probiotic license and FDA GRAS status. No revenue, headcount, or financial disclosures are available, and the company operates without visible AI/ML capability or external funding events.

Name

Orlando Baking Company

Legal name

Orlando Baking Company

Website

https://orlandobaking.com

Company type

Private

Founded year

1872

Operating status

Operating

Headcount range

251–500 employees

Short description

Orlando Baking Company is a 150+ year-old, family-owned Cleveland-based specialty bread and roll manufacturer serving 4,000+ daily customers via 100+ Midwest delivery routes and national frozen distribution, with product lines spanning artisan, health-positioned, and private-label categories.

Ownership category

akta.pro rank

Product category

Commercial Bakery

NAICS

Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Bakery Products (2050), Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Bread & Rolls Manufacturing (AFAKAAAA)

akta.pro secondary industries

Frozen Bakery Products Manufacturing (AFAKAAAF), Bread & Rolls Wholesale (AFAIAFAA), Frozen Bakery Wholesale (AFAIAFAE)

Keywords

• Artisan bread manufacturing
• Specialty bakery products
• Wholesale bread distribution
• Probiotic bread products
• Frozen bread products

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Consumer Bread Sales (Retail): Direct-to-consumer bread sales through retail grocery stores in Northeast Ohio and beyond, with products including artisan breads, consumer breads, and specialty items.
2. Food Service Sales: B2B bread and roll supply to food service operations including restaurants, QSR, concessions, schools, universities, and healthcare organizations.
3. Private Labeling: Private labeling services allowing retailers to differentiate their products from competitors with alternative branded products.
4. Frozen Products: Frozen bread products capturing fresh bread flavor, distributed coast-to-coast to restaurants and supermarkets.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Orlando Baking Company manufactures and distributes specialty artisan breads and rolls, including ciabatta, Italian rolls, healthy whole-grain and probiotic breads, and frozen baked products. The company sells through three primary channels: direct store delivery to over 4,000 retail and food service customers daily across the Midwest, frozen product distribution coast-to-coast for restaurants and supermarkets, and private labeling for retailer brands.

Product overview

Orlando Baking Company is a specialty bread and roll manufacturer offering a diverse portfolio of artisan and consumer bread products. The core product lines include artisan breads (Ciabatta, Italian Rolls), frozen products (Pepperoni Rolls/Stuffers, Ciabatta Dough, Pizza Dough), and health-focused True Grains® products including the probiotic Seed'licious bread and Purple Wheat Raisin Bread developed with Cleveland Clinic. The company provides both retail consumer products and food service offerings including private label programs, serving restaurants, QSR chains, schools, healthcare, and retail stores across the Midwest with over 4,000 daily customers.

Differentiator

Problem solved

Functional benefit

Products and services

• True Grains® 100% Whole Grain Bread A health-focused bread line developed with Cleveland Clinic dieticians and nutritionists, featuring whole grain products certified to meet Go! Healthy™ nutritional criteria for retail and food service consumers seeking healthier bread options.
• Seed'licious™ Probiotic Bread A probiotic bread containing the patented GanedenBC30 strain (FDA GRAS approved) that survives digestive conditions to support digestive and immune health, designed for retail and food service consumers seeking functional baked goods.
• Purple Wheat Raisin Bread A specialty bread made with purple wheat (native to East Africa) containing anthocyanins — antioxidants studied for potential health benefits. Formulated with Cleveland Clinic and meets Go! Healthy™ criteria.
• Ciabatta Rolls Hearth-baked artisan rolls with crusty outside and light, moist inside with slightly sour flavor, individually made requiring two full days for baking. Sold fresh via Midwest routes and frozen nationally for restaurants and retail.
• Ciabatta Bread Artisan ciabatta bread loaves available frozen for food service and retail customers seeking authentic Italian-style bread.
• Ciabatta Pizza Dough Frozen ciabatta dough suitable for pizza applications, designed for restaurants and food service operators needing convenient, ready-to-use artisan pizza bases.
• Pepperoni Rolls (Stuffers) Pepperoni, sausage and mozzarella wrapped in a soft crust, available frozen. Variety includes Pepperoni, Sausage & Mozzarella. Sold at retail (e.g., Jungle Jim's International Market) and through food service.
• Steak Rolls Soft crust bread rolls suitable for filling with steak, brats, and other sandwich fillings, sold fresh and frozen for food service and retail customers.
• Brown and Serve French Rolls Pre-prepared rolls that can be quickly browned and served, designed for food service operations requiring fast preparation.
• Pretzel Sandwich Buns Pretzel-style sandwich buns for burger and sandwich applications, providing distinctive flavor and texture for QSR and food service operators.
• Italian Rolls Italian-style bread rolls for sandwiches and subs, supplied to restaurants, delis, and retail customers.
• Slider Mini Sandwich Buns Small sandwich buns for slider-style burgers and sandwiches, sold to QSR chains and food service operators.
• Handmade Cheddar Cheese Knotted Egg Rolls Handmade egg rolls with cheddar cheese in a knotted shape, produced for food service and retail customers seeking distinctive artisan-style rolls.
• Jalapeño Cheddar Pull Apart Ciabatta Bread Pull-apart style ciabatta bread with jalapeño and cheddar cheese, featured as a recipe product from the company's kitchen for retail consumers.
• Private Label Bread and Roll Products Private labeling service allowing retailers to differentiate their products from competitors by producing custom-branded bread and roll products using Orlando's manufacturing capabilities.
• Food Service Bread and Roll Supply Bread and roll products supplied to food service operations including restaurants, QSR chains, concessions, schools, universities, and healthcare organizations, supported by in-house R&D and menu development collaboration.
• Gluten-Free Bread Products Gluten-free bread products made outside Orlando's main bakery in a certified gluten-free facility, currently available to food service customers only with retail availability planned for the future.

Quantifiable outcome

• Frozen products available coast-to-coast for restaurants and supermarkets
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• CheftoversminorGTM or Marketing Partner · 21 April 2015Local food blogger partnership where Jen from Cheftovers reviewed Orlando's Pepperoni Rolls and Ciabatta Pizza Dough. Blog posts created using Orlando products for recipes.
• This Girl's Gotta EatminorGTM or Marketing Partner · 2 April 2015Local food blogger Victoria created a Purple Wheat Raisin Bread French Toast recipe for Easter brunch, featuring Orlando's True Grains products.
• First WatchminorGTM or Marketing Partner · 1 January 2015First Watch, nation's leading Breakfast, Brunch and Lunch concept, featured Orlando Baking Company Seed'licious toast on their limited-time Jump Start menu nationwide.
• Cleveland CliniccoreStrategic or Co-development PartnerCleveland Clinic dieticians and wellness experts developed Go! Healthy™ certification program. Orlando's True Grains products are certified to meet Go! Healthy™ nutritional criteria including minimal saturated fat, no trans fat, minimal added sugars, 100% whole grain, and minimal sodium.
• Hunger Network of Greater ClevelandcoreStrategic or Co-development PartnerOrlando Baking Company is a founding sponsor of the Hunger Network's Best Party of the Year annual fundraiser. The Network is the largest direct emergency food network in Cuyahoga County, serving 60,000 people monthly including 25,000 children.
• Greater Cleveland Food BankminorStrategic or Co-development PartnerOrlando Baking Company annually participates in Market at the Food Bank and Taste of the Browns events to raise funds for the organization that distributed nearly 11.6 million meals last year.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bimbo Bakeries USA: Largest commercial baker in the U.S. (subsidiary of Grupo Bimbo) producing breads, buns, and rolls under brands like Sara Lee, Thomas', and Stroehmann. Directly competes with Orlando in retail and foodservice bread channels at national scale.
• Flowers Foods: Second-largest U.S. commercial baker (Nature's Own, Dave's Killer Bread, Wonder). Operates a national DSD network competing head-to-head with Orlando in retail bread, including the health/whole-grain segment Orlando targets with True Grains.
• Pepperidge Farm: Campbell Soup-owned premium baked goods brand (Goldfish, breads, rolls). Comparable to Orlando's artisan/specialty positioning and a competitor in retail premium bread and foodservice rolls.

Direct peers

• Aunt Millie's Bakeries: Family-owned commercial bread and roll baker serving Midwest retail and foodservice with DSD routes. Closely comparable to Orlando in ownership structure, geographic footprint, and customer mix (retail grocery, QSR, schools).
• Lewis Bakeries: Family-owned commercial baker producing breads and buns under brands like Bunny Bread and Lewis Bake Shop. Comparable to Orlando in mid-size commercial baking, private label, and regional foodservice distribution.
• Dave's Killer Bread: Premium whole-grain bread brand owned by Flowers Foods, known for health/clean-label positioning. Directly comparable to Orlando's True Grains® line as a competitor in the better-for-you bread category at retail.
• Schmidt Baking Company: Regional commercial baker producing breads and rolls (Schmidt's, Old Tyme) with strong East Coast/Mid-Atlantic DSD presence. Comparable to Orlando in family-owned commercial baking and private label production.
• Stroehmann Bakeries: Regional brand under Bimbo Bakeries USA producing breads, rolls, and buns across the Mid-Atlantic and Midwest. Directly competes with Orlando in regional retail bread and foodservice rolls.

Regional players

• Franz Family Bakeries: Family-owned Pacific Northwest commercial bread and roll baker with DSD routes and foodservice supply. Comparable in ownership structure and category to Orlando, though serving a different U.S. region.

Emerging players

• CouCou Bakery: Smaller artisan/specialty bakery producing breads and baked goods for retail and DTC channels. Comparable to Orlando's artisan ciabatta and specialty product lines, though at a much smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/orlandobaking
• YouTubeyoutube.com/user/orlandobakingcompany
• Facebookfacebook.com/orlandobaking
• LinkedInlinkedin.com/company/orlando-baking-company
• Pinterestpinterest.com/orlandobaking

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orlando Baking Company