Employers and Manufacturers Association

Business Consulting & Industry Association Servicesema.co.nz

Employers and Manufacturers Association (EMA) is a New Zealand industry association founded in 1886 that provides advocacy, employment law advice, and training services to employers and manufacturers across the country. Headquartered in Auckland, it serves as a unified policy voice for its members.

Company typePrivate
Founded1886
HeadquartersAuckland, New Zealand
Headcount101–250
GTM typeB2B
OfferingServices

What Employers and Manufacturers Association does

Employers and Manufacturers Association (EMA) is a New Zealand-based industry association founded in 1886, headquartered in Auckland. It serves as a representative body for employers and manufacturers operating in New Zealand, providing advocacy, employment law guidance, training, and policy engagement services. The organization positions itself as a unified industry voice on regulatory matters, including employment law compliance, trading hour regulations, and workforce policy. Its recent public activity has focused on advocating for reform of Easter Sunday trading rules, highlighting regional inconsistencies between districts such as Queenstown and Rotorua.

EMA operates on a membership model typical of trade associations, with its member base comprising New Zealand employers across multiple industries and manufacturing businesses seeking collective representation. The organization employs between 101 and 250 staff and does not disclose financial details publicly. Leadership comprises Brett O'Riley as Chief Executive Officer and Alan McDonald as Head of Advocacy, the latter driving policy submissions and regulatory engagement on behalf of members.

The business is not a technology company and does not develop proprietary software or AI products. Its distribution of value occurs through direct member engagement, policy submissions to government, public advocacy campaigns, and the delivery of advisory and training services. EMA's competitive position rests on its long institutional history, its role as a centralized advocate that individual employers cannot replicate, and its established channel to New Zealand policymakers.

Employers and Manufacturers Association firmographics

Firmographics

Name: Employers and Manufacturers Association
Legal name: Employers and Manufacturers Association
Website: https://ema.co.nz
Company type: Private
Founded year: 1886
Operating status: Operating
Headcount range: 101–250 employees
Short description: Employers and Manufacturers Association (EMA) is a New Zealand industry association founded in 1886 that provides advocacy, employment law advice, and training services to employers and manufacturers across the country. Headquartered in Auckland, it serves as a unified policy voice for its members.
Ownership category
akta.pro rank

Where Employers and Manufacturers Association is headquartered

Location

Headquarters

HQ city: Auckland
HQ country: New Zealand
HQ region: Oceania

Markets served

Employers and Manufacturers Association business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales

Employers and Manufacturers Association product offering

Product offering

Core offering

EMA is a New Zealand industry association and business consultancy that provides employers and manufacturers with advocacy representation on employment law and trading regulations, advisory services on workplace compliance, and training solutions for workforce matters. It acts as a unified industry voice engaging with government and policymakers on behalf of its member businesses across New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

Employer Advocacy Representation

Companies that use Employers and Manufacturers Association

Customer profile

Segments2 records

Ideal customer profiles2 records

Employers and Manufacturers Association technology and API

Technology

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Employers and Manufacturers Association partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights2 records

Employers and Manufacturers Association competitors and assessment

Company assessment

Broad incumbents

Australian Industry Group (Ai Group): Australia's peak industry association for employers and manufacturers, offering HR advisory, workplace relations, and training comparable to EMA's services in a trans-Tasman peer market.
Confederation of British Industry (CBI): UK peak employer body providing policy advocacy, employment law guidance, and business advisory, a comparable role to EMA at national scale in another English-speaking market.
National Association of Manufacturers (NAM): US peak manufacturing industry association providing policy advocacy, workforce compliance support, and training; comparable broad mandate to EMA's employer/manufacturer focus across a much larger market.
Society for Human Resource Management (SHRM): Global HR professional association providing employment law resources, compliance tools, and training; comparable to EMA's employer advisory and training dimensions though operating at much larger scale.

Direct peers

Auckland Business Chamber: Regional business association based in Auckland (same city as EMA) that provides employer advocacy, networking, and advisory services to NZ businesses, competing for the same employer membership base.
Manufacturing NZ: NZ-specific industry body for manufacturers offering sector advocacy and policy engagement; directly competes with EMA for the manufacturing segment of EMA's dual employer/manufacturer membership base.
HRNZ (HR Association of New Zealand): New Zealand professional body for HR practitioners, offering employment law guidance and training similar to EMA's advisory and training functions, targeting an overlapping audience of NZ employers.
BusinessNZ: New Zealand's largest business advocacy body, representing employers across multiple sectors. Directly comparable to EMA as a NZ-wide peak employer association providing advocacy, policy submissions, and workplace advisory services.

Regional players

Canterbury Employers' Chamber of Commerce: Regional chamber of commerce serving Canterbury employers with advocacy and business support services, broadly comparable to EMA's employer representation model in a different NZ geography.
Wellington Chamber of Commerce: Wellington-based business association providing employer advocacy and policy influence; serves the same overall NZ employer market as EMA but with a regional focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Employers and Manufacturers Association financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Employers and Manufacturers Association leadership team

Management profile

Number of profiles

Profiles2 records

Employers and Manufacturers Association funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Employers and Manufacturers Association M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Employers and Manufacturers Association

What does Employers and Manufacturers Association do?

Is Employers and Manufacturers Association a public or private company?

Employers and Manufacturers Association is a private company. It is classified as unknown and is currently operating.

When was Employers and Manufacturers Association founded?

Employers and Manufacturers Association was founded in 1886. It employs 101 to 250 people.

Where is Employers and Manufacturers Association based?

Employers and Manufacturers Association is headquartered in Auckland, New Zealand, in the Oceania region.

Who are Employers and Manufacturers Association's main competitors?

Broad incumbents on record are Australian Industry Group (Ai Group), Confederation of British Industry (CBI), National Association of Manufacturers (NAM) and Society for Human Resource Management (SHRM). Direct peers are Auckland Business Chamber, Manufacturing NZ, HRNZ (HR Association of New Zealand) and BusinessNZ. Regional players are Canterbury Employers' Chamber of Commerce and Wellington Chamber of Commerce.

Does Employers and Manufacturers Association have an API?

No public API is recorded for Employers and Manufacturers Association.