San Diego SHRM (Society for Human Resource Management)
San Diego SHRM is a nonprofit professional membership association serving HR professionals in the San Diego region since 1945, offering dual membership with national SHRM, certification prep, networking events, mentorship, and workforce readiness programs.
- Company typePrivate
- Founded1945
- HeadquartersSan Diego, CA, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What San Diego SHRM (Society for Human Resource Management) does
San Diego SHRM is a nonprofit professional membership association, operating as Chapter 130 of the national Society for Human Resource Management (SHRM), serving HR professionals in the San Diego metropolitan area. Founded in 1945 and staffed by 21 employees, the chapter provides professional development programming, SHRM-CP and SHRM-SCP certification exam preparation, mentorship matching, community groups, and an annual conference, alongside a Workforce Readiness Initiative that supports veterans and second-chance talent. The organization runs a dual-membership model with national SHRM, transitioned to 100% membership chapter status in 2021, and operates the "Road to 1000 Members" growth initiative to expand its local reach.
The underlying technology is primarily commodity association-management SaaS rather than proprietary infrastructure: the YourMembership.com platform hosts the membership database, event registration, and member portal, with Facebook and LinkedIn OAuth for social login and Zoom used for virtual events. Member experience is event-driven (monthly programming, annual conference, mentorship cohorts) and content-driven (HR resource library, certification prep), with no proprietary software product, application layer, or data product on the public record.
The business model is a three-stream nonprofit revenue structure: (1) recurring membership dues from individuals, priced at a member/non-member differential that effectively imposes a ~50–60% premium on non-members across events; (2) event registration fees from the annual conference and monthly programming; and (3) corporate sponsorships from a 2026 sponsor cohort und Diversified across multiple industries. Pricing is tiered and event-specific, with discounted access for members and premium sponsor packages for corporate partners. The customer base is split between individual HR practitioners (members) and corporate HR-function sponsors seeking visibility into the local talent community.
San Diego SHRM (Society for Human Resource Management) firmographics
Firmographics- Name
- San Diego SHRM (Society for Human Resource Management)
- Legal name
- San Diego Society of Human Resource Management
- Website
- https://sdshrm.org
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- San Diego SHRM is a nonprofit professional membership association serving HR professionals in the San Diego region since 1945, offering dual membership with national SHRM, certification prep, networking events, mentorship, and workforce readiness programs.
- Ownership category
- akta.pro rank
San Diego SHRM (Society for Human Resource Management) industry classification
Industry- Product category
- Human Resources Professional Association
- NAICS
- Business Associations (813910)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Human Resources (HR) & Talent (SHRM/HRCI) Certifications (EDAAANAE)
Keywords
Where San Diego SHRM (Society for Human Resource Management) is headquartered
LocationHeadquarters
- HQ city
- San Diego, CA
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
San Diego SHRM (Society for Human Resource Management) business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Membership Dues: Annual membership fees collected through dual membership model with national SHRM. Members receive access to networking, HR resources, legislative updates, career center, and professional development programs.
- Event Revenue: Registration fees for professional development programs, certification prep courses, networking events, conferences, and social gatherings. Pricing varies by event type and member status.
- Sponsorships: Corporate sponsorships for annual conferences, community groups, mentorship program, workplace excellence awards, and emerging professionals events.
- Student Membership: Complimentary student memberships for SHRM student members, with pathway to full membership upon graduation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per event | August Professional Development Program: Members $35, Non-members $55, Students $10, Walk-ins $65 |
| Subscription | Per event | SHRM Certification Webinar: Members FREE, Non-members $15 |
| Subscription | Per event | SD Wave Game Event: Members $65, Non-members $75, Students SOLD OUT |
| Subscription | One time/ perpetual license | Spring Certification Prep Course: Members $1,395, Non-Members $1,695 |
| Subscription | Per event | Executive/Top Level HR Summer Mixer: Invite only event for Executive Community Group members |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
San Diego SHRM (Society for Human Resource Management) product offering
Product offeringCore offering
San Diego SHRM is a nonprofit professional membership association serving HR professionals in the San Diego region since 1945. It sells dual national/local SHRM membership, professional development events, certification preparation courses for SHRM-CP and SHRM-SCP credentials, an annual conference, mentorship programs, community groups, Workplace Excellence Awards, an HR career center, and workforce readiness initiatives for veterans. Members are recruited through the national SHRM website and engaged via local chapters, committees, and events.
Product overview
San Diego SHRM is a professional membership association serving HR professionals in San Diego since 1945. The organization operates as a unified membership-based platform offering dual membership with national SHRM, professional development events, certification preparation courses, mentorship programs, community groups, awards recognition (Workplace Excellence Awards), a career center, HR resources, and volunteer opportunities. The core offerings center on membership benefits, educational programming through conferences and certification prep, networking through events and community groups, and workforce development initiatives including veteran resources and emerging professionals programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Dual Membership (San Diego SHRM + National SHRM) Annual dual membership combining San Diego SHRM local chapter membership with national SHRM membership, providing networking, HR legislation updates, career center access, and professional development. Purchased and renewed together on a single invoice through the national SHRM website.
- Annual Conference Fall annual professional conference featuring industry speakers, exhibitors, sponsors, and networking opportunities for HR professionals in the San Diego region.
- SHRM Certification Prep Course 10-week in-person preparation course for SHRM-CP and SHRM-SCP certification exams using SHRM Learning System materials, including online access and printed textbook materials. Exam fee is separate. Members pay $1,395, non-members pay $1,695.
- Mentorship Program Program connecting emerging HR professionals (mentees) with experienced HR leaders (mentors) for career guidance and professional development, with separate application processes for both mentors and mentees.
- HR Executive and Top-Level HR Community Group Invite-only community group for senior HR executives and top-level HR leaders offering exclusive networking events, mixers, and programming tailored to executive-level strategic HR leadership.
- Workplace Excellence Awards (WEA) Annual awards program recognizing outstanding organizations in the San Diego region that set standards for excellence in workplace culture, innovation, and employee engagement, with sponsorship opportunities available.
- HR Career Center Dedicated job board and career resources platform for HR professionals in the San Diego region, powered by YourMembership.com career center product.
- Professional Development Events Calendar Recurring calendar of professional development events including breakfast programs, lunch programs, certification webinars, new member orientations, HR happy hours, and networking mixers with tiered member/non-member pricing.
- Emerging Professionals Program Program for emerging young HR professionals offering mentoring opportunities, professional development, networking events, and the annual Emerging Professionals Summit, with sponsorship prospectus available.
- Advertising and Sponsorship Program Program offering businesses opportunities to advertise on the platform and sponsor chapter events and programs including the conference, Workplace Excellence Awards, community groups, mentorship program, and emerging professionals summit.
- Veterans Resources Program Resources and programs supporting veterans transitioning to civilian careers, including veteran-friendly business listings, veteran service organization directory, and the Veterans at Work Certificate Program which earns 10 professional development credits toward SHRM re-certification.
Quantifiable outcome
- 10 professional development credits toward SHRM-CP or SHRM-SCP re-certification for Veterans at Work Certificate completion
Companies that use San Diego SHRM (Society for Human Resource Management)
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
San Diego SHRM (Society for Human Resource Management) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
San Diego SHRM (Society for Human Resource Management) partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- National SHRMcoreNational Society for Human Resource Management - parent organization. San Diego SHRM is the local chapter, and since 2021 became a 100% membership chapter requiring all members to also hold national SHRM membership.
- SHRM FoundationcoreNonprofit foundation supporting HR research, scholarships, and initiatives including veterans hiring programs and workforce readiness.
- YourMembership.comcoreAssociation management software provider powering membership operations, website, event registration, email marketing, and career center.
- SDSU SHRM Student ChapterminorStudent chapter at San Diego State University hosting events and professional development for HR students.
- CSUSM SHRM Student ChapterminorStudent chapter at Cal State San Marcos hosting events and professional development for HR students.
- Optimum Comp Advantageminor2026 corporate sponsor for San Diego SHRM events and programs.
- ScholarShare 529minor2026 corporate sponsor for San Diego SHRM events and programs.
- RetirementDNAminor2026 corporate sponsor for San Diego SHRM events and programs.
- BenefitProminor2026 corporate sponsor and venue host for certification prep course.
- gCheckminor2026 corporate sponsor for San Diego SHRM events and programs.
- Snakeoil Venues (Julep)minorVenue sponsor for Executive/Top Level HR Community Group Summer Mixer event.
- Claremont Lincoln UniversityminorEducational partner offering 12.5% scholarship to San Diego SHRM members for M.A. in Human Resources Management program.
- 211 San DiegominorRegional nonprofit providing information and connections to community, health, and disaster resources, including veteran support services.
- San Diego Workforce PartnershipminorVeteran-friendly organization offering services for veterans, transitioning service members, and their families in finding employment.
- San Diego Community College DistrictminorVeterans Affairs Office providing support for active duty military and veterans with priority registration and education benefits.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
San Diego SHRM (Society for Human Resource Management) competitors and assessment
Company assessmentBroad incumbents
- SHRM (Society for Human Resource Management): The national parent organization of San Diego SHRM. Operates the SHRM-CP/SHRM-SCP certification, Learning System, and chapter affiliate network that San Diego SHRM is part of; provides the brand, content, and infrastructure layer that local chapters extend.
- WorldatWork: Professional association focused on total rewards (compensation, benefits, wellbeing). Comparable in operating model (membership association, certification credentials, regional chapters, employer-facing resources) and overlaps in HR professional audience.
- AMA (American Management Association): National professional association for managers and business leaders offering certification, training, and events. Overlaps with San Diego SHRM's professional development programming and competes for the same HR/management professional audience for paid seminars and certifications.
- HRCI (HR Certification Institute): National HR certification body (PHR, SPHR, aPHR) and a parallel credentialing organization to SHRM. Comparable as the certification and continuing-education engine that HR professionals pursue, and a content/membership ecosystem competitor.
- ATD (Association for Talent Development): International professional association for talent development and learning professionals. Overlaps with San Diego SHRM's audience (L&D, workforce readiness) and offers comparable local chapter programming, certification (CPLP), and member services.
Direct peers
- OC SHRM (Orange County SHRM Chapter): A neighboring California SHRM-affiliated chapter serving Orange County HR professionals with similar programming (certification prep, networking events, legislative updates). The most direct model-comparable peer as a fellow regional SHRM chapter.
- PIHRA (Professionals in Human Resources Association): A large, California-based HR professional association operating chapter-style programming, certification prep, and employer outreach across Southern California. Closest comparable peer in terms of regional HR association model, certification focus, and member-driven event programming.
- SHRM Long Beach / Greater LA SHRM Chapter: Southern California SHRM-affiliated chapter serving Greater Los Angeles HR professionals. Operates the same dual-membership model, SHRM certification prep, and local networking programming — a direct chapter-format peer.
- Bay Area / Silicon Valley SHRM Chapter: Northern California SHRM-affiliated chapter serving Bay Area HR professionals with comparable dual-membership model, certification prep, and tech-industry HR programming. Direct regional chapter peer.
Others
- San Diego Regional Chamber of Commerce: Regional business membership association in San Diego serving employers and executives. Adjacent, ecosystem-level peer that overlaps with San Diego SHRM's employer-facing sponsorships and workforce readiness initiatives but does not directly compete for HR professional members.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
San Diego SHRM (Society for Human Resource Management) social profiles
Digital presenceSan Diego SHRM (Society for Human Resource Management) financial estimates
Financial estimateRevenue estimate
Valuation estimate
San Diego SHRM (Society for Human Resource Management) leadership team
Management profileNumber of profiles
Profiles6 records
San Diego SHRM (Society for Human Resource Management) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
San Diego SHRM (Society for Human Resource Management) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about San Diego SHRM (Society for Human Resource Management)
What does San Diego SHRM (Society for Human Resource Management) do?
San Diego SHRM is a nonprofit professional membership association serving HR professionals in the San Diego region since 1945. It sells dual national/local SHRM membership, professional development events, certification preparation courses for SHRM-CP and SHRM-SCP credentials, an annual conference, mentorship programs, community groups, Workplace Excellence Awards, an HR career center, and workforce readiness initiatives for veterans. Members are recruited through the national SHRM website and engaged via local chapters, committees, and events.
Is San Diego SHRM (Society for Human Resource Management) a public or private company?
San Diego SHRM (Society for Human Resource Management) is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was San Diego SHRM (Society for Human Resource Management) founded?
San Diego SHRM (Society for Human Resource Management) was founded in 1945. It employs 11 to 50 people.
Where is San Diego SHRM (Society for Human Resource Management) based?
San Diego SHRM (Society for Human Resource Management) is headquartered in San Diego, CA, Canada, in the North America region.
How does San Diego SHRM (Society for Human Resource Management) make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are event Revenue, sponsorships and student Membership.
Who are San Diego SHRM (Society for Human Resource Management)'s main competitors?
Broad incumbents on record are SHRM (Society for Human Resource Management), WorldatWork, AMA (American Management Association), HRCI (HR Certification Institute) and ATD (Association for Talent Development). Direct peers are OC SHRM (Orange County SHRM Chapter), PIHRA (Professionals in Human Resources Association), SHRM Long Beach / Greater LA SHRM Chapter and Bay Area / Silicon Valley SHRM Chapter. San Diego Regional Chamber of Commerce is listed as an others.
Does San Diego SHRM (Society for Human Resource Management) have an API?
No public API is recorded for San Diego SHRM (Society for Human Resource Management).
What industry is San Diego SHRM (Society for Human Resource Management) in?
San Diego SHRM (Society for Human Resource Management)'s product category is Human Resources Professional Association. Its primary akta.pro industry code is EDAAANAE, Human Resources (HR) & Talent (SHRM/HRCI) Certifications. Its NAICS code is 813910 and its SIC code is 8600.