Survivor Filter

What Survivor Filter does

Survivor Filter Corp. is a privately held, founder-owned US water filtration company founded in 2012 and headquartered in West Chazy, New York, operating with 1–10 employees. The company designs, sources, and sells portable and home water filtration systems under brands including Survivor Filter, Survivor Canteens, Americana Ultra Light, and Active All Terrain, distributed primarily through its own Shopify e-commerce site with secondary presence on Amazon (US/CA/UK) and eBay.

Its product portfolio spans six functional lines: straw filters ($34.95), hand-operated Pro Pump series ($74.99–$250), USB/battery-powered Pro X Electric filters ($99.95), on-the-go filtration bottles (Americana Ultra Light, Active All Terrain; $39.99–$80), under-sink home filters (Pure 10K, MAX 2-Stage Fluoride & Chlorine; $100–$200), and stainless steel gravity-fed systems (from $49.95). The core technology combines multi-stage filtration using 0.1 micron pre-filters, coconut-shell activated carbon, and 0.01–0.05 micron ultra filters, with home systems certified to NSF/ANSI 42 and 53 by the Water Quality Association. The company markets third-party lab-verified 99.999% removal of tested viruses, bacteria, and parasites, and claims filter lifespans up to 100,000 liters, significantly exceeding typical competitor ratings.

The business model is primarily direct-to-consumer e-commerce hardware sales, supplemented by recurring revenue from a Subscribe & Save program offering 15% off replacement filters, and bundled emergency kits that increase average order value. Customer segments include outdoor enthusiasts, emergency preparedness consumers, military and humanitarian organizations, and home/daily-use buyers. Marketing relies on product-led growth via third-party test reports, a Lifetime Happiness Guarantee, content marketing, social media, influencer partnerships (notably Homeless Backpacker), and earned media in Forbes, Field & Stream, Outdoor Life, Outdoor Canada, and Wirecutter. The company is bootstrapped with no disclosed external funding.

Name

Survivor Filter

Legal name

Survivor Filter Corp.

Website

https://survivorfilter.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Survivor Filter Corp. is a privately held US e-commerce company that designs and sells portable and home water filtration systems (straws, pumps, electric, bottles, under-sink) via its own Shopify site, Amazon, and eBay, serving outdoor enthusiasts, preppers, military/NGOs, and home consumers with NSF/ANSI-certified multi-stage filtration technology.

Ownership category

akta.pro rank

Headquarters

HQ city

West Chazy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Water Filtration Hardware Sales: Primary revenue stream from selling portable and home water filtration devices. Products range from $17.95 (collapsible canteens) to $250 (emergency kits). One-time hardware purchases with no ongoing subscription required for base functionality.
2. Replacement Filters & Consumables: Recurring revenue from replacement filter cartridges for all product lines. Includes Subscribe & Save program offering 15% discount on recurring deliveries of replacement filters. Filter lifespans range from 1,000 to 100,000 liters depending on filter type.
3. Bundled Kits & Emergency Packages: Pre-configured survival and emergency kits combining multiple products at discounted prices compared to individual purchases. Higher average order value products targeting serious preppers and emergency preparedness buyers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Survivor Filter designs, manufactures, and sells portable and home water filtration devices, including straw filters, hand-pump and electric portable filters, gravity-fed systems, and under-sink home filters, alongside replacement cartridges and bundled emergency kits. The company sells primarily direct-to-consumer through its own website and Amazon/eBay, offering a Subscribe & Save program for recurring replacement filter deliveries.

Differentiator

Problem solved

Functional benefit

Brands

• SURVIVOR CANTEENS: Collapsible water canteens available in 1L, 2L, and multi-pack configurations
• Americana Ultra Light
• Active All Terrain
• SURVIVOR FILTER PRO
• SURVIVOR FILTER PRO X

Products and services

• Survivor Filter Straw Portable straw-type water filter for individual outdoor users, using 0.01-micron ultrafiltration to remove 99.999% of tested viruses, bacteria, and parasites from natural water sources. Priced at $34.95.
• Survivor Filter Pro Pump Hand-pump portable water filter with three-stage filtration (pre-filter, carbon filter, ultra filter) for camping, travel, and group use; flow rate of 500 mL/min. Priced at $74.99.
• Survivor Filter Pro X Electric USB and battery-powered electric portable water filter producing 17 oz/min with virus protection, designed for use without manual pumping effort. Priced at $99.95 (regular $130).
• Squeeze Kit Straw filter combined with two canteens (squeeze-style bottles) for portable hydration on hikes and trips. Priced at $39.95.
• Americana Ultra Light Water Bottle Made-in-USA on-the-go filtration water bottle using activated carbon and proprietary absorption formula for daily hydration and travel. Priced at $39.99.
• Active All Terrain Filtration Bottle Made-in-USA durable filtration bottle and carrier system using proprietary activated carbon and absorption formula for on-the-go hydration and travel. Priced at $49.95 (regular $80).
• Ultra Steel Gravity Water Filter Stainless steel gravity-fed water filtration system with scrubable ceramic surfaces, suitable for home use or base-camp setups, filter lifespan of 6,000 liters. Starting at $49.95.
• Pure 10K Home Filter Under-sink home water filter certified by the Water Quality Association to NSF/ANSI 42 (chlorine, chloramine, heavy metal reduction) and NSF/ANSI 372 (lead-free), for point-of-use drinking water treatment. Priced at $100.
• MAX 2-Stage Home Filter WQA-certified under-sink 2-stage home water filter meeting NSF/ANSI 42, NSF/ANSI 372, and reducing fluoride by 95% in addition to chlorine, chloramine, and heavy metals. Priced at $200.
• Survivor Canteens (Collapsible Water Containers) Collapsible water canteens in 1L, 2L, and multi-pack (e.g., 8-pack) configurations for hydration carry alongside Survivor Filter filtration devices; entry-level pricing from $17.95.
• Bundled Emergency Kits and Survival Packages Pre-bundled kits combining multiple Survivor Filter products at a discount relative to individual purchase, including the Ultimate Bug-Out Kit ($159), Absolute Emergency Kit ($250), and Pro Hydration Extender Kit ($99.95).
• Replacement Filters and Subscribe & Save Program Replacement filter cartridges (cotton pad, carbon filter, ultra filter; replacement filter kits by product line) offered as one-time or recurring purchases; the Subscribe & Save program delivers recurring replacement filters at 15% off with skippable, cancelable deliveries. Cartridges priced $9.95–$180.

Quantifiable outcome

• 99.999% removal of tested viruses, bacteria, and parasites (verified by independent third-party labs)
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

One partnership is on record.

• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as a fulfillment partner and marketplace channel for Survivor Filter products. Amazon handles order fulfillment and shipping for US, Canadian, and UK customers, providing expedited shipping options including 2-day delivery. Products are available through Amazon Marketplace with Prime eligibility.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CamelBak: Broader incumbent in outdoor hydration (bottles, packs, reservoirs); overlaps with Survivor Filter's canteens and bottle filtration categories but is a wider portfolio player, not a filter specialist.
• Pentair: Broad incumbent in residential and light commercial water treatment (filtration, softening, reverse osmosis); relevant as a larger-scale reference point for Survivor Filter's NSF-certified home filter line.
• Brita (Clorox): Broad incumbent in mainstream water filtration (pitchers, faucet, dispensers) overlapping with Survivor Filter's home filter segment; serves a much larger everyday-consumer base via mass retail.
• Platypus (Cascade Designs): Broader incumbent in outdoor hydration (soft bottles, reservoirs, filters) under the Cascade Designs portfolio — adjacent competitor to Survivor Filter's canteens and portable filtration products.

Direct peers

• Katadyn: Direct peer in portable water filtration (pocket filters, pumps, gravity systems) serving outdoor enthusiasts, military, and survivalists, with overlapping product categories to Survivor Filter's Pro Pump and gravity lines.
• Sawyer Products: Direct peer selling portable hollow-fiber and squeeze water filters for backpacking, camping, and emergency use, with strong Amazon D2C presence similar to Survivor Filter's go-to-market.
• GRAYL: Direct peer in on-the-go filtration bottles and press-filters for travel and outdoor use; comparable product format to Survivor Filter's Americana Ultra Light and Active All Terrain bottles.
• MSR (Mountain Safety Research): Direct peer offering premium portable water filters and gravity systems for backcountry use; competes head-to-head with Survivor Filter's outdoor and hiking product lines on retail and Amazon.
• LifeStraw: Direct peer offering portable water filtration straws, squeeze bottles, and gravity systems targeted at outdoor, emergency, and humanitarian use — overlapping directly with Survivor Filter's straw, pump, and emergency kit lines.
• Berkey Filters: Direct peer in gravity-fed home and outdoor water filtration systems with similar emergency preparedness positioning to Survivor Filter's home and gravity filter product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/survivorfilter
• YouTubeyoutube.com/channel/UCdzaW8sKMUbz4NzGYzOEacw
• Facebookfacebook.com/survivorfilter
• Instagraminstagram.com/survivorfilter

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Survivor Filter