Mykidreports
- Company typePrivate
- Founded2021
- HeadquartersSaint Paul, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mykidreports does
MyKidReports is an all-in-one childcare management SaaS platform built specifically for preschools, daycares, home-based programs, and multi-site childcare organizations in the United States. Operated by DSSV, Inc. (founded 2021, headquartered in Woburn, Massachusetts), the company consolidates billing and payments, attendance and check-in, parent communications, admissions and enrollment, learning and curriculum, staff scheduling, CACFP food program compliance, immunization tracking, live room ratio monitoring, subsidy management, and custom reporting into a single web and mobile (iOS/Android) application. The platform is hosted on AWS with TLS encryption in transit and AES-256 at rest, integrates two-way with QuickBooks, and supports PCI-DSS compliant payments via Stripe and, as of July 2025, Deluxe for nonprofit centers.
The company monetizes through a freemium-plus-subscription model: MKR Lite is free for up to five children; MKR Pro charges $0.99 per child per month for centers with 1-100 children, with no setup fees, contracts, or feature upcharges; and Enterprise offers custom multi-year pricing for multi-location operators, including SSO and a dedicated success manager. Go-to-market is product-led growth through self-serve signup and app stores, supplemented by sales-assisted demos for enterprise deals, content marketing (blog, podcast, webinars), free downloadable childcare forms, and free data migration services targeting users of Brightwheel, Procare, Lillio, KangarooTime, and Playground. No institutional funding has been disclosed, and the company is currently bootstrapped or self-funded.
Mykidreports firmographics
Firmographics- Name
- Mykidreports
- Legal name
- DSSV, Inc.
- Website
- https://mykidreports.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mykidreports industry classification
Industry- Product category
- Childcare Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Mykidreports is headquartered
LocationHeadquarters
- HQ city
- Saint Paul
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mykidreports business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Per Child): Tiered subscription model charging per enrolled child per month. MKR Lite free up to 5 children. MKR Pro at $0.99/child/month for 1-100 children. Enterprise custom pricing for 100+ children.
- Freemium: Free forever plan for up to 5 children with core features — no credit card required. Used as customer acquisition channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free forever for up to 5 children |
| Subscription | Monthly | Scales automatically as center grows |
| Subscription | Multi-year contract | Custom pricing for multi-location centers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Mykidreports product offering
Product offeringCore offering
MyKidReports sells a cloud-based, all-in-one childcare management SaaS platform that unifies billing and payments, attendance and digital check-in, parent communications, admissions automation, learning curriculum, staff scheduling, marketing (with AI website builder and AI social scheduler), CACFP food program compliance, digital forms, and reporting into one system priced per enrolled child per month for daycares, preschools, home-based providers, and multi-site childcare operators.
Product overview
MyKidReports is an all-in-one childcare management software platform designed specifically for daycares, preschools, and home-based childcare programs. The platform provides a unified system combining billing and payments, parent communications, digital check-in/kiosk, admissions automation, learning/curriculum management, staff scheduling, live room ratios, immunization tracking, website building, marketing suite with AI-generated content, social media scheduling, CACFP food program management, digital forms/e-signatures, school calendar, custom reports/analytics, and subsidy management. The product architecture consists of a web-based dashboard and native iOS/Android mobile apps, with pricing tiers including MKR Lite (free for up to 5 children), MKR Pro ($0.99/child/month for 1-100 children), and Enterprise (custom pricing for multi-location centers). Data migration services from competitor platforms are included free of charge.
Differentiator
Problem solved
Functional benefit
Products and services
- Billing & Payments Automated invoicing, recurring autopay, late-fee rules, sibling discounts, registration fees, and two-way QuickBooks sync with weekly, biweekly, monthly, or custom billing schedules. Payments are processed via PCI-DSS compliant Stripe and Deluxe. Targeted at daycare and preschool administrators managing tuition collection.
- Parent Communications Real-time chat, photo and video sharing, daily activity reports, and email newsletters with templates and scheduling for family engagement, including message open tracking. Targeted at childcare staff and the families they serve.
- Digital Check-in & Kiosk QR code and signature-based check-in with a dedicated Room Device Mode for the front desk and contactless drop-off, including PIN codes for secure access. Targeted at childcare centers needing contactless attendance tracking.
- Admissions Automation 8-stage admission pipeline tracking children from inquiry through enrollment, with inquiry and application forms, tour scheduling with family-facing time-slot booking, waitlist management, and digital enrollment packets with e-signatures. Targeted at enrollment specialists and center directors.
- Learning & Curriculum Lesson plans, student observations, assessments, and state-standards aligned activities with weekly activity scheduling for teachers. Targeted at classroom teachers and curriculum coordinators at early childhood programs.
- Staff Scheduling Staff rosters, shift management, time tracking, and schedule optimization with development hours tracking and payroll export functionality. Targeted at childcare directors and operations managers.
- Food Program (CACFP) Meal logging, CACFP compliance reports ready to file, and allergy tracking for childcare food programs participating in the Child and Adult Care Food Program.
- Forms & State Documents Digital forms, e-signatures, and automated state licensing paperwork with fillable PDFs and document library management. Targeted at childcare administrators handling regulatory paperwork.
- Custom Reports & Analytics Customizable reports covering revenue, attendance, enrollment, and ratios, with combined-filter reports and CACFP-compliant food program logs and export functionality.
- Subsidy Management Manages multiple subsidy agencies in a unified table with compliance-ready state-specific subsidy reports. Targeted at childcare programs serving subsidized families.
- AI Website Builder AI-generated, no-code website builder that creates branded childcare center websites automatically, positioned as an exclusive MyKidReports feature.
- Marketing Suite Built-in marketing automation with lead capture forms, drip email campaigns, and SEO-optimized landing pages to attract new families to the childcare center.
- AI Social Scheduler AI-written social media posts auto-scheduled to Facebook and Instagram from one dashboard, positioned as an exclusive MyKidReports feature.
- Live Room Ratios Real-time student-to-staff ratio monitoring for every room to maintain regulatory compliance, with automatic alerts on ratio breaches. Targeted at childcare directors managing compliance.
- Immunization Tracker Auto-alerts for overdue immunizations, compliance reports, and due-date reminders for children's vaccination records. Targeted at childcare centers required to track immunization status.
- School Calendar Publishes events, holidays, and closures to every parent instantly, with calendar settings and date-specific scheduling. Targeted at childcare programs communicating schedules to families.
- My School Dashboard Customizable dashboard for configuring rooms, ratios, tuition plans, discounts, and subsidies, providing center-specific operational configuration.
- Deluxe Payment Integration Integrated secure payment processing for tuition and fees via Deluxe Merchant Services, supporting ACH and credit card transactions with automated billing and real-time financial reporting, designed for nonprofit childcare centers.
- iOS & Android Mobile App Native mobile applications for parents and staff providing real-time check-in notifications, daily reports, photos, messages, tuition invoices, and enrollment updates, included free with every MyKidReports plan.
- Data Migration Service Free, step-by-step guided migration of children, families, billing history, and attendance records from Brightwheel, Procare, KangarooTime, Playground, Lillio, spreadsheets, or any other platform into MyKidReports.
Quantifiable outcome
- 10+ hours saved every week per director
- +6 more outcomes
Companies that use Mykidreports
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles4 records
Mykidreports technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature10 records
Mykidreports partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- DeluxecorePartnership with Deluxe (NYSE: DLX), a leading payments and data company, to bring secure and integrated payment processing directly into the MyKidReports platform. Key benefits include automated billing, secure transactions (ACH, credit cards), simplified payment acceptance within MyKidReports interface, and real-time financial reporting. Especially designed for nonprofit childcare centers.
- StripecoreStripe processes payments and is PCI-DSS compliant, providing secure transaction processing for the tuition and billing system.
- QuickBookscoreTwo-way QuickBooks synchronization for billing — no double-entry required. Financial data flows seamlessly between MyKidReports and QuickBooks.
- AWScoreCloud infrastructure provider using TLS encryption in transit and AES-256 encryption at rest for data security.
- BrightwheelminorFree data migration service for centers switching from Brightwheel. MyKidReports imports children, families, billing history, and attendance records.
- ProcareminorFree data migration service for centers switching from Procare. MyKidReports imports children, families, billing history, and attendance records.
- LilliominorFree data migration service for centers switching from Lillio. MyKidReports imports children, families, billing history, and attendance records.
- KangarooTimeminorFree data migration service for centers switching from KangarooTime. MyKidReports imports children, families, billing history, and attendance records.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Mykidreports competitors and assessment
Company assessmentRegional players
- Famly: Childcare management platform headquartered in Europe and serving primarily UK, Denmark, and other European markets. Comparable product offering for daycares and preschools but does not directly compete in the US where MyKidReports operates.
Direct peers
- Lillio (formerly HiMama): Childcare and early childhood education platform with daily reports, parent communication, billing, and learning features. Competes head-to-head with MyKidReports for the same preschool and home-based daycare customers.
- Procare Solutions: Established US childcare management platform offering billing, attendance, parent engagement, and family communication. A primary migration source for MyKidReports and a direct SMB and multi-site competitor.
- Brightwheel: The category leader in US childcare management software. Directly competes with MyKidReports across billing, attendance, parent communication, and enrollment, serving the same preschool and daycare SMB segment.
- Playground (Early Learning): Childcare management platform serving daycare centers with attendance, billing, and parent communication. Direct competitor in the SMB preschool segment and named migration source for MyKidReports.
- KangarooTime: Childcare management software for daycares and preschools offering billing, parent engagement, and lesson planning. A direct SMB competitor and named migration source for MyKidReports.
Emerging players
- ChildcareCRM: Lead management and CRM software focused specifically on the childcare industry. Adjacent competitor with overlapping enrollment/admissions functionality, though narrower in scope than MyKidReports' full-suite platform.
- Tadpole: Childcare daily-reporting and parent communication app for in-home daycares and small centers. Overlaps with MyKidReports on parent communication and daily reporting but is less comprehensive in billing and operations.
- KidKare: CACFP food program management software for childcare providers. Specializes in the meal-logging and subsidy-claim functionality that MyKidReports includes as part of its broader platform, representing an adjacent specialist.
Others
- Montessori Tools / EduKit: Curriculum and lesson-planning tools for early childhood programs. Adjacent to MyKidReports' Learning & Curriculum module rather than a direct competitor, but increasingly overlapping as vertical SaaS suites expand into content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mykidreports social profiles
Digital presenceMykidreports compliance and trust
Trust signalCompliance3 records
Mykidreports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mykidreports leadership team
Management profileNumber of profiles
Profiles1 record
Mykidreports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mykidreports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mykidreports
What does Mykidreports do?
MyKidReports sells a cloud-based, all-in-one childcare management SaaS platform that unifies billing and payments, attendance and digital check-in, parent communications, admissions automation, learning curriculum, staff scheduling, marketing (with AI website builder and AI social scheduler), CACFP food program compliance, digital forms, and reporting into one system priced per enrolled child per month for daycares, preschools, home-based providers, and multi-site childcare operators.
Is Mykidreports a public or private company?
Mykidreports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mykidreports founded?
Mykidreports was founded in 2021. It employs 11 to 50 people.
Where is Mykidreports based?
Mykidreports is headquartered in Saint Paul, United States, in the North America region.
How does Mykidreports make money?
Two revenue lines are on record. SaaS Subscription (Per Child) is the primary driver. The others are freemium.
Who are Mykidreports's main competitors?
Famly is listed as a regional player. Direct peers are Lillio (formerly HiMama), Procare Solutions, Brightwheel, Playground (Early Learning) and KangarooTime. Emerging players are ChildcareCRM, Tadpole and KidKare. Montessori Tools / EduKit is listed as an others.
Does Mykidreports have an API?
No public API is recorded for Mykidreports.
What industry is Mykidreports in?
Mykidreports's product category is Childcare Management Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5182 and its SIC code is 7372.