Broadband TV News
- Company typePrivate
- Founded2003
- HeadquartersCambridge, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
Broadband TV News firmographics
Firmographics- Name
- Broadband TV News
- Legal name
- Broadband TV News LLP
- Website
- https://broadbandtvnews.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Broadband TV News industry classification
Industry- Product category
- Trade Media and Industry News Publishing
- NAICS
- Television Broadcasting Stations (516120), Periodical Publishers (513120), Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Community/Low-Power Nonprofit Radio (LPFM/Community Radio) (MPABADAE)
- akta.pro secondary industry
- Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)
Keywords
Where Broadband TV News is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Broadband TV News business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Display and newsletter advertising: Prepaid online advertising on broadbandtvnews.com (Leaderboard, Masthead, Top Story, Next Story, Medium Rectangle slots) and in the Daily/Weekly newsletter emails. Rates are revisable, bookings are tied to a specific insertion, and a £25 administration charge plus 4% above base-rate interest applies on late payment. Each position can be tenanted exclusively.
- Eblast / partner mailings to subscriber database: Partner eblasts sent to the daily newsletter subscriber base (over 48,000 industry professionals) using advertiser-supplied HTML emails with embedded images (no Flash/JavaScript). Used as a direct database-marketing revenue line on top of standard banner inventory.
- Sponsored white papers and lead-generation content: Sponsored white papers (e.g., SES insight paper on TV audience measurement) hosted on broadbandtvnews.com with a gated download form. Sponsors receive marketing rights in exchange for content; Broadband TV News also obtains permission to send additional marketing to downloaders.
- BTN Events / Business Breakfast sponsorships: Sponsored Business Breakfasts and afternoon Briefings (up to 130 participants) and co-organised events at European trade shows. Packages include editorial previews, banner advertising, direct mailings, pre-event promotion (website, two email blasts, social media), post-event video interviews and same-day newsletter coverage.
- Daily News Email subscriptions (free, opt-in marketing consent): Free subscription to the Daily News Email via Mailchimp, with explicit opt-in for promotional mailings from Broadband TV News and its partners — the user base itself is a monetised audience asset supporting the advertising and eblast revenue lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Online display advertising (website) |
| Other | Multi-year contract | Newsletter banner advertising (Daily & Weekly emails) |
| Unit Pricing | Pay-as-you-go | Eblast / partner mailings |
| Other | Pay-as-you-go | Custom advertising terms (BTN Standard Conditions) |
| Other | Multi-year contract | BTN Events / Business Breakfast sponsorship |
| Freemium | Pay-as-you-go | Daily News Email newsletter (free) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Broadband TV News product offering
Product offeringCore offering
Broadband TV News (Broadband TV News LLP) operates an independent online news and analysis publication covering the business of multiscreen television, broadband, cable, satellite, IPTV, terrestrial and streaming distribution across Europe. It monetizes its editorial brand and 48,000+ industry-professional subscriber database through display and newsletter advertising, partner eblasts, sponsored white papers, and in-person Business Breakfast events under the BTN Events arm.
Product overview
Broadband TV News (BTN) operates a single unified independent news brand for the TV and broadband industry, built around one core platform (the broadbandtvnews.com website) and four integrated offerings: the flagship website itself, the Daily News Email (and companion Weekly Emails), BTN Events (Business Breakfast / Business Briefing event services), and a White Papers / sponsored resources section. The website and the daily/weekly emails together reach an audience of more than 28,000 (daily) / 48,000 (subscriber database) industry professionals and share the same advertising product set — Leaderboard (728x90 web / 600x90 email), Masthead, Top Story and Medium Rectangle slots — sold via the 2026 Media Information Pack. BTN Events extends the editorial brand into face-to-face industry networking, while white papers are produced in partnership with vendors such as SES.
Differentiator
Problem solved
Functional benefit
Brands
- BTN Events: Events arm of Broadband TV News, organising Business Breakfast briefings and Business Briefings for up to 130 participants at industry venues across Europe, leveraging the publication's 28,000+ daily readers.
Products and services
- Broadband TV News Daily Edition (Daily News Email) Daily opt-in email newsletter delivering Broadband TV News's editorial coverage of the TV, broadband, streaming and distribution industry to more than 48,000 industry professionals; carries advertising and is the database underlying partner eblasts.
- Broadband TV News Weekly Emails Weekly email edition (Wed/Thu) sent to Broadband TV News subscribers, complementing the daily edition with feature content and round-ups and carrying the same banner advertising positions as the daily email.
- Broadband TV News Website (broadbandtvnews.com) Flagship WordPress-hosted news website covering broadband, TV distribution platforms (On Demand/VOD, IPTV, Cable, Satellite, Terrestrial), business, technology, events and people in the TV industry, with Leaderboard, Masthead, Top Story and Medium Rectangle advertising inventory and a 50-50 split rotation model.
- BTN Events (Business Breakfasts & Briefings) Sponsored stand-alone Breakfast Briefings and afternoon Business Briefings for up to 130 participants, plus co-organised events at major European trade shows and in-house away-days; promoted via Broadband TV News's website, email blasts and social media with post-event video coverage.
- BTN White Papers Sponsored white papers and insight reports (e.g., SES "Evolution of TV Audience Measurement") hosted on broadbandtvnews.com, gated via download forms that capture marketing consent for both Broadband TV News and the sponsor.
- Broadband TV News Media Information Pack Annual (2026 edition) media information pack provided to prospective advertisers, detailing audiences, advertising products, mechanical data and ratecard information for the Broadband TV News website, daily and weekly emails, and BTN Events.
Quantifiable outcome
- Daily newsletter reaches over 48,000 industry professionals
- +2 more outcomes
Companies that use Broadband TV News
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Broadband TV News technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Broadband TV News partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship case study.
- MailchimpcoreMailchimp is used as the marketing/email automation platform behind the Daily News Email subscription. The subscribe page explicitly states: "We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing." The Daily newsletter subscriber base of over 48,000 industry professionals is processed and distributed through Mailchimp.
- SEScoreCo-published sponsored white paper "The Evolution of TV Audience Measurement" on broadbandtvnews.com, with a gated download form. Downloaders consent to receive additional technical, marketing and industry content from both Broadband TV News and SES, and may opt out at any time. The white paper explores audience measurement from radio/TV panels to real-time, data-driven analytics, including HbbTV and connected-TV measurement.
- Telenor Satellite Broadcastingflagship case studyFeatured as the case-study partner for BTN Events. Telenor Satellite Broadcasting approached Broadband TV News to jointly organise a Business Breakfast in Prague (with five or six 10-minute presentations plus a panel discussion) to raise its profile as it expanded into Central and Eastern Europe. The event was a success and led to further Business Breakfasts in Bucharest, Belgrade, Budapest, Zagreb and again in Prague.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Broadband TV News competitors and assessment
Company assessmentDirect peers
- Digital TV Europe: Long-standing B2B trade publication covering European digital TV, broadband and streaming — same target audience (pay-TV operators, broadcasters, vendors) and same advertising/newsletter-driven business model as Broadband TV News.
- Advanced Television: Independent B2B trade news site covering broadband, video, IPTV, satellite and OTT — directly comparable editorial focus, similar industry-professional readership and similar ad/newsletter monetisation to BTN.
- TVBEurope: B2B trade title for the European broadcast and TV technology industry with editorial coverage, newsletters and events — competes for the same European TV/broadband advertising budgets and decision-maker attention as BTN.
- The Broadcast Bridge: B2B online publication covering broadcast, cable, satellite, IPTV and streaming technology — directly comparable trade-media model targeting engineering and operational decision-makers in the same value chain as BTN.
Broad incumbents
- IBC (International Broadcasting Convention): Major European broadcast technology trade show and media brand with its own editorial site, newsletters and conference — overlaps with BTN on European TV/broadband coverage and is a partner venue for BTN Events activations.
- TV Tech: Long-running B2B media brand covering broadcast, cable, satellite and streaming technology as part of a wider Future plc portfolio — broader and better-resourced than BTN, with overlapping advertiser and audience targets.
Emerging players
- Light Reading: B2B media brand covering the global telecom and cable/broadband industry — partial overlap with BTN on broadband, cable and IPTV, with a larger enterprise audience and a broader (global) remit than BTN's European focus.
- Streaming Media: B2B media brand covering OTT, streaming and online video technology — overlaps with BTN's streaming/connected-TV coverage and competes for the same streaming-vendor advertising spend.
Regional players
- Cablefax: B2B trade publication for the US cable and broadband industry — comparable editorial and advertising model to BTN but focused on the US market rather than Europe.
Others
- DTG (Digital TV Group): UK industry association for digital television with publications, working groups and events covering the same UK/EU TV-broadband ecosystem that BTN reports on — adjacent enabling player rather than a direct news competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Broadband TV News social profiles
Digital presenceBroadband TV News compliance and trust
Trust signalCompliance2 records
Broadband TV News financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadband TV News leadership team
Management profileNumber of profiles
Profiles4 records
Broadband TV News funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadband TV News M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadband TV News
What does Broadband TV News do?
Broadband TV News (Broadband TV News LLP) operates an independent online news and analysis publication covering the business of multiscreen television, broadband, cable, satellite, IPTV, terrestrial and streaming distribution across Europe. It monetizes its editorial brand and 48,000+ industry-professional subscriber database through display and newsletter advertising, partner eblasts, sponsored white papers, and in-person Business Breakfast events under the BTN Events arm.
Is Broadband TV News a public or private company?
Broadband TV News is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Broadband TV News founded?
Broadband TV News was founded in 2003. It employs 1 to 10 people.
Where is Broadband TV News based?
Broadband TV News is headquartered in Cambridge, United Kingdom, in the Europe region.
How does Broadband TV News make money?
Five revenue lines are on record. Display and newsletter advertising is the primary driver. The others are eblast / partner mailings to subscriber database, sponsored white papers and lead-generation content, BTN Events / Business Breakfast sponsorships and daily News Email subscriptions (free, opt-in marketing consent).
Who are Broadband TV News's main competitors?
Direct peers on record are Digital TV Europe, Advanced Television, TVBEurope and The Broadcast Bridge. Broad incumbents are IBC (International Broadcasting Convention) and TV Tech. Emerging players are Light Reading and Streaming Media. Cablefax is listed as a regional player. DTG (Digital TV Group) is listed as an others.
Does Broadband TV News have an API?
No public API is recorded for Broadband TV News.
What industry is Broadband TV News in?
Broadband TV News's product category is Trade Media and Industry News Publishing. Its primary akta.pro industry code is MPABADAE, Community/Low-Power Nonprofit Radio (LPFM/Community Radio), with a secondary code of MPAJADAI, Syndication, Licensing & Content Partnerships (Columns, Features, Photos). Its NAICS code is 516120 and its SIC code is 2711.