EndeavorLAB
- Company typePrivate
- Founded2001
- HeadquartersMiami, United States
- Headcount—
- GTM typeB2B
- OfferingServices
EndeavorLAB firmographics
Firmographics- Name
- EndeavorLAB
- Legal name
- The Rocket Science Group
- Website
- https://mailchi.mp
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Ownership category
- akta.pro rank
EndeavorLAB industry classification
Industry- Product category
- Entrepreneurship Development
- NAICS
- Civic and Social Organizations (813410)
- SIC
- Services-Membership Organizations (8600), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Entrepreneurship Foundations & Startup Basics (EDAMAHAA)
- akta.pro secondary industries
- Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB), Innovation & Design Thinking Programs (EDAMAHAD), Corporate Accelerators & Startup Programs (FSANAHAD)
Keywords
Where EndeavorLAB is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Markets served
EndeavorLAB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Subscription Plans: Multi-tier subscription model (Free, Essentials, Standard, Premium) with monthly and annual billing options. Pricing scales based on contact list size, with per-contact pricing tiers ranging from 0-500 contacts to 1,000,000+ contacts.
- SMS Marketing Credits: Usage-based SMS marketing credits purchased as add-on to paid plans. Credits issued monthly with unused credits expiring. Available in select countries.
- Professional Services: Personalized onboarding, customer success management, and expert consultation services available as add-ons or included with higher-tier plans.
- Expert Marketplace: Marketplace connecting customers with certified Mailchimp experts for hire (agencies, freelancers, consultants).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan for small businesses getting started with email marketing |
| Subscription | Annual | Standard plan for growing businesses with AI and automation features |
| Subscription | Monthly | Premium plan for enterprises with full feature access and dedicated support |
| Usage-based | Pay-as-you-go | SMS Marketing Add-on |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
EndeavorLAB product offering
Product offeringCore offering
EndeavorLAB is a cohort-based initiative based in Miami, Florida that supports underrepresented founders by providing structured programming to help them build a foundation for scale. The program delivers cohort-based support focused on founder development and venture scaling for founders across the state of Florida.
Product overview
Mailchimp is an Email and SMS Marketing Platform that operates as a unified platform-plus-modules architecture. The core platform provides email marketing with AI-powered content creation, audience management, and analytics. The product suite includes multiple integrated modules: SMS Marketing (add-on for paid plans), AI Marketing Tools with generative AI and predictive segmentation, Marketing Automations for workflow-driven campaigns, Content Creation Tools with drag-and-drop builder and 300+ templates, Reporting and Analytics dashboard, Transactional Email service, and Lead Generation Platform with forms and landing pages. The platform is offered across four pricing tiers: Free (up to 500 contacts), Essentials (mid-tier), Standard (AI and automation features including personalized onboarding), and Premium (full feature set with priority support and 300+ integrations). Professional services including personalized onboarding, customer success management, and expert hiring are also available.
Differentiator
Problem solved
Functional benefit
Products and services
- EndeavorLAB Cohort Program A cohort-based initiative in Florida that supports underrepresented founders by providing structured programming and resources to help them build a foundation for scaling their ventures. The program operates as a cohort model serving founders across Florida.
Quantifiable outcome
- 97% higher click rates for customers using both email & SMS vs email only campaigns
- +3 more outcomes
Companies that use EndeavorLAB
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles1 record
EndeavorLAB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability7 records
Feature9 records
EndeavorLAB partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship and core.
- ShopifyflagshipNative integration connecting Mailchimp with Shopify online stores. Enables e-commerce data sync, product marketing, abandoned cart emails, and sales tracking.
- WooCommerceflagshipIntegration for WordPress/WooCommerce stores enabling e-commerce marketing, customer sync, and promotional campaigns.
- CanvacoreDesign integration allowing users to create visual content in Canva and directly import into Mailchimp campaigns.
- ZapiercoreAutomation integration connecting Mailchimp with 5,000+ apps through Zapier's automation platform.
- SquarecoreIntegration for point-of-sale and online commerce data sync between Square and Mailchimp.
- StripecorePayment integration for tracking customer transactions and enabling revenue-triggered marketing automations.
- SalesforcecoreCRM integration connecting Mailchimp audience data with Salesforce customer records and sales workflows.
- WixflagshipWebsite builder integration for Wix users to easily connect their sites with Mailchimp email marketing.
- SquarespaceflagshipIntegration for Squarespace commerce and website platforms enabling email marketing for users.
- LinkedIncoreLinkedIn Lead Gen Forms integration for capturing leads directly into Mailchimp audience.
- Facebook/MetacoreFacebook integration and Meta Lead Ads for connecting social advertising with email marketing.
- WordPressflagshipWordPress integration and plugin for connecting WordPress sites with Mailchimp email marketing.
- Intuit QuickBookscoreQuickBooks Online integration connecting accounting data with Mailchimp for small business marketing.
- SlackcoreSlack integration for team notifications and workflow management within Mailchimp.
- WhatsAppcoreWhatsApp integration for additional messaging channel within the Mailchimp platform.
- AndCo (Agencies & Freelancers)corePartner program specifically for agencies and freelancers to resell and implement Mailchimp services for their clients.
- IntuitflagshipParent company acquisition (owned by Intuit) providing access to Intuit ecosystem including QuickBooks integration and Intuit Assist AI features.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
EndeavorLAB competitors and assessment
Company assessmentBroad incumbents
- Techstars: Global cohort-based accelerator with massive scale and a dedicated Techstars Rising program supporting underrepresented founders. Comparable in cohort structure; differs by scale, geographic reach, and capital intensity.
- Y Combinator: Industry-leading cohort-based accelerator and the benchmark for the entire accelerator model. Indirectly comparable via cohort structure and the founder-for-scale thesis EndeavorLAB explicitly references.
- 500 Global: Global accelerator and venture firm operating cohort-based programs for early-stage founders; serves as a broad incumbent benchmark on cohort accelerator economics.
Direct peers
- Black Girl Ventures: U.S.-based program supporting Black and Brown women founders through cohort-style programming and funding. Direct overlap with EndeavorLAB's underrepresented-founder focus and cohort delivery model.
- NewMe Accelerator: Cohort-based program for underrepresented founders, focused on building community and scale pathways for minority-led startups. Comparable cohort model and founder-development focus.
- gener8tor: Cohort-based accelerator operating a 'gBETA' and standard accelerator model with strong focus on diverse founders and corporate partnerships. Highly comparable to EndeavorLAB in delivery model, cohort structure, and founder-development focus.
- Reblr (now part of gener8tor): Pre-accelerator program specifically serving underrepresented founders; merged into gener8tor in 2023. Strong peer on demographic focus and mission-aligned founder development.
Others
- Ewing Marion Kauffman Foundation: Major entrepreneurship foundation funding research and founder programs, including diverse-founder initiatives. Comparable as a funder and ecosystem player in founder development rather than a direct accelerator.
Regional players
- eMerge Americas: Miami-based tech ecosystem convener and conference hosting founder programming and venture connections. Comparable on geography and founder-ecosystem focus.
- Miami-Dade Innovation Authority / The Idea Center (Miami Dade College): Miami-based entrepreneurship and innovation programming initiatives with cohort-style founder services. Comparable on regional Florida founder-ecosystem positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
EndeavorLAB social profiles
Digital presenceEndeavorLAB compliance and trust
Trust signalCompliance1 record
EndeavorLAB financial estimates
Financial estimateRevenue estimate
Valuation estimate
EndeavorLAB leadership team
Management profileNumber of profiles
EndeavorLAB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EndeavorLAB M&A and investment
M&A and investmentM&A
Investments16 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EndeavorLAB
What does EndeavorLAB do?
EndeavorLAB is a cohort-based initiative based in Miami, Florida that supports underrepresented founders by providing structured programming to help them build a foundation for scale. The program delivers cohort-based support focused on founder development and venture scaling for founders across the state of Florida.
Is EndeavorLAB a public or private company?
EndeavorLAB is a private company. It is classified as unknown and is currently operating.
When was EndeavorLAB founded?
EndeavorLAB was founded in 2001.
Where is EndeavorLAB based?
EndeavorLAB is headquartered in Miami, United States, in the North America region.
How does EndeavorLAB make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are SMS Marketing Credits, professional Services and expert Marketplace.
Who are EndeavorLAB's main competitors?
Broad incumbents on record are Techstars, Y Combinator and 500 Global. Direct peers are Black Girl Ventures, NewMe Accelerator, gener8tor and Reblr (now part of gener8tor). Ewing Marion Kauffman Foundation is listed as an others. Regional players are eMerge Americas and Miami-Dade Innovation Authority / The Idea Center (Miami Dade College).
Does EndeavorLAB have an API?
Yes. Mailchimp offers a public Marketing API and Transactional API. The Marketing API enables developers to build integrations and automate email marketing operations. The Transactional API supports sending transactional emails. Both include webhook support for syncing audience data. Available to all developers via the developer portal. Developer documentation is at mailchimp.com/developer/marketing/api.
What industry is EndeavorLAB in?
EndeavorLAB's product category is Entrepreneurship Development. Its primary akta.pro industry code is EDAMAHAA, Entrepreneurship Foundations & Startup Basics, with a secondary code of EDAMAHAB, Business Planning, Pitching & Competitions (Pitch Decks, Demo Days). Its NAICS code is 813410 and its SIC code is 8600.