What Pivot Interactives does

Pivot Interactives SBC is a Minneapolis-based, privately held science education technology company founded in 2012 by practicing science teachers. The company's core product is an interactive, video-based science learning platform that delivers more than 500 phenomena-based activities aligned to NGSS and AP standards across physics, chemistry, and biology for grades 6–12 and higher education. Students manipulate physical parameters inside direct-measurement videos, collect live data via Bluetooth-connected Vernier Go Direct and Pasco sensors, perform frame-by-frame video analysis, and work in Co-Lab® collaboration sessions; teachers customize activities, assign them, grade submissions, and use locked sections and an adaptive three-tier hint system (Given, Hidden, Submission) to scaffold learning. Differentiated tooling includes the trademarked Iris™ light and color measurement instruments and a rebuilt Data Table and Graphing tool with column formulas and uncertainty bars.

Pivot generates revenue through five subscription tiers: a Classroom license for individual teachers (annual, price not disclosed), a custom-priced District license with advanced SSO/rostering, reporting dashboards, and dedicated support, an Institutional license at $10 per seat per semester via purchase order, a Student Pay option at $10 per seat per semester with no up-front institutional cost, and Course Codes distributed through campus bookstores. District and institutional sales conversations, demo requests, and job listings are routed through discoveryeducation.com, indicating that Pivot operates as part of, or in close distribution alignment with, the larger Discovery Education ecosystem, while individual teachers and students can self-serve through a 30-day free trial on app.pivotinteractives.com. The platform is FERPA- and COPPA-compliant, supports LTI 1.3 LMS integration with SSO and SIS rostering, and is sold only to U.S. customers at disclosed price points.

Name

Pivot Interactives

Legal name

Pivot Interactives SBC

Website

https://pivotinteractives.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Pivot Interactives SBC is a Minneapolis-based edtech company, founded in 2012, that sells an interactive video-based science learning platform with 500+ NGSS-aligned activities to K-12 teachers, schools, districts, and higher-education institutions in the United States, distributed partly through the Discovery Education ecosystem.

Ownership category

akta.pro rank

Product category

K-12 and Higher Education Science Education Software

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Computer Programming Services (7371)

akta.pro primary industry

Math & Science Interactive Learning Platforms (STEM Core) (EDAFANAH)

akta.pro secondary industries

Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools (EDAFADAN), K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA)

Keywords

• Science education platform
• Interactive video labs
• NGSS-aligned activities
• Phenomena-based learning
• LMS-integrated science tools

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Classroom Subscription License: Annual subscription license providing access to 500+ activities for one year, with features including activity customization, sensor integration, Co-Lab collaboration, basic LMS integration, and on-demand professional development. Priced per classroom, targeting individual teachers or small school deployments.
2. District-Level Subscription License: Custom-priced enterprise subscription including all Classroom features plus a reporting dashboard with usage insights and PD metrics, advanced rostering and SSO, advanced LMS integration, on-demand/virtual/in-person professional development, content alignment with state or custom standards, and dedicated support. Targets K-12 districts.
3. Institutional License (PO-Based): Semester-based per-seat pricing at $10 per seat per semester. Allows institutions to purchase via traditional purchase order (PO) process. Provides access to 500+ activities for one semester, LMS integration, sensor integration, activity customization, and on-demand support.
4. Student Direct Pay: Students sign up individually, pay directly, and join their class. No up-front cost for the school/district. Targets individual student consumers and bookstores via course codes.
5. Course Codes / Bookstore Distribution: Institutions purchase course codes in bulk for distribution through campus bookstores. Students redeem codes to access the platform. Targets higher education bookstores and institutional resellers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Pivot Interactives delivers an interactive video-based science education platform that lets students manipulate real physical parameters within direct measurement videos, collect live data via Bluetooth sensors (Vernier, Pasco), perform frame-by-frame video analysis, and analyze results within Data Table and Graphing tools. The platform includes 500+ NGSS- and AP-aligned phenomena-based activities for grades 6-12 and higher education, with full teacher customization, an adaptive hint system, Co-Lab® collaboration, and LTI 1.3 LMS integration. It is sold through Classroom, District, Institutional, Student Pay, and Course Code subscription tiers.

Product overview

Pivot Interactives is a science education technology platform built around interactive video-based activities. The core platform (Pivot Interactives) enables phenomena-based, active learning where students manipulate physical parameters in video, collect data using integrated tools, and analyze results aligned with NGSS standards. The platform offers over 500 science activities across physics, chemistry, and biology. Key tools include the Iris™ light and color measuring tools, Data Table and Graphing tools with column formulas, Video Analysis capabilities, and Bluetooth sensor integration (Vernier and Pasco). The platform is available through multiple licensing tiers: Classroom (individual teacher), District (enterprise with advanced reporting and SSO), Institutional (per-seat semester pricing), Student Pay (direct student purchase), and Course Codes (bookstore distribution). Co-Lab® enables student collaboration, while LTI 1.3 integration connects with Learning Management Systems.

Differentiator

Problem solved

Functional benefit

Brands

• Iris™: Light and color measuring tool available within the Pivot Interactives platform for students to take measurements from videos.

Products and services

• Pivot Interactives Platform Online interactive video-based science education platform that lets students manipulate physical parameters within direct measurement videos, collect live data via Bluetooth sensors, perform frame-by-frame video analysis, and analyze results with Data Table and Graphing tools; includes 500+ phenomena-based activities across physics, chemistry, and biology for grades 6-12 and higher education, full teacher customization, Co-Lab® collaboration, adaptive hints, and LTI 1.3 LMS integration.
• Pivot Interactives for Districts Enterprise-grade deployment of the Pivot Interactives platform purpose-built for K-12 school districts, including everything in the Classroom tier plus a reporting dashboard with usage insights and PD metrics, advanced rostering and SSO, advanced LMS integration, on-demand/virtual/in-person professional development, content alignment with state or custom standards, and dedicated support, sold with custom pricing through the Discovery Education sales team.

Quantifiable outcome

• Students who used Pivot Interactives outperformed the control group by over 20% on end-of-semester Model Making assessment (a key skill to scientific literacy)
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• Discovery EducationcoreChannel Partner/ Reseller/ DistributorPivot Interactives operates within the Discovery Education ecosystem. Jobs, contact, demo requests, and sales conversations route through Discovery Education channels. The 'Let's Chat' and 'Request a Demo' buttons on the Pivot Interactives pricing page link to discoveryeducation.com. This appears to be the parent company or exclusive distribution partner.
• Vernier Software & TechnologycoreTechnology or IntegrationVernier Go Direct Bluetooth sensors (CO2 Gas, Force and Acceleration, Motion Detector, pH, Temperature, Sensor Cart) connect directly to Pivot Interactives via Bluetooth for real-time data collection during experiments. Supported with dedicated help articles and sensor accuracy specifications.
• Pasco (PASCO scientific)coreTechnology or IntegrationPasco Bluetooth sensors integrate with Pivot Interactives for real-time data collection. Supported alongside Vernier sensors in the Bluetooth Sensors help section.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PhET Interactive Simulations: Free interactive science/math simulations from the University of Colorado Boulder. Directly comparable to Pivot Interactives as a teacher-facing science simulation platform; PhET is even cross-referenced with Pivot in Pivot's own help documentation.
• ExploreLearning (Gizmos): Subscription-based interactive science and math simulations for grades 3–12. Closest direct commercial competitor to Pivot Interactives, targeting the same K-12 science classroom with similar phenomena-based interactive labs.
• Labster: Virtual science lab simulations for higher education and K-12. Competes with Pivot in the virtual-lab category, though Labster emphasizes 3D immersive simulations while Pivot emphasizes real video-based direct measurement.

Broad incumbents

• Discovery Education: Large K-12 digital content platform that appears to act as Pivot Interactives' parent/distribution partner. Operates a broader content portfolio across subjects and grade levels and routes all Pivot enterprise sales.
• SMART Learning Suite (SMART Technologies): Interactive whiteboard and lesson delivery software used in K-12 classrooms. Overlaps with Pivot's classroom-engagement layer (interactive presentation, collaboration) but addresses a broader instructional surface than science labs.
• Promethean / ActivInspire: Interactive display and classroom engagement software vendor. Comparable to Pivot's interactive lesson-delivery footprint as an established incumbent in classroom technology, though not a science-specialist.
• Khan Academy: Large free K-12 and higher-ed learning platform with growing science content. Indirectly comparable to Pivot as a teacher-adopted science learning resource, though Khan Academy is much broader and free rather than district-licensed.

Emerging players

• Legends of Learning: K-12 science games and simulations aligned to standards. Comparable as a teacher-purchased science engagement platform, though differentiated by a game-based vs. video-analysis approach.

Others

• Vernier Software & Technology: K-12 science sensor and data-collection hardware vendor that is a core integration partner of Pivot Interactives (Vernier Go Direct Bluetooth sensors feed directly into Pivot activities). Comparable as part of the same science-classroom workflow rather than a direct competitor.
• PASCO Scientific: K-12 and higher-ed science sensor and curriculum provider. A core Bluetooth-sensor integration partner of Pivot Interactives, comparable as an ecosystem participant rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pivot_is
• Facebookfacebook.com/pivotinteractives
• LinkedInlinkedin.com/company/pivot-interactives
• Instagraminstagram.com/pivotinteractives

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pivot Interactives