White Rhino Coffee
White Rhino Coffee is a Dallas-based specialty coffee roaster and café operator selling 84+-point roast-to-order coffee via company-owned cafés, Shopify e-commerce, subscription delivery, and a regional wholesale program in the DFW market.
- Company typePrivate
- Founded2007
- HeadquartersCedar Hill, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What White Rhino Coffee does
White Rhino Coffee is a Dallas-based specialty coffee roaster and multi-format café operator serving both individual consumers and B2B wholesale customers in the Dallas/Fort Worth metro. The company sources specialty-grade green coffee (scoring 84+ on the 100-point scale, above the 80+ industry standard) and operates an in-house roastery where it produces small-batch, roast-to-order coffees with traceability to individual farms via direct-trade relationships. Its retail surface comprises company-owned cafés plus an Emporium Pies dessert-café footprint acquired in 2022, extending the brand into adjacent food and beverage.
The commercial model combines one-time DTC retail purchases on a Shopify storefront, a recurring subscription program offered at a 15% discount on monthly and bi-weekly cadences, a B2B wholesale program serving regional restaurants and cafés, and in-café food and beverage sales across both coffee and Emporium Pies locations. Supporting technology is conventional and off-the-shelf: Shopify for commerce, Incentivio for point-of-sale, TapMango for mobile rewards and loyalty, Monday.com for internal workflow, and Google Analytics and Microsoft Forms for marketing analytics and customer feedback. No proprietary AI/ML capabilities, no patents, and no third-party-funded R&D are evidenced in the inputs.
White Rhino is structured as a private, majority women-owned company with 51–100 employees and is led operationally by CEO Sara Escamilla, with founder Chris Parvin retaining ownership. The company has executed one disclosed M&A transaction (Emporium Pies) and has not raised outside funding rounds based on available data. Its growth levers to date have been channel expansion (retail, e-commerce, subscription, wholesale) and one vertical acquisition, all concentrated in the DFW market.
White Rhino Coffee firmographics
Firmographics- Name
- White Rhino Coffee
- Legal name
- White Rhino Coffee
- Website
- https://www.whiterhinocoffee.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- White Rhino Coffee is a Dallas-based specialty coffee roaster and café operator selling 84+-point roast-to-order coffee via company-owned cafés, Shopify e-commerce, subscription delivery, and a regional wholesale program in the DFW market.
- Ownership category
- akta.pro rank
White Rhino Coffee industry classification
Industry- Product category
- Specialty Coffee Roastery and Cafe
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Coffee Roasting & Grinding (AFAFADAB), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where White Rhino Coffee is headquartered
LocationHeadquarters
- HQ city
- Cedar Hill
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
White Rhino Coffee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Coffee Sales: Direct-to-consumer sales of roasted coffee products through company-owned cafes and e-commerce website. Products include single origin coffees, blends, brewing equipment, and merchandise. Both in-store purchases and online orders via their Shopify platform.
- Coffee Subscription: Monthly or bi-weekly subscription service delivering coffee directly to customers. Subscribers receive rotating selections of blends and single origin coffees based on roasting team preference. Subscribers enjoy 15% discount and free shipping on orders $35+. Billing cadence options include monthly, bi-weekly, or one-time purchase.
- Wholesale/B2B: B2B sales of roasted coffee to other businesses including restaurants and cafes. Offers rotating selection of blends and single origin coffees for wholesale buyers.
- Acquisition Integration (Emporium Pies): Diversification strategy through acquisition of Emporium Pies, a four-store dessert café operator. The deal focuses on menu integration across both store networks ahead of planned outlet growth. Represents expansion beyond core coffee business into complementary food offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single bag purchase - various sizes and grind options |
| Subscription | Monthly | Subscribe & Save - 15% discount on regular pricing |
| Other | Monthly | Wholesale pricing for B2B customers |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
White Rhino Coffee product offering
Product offeringCore offering
White Rhino Coffee roasts and sells specialty coffee (scoring 84+ on the 100-point scale) in small batches to order at its Dallas, Texas roastery. It distributes these coffees through company-owned cafes in the DFW area, a Shopify-powered e-commerce storefront, a recurring coffee subscription service, a wholesale program for restaurants and cafes, and a mobile rewards app for order-ahead pickup. The company has also diversified into dessert offerings via the 2022 acquisition of Emporium Pies, a four-store dessert cafe operator.
Product overview
White Rhino Coffee is a Dallas-based specialty coffee company operating a vertically integrated business model. The core offering centers on roasted coffee products (both single origin and blended), complemented by a coffee subscription service offering 15% savings with free shipping over $35. Supporting products include branded merchandise and brewing equipment. The company also operates a wholesale program for B2B customers and a mobile rewards application. In 2022, White Rhino Coffee diversified its portfolio by acquiring Emporium Pies, a four-store dessert café chain, representing its first expansion beyond core coffee offerings. All coffee is roasted to order in small batches at the company's Dallas roastery.
Differentiator
Problem solved
Functional benefit
Products and services
- Roasted Coffee Single origin and blended specialty coffee beans roasted in-house at the Dallas roastery, including offerings like Belt Line Blend, Hidden Eagle Espresso, and seasonal single origins such as Kayon Mountain Washed. Sold via the Shopify e-commerce storefront and in cafes for home brewing and in-store consumption.
- Coffee Subscription Recurring coffee delivery service that sends rotating selections of blends and single origin coffees, curated by the roasting team, directly to subscribers' homes on monthly or bi-weekly billing. Includes 15% savings versus one-time purchase pricing and free shipping on orders of $35+.
- Wholesale Coffee Program B2B wholesale program supplying roasted coffee blends and single origin coffees to restaurants, cafes, and other foodservice buyers. Specific wholesale pricing is not publicly disclosed.
- White Rhino Coffee Rewards App Mobile application for iOS and Android that lets customers manage their Rhino Rewards loyalty balance, access special offers, and place order-ahead purchases for in-store pickup at White Rhino Coffee cafe locations.
- Branded Merchandise Branded merchandise including apparel and accessories featuring the White Rhino Coffee logo, sold through the Shopify e-commerce storefront and in cafes.
- Brewing Supplies and Equipment Home brewing equipment and accessories sold through the e-commerce storefront to complement retail coffee and subscription purchases.
- Emporium Pies Dessert Cafe Offering Dessert cafe offering of pies and complementary food items, operated under the Emporium Pies brand across four acquired store locations in the DFW area, with planned menu integration alongside White Rhino Coffee products.
Quantifiable outcome
- Donated $750,000 to American Cancer Society for breast cancer research
- +1 more outcomes
Companies that use White Rhino Coffee
Customer profileSegments2 records
Ideal customer profiles2 records
White Rhino Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
White Rhino Coffee partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and flagship.
- National Breast Cancer FoundationcoreWhite Rhino Coffee partners with the National Breast Cancer Foundation during Breast Cancer Awareness Month. For every Pink Dragon Charger sold, $1 is donated, and every pink hat sold donates $5. The company has donated $750,000 total to cancer research and care initiatives through various partnerships.
- OurCallingcoreOurCalling operates a Women's Center that provides a safe place to serve women experiencing homelessness. White Rhino Coffee supports this organization as part of their community giving pillars focusing on homelessness.
- Dallas CASAcoreDallas CASA provides support for young women in foster care and connects them with mentors who help them reach their full potential. Partnership aligns with White Rhino Coffee's pillar supporting kids most in need.
- Baylor Scott & WhiteminorBaylor Scott & White offers a wide array of healthcare services for women in all stages of life. Partnership highlighted during Women's Small Business Month as part of healthcare access initiatives.
- Emporium PiesflagshipWhite Rhino Coffee acquired Emporium Pies, a four-store dessert café operator, for an undisclosed sum. The acquisition represents White Rhino Coffee's diversification strategy beyond its core coffee business. The deal will initially focus on menu integration across both store networks ahead of planned outlet growth.
- American Cancer SocietycoreLong-term charitable partner receiving $750,000 in total donations from White Rhino Coffee to support life saving research and care. Partnership spans multiple years of breast cancer awareness initiatives.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
White Rhino Coffee competitors and assessment
Company assessmentDirect peers
- Blue Bottle Coffee: Third-wave specialty coffee roaster and cafe chain (Nestlé-owned). Highly comparable operating model — small-batch roasting, single-origin focus, cafe retail, subscription, and wholesale — and a direct competitive benchmark for White Rhino's specialty positioning.
- Counter Culture Coffee: Independent specialty coffee roaster with sustainability/direct-trade focus, training centers, wholesale, and subscription. Strongly comparable in sourcing philosophy and B2B/wholesale channel mix to White Rhino.
- Onyx Coffee Lab: Award-winning specialty roaster with cafe retail, competition-grade sourcing standards, and DTC. Highly comparable on quality-led sourcing (84+ equivalent) and small-batch roasting craft ethos.
- Stumptown Coffee Roasters: Portland-born third-wave specialty coffee roaster and cafe operator (now owned by Peet's/Lavazza). Closely comparable to White Rhino in vertically integrated roastery-plus-cafe model, direct trade sourcing, and subscription/DTC wholesale channels.
- Verve Coffee Roasters: California-based specialty roaster and cafe operator with subscription, wholesale, and DTC. Comparable third-wave positioning, cafe-led retail, and direct-to-consumer subscription model.
- La Colombe Coffee Roasters: Specialty coffee roaster operating cafes, DTC e-commerce, wholesale, and ready-to-drink distribution. Comparable product mix, multi-channel GTM, and expansion-led growth profile to White Rhino.
- Collective Roastery (formerly Colectivo Coffee): Mid-sized specialty roaster with cafe locations, wholesale, and subscription. Comparable mid-market regional player with vertically integrated operations similar to White Rhino.
Broad incumbents
- Peet's Coffee: Established national specialty coffee roaster, cafe operator, and parent of Stumptown. Represents the scaled incumbent benchmark for what a regional player like White Rhino could grow into — and a competitive threat to premium positioning.
- Starbucks: Global coffee incumbent with Starbucks Reserve premium sub-brand that competes directly in the third-wave segment. Sets the competitive ceiling and macro pricing expectations for White Rhino's DFW locations.
Others
- Emporium Pies: Now a wholly-owned subsidiary of White Rhino but useful as a peer reference for the dessert-cafe format White Rhino is integrating. Comparable unit economics and store-level operating dynamics for the acquired business line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
White Rhino Coffee social profiles
Digital presenceWhite Rhino Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
White Rhino Coffee leadership team
Management profileNumber of profiles
Profiles1 record
White Rhino Coffee subsidiaries and ownership
Company hierarchySubsidiaries1 record
White Rhino Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
White Rhino Coffee M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about White Rhino Coffee
What does White Rhino Coffee do?
White Rhino Coffee roasts and sells specialty coffee (scoring 84+ on the 100-point scale) in small batches to order at its Dallas, Texas roastery. It distributes these coffees through company-owned cafes in the DFW area, a Shopify-powered e-commerce storefront, a recurring coffee subscription service, a wholesale program for restaurants and cafes, and a mobile rewards app for order-ahead pickup. The company has also diversified into dessert offerings via the 2022 acquisition of Emporium Pies, a four-store dessert cafe operator.
Is White Rhino Coffee a public or private company?
White Rhino Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was White Rhino Coffee founded?
White Rhino Coffee was founded in 2007. It employs 51 to 100 people.
Where is White Rhino Coffee based?
White Rhino Coffee is headquartered in Cedar Hill, United States, in the North America region.
How does White Rhino Coffee make money?
Four revenue lines are on record. Retail Coffee Sales are the primary driver. The others are coffee Subscription, wholesale/B2B and acquisition Integration (Emporium Pies).
Who are White Rhino Coffee's main competitors?
Direct peers on record are Blue Bottle Coffee, Counter Culture Coffee, Onyx Coffee Lab, Stumptown Coffee Roasters, Verve Coffee Roasters, La Colombe Coffee Roasters and Collective Roastery (formerly Colectivo Coffee). Broad incumbents are Peet's Coffee and Starbucks. Emporium Pies is listed as an others.
Does White Rhino Coffee have an API?
No public API is recorded for White Rhino Coffee.
What industry is White Rhino Coffee in?
White Rhino Coffee's product category is Specialty Coffee Roastery and Cafe. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 311920 and its SIC code is 2080.