US Care Behavioral Health

What US Care Behavioral Health does

U.S. Care Behavioral Health (legal entity U.S. Care, LLC) is a privately-held Virginia behavioral health services provider founded in 2013 and headquartered in Fairfax with a second office in Henrico (Central Virginia). The company delivers mental health and substance use disorder treatment across five core service lines: Intensive In-home Services (children/teens ages 5-20, 3-10 hours/week over a three-month period to prevent out-of-home placements), Mental Health Outpatient Therapy (in-office, in-home, or nursing facilities), Mental Health Skill-building Services (MHSS, ages 16+ with significant psychiatric functional limitations, 1-15 hours/week), Substance Use Outpatient Therapy (under Virginia's ARTS program), and a Substance Use Disorder Partial Hospitalization Program (20 hours/week, Monday-Thursday). Additional offerings include DUI/DWI court-related services and behavioral health assessments. Service delivery is in-person, conducted in client homes, at outpatient offices, or at mutually agreed community locations across 14 Northern Virginia and 13 Central Virginia jurisdictions.

Name

US Care Behavioral Health

Legal name

U.S. Care, LLC

Website

https://myuscare.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

U.S. Care Behavioral Health is a privately-held Virginia behavioral health provider founded in 2013, delivering in-home and outpatient mental health and substance use treatment to children, adolescents, adults, and families across Northern and Central Virginia, reimbursed via Medicaid, Medicare, private insurance, and CSA.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Behavioral Health Skilled Home Health (Psychiatric Nursing) (HSABACAM), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

Keywords

• Behavioral health services
• Mental health therapy
• Substance use treatment
• In-home counseling
• Outpatient therapy

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Medicaid Insurance Reimbursement: Revenue generated through Medicaid insurance plans including Virginia Medicaid FFS and managed care organizations (Anthem HealthKeepers Plus, Aetna Better Health of Virginia, Molina Complete Care, Sentara/Optima Health, Optum/United Healthcare). This represents the primary revenue stream for mental health and substance use disorder services rendered to Medicaid-eligible clients.
2. Medicare Insurance Reimbursement: Revenue generated through Medicare insurance plans for behavioral health services including mental health outpatient therapy and substance use disorder treatment services.
3. Private Insurance Reimbursement: Revenue generated through private/commercial insurance including Anthem BlueCross BlueShield, CareFirst, and United Healthcare for behavioral health and substance use disorder services.
4. Self-Pay / Out-of-Pocket: Direct self-pay option for clients without insurance coverage, accepting major credit cards and cash via bank ACH or wire transfer. Checks are not accepted.
5. Children's Services Act (CSA) Reimbursement: Revenue through CSA regions (Fairfax-Falls Church and Rappahannock) for children's behavioral health services including intensive in-home services and mental health skill-building.
6. Professional Services Revenue: Fees for professional behavioral health services including intensive in-home services, mental health outpatient therapy, mental health skill-building services, substance use outpatient therapy, and substance use partial hospitalization program.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

U.S. Care Behavioral Health delivers behavioral health and substance use disorder treatment services to adults, adolescents, children, and families in Northern and Central Virginia. Services are delivered in-home, at outpatient offices, and at mutually agreed locations, encompassing intensive in-home interventions, mental health outpatient therapy, mental health skill-building services, substance use outpatient therapy, and a partial hospitalization program. The company accepts Medicaid, Medicare, private insurance, Children's Services Act (CSA) funding, and self-pay.

Product overview

U.S. Care Behavioral Health is a behavioral health services provider offering a unified portfolio of mental health and substance use treatment services for adults, adolescents, children, and families in Virginia. The company operates five core service lines: Intensive In-home Services (for children/teens ages 5-20), Mental Health Outpatient Therapy, Mental Health Skill-building Services (for ages 16+), Substance Use Outpatient Therapy, and a Substance Use Disorder Partial Hospitalization Program (SUD PHP). Additional offerings include DUI/DWI services and behavioral health assessments. Services are provided in-home, in outpatient settings, and at the company's Fairfax and Richmond locations, with payment accepted through Medicaid, Medicare, private insurance, CSA, and self-pay.

Differentiator

Problem solved

Functional benefit

Products and services

• Intensive In-home Services Time-limited in-home mental health interventions for children and teens ages 5–20 with documented clinical needs, providing 3–10 hours per week over a three-month period to prevent out-of-home placements and restart family dynamics.
• Mental Health Outpatient Therapy Outpatient psychiatric services provided in offices, mental health clinics, at-home, or in nursing facilities to help individuals overcome mental health challenges through therapy and medication management.
• Mental Health Skill-building Services (MHSS) Home and community-based services for individuals at least 16 years old with significant psychiatric functional limitations, providing 1–15 hours per week of goal-directed training to achieve community stability and independence.
• Substance Use Outpatient Therapy Outpatient treatment for substance abuse and addiction offering individualized counseling sessions focused on improving behavior and functioning, provided under Addiction and Recovery Treatment Services (ARTS).
• Substance Use Disorder - Partial Hospitalization Program (SUD PHP) Intensive outpatient addiction treatment providing 20 hours per week of structured therapeutic care (9:00 AM – 2:00 PM, Monday through Thursday) including individual counseling, group therapy, medication management, education, and family support.
• DUI and DWI Services Court-related education and treatment programs for individuals charged with DUI or DWI offenses, designed to help fulfill court orders and support recovery.
• Behavioral Health Assessment Comprehensive clinical evaluation conducted by licensed professionals to assess functioning, provide diagnosis, establish eligibility for services, and guide treatment planning.

Quantifiable outcome

• Rory, a foster child with reactive attachment disorder, was adopted by a loving family within two years of services.
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Virginia Medicaid Managed Care OrganizationscoreOthersPartnerships with Virginia Medicaid managed care organizations for reimbursement of behavioral health services. Includes Anthem HealthKeepers Plus, Aetna Better Health of Virginia, Molina Complete Care, Sentara/Optima Health, and Optum/United Healthcare. These are payer relationships rather than strategic partnerships.
• Private Insurance CompaniescoreOthersPartnerships with private insurance companies for reimbursement of behavioral health services. Includes Anthem BlueCross BlueShield, CareFirst, and United Healthcare.
• Children's Services Act (CSA) RegionscoreOthersPartnership with Children's Services Act (CSA) regions including Fairfax-Falls Church and Rappahannock for funding children's behavioral health services.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BrightView Health: Multi-state outpatient addiction treatment provider running the same ARTS-aligned SUD continuum (OP, IOP, PHP) plus medication-assisted treatment. Directly comparable to US Care's outpatient SUD therapy and SUD PHP service lines.
• Dominion Care: Virginia-based behavioral health provider offering outpatient therapy, intensive in-home services, and mental health skill-building to children, adolescents, and adults. Closest direct competitor given overlapping service mix, geographic overlap, and similar multi-payer Medicaid/Medicare/private insurance model.
• Kaleidoscope Family Solutions: Pennsylvania-based provider of in-home behavioral health services and case management for children/adolescents and adults. Comparable on intensive in-home, MHSS-equivalent, and family-preservation service delivery model.

Emerging players

• Rula Health: Virginia-founded outpatient mental health provider operating a hybrid in-person/telehealth therapist network accepting major commercial and Medicaid plans. Emerging peer pursuing the same Virginia payer relationships and outpatient therapy demand.

Broad incumbents

• Riverside Behavioral Health: Central Virginia health system operating inpatient and outpatient behavioral health services across the Richmond/Henrico region. Direct overlap with US Care's Central Virginia outpatient market as a larger incumbent with hospital-scale resources.
• Strategic Behavioral Health: Multi-state operator of behavioral health hospitals, residential, and outpatient programs including SUD PHP/IOP. Comparable to US Care on SUD programming and intensity levels, though broader incumbent with inpatient scale.
• Thriveworks: National outpatient mental health and counseling platform with offices across multiple states, including Virginia. Overlaps with US Care on mental health outpatient therapy and substance use counseling, though operating at vastly larger scale and as a broader incumbent.
• Bon Secours Behavioral Health: Virginia-based health system offering behavioral health outpatient and inpatient services. Broad incumbent serving similar geographic markets and managed care contracts, competing for the same referral base from healthcare professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/myuscare
• LinkedInlinkedin.com/company/u-s-care-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about US Care Behavioral Health