Rula
Rula is a US behavioral healthcare platform operating in all 50 states with 21,000+ licensed therapists and psychiatrists, delivering in-network therapy and medication management through a hybrid online and in-person model supported by AI matching, clinical documentation, and measurement-based outcome tools.
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Rula does
Rula (legally Path CCM, Inc., d/b/a Rula Health) is a national behavioral healthcare platform founded in 2019 and headquartered in Los Angeles, delivering therapy and psychiatry services across all 50 US states and Washington, D.C. The company operates a hybrid care model combining online video sessions and in-person appointments, supported by a network of more than 21,000 licensed mental health clinicians. Rula is in-network with 100+ commercial insurance plans (Aetna, Anthem, BCBS, Cigna, Kaiser, UHC, Optum, UMR, Oscar) plus Medicare and Medicaid in many states, with a typical patient copay of $15 per session; uninsured self-pay rates range from $150 for individual therapy to $225 for an initial psychiatry intake. The platform serves patients ages 5 and up across 90+ conditions and 180+ clinical specialties, with 51% BIPOC providers and 40+ languages represented in the network.
The underlying technology stack is anchored by a proprietary AI provider-matching algorithm that considers approximately 500,000 preference combinations and achieves a 97% exact-match rate. Rula Recap, an AI-powered clinical documentation tool launched in December 2025 and built on Blueprint's AI engine, reduces clinician note-writing time by 50-60%+ across the network. The measurement-based care system, drawing on more than 10 million therapy and psychiatry sessions, produced the proprietary Rula Wellbeing Scale™ (developed with University of Denver researchers) and reported 71% clinically meaningful improvement among moderate-to-severe patients within eight weeks.
Rula's go-to-market is hybrid direct-to-consumer plus B2B, with named insurance and channel partners including Aetna, Anthem, BCBS, Cigna, Kaiser, UHC, Allied National, Highmark, Sutter Health Plus, Sidecar Health, Arlo, and integrations with Octave's WiseMatch platform. Cumulative disclosed funding is approximately $111 million across rounds led by Upfront Ventures, Wing Venture Capital, Tribe Capital, and Hedosophia. In March 2026 Rula appointed Alanna Nielsen (ex-Amazon) as COO and Manoj Sivakumar (ex-HubSpot) as SVP Engineering, and launched its first national brand campaign "Turn Off the Talk Track" on connected TV, digital, and social channels.
Rula firmographics
Firmographics- Name
- Rula
- Legal name
- Path CCM, Inc.
- Website
- https://rula.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Rula is a US behavioral healthcare platform operating in all 50 states with 21,000+ licensed therapists and psychiatrists, delivering in-network therapy and medication management through a hybrid online and in-person model supported by AI matching, clinical documentation, and measurement-based outcome tools.
- Ownership category
- akta.pro rank
Rula industry classification
Industry- Product category
- Behavioral Healthcare Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (62142)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industries
- Psychiatry & Medication Management Platforms (HLALAEAB), Serious Mental Illness (SMI) Telepsychiatry & Care Coordination Platforms (HLALAEAH)
Keywords
Where Rula is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Rula business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance reimbursement: Primary revenue stream from in-network claims with 100+ commercial insurance plans including Aetna, Anthem, Blue Cross Blue Shield, Cigna, Kaiser (by referral), Optum, Oscar, United Healthcare, plus Medicare, Medicare Advantage, and Medicaid in many states. Patients typically pay $15 average per session.
- Self-pay / out-of-pocket: Cash-pay rates for uninsured or out-of-network patients: $150/session for individual therapy, $165/session for families or couples, $225 for initial 60-minute psychiatry intake, $175/session for 30-minute psychiatry follow-up. HSA/FSA eligible.
- B2B enterprise contracts: Partnership agreements with employers, health plans, health systems, and primary care providers enabling access to Rula's provider network for covered populations. Also bundled offerings (e.g., Arlo partnership covering first 10 therapy sessions at no cost for most plans).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Pay-as-you-go | Insurance-covered sessions (typical $15 copay) |
| Unit Pricing | Pay-as-you-go | Self-pay individual therapy |
| Unit Pricing | Pay-as-you-go | Self-pay couples/family therapy |
| Unit Pricing | Pay-as-you-go | Self-pay psychiatry |
| Other | Pay-as-you-go | Curative-insured sessions (with Baseline Visit) |
| Unit Pricing | Pay-as-you-go | Therapy in a Pint bundle (Van Leeuwen) |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels8 records
Rula product offering
Product offeringCore offering
Rula operates a national behavioral healthcare platform delivering online and in-person therapy and psychiatry services through a network of 21,000+ licensed providers across all 50 states. The platform matches patients to providers via an AI algorithm covering ~500,000 preference combinations with a 97% match rate, supports 90+ conditions for ages 5+, and accepts 100+ commercial insurance plans plus Medicare and Medicaid. Average patient cost is $15/session with insurance, with self-pay rates of $150 individual, $165 couples/family, and $175-$225 for psychiatry sessions.
Product overview
Rula operates as a single unified national behavioral healthcare platform, legally Path CCM, Inc. d/b/a Rula Health, that combines core therapy and psychiatry service modules (Online Therapy, Individual Therapy, Couples Therapy, Family Therapy, Child Therapy, Teen Therapy, Psychiatry/Medication Management, and In-Person Therapy) with proprietary technology layers including a recommendation-engine-driven provider matching algorithm (500,000 preference combinations, ~97% match rate), AI-powered clinical documentation (Rula Recap, built on Blueprint's AI engine), and measurement-based care instruments (Rula Wellbeing Scale™). The platform is delivered through patient and provider portals (Path Application) running on a Zoom-backed video session infrastructure, and is integrated with Octave's WiseMatch payer directory platform for real-time insurance-based booking. Rula accepts 100+ commercial insurance plans plus Medicare and Medicaid across all 50 states and Washington, D.C.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Therapy One-on-one therapy sessions delivered virtually or in-person with a licensed provider, available for ages 5 and up across all 50 states. Self-pay rate is $150 per session with insurance copays averaging $15.
- Couples Therapy Therapy services for couples delivered by licensed providers via secure online sessions. Self-pay rate is $165 per session.
- Family Therapy Therapy services for families delivered by licensed providers via secure online sessions. Self-pay rate is $165 per session.
- Child Therapy Therapy services for children ages 5 and up delivered by licensed providers through Rula's nationwide network.
- Teen Therapy Therapy services for teenagers delivered by licensed providers via secure online sessions.
- Psychiatry / Medication Management Psychiatric services rolled out nationwide across all 50 states and Washington, D.C., available for ages 13 and up. Includes medication management by psychiatric providers. Self-pay rates: $225 for initial 60-minute intake, $175 for 30-minute follow-up.
- In-Person Therapy Hybrid care offering in-person therapy appointments in addition to virtual sessions across Rula's network of licensed providers.
- Rula Recap Clinically-guided AI-powered note-taking tool launched in December 2025 that automatically generates clinical documentation from therapy sessions, reducing note-writing time by up to 50% (and 60%+ in the Blueprint-powered deployment). Designed to support provider autonomy and reduce administrative burden for clinicians.
Companies that use Rula
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Rula technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature5 records
Rula partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered moderate, minor and core.
- University of DenvermoderateRula developed the Rula Wellbeing Scale™ in partnership with researchers at the University of Denver, introduced as part of the 2026 Annual Clinical Report.
- Van LeeuwenminorVan Leeuwen ice cream partnered with Rula to launch 'Therapy in a Pint' during Mental Health Awareness Month 2026. The limited-edition 'empty' pint contains a QR code redeemable for one therapy session through Rula, available at select Van Leeuwen scoop shops nationwide for $7.95, with launch event held at Zuccotti Park in NYC.
- Octave (WiseMatch)moderateOctave launched WiseMatch, a proprietary technology platform designed to modernize insurance directories and enable real-time matching and booking with in-network mental health providers. Rula partnered with Octave alongside Grow Therapy, Sondermind, and Valant to integrate with the WiseMatch platform.
- BlueprintcoreBlueprint's AI documentation engine powers Rula Recap, Rula's clinical documentation tool deployed across Rula's national network of over 21,000 mental health clinicians. The deployment significantly reduces documentation time for clinicians, with reported cuts of 60%+ across the network.
- Sidecar HealthmoderateSidecar Health expanded its mental health coverage through a partnership with Rula, allowing Sidecar members to access virtual therapy and psychiatry with transparent pricing, without network restrictions, increasing access to care.
- ArlomoderateArlo partnered with Rula to expand behavioral health access for its members starting November 1, 2025. The collaboration allows Arlo members to access therapy and psychiatry through Rula's network of over 21,000 providers, with most plans covering the first 10 therapy sessions at no cost.
Scale indicators20 records
Recent moves9 records
Expansion highlights7 records
Rula competitors and assessment
Company assessmentDirect peers
- Spring Health: Spring Health is a leading global mental health benefits platform serving employers and health plans with therapy, coaching, and medication management. It competes directly with Rula on B2B contracts, outcomes measurement, and AI-driven matching.
- BetterHelp: BetterHelp is the largest direct-to-consumer online therapy provider and competes with Rula for individual consumer therapy demand. Unlike Rula, BetterHelp is virtual-only and self-pay-first rather than insurance-led.
- Two Chairs: Two Chairs operates a hybrid in-person + virtual therapy model with a focus on measurement-based care — directly comparable to Rula's hybrid delivery and outcomes-driven positioning, though with smaller geographic coverage.
- Talkspace: Talkspace is a publicly traded online therapy platform offering virtual individual, couples, and teen therapy plus psychiatry — directly overlapping Rula's core D2C and B2B service lines, with similar insurance and self-pay pricing tiers.
- Cerebral: Cerebral provides telehealth mental health and ADHD treatment with medication management, overlapping Rula's psychiatry and therapy services for individuals and employers. Both compete for the same consumer and employer mental health dollars.
- Lyra Health: Lyra Health is one of Rula's closest competitors, providing hybrid virtual + in-person mental health care to employers and health plans with a large in-network provider pool. Both target the same B2B employer/payer segment and compete on outcomes, network breadth, and AI tooling.
- Grow Therapy: Grow Therapy is a behavioral health network platform partnering with Octave WiseMatch alongside Rula, connecting therapists to insurance plans. It competes on payer-side network breadth and therapist supply, overlapping with Rula's in-network distribution.
- Sondermind: Sondermind is a behavioral health provider network and technology platform serving health plans, employers, and individuals — also a co-partner on Octave WiseMatch. Directly comparable to Rula on network-led mental health delivery.
Broad incumbents
- Headspace Health: Headspace Health combines the Headspace app with Ginger's on-demand coaching, therapy, and psychiatry — competing with Rula on employer mental health benefits and consumer digital mental health. Broader wellness portfolio than Rula's clinical focus.
Emerging players
- Octave: Octave operates the WiseMatch platform that Rula, Grow Therapy, Sondermind, and Valant integrate with for real-time payer directory matching. Octave is a network-of-networks competitor and strategic partner, increasingly a meaningful adjacent player in Rula's distribution stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Rula social profiles
Digital presenceRula financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rula leadership team
Management profileNumber of profiles
Profiles10 records
Rula subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rula funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rula M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rula
What does Rula do?
Rula operates a national behavioral healthcare platform delivering online and in-person therapy and psychiatry services through a network of 21,000+ licensed providers across all 50 states. The platform matches patients to providers via an AI algorithm covering ~500,000 preference combinations with a 97% match rate, supports 90+ conditions for ages 5+, and accepts 100+ commercial insurance plans plus Medicare and Medicaid. Average patient cost is $15/session with insurance, with self-pay rates of $150 individual, $165 couples/family, and $175-$225 for psychiatry sessions.
Is Rula a public or private company?
Rula is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rula founded?
Rula was founded in 2019. It employs 251 to 500 people.
Where is Rula based?
Rula is headquartered in Los Angeles, United States, in the North America region.
How does Rula make money?
Three revenue lines are on record. Insurance reimbursement is the primary driver. The others are self-pay / out-of-pocket and B2B enterprise contracts.
Who are Rula's main competitors?
Direct peers on record are Spring Health, BetterHelp, Two Chairs, Talkspace, Cerebral, Lyra Health, Grow Therapy and Sondermind. Headspace Health is listed as a broad incumbent. Octave is listed as an emerging player.
Does Rula have an API?
No public API is recorded for Rula.
What industry is Rula in?
Rula's product category is Behavioral Healthcare Services. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLALAEAB, Psychiatry & Medication Management Platforms. Its NAICS code is 621420 and its SIC code is 8000.