Sun Broadcasting
Sun Broadcasting is a private regional broadcaster operating a portfolio of radio and television stations across multiple formats and networks in the Fort Myers-Naples, Florida DMA, generating revenue primarily from local advertising sales.
- Company typePrivate
- Founded-
- HeadquartersFort Myers, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Sun Broadcasting does
Sun Broadcasting, Inc. is a privately held regional broadcasting company headquartered at 12641 Corporate Lakes Drive in Fort Myers, Florida. The company operates a diversified cluster of local radio and television stations serving the Fort Myers-Naples DMA in Southwest Florida, with no disclosed parent company or public listing. Its portfolio spans five radio stations across distinct formats — 945 The Arrow (classic rock, WARO), Fly 98.5 (contemporary hits), Trump Country (country), Right All Along (classic hits), and Fox Sports FM — alongside television holdings that include the CW-affiliated WXCW and Spanish-language affiliations with Estrella TV, Univision SWFL, and UniMas. In March 2026, the company completed the $40 million acquisition of WFTX, a Fox-affiliated television station, from The E.W. Scripps Company, materially expanding its television presence in the same market.
The company's revenue model is advertising-driven: Sun Broadcasting sells on-air and digital advertising inventory across its station portfolio to local and regional SMB advertisers, with no publicly disclosed pricing or rate card. Audience segments are organized geographically (residents of Southwest Florida including Fort Myers, Naples, and surrounding communities) and span entertainment, news, sports, and music consumption. Headcount is reported in the 101-250 range, consistent with a multi-station regional operator sharing back-office and sales infrastructure across properties. Distribution is executed directly through owned broadcast transmission (FCC-licensed radio and TV signals) and station-branded websites.
Sun Broadcasting firmographics
Firmographics- Name
- Sun Broadcasting
- Legal name
- Sun Broadcasting, Inc.
- Website
- https://sbroadcast.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sun Broadcasting is a private regional broadcaster operating a portfolio of radio and television stations across multiple formats and networks in the Fort Myers-Naples, Florida DMA, generating revenue primarily from local advertising sales.
- Ownership category
- akta.pro rank
Sun Broadcasting industry classification
Industry- Product category
- Radio and Television Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)
- SIC
- Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
- akta.pro secondary industries
- Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA), Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
Keywords
Where Sun Broadcasting is headquartered
LocationHeadquarters
- HQ city
- Fort Myers
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sun Broadcasting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Broadcasting Advertising Revenue: Sun Broadcasting operates radio and television stations in Southwest Florida, generating revenue through advertising sales across multiple broadcast properties including radio stations (945 The Arrow, Fly 985, Radio Trump, Right All Along, Fox Sports FM) and television stations (WXCW, Estrella TV affiliates, Univision SWFL, Unimas).
Distribution channels2 records
Marketing channels1 record
Sun Broadcasting product offering
Product offeringCore offering
Sun Broadcasting, Inc. operates a portfolio of local radio and television stations in the Fort Myers-Naples, Florida market, including 945 The Arrow, Fly 985, Trump Country, Right All Along, and Fox Sports FM radio stations, and television holdings such as WXCW (CW affiliate), WFTX (Fox affiliate, acquired March 2026), and affiliations with Estrella TV, Univision SWFL, and UniMas. The company generates revenue primarily by selling advertising airtime across these broadcast properties to local and regional advertisers.
Product overview
Sun Broadcasting Inc. operates a portfolio of local broadcast television and radio stations in the Fort Myers, Florida market. The company's television holdings include Fox-affiliated WFTX and WXCW, along with affiliations for Estrella TV, Univision, and UniMas. Radio operations include 945 The Arrow (WARO), Fly 985, Trump Country, Right All Along, and Fox Sports Radio. The company completed the acquisition of WFTX from E.W. Scripps Company in early 2026 for $40 million, expanding its television presence in the Fort Myers-Naples market.
Differentiator
Problem solved
Functional benefit
Brands
- 945 The Arrow: Radio station operated by Sun Broadcasting
- Fly 98.5
- Trump Country
- Right All Along
- Fox Sports Radio
- WXCW
- Estrella TV SWFL
- Univision SWFL
Products and services
- 945 The Arrow (WARO)
- Fly 985
- Trump Country
- Right All Along
- Fox Sports Radio (Southwest Florida)
- WXCW
- WFTX (Fox-affiliated)
- Estrella TV SWFL
- Univision SWFL
- UniMás SWFL
Companies that use Sun Broadcasting
Customer profileSegments1 record
Ideal customer profiles1 record
Sun Broadcasting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sun Broadcasting partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The E.W. Scripps CompanycoreSun Broadcasting completed the acquisition of WFTX, a Fox-affiliated television station in Fort Myers-Naples, Florida, from The E.W. Scripps Company for $40 million. This strategic acquisition expands Sun Broadcasting's television portfolio and market presence in the Southwest Florida market, while representing a portfolio optimization for Scripps as part of their broader divestiture strategy.
Scale indicators3 records
Recent moves3 records
Expansion highlights4 records
Sun Broadcasting competitors and assessment
Company assessmentDirect peers
- Beasley Broadcast Group: Operates a portfolio of local AM/FM radio stations in mid-sized U.S. markets, including Florida. Closely comparable to Sun Broadcasting's radio-station chain model with similar advertising-supported revenue and single/small-cluster market concentration.
- Cox Media Group: Owns and operates a mix of local TV and radio stations across multiple U.S. markets. Highly comparable on the combined radio+TV station portfolio model, advertising-based revenue, and network-affiliated TV operations like Sun Broadcasting's WFTX and WXCW.
- Townsquare Media: Operates local radio stations and digital advertising platforms in small- and mid-sized U.S. markets. Comparable as a regional radio-station group serving non-top-50 markets with an advertising-driven model, similar in size and structure to Sun Broadcasting.
- Lotus Communications: Privately owned operator of multiple radio stations in mid-sized Western U.S. markets. Comparable as a privately held radio-station chain with advertising revenue and a similar station-portfolio operating model.
- Hall Communications: Family-owned operator of multiple radio stations and some TV properties in mid-sized U.S. markets. Comparable as a privately held, regional broadcasting group combining radio and TV assets like Sun Broadcasting.
- News-Press & Gazette Company: Privately held owner/operator of local TV stations and other media assets in mid-sized U.S. markets, including Southwest markets. Comparable to Sun Broadcasting on private ownership, regional broadcasting focus, and network-affiliated TV stations.
Broad incumbents
- Cumulus Media: One of the largest U.S. radio station operators with a nationwide footprint. Comparable business model (radio-station chain with ad sales) but a much broader and larger scale; competes with Sun Broadcasting for ad-share in any market it overlaps.
- iHeartMedia: Largest U.S. radio broadcaster with national reach and integrated digital/audio platforms. Competitor for radio ad budgets across the U.S., including Florida, while operating at a vastly larger scale than Sun Broadcasting.
- Sinclair Broadcast Group: One of the largest U.S. local TV station operators with extensive network affiliations (Fox, CW, ABC, NBC, CBS). Comparable to Sun Broadcasting's network-affiliated TV holdings (Fox via WFTX, CW via WXCW) but at a national scale.
- Gray Television: Major U.S. local TV station group with a portfolio of network-affiliated and independent stations. Comparable to Sun Broadcasting's local-TV+network-affiliation model, with strong political-ad exposure similar to what WFTX acquisition enables.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sun Broadcasting social profiles
Digital presenceSun Broadcasting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sun Broadcasting leadership team
Management profileNumber of profiles
Sun Broadcasting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sun Broadcasting M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sun Broadcasting
What does Sun Broadcasting do?
Sun Broadcasting, Inc. operates a portfolio of local radio and television stations in the Fort Myers-Naples, Florida market, including 945 The Arrow, Fly 985, Trump Country, Right All Along, and Fox Sports FM radio stations, and television holdings such as WXCW (CW affiliate), WFTX (Fox affiliate, acquired March 2026), and affiliations with Estrella TV, Univision SWFL, and UniMas. The company generates revenue primarily by selling advertising airtime across these broadcast properties to local and regional advertisers.
Is Sun Broadcasting a public or private company?
Sun Broadcasting is a private company. It is classified as unknown and is currently operating.
When was Sun Broadcasting founded?
Sun Broadcasting was founded in -1. It employs 101 to 250 people.
Where is Sun Broadcasting based?
Sun Broadcasting is headquartered in Fort Myers, United States, in the North America region.
How does Sun Broadcasting make money?
One revenue line is on record: broadcasting Advertising Revenue.
Who are Sun Broadcasting's main competitors?
Direct peers on record are Beasley Broadcast Group, Cox Media Group, Townsquare Media, Lotus Communications, Hall Communications and News-Press & Gazette Company. Broad incumbents are Cumulus Media, iHeartMedia, Sinclair Broadcast Group and Gray Television.
Does Sun Broadcasting have an API?
No public API is recorded for Sun Broadcasting.
What industry is Sun Broadcasting in?
Sun Broadcasting's product category is Radio and Television Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPABACAA, Local TV Station Groups (Owned & Operated/Station Chains). Its NAICS code is 51611 and its SIC code is 4832.