Coram

What Coram does

Coram International B.V. is a privately held, family-owned European sanitary products group headquartered in Zaltbommel, Netherlands, founded in 1950 as Tijger Plastics by the Van Kempen family, who retain 100% ownership. The company designs, develops and sells bathroom accessories and shower solutions under a multi-brand portfolio that includes Tiger (mainstream bathroom furnishings), Sealskin (shower solutions), Geesa (professional-grade accessories for hospitality and cruise), Impey (UK wetroom specialist), Esbada (Scandinavian accessories) and Coram Showers (UK shower enclosures). The group's vertically integrated plastics manufacturing subsidiary, DPI (Geldrop), operates 60 precision injection-molding machines and supplies both internal brands and external industrial customers. Operations are organized into five regional business units — Coram DIY, Coram Benelux, Coram Nordic, Coram UK and Coram Hospitality & Projects — with offices in the Netherlands, Belgium, the United Kingdom, Poland and Norway, and exports to more than 50 countries worldwide (Geesa alone reaches 65+ countries).

The group is a market leader in Benelux (via Tiger and Sealskin), Norway (via Coram Nordic) and the UK shower enclosure segment (via Coram Showers), and aspirationally targets a position in the European top 10 by revenue. The product base spans bathroom accessories, shower enclosures and doors, shower trays, wetroom solutions, bath screens and care/accessibility products (Impey — ISO 9001:2008 and ISO 14001:2004 certified). The in-house Design Lab drives continuous SKU renewal across brands; recent launches include Geesa Leev (GIO award), Tiger Carv, Tiger Cooper, Sealskin Pure and Geesa Topaz. Go-to-market is predominantly channel-led: specialist retailers, e-tailers, installers, plumbers, wholesalers, DIY chains, plus a direct specification channel to architects and project developers for hotels, cruise ships, holiday parks and business projects. E-commerce is described as a growing channel, particularly for accessories.

Revenue is generated almost entirely through hardware sales — branded bathroom products via retail and trade channels, project-based custom bathroom solutions in the hospitality/cruise/project vertical, and contract injection-molded plastics through DPI to industrial clients (Aweta, Dorel/Maxi Cosi, Genexis, SKF, Stokke, Thyssen Krupp). No pricing model is publicly disclosed and the company reports a 251–500 employee headcount band. In November 2025 Patricia Slootjes succeeded CEO Bert Speijers after his 30+ year tenure.

Name

Coram

Legal name

Coram International B.V.

Website

https://coram.eu

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

251–500 employees

Short description

Coram is a family-owned Dutch sanitary products group that designs, manufactures and sells bathroom accessories, shower solutions and wetroom products across Europe under brands including Tiger, Sealskin, Geesa, Impey, Esbada and Coram Showers, serving retailers, installers, architects and hospitality/cruise specifiers in more than 50 countries.

Ownership category

akta.pro rank

Product category

Bathroom fixtures and accessories

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Industrial Design Services (54142)

SIC

Miscellaneous Furniture & Fixtures (2590), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)

akta.pro secondary industries

Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH), Custom Built-Ins (Shelving, Entertainment Centers, Mudrooms) (HSAPAIAH)

Keywords

• Bathroom accessories
• Shower enclosures
• Wetroom solutions
• Sanitary products
• Bathroom furniture

Headquarters

HQ city

Zaltbommel

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Bathroom Products Sales: Design, create and sell bathroom accessories and shower areas. Revenue from product sales across multiple brands and business units covering retail, e-commerce, professional/institutional channels.
2. Custom Injection Molding Services (DPI): DPI provides full-service customer-specific injection-molded plastic products including prototyping, engineering, production, assembly, and logistics.
3. Project-based Bathroom Solutions: Coram Hospitality & Projects delivers custom bathrooms for hotels, cruise ships, holiday parks and business projects working directly with architects and project developers.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels4 records

Core offering

Coram designs, creates and sells bathroom accessories and shower areas with the highest standards in aesthetics, functionality and ease of use. The company operates a portfolio of established brands (Tiger, Sealskin, Geesa, Impey, Esbada, Coram Showers) and runs an in-house Design Lab for product innovation, organized into five regional business units covering Benelux, DIY/e-commerce, UK, Nordic and hospitality/projects markets.

Product overview

Coram is a family-owned European sanitary company specializing in design, production, and sale of bathroom accessories and shower solutions. The company operates under a portfolio of brands including Tiger (mainstream bathroom furnishing), Sealskin (shower solutions), Geesa (professional-grade accessories for hospitality and cruise), Impey (wetroom specialists in UK), and Esbada (Scandinavian market). Operations are organized into five regional business units: Coram Benelux, Coram DIY, Coram UK, Coram Nordic, and Coram Hospitality & Projects. Additionally, DPI provides plastic injection molding services. The company also maintains regional operations in Belgium (Coram Belgium). Products are sold through various channels including retailers, e-tailers, installers, wholesalers, architects, and project developers across more than 50 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Coram Showers: UK-based specialist in shower enclosures, shower trays, bath screens and accessories with engineering and design talent.
• Esbada
• Coram Nordic
• Coram UK
• DPI
• Coram DIY Belgium
• Coram DIY
• Coram Benelux
• Coram Hospitality & Projects

Products and services

• Tiger
• Sealskin
• Geesa
• Impey
• Coram Showers
• DPI Injection Molding Services
• Geesa Leev Collection
• Tiger Carv Series
• Tiger Cooper Bathroom Accessories
• Sealskin Pure Shower Series
• Geesa Topaz Collection

Quantifiable outcome

• Market leader in Benelux with Tiger and Sealskin brands
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Coram Nordic (Ljungmann Engros)coreChannel Partner/ Reseller/ DistributorCoram Nordic, based in Lillestrøm Norway, is a distributor of bathroom accessories and the Norwegian market leader. They represent Coram brands Tiger, Sealskin, Geesa and carry self-developed brand Esbada. Also represents Duschy, Simplyhuman, Plumbo, Mellerud and Pax brands.
• Studio DadocoreStrategic or Co-development PartnerInternational architect and interior design firm for which Coram is the 'preferred brand' in hospitality and cruise market.
• Kudos Design (Turku)coreStrategic or Co-development PartnerInternational architect and interior design firm for which Coram is the 'preferred brand' in hospitality and cruise market.
• PSD (Hamburg)coreStrategic or Co-development PartnerInternational architect and interior design firm for which Coram is the 'preferred brand' in hospitality and cruise market.
• GEM design (Genoa)coreStrategic or Co-development PartnerInternational architect and interior design firm for which Coram is the 'preferred brand' in hospitality and cruise market.
• DPI Customers (Aweta, Dorel, Genexis, SKF, Stokke, Thyssen Krupp)minorChannel Partner/ Reseller/ DistributorDPI provides customer-specific injection-molded plastic products to industrial clients including Aweta, Dorel (Maxi Cosi), Genexis, Initial (Hokatex), SKF, Stokke and Thyssen Krupp.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Roper Rhodes: UK-based bathroom furniture, brassware, and accessories brand. Directly comparable to Coram UK and Impey in serving UK bathroom retailers, installers, and consumers with furniture, mirrors, and accessories.
• Ideal Standard International: European bathroom solutions provider (formerly part of the American Standard group) offering brassware, ceramics, and showering solutions across Europe. Comparable as a direct competitor in bathroom fittings, showers, and accessories with multi-country European distribution.
• Matki Showering: UK manufacturer of premium shower enclosures, doors, and wetroom solutions. Direct competitor to Coram Showers in the UK shower enclosures and bath screens category.
• Hansgrohe: German premium shower and faucet brand, subsidiary of Masco Corporation. Comparable as a European premium shower and bathroom fittings specialist, particularly competing in shower enclosures, heads, and accessories in the Benelux/UK/Nordic markets Coram serves.

Emerging players

• Artweger: Austrian bathroom specialist in shower enclosures, heated towel rails, and bathroom furniture. Comparable as a European mid-sized competitor in shower enclosures and bathroom furniture serving the same DACH/Benelux trade channels.
• Kermi (Arbonia): German shower enclosures and radiator brand within the Arbonia group. Comparable as a European shower enclosure manufacturer with similar trade-channel focus and premium positioning to Coram Showers and Sealskin.

Broad incumbents

• Geberit: Swiss-listed European leader in sanitary technology, plumbing systems, and bathroom ceramics. Comparable as a top-tier European sanitary/bathroom fixtures manufacturer with strong trade-channel and installer relationships.
• Duravit: German bathroom ceramics, furniture, and wellness manufacturer. Comparable as a European premium bathroom brand selling through trade and retail, with a design-led product strategy similar to Coram's Design Lab approach.
• Roca (Roca Sanitario): Spanish-headquartered global bathroom brand with significant European presence. Comparable as a broad-line bathroom manufacturer competing in ceramics, faucets, shower enclosures, and accessories across Coram's geographies.
• Villeroy & Boch: German-listed bathroom ceramics, furniture, and wellness brand with strong European presence. Comparable as a multi-brand bathroom products house targeting retail, trade, and project channels across Europe.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coram