HomeMaker

What HomeMaker does

Envise (legal entity: Envise Tech AB) is a Swedish PropTech SaaS company headquartered in Johanneshov, Stockholm, that delivers an integrated digital platform covering the full property customer journey — from project visualization and sales enablement through buyer onboarding to aftermarket handling. The platform is organized into four core product modules: Visualizations (overview images, 3D renderings, floor plans, digitally furnished photos, moving images, and 3D animations); Interactive Solutions (Bostadsväljare home selector, sun studies, slider tools, interior light studies, virtual viewings, and the Envise Town neighborhood visualization); Customer Portal (selection/configurator system, contract management, digital document folder, and communication tools); and Aftermarket Handling (case intake and management systems). A dedicated Kommersiella fastigheter (commercial properties) module bundles the four product lines for the commercial segment. Multiple branded portals — Service Admin & Contractor, Reporter, Studio Admin, and the MyStudio end-customer portal — operationalize the platform across project stakeholders.

The company serves three primary customer segments: project developers (projektutvecklare), property owners (fastighetsägare), and general contractors (totalentreprenörer). The named customer base is dominated by large Nordic real estate enterprises, including JM, Peab, Balder, Bonava, Vasakronan, OBOS, Ikano Bostad, HSB, Skanska, Serneke, NCC, Poseidon, Wästbygg, Akademiska Hus, Bonnier Fastigheter, Amassador Fast, BJ Invest, Granitor, and Montagehus. Revenue is generated through recurring SaaS subscriptions via a sales-led enterprise GTM motion — direct outreach, demo booking through the website, and bespoke/undisclosed contract pricing.

Envise is a wholly-owned subsidiary of Hydda Group, a Swedish PropTech holding company that owns six operating companies: Envise, Parkando, Spaceflow, Freesi, Estate Logs, and Yieldly (a joint venture between Estate Logs and Ramboll). The parent structure provides cross-sell and integration potential with complementary PropTech capabilities spanning parking, tenant experience, ESG, and property data. The company operates primarily in Sweden, with website localization in English, Swedish, and Norwegian signaling broader Nordic ambitions. Founded as part of the Hydda portfolio, Envise is privately held and operates from Johanneshov, Stockholm.

Name

HomeMaker

Legal name

Envise Tech AB

Website

https://homemaker.io

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Envise (Envise Tech AB) is a Stockholm-based PropTech SaaS company providing visualization, interactive sales tools, customer portals, and aftermarket case management for Nordic real estate developers, property owners, and general contractors. It is a subsidiary of Hydda Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. PropTech SaaS Subscriptions: SaaS-based software subscriptions providing property developers, property owners, and general contractors with integrated solutions for visualization, customer portals, and aftermarket management. Revenue is generated through recurring platform access fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

HomeMaker is a digital cloud service for managing options, standard raising and aftermarket issues in new housing production. The platform delivers property visualization, interactive web-based selection tools, customer portals with contract management and configurators, and aftermarket case handling, addressing the full digital customer journey for residential and commercial property projects.

Product overview

Envise is a PropTech SaaS platform that provides a comprehensive suite of solutions for property developers, property owners, and general contractors, covering the entire customer journey from project start to after-market. The platform consists of four core product categories: Visualiseringar (Visualizations) including overview images, 3D visualizations, floor plans, digitally furnished photos, moving images, and 3D animations; Interaktiva lösningar (Interactive Solutions) featuring Bostadsväljare, sol studies, sliders, interior light studies, virtual viewings, and Envise Town; Kundportal (Customer Portal) with selection systems, contract management, digital document folders, and communication tools; and Eftermarknad (After-market Handling) for case management and property maintenance. Additionally, specialized solutions are offered for Kommersiella fastigheter (Commercial Properties). The platform also includes multiple branded portals: Service (Admin & Entreprenör) for administrators and contractors, Service (För anmälare) for issue reporting, Portal (Admin/Studio) for platform management, and Portal (Bostadsköpare/Hyresgäst/MyStudio) for end customers. Envise is a subsidiary of Hydda Group, which offers PropTech SaaS solutions alongside other subsidiaries including Parkando, Spaceflow, Freesi, Estate Logs, and Yieldly.

Differentiator

Problem solved

Functional benefit

Products and services

• Visualiseringar (Visualizations) Visualization services including overview images, 3D visualizations, floor plans, digitally furnished photos, moving images, and 3D animations for property projects, serving real estate developers, property owners, and contractors.
• Interaktiva lösningar (Interactive Solutions) Interactive web solutions including Bostadsväljare (home selector), solstudie (sun study), slider tools, interior light studies, virtual viewings, and Envise Town for sales and rental activities, serving real estate marketing teams.
• Kundportal (Customer Portal) Customer portal containing a selection system/configurator, contract management, digital document folder, and communication features for property buyers and tenants, serving developers, property owners, and contractors.
• Eftermarknad (After-market Handling) After-market system and case intake management tools for efficient post-sale property service and maintenance handling, serving property developers and owners managing warranty and service requests.
• Kommersiella fastigheter (Commercial Properties) Specialized bundle of solutions for commercial properties including visualizations, interactive solutions, customer portal, and aftermarket management, serving commercial real estate developers and owners.

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Hydda GroupcoreStrategic or Co-development PartnerParent company ownership relationship. Envise is part of Hydda Group, a software company offering PropTech SaaS solutions. Hydda Group comprises six subsidiaries: Envise, Parkando, Spaceflow, Freesi, Estate Logs, and Yieldly (a joint venture between Estate Logs and Ramboll).

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Allthings: Allthings is a European PropTech platform offering tenant and building management apps for residential and commercial real estate. Comparable to Envise's Customer Portal and Commercial Properties offerings, with similar European mid-market developer focus.
• PlanRadar: PlanRadar is a SaaS platform for construction and real estate documentation, defect management, and handover. Closely comparable to Envise's Eftermarknad (aftermarket case management) module and overlaps in serving developers and general contractors across Europe.
• Matterport: Matterport provides 3D capture and digital twin technology widely used for property visualization, virtual tours, and real estate marketing. Directly comparable to Envise's Visualiseringar (3D visualizations, virtual viewings) product line, though Matterport is a global horizontal platform while Envise bundles visualization with a Nordic real estate workflow stack.

Broad incumbents

• RealPage: RealPage provides a broad SaaS platform for residential and commercial real estate operators, including resident services, asset management, and analytics. Comparable to Envise's customer portal and aftermarket workflows but as a much larger, US-centric incumbent operating across many property types.
• Yardi: Yardi is a large incumbent real estate software suite covering property management, leasing, accounting, and resident portals. Comparable as a broader real estate SaaS incumbent that, like Envise, sells into developers and property owners, but at much greater scale and with portfolio depth Envise does not match.
• Trimble: Trimble offers construction and real estate technology, including BIM, layout, and building operations tools. Comparable as an incumbent serving the same developer/contractor buyer set, but with a much broader AEC technology portfolio that could expand into Envise's visualization and handover use cases.
• AppFolio: AppFolio is a SaaS property management platform for residential and commercial portfolios. Comparable to Envise's portal and aftermarket functionality as a broader incumbent, though primarily serving ongoing property operations rather than new-build sales workflows.
• Autodesk: Autodesk provides design and construction software (Revit, Forma, BIM 360) used by architects, developers, and contractors. Comparable as an incumbent serving the same customer base, with visualization and collaboration capabilities that overlap with Envise's 3D and portal offerings.
• VTS: VTS is a commercial real estate leasing, asset management, and tenant experience platform. Comparable to Envise's Commercial Properties offering (visualization, portal, aftermarket) but focused specifically on CRE workflows at enterprise scale.

Emerging players

• Spacely AI: Spacely AI provides AI-powered interior design and space visualization for real estate and architecture. Comparable to Envise's Digitalt inredda foton and 3D-visualiseringar products as an emerging player focused specifically on visualization rather than full workflow coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/envise-io
• Instagraminstagram.com/envise_sv
• Facebookfacebook.com/Tillvalshantering

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeMaker