Matterport
Matterport provides an AI-powered 3D digital twin platform — combining Pro3 capture hardware, photogrammetry/LiDAR, and generative AI tools — serving real estate brokerages, AEC firms, facilities operators, insurance carriers, and enterprises across global markets.
- Company typePrivate
- Founded2011
- HeadquartersSunnyvale, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Matterport does
Matterport builds a 3D spatial mapping and digital twin platform that converts physical spaces into measurable, AI-enriched 3D representations using proprietary camera hardware (Pro3), photogrammetry, LiDAR-based scanning, and computer vision. The platform underpins four solution modules — Corporate Real Estate, Property Marketing, Facilities Management, and Design & Construction — and is integrated with Procore, Autodesk, and AWS IoT to extend into AEC project management and smart building operations. On top of the core platform, Matterport layers AI-driven capabilities including Property Intelligence (automated square footage, room dimensions), generative AI via Matterport Marketing Cloud (AI-generated descriptions, defurnishing, declutter), predictive maintenance analytics, and the Enview-derived 3D spatial data AI for infrastructure protection (acquired January 2022 for $35.5M cash plus 1.59M shares). Matterport monetizes through a hybrid model: a freemium self-serve tier ("Start Free" on buy.matterport.com), paid subscriptions (FY2024 subscription revenue $99.6M, 14% YoY growth), Pro3 hardware sales, transactional add-ons such as Sketch File Go (insurance-ready sketches via Cotality Claims Estimate), and quote-based enterprise contracts for Corporate Real Estate, Facilities Management, and Design & Construction. The customer base spans 1.2 million subscriber accounts (end-2024, up 23% YoY) plus high-visibility enterprise anchors including Sotheby's, Compass, Corcoran, JLL, Cushman & Wakefield, Keller Williams, Savills, Engel & Volkers, Choice Hotels, Waldorf Astoria, BMO Bank, Siemens, Danone, INVISTA, and Bayer, distributed across real estate, AEC, facilities management, insurance/restoration, utilities, healthcare, aviation, and government.
Matterport firmographics
Firmographics- Name
- Matterport
- Legal name
- Matterport, Inc.
- Website
- https://matterport.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Acquired
- Headcount range
- 501–1,000 employees
- Short description
- Matterport provides an AI-powered 3D digital twin platform — combining Pro3 capture hardware, photogrammetry/LiDAR, and generative AI tools — serving real estate brokerages, AEC firms, facilities operators, insurance carriers, and enterprises across global markets.
- Ownership category
- akta.pro rank
Matterport industry classification
Industry- Product category
- 3D Digital Twin Platform
- NAICS
- Manufacturing and Reproducing Magnetic and Optical Media (334610), Graphic Design Services (54143), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Optical Instruments & Lenses (3827), Computer Storage Devices (3572)
- akta.pro primary industry
- AR/VR & Spatial Computing (SLAM, 3D vision) (HDAAAEAJ)
- akta.pro secondary industry
- Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB)
Keywords
Where Matterport is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Matterport business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain, Operations
Revenue model
- Subscription Revenue: Recurring subscription revenue from digital twin platform subscribers, reaching $99.6 million in 2024 (14% year-over-year growth). The subscription model supports 1.2 million subscriber accounts and forms the core of Matterport's recurring revenue base.
- Freemium / Free Account: Free-tier account registration (Start Free) enables self-serve onboarding with the option to upgrade to paid tiers via the company's own e-commerce storefront at buy.matterport.com.
- Add-on Services (e.g., Sketch File): Premium add-on services such as Sketch File Go, which generates insurance-ready sketches from 3D scans and integrates with Cotality's Claims Estimate platform, providing transactional/one-off monetization on top of subscriptions.
- Hardware Sales (Pro3 Camera): Sale of Pro3 camera hardware through the company's own storefront as part of an integrated capture ecosystem for customers seeking to produce digital twins in-house.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier — sign up to create digital twins at no cost |
| Subscription | Annual | Paid subscription plans — purchased via buy.matterport.com |
| Other | Multi-year contract | Enterprise — Contact Sales / Get a Demo |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels7 records
Matterport product offering
Product offeringCore offering
Matterport builds a 3D spatial mapping and digital twin platform that combines the Pro3 camera, AI-driven spatial understanding, photogrammetry, and LiDAR-based scanning to create immersive, measurable 3D digital representations of physical spaces. It is delivered through four solution modules — Corporate Real Estate, Property Marketing, Facilities Management, and Design & Construction — and is monetized via subscriptions, the Pro3 hardware, and add-on services such as Marketing Cloud and Sketch File Go.
Product overview
Matterport offers a platform-plus-modules architecture centered on its Matterport Digital Twin Platform. The core platform creates immersive 3D digital twins of physical spaces and is delivered through four solution modules — Corporate Real Estate, Property Marketing, Facilities Management, and Design & Construction — each leveraging integrations with Procore, Autodesk, and AWS. On top of the core platform, Matterport layers several add-on modules and AI capabilities: Matterport Marketing Cloud (launched February 2025) bundles 3D tour, photo, video, and AI-generated description production into an MLS-ready marketing workflow; Sketch File Go (launched August 2025) generates insurance-ready sketches directly into Cotality's Claims Estimate platform; Property Intelligence is the AI feature that extracts structured property data (square footage, room dimensions) from digital twins; and Project Genesis adds generative-AI-driven layout and renovation visualization. Matterport also sells the Matterport Pro3 hardware for 3D capture, and the Matterport Spaces sub-product for embeddable 3D virtual tours. Acquired technology from Enview (January 2022) brings AI for 3D spatial data, infrastructure protection, and property analytics. Since CoStar Group's $1.6 billion acquisition (closed February 28, 2025), Matterport operates as a wholly owned subsidiary.
Differentiator
Problem solved
Functional benefit
Brands
- Matterport Marketing Cloud: All-in-one platform launched February 2025 that enables real estate agents to create and publish MLS-ready 3D tours, photos, videos, and AI-generated descriptions.
- Sketch File / Sketch File Go
- Matterport Spaces
Products and services
- Matterport Digital Twin Platform
Quantifiable outcome
- 75% reduction in in-person site visits and 70% reduction in survey costs (multi-family construction users)
- +9 more outcomes
Companies that use Matterport
Customer profileNamed customers24 records
Segments8 records
Ideal customer profiles4 records
Matterport technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature8 records
Matterport partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and flagship.
- ProcorecoreMatterport integrates with Procore to save time, reduce site visits, and improve communication across every phase of an AEC job. The integration is highlighted on the Design & Construction solution page and in Matterport's BIM and Reality Capture eBook, enabling AEC customers to incorporate digital twin data into their existing project management workflows.
- AutodeskcoreMatterport integrates with Autodesk Construction Cloud to save time, reduce site visits, and improve communication across every phase of a job. Featured in the BIM and Reality Capture eBook as a key interoperability partner, enabling seamless exchange between Matterport digital twins and BIM-based design and construction workflows.
- Amazon Web Services (AWS)coreMatterport incorporates real-time AWS data into its digital twins for facilities management, enabling customers like Danone, INVISTA, and Siemens to cut costs, improve productivity, and increase ROI. The integration is featured prominently on the Facilities Management solution page and across smart buildings case studies.
- ApplecoreIn September 2025, Apple and Matterport announced deeper ARKit integrations for property visualization, signaling a major technological leap in the real estate industry. Sotheby's International Realty reported a 40% increase in client engagement and a 25% reduction in sales time using AR-powered luxury listings leveraging this integration.
- Omnix InternationalcoreOmnix International has expanded its partnership with Matterport to promote the adoption of digital twin technology in Saudi Arabia, enabling enhanced project delivery, collaboration, and efficiency across AEC, real estate, oil & gas, healthcare, tourism, and retail sectors in line with Saudi Vision 2030 initiatives.
- Cotality (Claims Estimate platform)coreMatterport's Sketch File Go service generates instant, insurance-ready sketches directly from a 3D scan, automatically loaded into Cotality's Claims Estimate platform. This integration streamlines insurance documentation workflows and is featured on Matterport's homepage as a 'New' offering.
- CAPTUR3DminorMatterport partnered with CAPTUR3D to celebrate and promote advancements in digital twin technology globally, recognizing innovative applications across various industries. The partnership is oriented around marketing, awareness, and recognition of customer innovation.
- CoStar Group (Homes.com)flagshipCoStar Group completed its acquisition of Matterport on February 28, 2025 for $1.6 billion, making Matterport a wholly owned subsidiary and ending its standalone public company status. CoStar's Homes.com and Matterport are jointly recognized in the T3 Sixty 2025 Tech 200 list; Matterport Spaces 3D tours can be shared across third-party sites per CoStar's public statement.
- EnviewcoreMatterport completed the acquisition of Enview in January 2022 for $35.5 million in cash and 1.59 million shares of stock, integrating Enview's AI for 3D spatial data — including infrastructure protection and property analytics — into Matterport's data platform to enhance analytics capabilities.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Matterport competitors and assessment
Company assessmentBroad incumbents
- Autodesk: Autodesk is a direct integration partner for Matterport (BIM and Construction Cloud) and competes broadly in AEC design and construction workflows. Autodesk's Tandem digital twin product overlaps with Matterport's facilities management offering, making it a strategic incumbent peer in 3D/BIM digital twin for the built environment.
- Trimble: Trimble provides 3D scanning, geospatial, and BIM-enabled construction technology, with Trimble Connect and similar platforms competing in the digital twin and AEC space. Trimble's broad portfolio of hardware and software makes it an incumbent peer to Matterport's 3D capture and AEC solutions.
- Leica Geosystems (Hexagon):
Direct peers
- Procore: Procore is a core Matterport integration partner and a leading construction management platform. While Procore focuses on project management rather than 3D capture, both platforms serve AEC customers with overlapping workflows and compete for the same construction-tech wallet, making them directly comparable peers.
- Faro Technologies: Faro is a long-established provider of 3D laser scanning hardware and software used for AEC, facilities, and public-safety digital twins. Faro competes directly with Matterport's Pro3 in the 3D capture market and offers similar reality-capture-to-digital-twin workflows for surveying and inspection.
- OpenSpace: OpenSpace provides AI-powered 360° photo documentation and progress tracking for construction projects, directly competing with Matterport's design and construction use case. Both platforms enable remote site visualization, automated documentation, and integration with Procore/Autodesk for AEC teams.
Emerging players
- Cupix: Cupix offers 3D site documentation and digital twin software for construction and facility management, using 360° cameras and AI. It overlaps with Matterport's AEC and facilities management use cases as a more focused, lower-cost alternative, particularly for progress tracking and BIM integration.
- Insta360: Insta360 is a major manufacturer of 360° consumer and professional cameras (e.g., X4, Pro series) that compete in the 3D capture market. While Insta360 focuses on hardware (cameras) rather than a full digital twin SaaS platform, its cameras are widely used as lower-cost alternatives to Matterport's Pro3 for DIY digital twin capture.
Others
- Apple (ARKit / RealityKit): Apple is a strategic integration partner (ARKit, Sept 2025 deeper integration) and a platform owner whose ARKit and Vision Pro ecosystems can enable or disintermediate 3D property visualization. While not a direct SaaS competitor, Apple shapes the standards and distribution surface that Matterport's 3D experiences are built on.
- CoStar Group: CoStar Group is Matterport's parent company following the $1.6B acquisition (Feb 2025), providing distribution via Homes.com and CoStar's commercial real estate data platform. As a parent and distribution channel rather than a direct competitor, CoStar is the most strategically important entity for Matterport's go-to-market trajectory.
Market position
Strengths5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Matterport social profiles
Digital presenceMatterport compliance and trust
Trust signalCompliance1 record
Matterport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matterport leadership team
Management profileNumber of profiles
Profiles13 records
Matterport subsidiaries and ownership
Company hierarchySubsidiaries1 record
Matterport funding detail
Funding detailFunding overview
Funding rounds13 records
Investors37 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matterport M&A and investment
M&A and investmentM&A4 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matterport
What does Matterport do?
Matterport builds a 3D spatial mapping and digital twin platform that combines the Pro3 camera, AI-driven spatial understanding, photogrammetry, and LiDAR-based scanning to create immersive, measurable 3D digital representations of physical spaces. It is delivered through four solution modules — Corporate Real Estate, Property Marketing, Facilities Management, and Design & Construction — and is monetized via subscriptions, the Pro3 hardware, and add-on services such as Marketing Cloud and Sketch File Go.
Is Matterport a public or private company?
Matterport is a private company. It is classified as corporate owned and is currently acquired.
When was Matterport founded?
Matterport was founded in 2011. It employs 501 to 1,000 people.
Where is Matterport based?
Matterport is headquartered in Sunnyvale, United States, in the North America region.
How does Matterport make money?
Four revenue lines are on record. Subscription Revenue is the primary driver. The others are freemium / Free Account, add-on Services (e.g., Sketch File) and hardware Sales (Pro3 Camera).
Who are Matterport's main competitors?
Broad incumbents on record are Autodesk, Trimble and Leica Geosystems (Hexagon). Direct peers are Procore, Faro Technologies and OpenSpace. Emerging players are Cupix and Insta360. Others are Apple (ARKit / RealityKit) and CoStar Group.
Does Matterport have an API?
Yes. Matterport offers a public/partner-facing API used by third-party platforms (e.g., Zillow, real estate portals) to access and display Matterport 3D virtual tours, digital twins, and Spaces. The API was governed by an API agreement that CoStar Group declined to renew with Zillow in 2025; Zillow cited CoStar's failure to renew the API agreement and updated media licensing terms (effective September 29, 2025) as the reason for removing Matterport 3D tours from its listings. CoStar's General Counsel stated Matterport 3D tours can be shared across various websites. The dispute centered on media licensing terms for Matterport Spaces and CoStar Group media.
What industry is Matterport in?
Matterport's product category is 3D Digital Twin Platform. Its primary akta.pro industry code is HDAAAEAJ, AR/VR & Spatial Computing (SLAM, 3D vision), with a secondary code of MPADAHAB, Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking). Its NAICS code is 334610 and its SIC code is 3827.