Firestone & Robertson Distilling

Name

Firestone & Robertson Distilling

Legal name

Firestone & Robertson Distilling Co.

Website

https://frdistilling.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Craft Whiskey & Spirits

NAICS

Distilleries (312140), Distilleries (31214)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

Keywords

• Craft whiskey distillery
• Blended whiskey production
• Bourbon whiskey products
• Distillery tours experiences
• Spirits retail distribution

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Spirits Product Sales: Revenue from selling TX Blended Whiskey and TX Straight Bourbon through retail distribution across 35+ U.S. states.
2. E-commerce Merchandise: Online store sales of branded merchandise including bundles, barware, and TX barrel goods through shop-us.frdistilling.com.
3. Distillery Tours and Experiences: Revenue from tours, private bookings, and events at Whiskey Ranch distillery in Fort Worth, Texas. Hours: Wed & Fri 12pm-9pm, Thur & Sat 12pm-5pm.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Firestone & Robertson Distilling Co. operates the TX Whiskey brand, producing and selling TX Blended Whiskey (82 proof, 41% ABV) and TX Straight Bourbon (90 proof, 45% ABV) crafted at its Whiskey Ranch distillery in Fort Worth, Texas. The company generates revenue from spirits distribution across 35+ U.S. states, branded merchandise sales through its e-commerce storefront, and on-site distillery tours, private bookings, and events.

Product overview

Firestone & Robertson Distilling Co. operates as a Texas-based whiskey distillery producing a portfolio of spirits centered on the TX Whiskey brand. The core product line consists of TX Blended Whiskey (82 proof) and TX Straight Bourbon (90 proof), complemented by ready-to-drink TX Cocktails. The company also offers branded merchandise including TX Barrel Goods (products made from repurposed barrels), Bundles, and Barware through its online store. All products are crafted at Whiskey Ranch, the company's Texas-sized distillery in Fort Worth, Texas.

Differentiator

Problem solved

Functional benefit

Brands

• TX Blended Whiskey: A blend of bold yet approachable flavor that mixes well or stands alone. Available at 82 Proof (41 ABV).
• TX Straight Bourbon

Products and services

• TX Blended Whiskey
• TX Straight Bourbon Bourbon made with Texan ingredients for undeniably Texan flavor, bottled at 90 proof (45% ABV). Distributed to adult consumers through retail liquor stores in select U.S. states.
• TX Cocktails Ready-to-drink cocktail recipes and variations built around TX Whiskey products, including the Blackberry Smash, Fort Worth Julep, and Cranberry Mule. Created for adult consumers for at-home cocktail preparation.
• TX Barrel Goods Products made from repurposed TX Whiskey barrels, including barrels and barrel-derived items, sold through the company's e-commerce store to adult consumers.
• Bundles Curated product bundles combining TX Whiskey spirits with branded merchandise, sold through the e-commerce storefront.
• Barware Branded barware and drinkware items, including mugs and glassware, sold through the company's e-commerce store.
• Whiskey Ranch Distillery Tours and Private Bookings On-site distillery tours, private bookings, and events at the Whiskey Ranch facility in Fort Worth, Texas. Open Wednesday and Friday 12pm-9pm, Thursday and Saturday 12pm-5pm. Geared toward adult visitors seeking a craft distillery experience.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• 33 Partner OrganizationsunclearOthersThe company references 33 partner relationships in their cookie consent technology notice. Specific partner names and partnership details are not disclosed on the public website.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Wild Turkey: Major Kentucky straight bourbon producer (Campari Group). Broad incumbent competing across price tiers that TX Whiskey's bourbon line overlaps with, especially in mid-premium and above segments.
• Bulleit Bourbon: High-rye Kentucky straight bourbon owned by Diageo. A craft-style incumbent with strong on-premise and at-home presence that TX Straight Bourbon competes against for trade-up bourbon occasions.
• Woodford Reserve: Premium Kentucky straight bourbon from Brown-Forman, with a major craft-positioned flagship. Comparable as a premium bourbon incumbent with destination distillery tourism that competes for the same consumer occasions.

Emerging players

• Rabbit Hole Distillery: Louisville-based modern craft whiskey producer owned by Pernod Ricard, focused on innovative bourbon and rye expressions. Highly comparable as a craft-positioned whiskey brand within the same parent portfolio and overlapping consumer base.
• Catoctin Creek Distilling Company: Virginia-based craft distillery producing rye whiskey and other spirits. Comparable as a smaller craft whiskey producer building brand and distribution in regional and DTC channels, with similar scale constraints.

Direct peers

• Still Austin Whiskey Co. Austin-based grain-to-glass Texas straight whiskey distiller. Highly comparable as another Texas craft whiskey producer with a strong regional identity and direct-to-consumer emphasis.
• Treaty Oak Distilling: Texas craft distillery producing whiskey and other spirits with a Dripping Springs facility and tasting room. Direct peer in Texas craft distilling, multi-spirit portfolio, and DTC/experiential model.
• Penelope Bourbon: Craft bourbon brand known for sourced and estate-produced straight bourbon, with strong digital and DTC growth. Comparable as a craft bourbon competitor chasing similar premium consumer occasions.
• Garrison Brothers Distillery: Texas-based craft bourbon distillery producing small-batch, Texan-grown straight bourbon. Direct comparable in geography, category (straight bourbon), craft positioning, and on-site distillery tourism model.
• Wilderness Trail Distillery: Kentucky-based craft bourbon and rye producer focused on small-batch, premium whiskey. Comparable as a craft straight whiskey peer competing for similar premium bourbon consumers and on-premise placements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/txwhiskey
• Facebookfacebook.com/TXWhiskey
• Instagraminstagram.com/txwhiskey/?hl=en
• LinkedInlinkedin.com/company/firestone-robertson-distilling-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firestone & Robertson Distilling