Still Austin Whiskey

What Still Austin Whiskey does

Still Austin Whiskey Co. is a privately held, grain-to-glass craft distillery headquartered in Austin, Texas, operating from a 440 East St. Elmo Road facility that combines a production distillery, public tasting room, and the Antone's Stage live music venue. The company sources 100% of its grains from Texas farmers and applies proprietary production techniques, including a slow-water reduction aging method tuned to Central Texas weather cycles and the rare Petites Eaux proofing technique adapted from Cognac and Armagnac traditions, alongside distinctive mash bills featuring heritage grains such as Malted Blue Corn, Brasetto rye, Sonora wheat, and Winterhawk wheat. Its portfolio spans core expressions (The Musician Straight Bourbon, The Artist Straight Rye, Cask Strength Bourbon and Rye, The Naturalist American Gin, Single Barrel, Bottled in Bond), an annual Distillery Reserve Series of limited releases (Monster Mash, Rare Stock, Nancy's Pick monthly cask-strength selections), ultra-premium SKUs (Tanager Cigar Blend Bourbon at $150+), and a ready-to-drink Cold Fashioned cocktail. The Order of Nancy membership program provides priority access to limited releases.

The business operates a hybrid direct-to-consumer and selective wholesale model. Revenue is generated through on-site tasting room and bottle sales at the Austin distillery, an online shop (shop.stillaustin.com) with in-person pickup requirements for limited releases, distillery tours, private events, and venue rentals, plus a growing but still limited retail footprint of approximately 5% of Nielsen-tracked stores. Premium and limited-release pricing ($100-$150+ per bottle) supports margin, while limited supply is allocated via lottery and first-come-first-served drops that intensify demand. The customer base consists of premium whiskey enthusiasts, individual consumers, and reviewers, with no enterprise or anchor accounts disclosed; whiskey critics from UPROXX and The Whiskeyfellow have publicly endorsed the products.

In 2025, Still Austin reported 100,542 case depletions representing 45% year-over-year growth, ranking as the ninth highest-velocity premium American whiskey brand in the United States. In February 2026, the company secured a $20 million working capital facility from FERO (Ferovinum Inc.), expandable to $30 million, to fund production and aging capacity expansion to address supply-constrained demand. With 20,200+ barrels in storage and a small team (11-50 employees), the company is scaling a craft production platform whose near-term growth is gated primarily by aging inventory and distillery capacity rather than brand demand.

Name

Still Austin Whiskey

Legal name

Still Austin Whiskey Co.

Website

https://stillaustin.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Still Austin Whiskey Co. is an Austin, Texas-based grain-to-glass craft distillery producing 100% Texas-grown whiskey, rye, gin, and limited releases served through its distillery tasting room, online shop, and selective U.S. retail to premium whiskey enthusiasts.

Ownership category

akta.pro rank

Product category

Craft Whiskey / Premium American Whiskey

NAICS

Distilleries (312140), Drinking Places (Alcoholic Beverages) (7224)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

akta.pro secondary industries

Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

Keywords

• Craft whiskey production
• Grain to glass distilling
• Straight bourbon whiskey
• Limited release spirits
• Texas craft distillery

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain

Revenue model

1. Direct Bottle Sales: Primary revenue from selling whiskey bottles directly to consumers at the distillery tasting room and via online shop. Limited releases command premium pricing ($100-$150+).
2. Retail Distribution: Sales through select retailers, currently available in approximately 5% of Nielsen-tracked retail stores, with significant room for distribution growth.
3. Distillery Experiences: Revenue from distillery tours, tasting room food and beverage, private event rentals, and venue rentals including Antone's Stage music venue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Still Austin Whiskey Co. is a grain-to-glass craft distillery in Austin, Texas that manufactures and sells premium American whiskeys and gin distilled from 100% Texas-grown grains. The portfolio spans flagship straight bourbon and rye expressions, cask strength variants, gin, ultra-premium limited releases (e.g., Tanager Cigar Blend Bourbon aged via the French Petites Eaux technique), and annual Distillery Reserve Series releases, complemented by distillery tours, tastings, and membership-based access.

Product overview

Still Austin Whiskey Co. is a grain-to-glass craft distillery in Austin, Texas, offering a portfolio of whiskeys and spirits made from 100% Texas-grown grains. The core lineup includes flagship expressions: The Musician (Straight Bourbon), The Artist (Straight Rye), Cask Strength Bourbon, Cask Strength Rye, and The Naturalist (American Gin). The portfolio also includes ultra-premium offerings like Tanager Cigar Blend Bourbon aged using the French Petites Eaux technique, and an annual Distillery Reserve Series featuring limited releases such as Monster Mash, Nancy's Pick (monthly cask-strength selections), and Rare Stock Series expressions. Additional offerings include Single Barrel selections, Bottled in Bond spirits, and a ready-to-drink Cold Fashioned product. The distillery operates a public tasting room and Whiskey Wonderland tour experience, complemented by The Order of Nancy membership program for exclusive access to limited releases.

Differentiator

Problem solved

Functional benefit

Products and services

• The Musician - Straight Bourbon Whiskey Flagship straight bourbon whiskey featuring sweet notes and bright tones; made with 100% Texas-grown grains and targeted at whiskey enthusiasts.
• The Artist - Straight Rye Whiskey Straight rye whiskey balancing rye spice with corn sweetness and malted barley; awarded Double Gold at San Francisco World Spirits Competition 2023.
• Cask Strength Bourbon Whiskey Barrel-proof bourbon bottled at 118 proof combining power and subtlety; awarded Double Gold medals at SFWSC 2022 and 2024.
• Cask Strength Rye Whiskey Rye whiskey combining nuance with robust barrel-proof intensity; awarded Gold at SFWSC 2024.
• The Naturalist - American Gin American gin featuring twelve botanicals; made from 100% Texas-grown grains.
• Tanager - Cigar Blend Bourbon Whiskey Ultra-premium cigar blend bourbon made from red, white, and blue corn; aged six years using the French Petites Eaux technique for ultra-premium expressions.
• Monster Mash Annual Distillery Reserve Series Halloween release featuring supernatural mash bills with multiple grain varieties including malted white corn, wheat, rye, and barley.
• Distillery Reserve Series Limited-release whiskey series featuring unique mash bills and techniques crafted by Head Distiller John Schrepel, with custom bottle labels by Texas artists; includes Rare Stock Series expressions.
• Nancy's Pick Monthly selection of exceptional cask-strength barrels aged at least five years, selected by Master Blender Nancy Fraley; available exclusively at the Austin distillery.
• Single Barrel Whiskey Single barrel whiskey selections available for purchase at the Austin distillery.
• Bottled in Bond Bottled in Bond whiskey meeting federal standards for spirit production.
• Cold Fashioned Frozen take on a classic Old Fashioned cocktail - smooth, refreshing, lightly sweet ready-to-drink whiskey beverage.
• Whiskey Wonderland Distillery Experience World-class distillery open to the public for tours, tastings, live music events, and private event rentals; home to Antone's Stage music venue.
• The Order of Nancy Membership Exclusive membership program offering early access to limited releases, special tasting events, and distillery perks.

Quantifiable outcome

• 45% year-over-year case depletion growth in 2025
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Balcones Distilling: Waco, Texas craft distillery producing American whiskey with innovative grain bills and finishing techniques. Closely comparable in craft positioning, Texas terroir focus, and premium pricing.
• Garrison Brothers Distillery: Texas-based craft bourbon distillery and Still Austin's most direct geographic and product competitor. Both are Texas grain-to-glass whiskey producers competing for the same craft consumer and retail shelf space.
• Wilderness Trail Distillery: Kentucky craft bourbon and rye producer with strong growth trajectory and premium positioning. Comparable as a craft whiskey scaling into broader retail distribution.
• Milam & Greene Whiskey: Texas-based craft distillery producing bourbon and rye with heritage grain focus. Direct competitor in Texas craft whiskey with overlapping limited-release strategy and consumer base.
• Firestone & Robertson Distilling Co. Fort Worth-based Texas craft whiskey producer competing in the same regional premium craft category. Comparable in scale, distribution approach, and Texas grain sourcing strategy.
• Treaty Oak Distilling (TX Whiskey): Texas craft distillery with the TX Whiskey brand, producing grain-to-glass whiskeys. Direct competitor in the Texas craft whiskey category targeting similar premium consumers.
• WhistlePig: Vermont-based premium craft rye and bourbon producer with strong D2C and limited-release strategy. Comparable in premium craft positioning, innovative aging techniques, and scarcity-driven brand building.

Broad incumbents

• Wild Turkey (Campari Group): Major Kentucky bourbon producer owned by Campari Group with deep retail penetration and heritage brand recognition. Broad incumbent that competes for premium American whiskey shelf space and consumer preference.
• MGP Ingredients: Major U.S. whiskey distiller and ingredient supplier producing whiskey at scale for both owned brands and private label. Broad incumbent relevant to industry pricing, supply dynamics, and category benchmarks.
• Buffalo Trace Distillery (Sazerac): One of the largest and most iconic American whiskey producers, owned by Sazerac. Sets the competitive benchmark for premium American whiskey brands Still Austin competes against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/stillatx
• YouTubeyoutube.com/@stillatx
• Facebookfacebook.com/StillATX
• Instagraminstagram.com/stillatx

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Still Austin Whiskey