Firestone & Robertson Distilling
- Company typePrivate
- Founded2010
- HeadquartersFort Worth, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Firestone & Robertson Distilling firmographics
Firmographics- Name
- Firestone & Robertson Distilling
- Legal name
- Firestone & Robertson Distilling Co.
- Website
- https://frdistilling.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Firestone & Robertson Distilling industry classification
Industry- Product category
- Craft Whiskey & Spirits
- NAICS
- Distilleries (312140), Distilleries (31214)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
Keywords
Where Firestone & Robertson Distilling is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Firestone & Robertson Distilling business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Spirits Product Sales: Revenue from selling TX Blended Whiskey and TX Straight Bourbon through retail distribution across 35+ U.S. states.
- E-commerce Merchandise: Online store sales of branded merchandise including bundles, barware, and TX barrel goods through shop-us.frdistilling.com.
- Distillery Tours and Experiences: Revenue from tours, private bookings, and events at Whiskey Ranch distillery in Fort Worth, Texas. Hours: Wed & Fri 12pm-9pm, Thur & Sat 12pm-5pm.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Firestone & Robertson Distilling product offering
Product offeringCore offering
Firestone & Robertson Distilling Co. operates the TX Whiskey brand, producing and selling TX Blended Whiskey (82 proof, 41% ABV) and TX Straight Bourbon (90 proof, 45% ABV) crafted at its Whiskey Ranch distillery in Fort Worth, Texas. The company generates revenue from spirits distribution across 35+ U.S. states, branded merchandise sales through its e-commerce storefront, and on-site distillery tours, private bookings, and events.
Product overview
Firestone & Robertson Distilling Co. operates as a Texas-based whiskey distillery producing a portfolio of spirits centered on the TX Whiskey brand. The core product line consists of TX Blended Whiskey (82 proof) and TX Straight Bourbon (90 proof), complemented by ready-to-drink TX Cocktails. The company also offers branded merchandise including TX Barrel Goods (products made from repurposed barrels), Bundles, and Barware through its online store. All products are crafted at Whiskey Ranch, the company's Texas-sized distillery in Fort Worth, Texas.
Differentiator
Problem solved
Functional benefit
Brands
- TX Blended Whiskey: A blend of bold yet approachable flavor that mixes well or stands alone. Available at 82 Proof (41 ABV).
- TX Straight Bourbon
Products and services
- TX Blended Whiskey
- TX Straight Bourbon Bourbon made with Texan ingredients for undeniably Texan flavor, bottled at 90 proof (45% ABV). Distributed to adult consumers through retail liquor stores in select U.S. states.
- TX Cocktails Ready-to-drink cocktail recipes and variations built around TX Whiskey products, including the Blackberry Smash, Fort Worth Julep, and Cranberry Mule. Created for adult consumers for at-home cocktail preparation.
- TX Barrel Goods Products made from repurposed TX Whiskey barrels, including barrels and barrel-derived items, sold through the company's e-commerce store to adult consumers.
- Bundles Curated product bundles combining TX Whiskey spirits with branded merchandise, sold through the e-commerce storefront.
- Barware Branded barware and drinkware items, including mugs and glassware, sold through the company's e-commerce store.
- Whiskey Ranch Distillery Tours and Private Bookings On-site distillery tours, private bookings, and events at the Whiskey Ranch facility in Fort Worth, Texas. Open Wednesday and Friday 12pm-9pm, Thursday and Saturday 12pm-5pm. Geared toward adult visitors seeking a craft distillery experience.
Companies that use Firestone & Robertson Distilling
Customer profileSegments2 records
Ideal customer profiles2 records
Firestone & Robertson Distilling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Firestone & Robertson Distilling partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 33 Partner OrganizationsunclearThe company references 33 partner relationships in their cookie consent technology notice. Specific partner names and partnership details are not disclosed on the public website.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Firestone & Robertson Distilling competitors and assessment
Company assessmentBroad incumbents
- Wild Turkey: Major Kentucky straight bourbon producer (Campari Group). Broad incumbent competing across price tiers that TX Whiskey's bourbon line overlaps with, especially in mid-premium and above segments.
- Bulleit Bourbon: High-rye Kentucky straight bourbon owned by Diageo. A craft-style incumbent with strong on-premise and at-home presence that TX Straight Bourbon competes against for trade-up bourbon occasions.
- Woodford Reserve: Premium Kentucky straight bourbon from Brown-Forman, with a major craft-positioned flagship. Comparable as a premium bourbon incumbent with destination distillery tourism that competes for the same consumer occasions.
Emerging players
- Rabbit Hole Distillery: Louisville-based modern craft whiskey producer owned by Pernod Ricard, focused on innovative bourbon and rye expressions. Highly comparable as a craft-positioned whiskey brand within the same parent portfolio and overlapping consumer base.
- Catoctin Creek Distilling Company: Virginia-based craft distillery producing rye whiskey and other spirits. Comparable as a smaller craft whiskey producer building brand and distribution in regional and DTC channels, with similar scale constraints.
Direct peers
- Still Austin Whiskey Co. Austin-based grain-to-glass Texas straight whiskey distiller. Highly comparable as another Texas craft whiskey producer with a strong regional identity and direct-to-consumer emphasis.
- Treaty Oak Distilling: Texas craft distillery producing whiskey and other spirits with a Dripping Springs facility and tasting room. Direct peer in Texas craft distilling, multi-spirit portfolio, and DTC/experiential model.
- Penelope Bourbon: Craft bourbon brand known for sourced and estate-produced straight bourbon, with strong digital and DTC growth. Comparable as a craft bourbon competitor chasing similar premium consumer occasions.
- Garrison Brothers Distillery: Texas-based craft bourbon distillery producing small-batch, Texan-grown straight bourbon. Direct comparable in geography, category (straight bourbon), craft positioning, and on-site distillery tourism model.
- Wilderness Trail Distillery: Kentucky-based craft bourbon and rye producer focused on small-batch, premium whiskey. Comparable as a craft straight whiskey peer competing for similar premium bourbon consumers and on-premise placements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Firestone & Robertson Distilling social profiles
Digital presenceFirestone & Robertson Distilling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Firestone & Robertson Distilling leadership team
Management profileNumber of profiles
Profiles2 records
Firestone & Robertson Distilling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Firestone & Robertson Distilling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Firestone & Robertson Distilling
What does Firestone & Robertson Distilling do?
Firestone & Robertson Distilling Co. operates the TX Whiskey brand, producing and selling TX Blended Whiskey (82 proof, 41% ABV) and TX Straight Bourbon (90 proof, 45% ABV) crafted at its Whiskey Ranch distillery in Fort Worth, Texas. The company generates revenue from spirits distribution across 35+ U.S. states, branded merchandise sales through its e-commerce storefront, and on-site distillery tours, private bookings, and events.
Is Firestone & Robertson Distilling a public or private company?
Firestone & Robertson Distilling is a private company. It is classified as corporate owned and is currently operating.
When was Firestone & Robertson Distilling founded?
Firestone & Robertson Distilling was founded in 2010. It employs 101 to 250 people.
Where is Firestone & Robertson Distilling based?
Firestone & Robertson Distilling is headquartered in Fort Worth, United States, in the North America region.
How does Firestone & Robertson Distilling make money?
Three revenue lines are on record. Spirits Product Sales are the primary driver. The others are E-commerce Merchandise and distillery Tours and Experiences.
Who are Firestone & Robertson Distilling's main competitors?
Broad incumbents on record are Wild Turkey, Bulleit Bourbon and Woodford Reserve. Emerging players are Rabbit Hole Distillery and Catoctin Creek Distilling Company. Direct peers are Still Austin Whiskey Co., Treaty Oak Distilling, Penelope Bourbon, Garrison Brothers Distillery and Wilderness Trail Distillery.
Does Firestone & Robertson Distilling have an API?
No public API is recorded for Firestone & Robertson Distilling.
What industry is Firestone & Robertson Distilling in?
Firestone & Robertson Distilling's product category is Craft Whiskey & Spirits. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands. Its NAICS code is 312140.