Select Benefits Communications Group

What Select Benefits Communications Group does

Select Benefits Communications Group (SBCG) is a privately held B2B benefits consulting and third-party administration firm headquartered in Owings Mills, Maryland, founded in 1999 and operating as a subsidiary of U.S. Retirement & Benefits Partners (USRBP) since 2017. The firm specializes in voluntary and supplemental employee benefits communication, enrollment, consolidated billing, and ongoing policyholder service, primarily serving employers and HR professionals via benefits brokers and consultants as channel partners. SBCG's underlying technology stack consists of proprietary, HIPAA-compliant enrollment and administration systems configured to support web-based, call-center, and face-to-face enrollment methods simultaneously, with consolidated billing delivered through its licensed Third-Party Administrator (TPA) function.

SBCG monetizes through carrier administrative fees, commissions on a diversified menu of supplemental products (life, disability, accident, critical illness, hospital indemnity, identity theft protection, legal coverage, auto/home, limited benefit medical), and consulting fees for plan design, underwriting negotiation, and compliance services, with services marketed as no-cost to the employer. Distribution is sales-led, combining direct employer engagement and a national broker/consultant network accessed through its USRBP affiliation. The go-to-market is anchored by licensed benefit counselors who deliver face-to-face, virtual, and hybrid enrollment and serve as ongoing policyholder service contacts.

The company's competitive positioning rests on a fully licensed TPA model with single-bill consolidated billing, multi-channel enrollment capability, and deep counselor relationships sustained over decades. SBCG operates as a horizontal specialist across industries and workforce types, with limited disclosed financials and a small employee base (11-50), positioning it as a sub-scale but operationally focused subsidiary within the larger USRBP benefits administration platform.

Name

Select Benefits Communications Group

Legal name

Select Benefits Communications Group

Website

https://selectbenefitsgroup.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Select Benefits Communications Group is a Maryland-based B2B benefits consulting and administration firm serving employers, HR professionals, and benefits brokers via proprietary HIPAA-compliant enrollment systems, licensed TPA consolidated billing, and a diversified voluntary benefits product menu.

Ownership category

akta.pro rank

Product category

Employee Benefits Administration & Consulting

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Insurance Agents, Brokers & Service (6411), Hospital & Medical Service Plans (6324), Accident & Health Insurance (6321), Services-Management Consulting Services (8742)

akta.pro primary industry

Eligibility, Enrollment & Benefits Administration (HLAEALAH)

akta.pro secondary industries

Ancillary Benefits TPA (Dental/Vision/Life/Accident/Critical Illness) (HLAEALAN), Group Life Administration/Enrollment Platforms (TPA & Benefits Admin) (FSAIADAJ)

Keywords

• Employee benefits administration
• Benefits consulting
• Voluntary benefits enrollment
• Third-party administration
• Consolidated benefits billing

Headquarters

HQ city

Owings Mills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Benefits Consulting & Administration Services: Professional services revenue from providing employee benefits consulting, communication strategies, and administration to employers. Services include enrollment support, plan design, underwriting negotiation, and consolidated billing as a licensed TPA.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Select Benefits Communications Group (SBCG) is an employee benefits consulting and administration firm that delivers benefit communication, enrollment, and consolidated billing services to benefits brokers/consultants, HR professionals, and employer clients nationwide. As a fully licensed Third-Party Administrator (TPA), SBCG provides professional benefit counseling (licensed in life and health) via face-to-face, call-center, or hybrid enrollment methods, and consolidates voluntary benefit elections and premiums from multiple carriers onto a single bill with a single point of contact for claims and policyholder service.

Product overview

Select Benefits Communications Group (SBCG) operates as a benefits consulting and administration firm offering a unified platform of enrollment services and supplemental benefit products. The core service portfolio consists of Benefit Communication & Enrollment (professional counselors providing face-to-face, call-center, or hybrid enrollment), Plan Design Development & Underwriting Negotiation, Consolidated Billing (as a licensed TPA), Streamlined Customer Service, and Innovative Technology (proprietary enrollment solutions). These core services are complemented by ACA Reporting Compliance and Benefits Compliance Consulting modules. SBCG also administers a menu of supplemental benefit products including Life Insurance, Disability Insurance, Accident Insurance, Critical Illness, Hospital Indemnity, Identity Theft Protection, Legal Coverage, Auto & Homeowners/Renters Insurance, and Limited Benefit Medical Plans. The company was acquired by U.S. Retirement & Benefits Partners (USRBP) in 2017.

Differentiator

Problem solved

Functional benefit

Products and services

• Benefit Communication & Enrollment Professional benefit counseling and enrollment services delivered via face-to-face, call-center, or hybrid methods, using dually licensed (life and health) counselors who assist employees in understanding and selecting supplemental benefit options. Targeted at benefits brokers, HR professionals, and employers seeking outsourced voluntary benefits enrollment.
• Plan Design Development & Underwriting Negotiation Consulting service that helps brokers and employers design supplemental/voluntary benefit plans, negotiate underwriting terms and rates, and select products that complement core employer-sponsored plans such as health insurance.
• Consolidated Billing (TPA Combined Billing) As a fully licensed Third-Party Administrator (TPA), SBCG provides consolidated billing of all voluntary benefit elections and premiums onto a single bill with a single point of contact, reducing administrative burden for employers and brokers.
• Streamlined Customer Service (Policyholder Service) Ongoing policyholder service including claims assistance, daily policyholder calls, continuous audits, and a designated account manager assigned to each employer group to resolve issues with insurance carriers.
• ACA Reporting Compliance Assistance with Affordable Care Act (ACA) reporting including profile and eligibility management, annual reporting, and IRS filing services, provided to employers and brokers.
• Benefits Compliance Consulting Expert consultation available at any time to answer compliance-related benefit questions for employers and brokers, including support navigating regulatory changes.
• Life Insurance Financial security benefit providing coverage with no physical exams required, portable upon retirement or change of employment, with optional Long Term Care, AD&D, and Waiver of Premium riders.
• Disability Insurance Income replacement coverage for short- and long-term disabilities, with multiple plan designs and tax-free benefits for income protection during injury, illness, or pregnancy.
• Accident Insurance Supplemental accident coverage paying benefits directly to the insured for dislocations, fractures, lacerations, burns, hospitalization, and more, available in individual and family coverage.
• Critical Illness Lump-sum benefit paid upon diagnosis of covered illnesses including cancer, stroke, heart attack, and end-stage renal failure, targeted at employers with high-deductible health plans.
• Hospital Indemnity Coverage for initial hospitalization and daily hospital confinement due to injury, illness, or pregnancy.
• Identity Theft Protection Identity protection service providing real-time detection and alerts to prevent and restore loss associated with identity theft.
• Legal Coverage Affordable legal services coverage including will preparation, buying/leasing homes or vehicles, adoption, uncontested divorce, and juvenile matters, with access to attorneys via phone, online, and in-person.
• Auto & Homeowners/Renters Insurance Group insurance products offered through payroll deduction with potential 10% group savings, fully portable with 12-month rate guarantees.
• Limited Benefit Medical Plans Medical expense coverage designed for hourly or part-time workforces, including daily hospital benefits, outpatient physician visits, surgery, anesthesia, and wellness benefits.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• U.S. Retirement & Benefits Partners (USRBP)coreStrategic or Co-development Partner · 1 January 2017SBCG was acquired by U.S. Retirement & Benefits Partners (USRBP) in 2017. This affiliation has greatly expanded SBCG's reach on a national level and broadens opportunities to bring cutting edge benefits enrollment, communication, and administrative solutions to clients. USRBP is a parent company providing strategic direction and expanded market access.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PlanSource Benefits: A benefits administration platform offering consolidated enrollment, billing, and decision-support tools for employers and brokers. Highly comparable as a TPA-style benefits administration and enrollment vendor serving the same broker/HR buyer.
• Benefitfocus: Cloud-based benefits enrollment and administration platform serving employers, carriers, and brokers. Directly comparable as a technology-enabled benefits administration and enrollment provider in the same core market as SBCG.
• OneDigital: A national benefits brokerage and consulting firm that pairs consulting with administration and consolidated enrollment capabilities. Closely comparable to SBCG in targeting brokers, HR, and employers with bundled benefits communication and admin services.
• BenefitMall: A benefits broker aggregator and TPA offering enrollment, billing, and carrier connectivity to brokers and employers. Closely comparable as a broker-centric benefits administration and consolidated billing provider.

Broad incumbents

• USI Insurance Services: Large national insurance brokerage and consulting firm that delivers property/casualty, employee benefits, and retirement services. Comparable as a broader benefits advisory competitor that often includes enrollment and administration as part of its portfolio.
• Alliant Insurance Services: National specialty insurance brokerage with a sizable employee benefits practice. Comparable as a larger incumbent offering benefits consulting, communication, and administration to mid-market and large employers.
• Marsh McLennan (Mercer): Global consulting leader in health, wealth, and career advisory services. Comparable as a scaled incumbent offering benefits consulting, design, and administration solutions for employers.
• ADP TotalSource: A PEO and HR outsourcing arm of ADP providing benefits administration, payroll, and compliance. Comparable as a broad incumbent bundling benefits admin and enrollment into a larger HR/PEO stack.
• Insperity: A PEO providing HR, payroll, and benefits administration to SMB and mid-market employers. Comparable as a scaled incumbent offering consolidated benefits administration and enrollment under a co-employment model.
• Paychex: Payroll, HR, and benefits administration provider serving SMBs with PEO and insurance services. Comparable as a broader incumbent offering benefits admin as part of an integrated payroll/HR suite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/select-benefits-communications-group-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Select Benefits Communications Group