Clearwater Agency

What Clearwater Agency does

Clearwater Agency is an independent, Melbourne-based digital marketing agency founded in 2012 that delivers integrated multi-channel campaigns across owned, paid, and earned media for B2C and B2B clients. The firm operates a full-service portfolio spanning SEO (including a dedicated AI SEO / AEO / GEO practice), paid media management on Google, Microsoft, Meta, LinkedIn, TikTok, YouTube, and Pinterest, social media marketing, creative production, website development, conversion rate optimization, content marketing, email marketing, and data analytics, unified under a 'one brain' strategy model that combines data-driven insight with human judgment. Its client base is diversified across enterprise and mid-market accounts including Häagen-Dazs, Old El Paso, Betty Crocker, Natio, Tiger Mist, Instacart, Wilson Parking, the Australian Government, COLLARTS, Fight MND, and FoodStorm, with delivery capability spanning six Australian states from a single Cremorne headquarters.

The agency's core technology stack is a multi-channel digital marketing platform rather than a single product, with proprietary AI-facing methodologies including Intent Chain Architecture (mapping the customer decision journey across AI platforms) and a Multi-Channel Brand Signals Framework (using paid, social, and creative output to influence LLM perception of clients). Clearwater is a Google Premier Partner (including Google Remarketing), a Microsoft Advertising Partner, and certified across Meta and LinkedIn, and operates supporting tooling on HubSpot, Webflow, and Hotjar. The firm has won global and regional recognition including the Global Search Awards 2025 Winner, APAC Search Awards 2024, Best Local SEO Campaign 2023, and multiple shortlistings.

The business model is professional services / managed services revenue derived from bespoke, multi-year, quote-based engagements rather than standardized pricing tiers. Go-to-market is sales-led and direct, with no channel partners, resellers, or marketplace distribution; acquisition runs through website inbound, phone outreach, and direct consultative engagement with dedicated account managers delivering monthly performance reviews and 24/7 dashboard access. The firm employs 1–10 people and is privately held with no disclosed institutional investment or parent company.

Name

Clearwater Agency

Legal name

Clearwater Agency

Website

https://clearwateragency.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Clearwater Agency is an independent Melbourne-based digital marketing agency, founded in 2012, that delivers integrated multi-channel campaigns (SEO, AI SEO/AEO/GEO, paid media, social, creative, web, CRO) to B2C and B2B enterprise and mid-market clients across Australia.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Digital marketing services
• Search engine optimization
• Paid media management
• Social media advertising
• Creative content production

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency revenue derived from managed service fees covering SEO, paid media, social media, creative, content marketing, email marketing, web development, and digital strategy. Services are delivered through dedicated account managers and specialists with monthly performance reviews. Pricing is bespoke based on client goals, objectives, and scope of work.
2. AI SEO Services: Specialized AI Search optimization services including AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation). Covers AI visibility audits, brand citation monitoring, and technical AI-readiness assessments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Clearwater Agency is a Melbourne-based full-service digital marketing agency that plans and executes multi-channel campaigns across owned, paid, and earned media. Its offerings span SEO (including AI SEO/AEO/GEO), paid media management on Google and Microsoft, social media advertising on Meta, TikTok, LinkedIn, YouTube, and Pinterest, creative production, website development, conversion rate optimisation, content and email marketing, and data analytics. Services are delivered to brand and enterprise clients through dedicated account teams on bespoke, multi-year engagements.

Product overview

Clearwater Agency is a Melbourne-based digital marketing services agency offering a comprehensive suite of integrated digital marketing services. The agency's portfolio spans SEO (including AI SEO), social media marketing, paid media (Google Ads, Microsoft Advertising), creative services, website development, content marketing, email marketing, and analytics. The agency operates on a 'one agency, one strategy' philosophy, unifying data insights with human perspectives to deliver multi-channel campaigns across owned, paid, and earned media. Services are delivered through dedicated specialists across each discipline with a focus on measurable outcomes for B2C and B2B clients.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services Multi-award winning organic search engine optimisation service covering content, architecture, code, trust signals, links, and user experience, with local, national, international, franchise, and eCommerce specialisations.
• AI SEO Services Specialist AI search optimisation practice covering AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) to secure brand citations in AI-generated answers across ChatGPT, Gemini, Perplexity, Google AI Mode, and Microsoft Copilot.
• Social Media Marketing Multi-platform social media marketing across Facebook, Instagram, TikTok, LinkedIn, YouTube, and Pinterest, combining paid social management, organic content strategy, and community engagement.
• Google Ads Management Paid search advertising management on the Google Ads network, covering Search, Display, Shopping, and Performance Max campaigns.
• Microsoft Advertising Management Paid media management on the Microsoft (Bing) search network and Microsoft Audience Network with demographic targeting.
• Creative Services Full-service creative production including strategic ideation, visual design, video production, and branded storytelling for digital marketing campaigns.
• Website Development Design and build of high-performance websites focused on conversion optimisation, user experience, and scalable architecture.
• Conversion Rate Optimisation (CRO) CRO service focused on improving website visitor conversion through UX analysis, testing, and performance optimisation.
• Digital Strategy Strategic planning service blending analytics with human insight to develop integrated multi-channel digital marketing approaches.
• Content Marketing Content strategy, creation, and amplification service covering blog posts, infographics, email content, eBooks, social media content, and press releases.
• Email Marketing Email marketing service including newsletter creation, promotional emails, personalised autoresponders, and drip campaigns.
• Data & Analytics Analytics service for campaign measurement, performance tracking, and data-driven optimisation across digital marketing channels.
• Google Remarketing Remarketing service across the Google Display Network, Search Network, and YouTube, using display, dynamic, and video remarketing to re-engage website visitors.
• Local SEO Local search optimisation including Google My Business listing management, local citations, and geographic targeting for local visibility.

Quantifiable outcome

• 63% higher conversion rates for AI-referred visitors compared to traditional search
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationTechnology integration partner providing access to Google Ads, Google Analytics, Google Search Console, and Google Marketing Platform. Certified expertise in Google advertising products with Premier Partner status for Google Remarketing services.
• MicrosoftcoreTechnology or IntegrationOfficial Microsoft Advertising Partner agency with specialized expertise in Bing Ads and Microsoft Audience Network. Certified management capabilities for Microsoft Advertising campaigns.
• Meta (Facebook/Instagram)coreTechnology or IntegrationCertified advertising partner for Meta advertising platforms including Facebook Ads, Instagram Ads, and Meta Audience Network. Expertise in social media advertising and remarketing.
• LinkedIncoreTechnology or IntegrationSpecialized LinkedIn advertising partner for B2B marketing campaigns, LinkedIn Ads management, and professional network advertising solutions.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Reload Media: Australian digital marketing agency offering SEO, paid media, web and creative services with a similar mid-market and enterprise mix. Most direct domestic comparable given shared service portfolio and customer segments.
• DEPT®: Global full-service digital agency combining creative, SEO, paid media, AI engineering and engineering at scale. Comparable as an integrated agency that Clearwater would compete with for enterprise multi-channel retainers.
• BMF Advertising Australia: Independent Australian creative and digital agency working across brand, content and integrated campaigns. Comparable domestic independent creative competitor with similar award-driven positioning.
• Hallam Internet: Multi-award-winning full-service digital agency covering SEO, paid media, CRO and creative. Comparable as a similarly-sized agency competing for global brand retainer work in the same integrated-services category.
• The Royals (Australia): Independent Australian digital agency specialising in SEO, content and paid media across B2B and B2C brands. Comparable as a mid-size independent directly competitive in the SEO/AI search category.
• Emotive Agency: Australian creative and digital agency working with CPG/FMCG brands on social, content and commerce. Comparable because of the overlapping brand portfolio (Häagen-Dazs, Betty Crocker) and social-led integrated offering.

Broad incumbents

• Ogilvy Australia: WPP-owned creative and integrated marketing network with full-service digital, paid media and SEO practices. Comparable for competing on enterprise and government accounts in Australia (Australian Government is a Clearwater client).
• Jellyfish (Publicis): Global digital marketing agency within Publicis focused on paid media, SEO and analytics for enterprise brands. Comparable capability set but operates at significantly larger scale and global footprint.
• Sensis: Australian-owned marketing and advertising group with SEO, paid media and digital capabilities targeting SMB and enterprise. Comparable as a domestically-focused alternative competing for the same local and franchise clients Clearwater addresses with Local SEO offerings.
• Dentsu Creative Australia: Large network agency covering creative, media, SEO and CX in APAC. Comparable incumbent that Clearwater competes with for the same enterprise and CPG brand clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/clearwateragency
• Instagraminstagram.com/clearwater.agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clearwater Agency