What Ogilvy Australia does

Ogilvy Australia Pty Ltd (ABN 50 005 373 508), founded in 1977 and headquartered at Level 8, 1 Shelley St, Barangaroo, NSW, is a privately held, award-winning integrated creative agency operating as the Australian and New Zealand arm of the WPP network via its parent WPP AUNZ. The firm employs 251–500 staff across five offices (Sydney, Melbourne, Brisbane, Perth, and Auckland) and delivers advertising, public relations and influence, customer experience and CRM (Ogilvy One), growth and innovation (including digital transformation), and health communications as its five core capabilities. Underneath these it layers sub-practices such as Brand Strategy, an integrated Content Production Studio (print, motion/animation, photography, CGI, 3D/VR, broadcast TVCs), Social@Ogilvy, multicultural marketing via the Etcom sub-brand, Behaviour Change, and a 20+ person B2B practice, all supported by WPP's AI operating system (WPP Open).

The agency's revenue model is professional services on a project or retainer basis; pricing is not publicly disclosed. GTM is hybrid: enterprise field sales with dedicated offices plus inside-sales enquiry routing through per-location "Get in Touch" forms on ogilvy.com.au. Customers span Fortune Global 500 enterprises (Coca-Cola, KFC, AAMI, IBM, ALDI, Mondelēz, ING, American Express, Optus, Peet), Australian federal/state government agencies (Fire and Rescue NSW, Transport for NSW, Queensland Government, Australian Space Agency), and non-profits (Whitelion, MCA). The business also builds proprietary campaign technology and apps (FR360, AAMI SmartPlates, Peet Vision360, the IBM Watson Smart Mirror, an E10 compatibility checker, and the Share a Coke personalization platform reported to run in 80+ markets for 7+ years).

Ogilvy Australia has been ranked WARC #1 Most Effective Network and #1 Most Creative Network globally, #2 Most Effective Agency, and its Melbourne office was named APAC Effies Agency of the Year 2024 with a 2024 Grand Effie; the firm has also been an Australian Business Awards Employer of Choice for six consecutive years. Quantified client outcomes include +20% YoY new business for AAMI, a 68% increase in E10 sales for the Queensland Government, a +21.7% NPS lift for ALDI, and a 146% increase in donations for Whitelion.

Name

Ogilvy Australia

Legal name

Ogilvy Australia Pty Ltd

Website

https://ogilvy.com.au

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

251–500 employees

Short description

Ogilvy Australia is a WPP AUNZ-owned integrated creative agency employing 251–500 staff across Sydney, Melbourne, Brisbane, Perth and Auckland. It delivers advertising, PR, CX/CRM, digital transformation and healthcare communications to enterprise, government and non-profit clients including Coca-Cola, KFC, AAMI, IBM and ALDI.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Creative Concepting & Campaign Development (BPAFAEAD), Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Advertising services
• Creative agency
• Brand strategy
• Public relations
• Digital marketing

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative/Advertising Services: Full-service creative agency providing advertising, brand strategy, digital transformation, and content production services to major corporations and government clients on a project and retainer basis.
2. Public Relations & Influence: PR services including media relations, influencer partnerships, crisis communication, and reputation management.
3. CX and Customer Relationship Design (Ogilvy One): Customer acquisition, service design, continuous commerce, CRM and loyalty programs through Ogilvy One specialty practice with 3,800+ practitioners globally.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Ogilvy Australia is an integrated creative agency delivering five connected capabilities: Advertising, Public Relations & Influence, Customer Experience and Relationship Design (via Ogilvy One), Growth & Innovation, and Health. The firm offers end-to-end brand strategy, digital transformation, content production, social media marketing, multicultural marketing, behavioural change communications, and B2B marketing services to enterprise, government, and non-profit clients across Australia and New Zealand. Its "borderless creativity" model assembles cross-disciplinary teams for each client engagement, drawing on a 251-500 person Australian workforce and the broader WPP global network.

Product overview

Ogilvy Australia is an award-winning creative agency operating as part of the global Ogilvy network. The company offers a unified portfolio of five connected capabilities: Advertising, Public Relations & Influence, CX and Customer Relationship Design (via Ogilvy One), Growth & Innovation (including Digital Transformation), and Health. Within these core areas, Ogilvy provides specialized sub-services including Brand Strategy, Content Production, Social@Ogilvy (social media marketing), Multicultural Marketing (Etcom), Behaviour Change, and B2B services. The agency also develops proprietary digital products and tools such as FR360 (mobile app for emergency services), AAMI SmartPlates (driver coaching app), Peet Vision360 (VR home buying experience), and E10 Compatibility Checker. These services operate under the 'borderless creativity' model, combining talent and capabilities across all disciplines to deliver integrated campaigns for clients including Coca-Cola, KFC, AAMI, IBM, and government agencies.

Differentiator

Problem solved

Functional benefit

Brands

• Etcom: Multicultural marketing agency providing cultural research, insights, strategy development, creative adaptation, translation, transcreation, ethnic media planning, digital and social media strategy, community engagement, and cultural event management.
• Ogilvy One

Products and services

• Advertising Traditional and digital advertising services including business and brand analysis, audience insights, creative development, and advertising innovation leveraging mobile, data, and emerging technologies for enterprise and government clients.
• Public Relations & Influence PR services including reputation management, crisis communication, media relations, and influencer marketing delivered through integrated communications models.
• CX and Customer Relationship Design (Ogilvy One) Customer experience, acquisition, service design, continuous commerce, and CRM & loyalty program services powered by AI and data-driven creativity, delivered through the Ogilvy One specialty practice.
• Growth & Innovation Digital transformation and innovation services helping enterprise clients leverage emerging digital technologies, experiences, and business models to drive growth.
• Health Healthcare communications and marketing services for health-related brands, organisations, and public health programs.
• Brand Strategy Brand strategy services covering brand opportunity identification, brand invention (name, purpose, positioning, narrative, architecture), and brand experience implementation using Ogilvy's Brand Ambition Star process.
• Digital Transformation Digital transformation consulting including enterprise digital vision, digital maturity benchmarking, business case development, transformation roadmap, tech stack strategy, digital experience design, website development, and data analytics consulting.
• Content Production Studio Integrated content production studio delivering print, motion/animation, imagery, digital, graphic design, illustration, photography, CGI, 3D animation, VR, broadcast TVCs, and project management across all channels.
• Social@Ogilvy Social media services including always-on community building, social-first marketing campaigns, influencer marketing, paid social performance campaigns, and social commerce powered by WPP's AI operating systems (WPP Open).
• Multicultural Marketing (Etcom) Multicultural marketing services including cultural research, insights, strategy development, creative adaptation, translation, transcreation, ethnic media planning and buying, digital and social media strategy, and community engagement.
• Behaviour Change Behavioural science-based communications services including behavioural diagnostics, behavioural insights (literature reviews, observational research, behavioural data analysis, user interviews), creative solutions (nudge workshops, product development, through-the-line advertising), and behavioural testing.
• B2B Marketing B2B marketing services covering corporate strategy, demand generation, lead nurture, and pipeline conversion, targeting business decision makers and complex buying cycles.

Quantifiable outcome

• Share a Coke campaign reversed 11-year consumption decline in US and won 7 Cannes Lions
• +6 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• WPP AUNZcoreOthersParent company of Ogilvy Australia. Ogilvy is bound by WPP AUNZ policies including COVID-19 contact tracing through WPP AUNZ Workspace APP. Operates as part of the WPP global network with access to AI operating systems (WPP Open) and global centers of excellence.
• Ogilvy GlobalcoreOthersPart of the global Ogilvy network enabling access to 550+ social experts globally and 3,800+ Ogilvy One practitioners worldwide.
• Social@Ogilvy Global NetworkcoreOthersGlobal social media communications network with more than 550 dedicated social media experts globally. Ogilvy Australia platform certified team forms part of this global network.
• IBM WatsonflagshipTechnology or IntegrationIBM Watson collaboration for the Outthink Melanoma campaign. Watson was already working to help skin cancer experts detect melanoma sooner. Ogilvy created the Watson Smart Mirror for data collection.
• SpotifyflagshipTechnology or IntegrationPartnership for AAMI Warning Spots campaign - world-first Spotify ads using advanced geotargeting to alert drivers to specific road hazards based on their precise location.
• EtcomcoreStrategic or Co-development PartnerAustralia's longest-established multicultural agency integrated into Ogilvy. Provides end-to-end multicultural services including cultural research, insights, creative adaptation, translation, ethnic media planning, digital/social strategy, and community engagement.
• Paul Curnow (Indigenous Astronomy Expert)minorStrategic or Co-development PartnerIndigenous astronomy expert consulted for Australian Space Agency branding. Worked with Ogilvy to select eight important cultural stories for the logo design representing Indigenous stars and star maps.
• The Brand AgencyminorChannel Partner/ Reseller/ DistributorPerth-based agency operating as Ogilvy Australia's office in Western Australia, located at Kings Square 1, Level 2, 556 Wellington Street.
• Luude (ARIA-winning DJ)flagshipStrategic or Co-development PartnerPartnership with ARIA-winning DJ Luude for KFC Clubbing campaign. Created multisensory brand experience launching Luude's Zinger Sliders exclusively on KFC's Secret Menu at The Fried Side Club.
• Bondi BeachminorOthersLocation partner for IBM Watson melanoma data collection - Watson spent two days at Bondi Beach collecting high resolution photographs.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BBDO Australia (Clemenger BBDO): One of Australia's largest creative networks and a direct competitor to Ogilvy, operating within the Omnicom group and serving similar enterprise and FMCG clients including Coca-Cola, Toyota, and Mars.
• Dentsu Creative Australia: Australian arm of Dentsu International's creative network, offering integrated advertising, CX, and digital services directly competing with Ogilvy's five-capability model across enterprise and government clients.
• Publicis Groupe Australia (Leo Burnett / Saatchi & Saatchi): Publicis operates multiple creative agencies in Australia including Leo Burnett and Saatchi & Saatchi, competing directly with Ogilvy across enterprise, FMCG, and government accounts with comparable integrated offerings.
• McCann Australia: Australian arm of McCann Worldgroup (IPG), a full-service creative agency competing head-to-head with Ogilvy for enterprise clients including L'Oréal, Nestlé, and Microsoft across advertising and brand strategy.
• M&C Saatchi Australia: Independent creative network with a strong Australian presence, offering full-service creative, PR, and digital services directly competing with Ogilvy for mid-to-large enterprise clients across ANZ.
• The Monkeys (Accenture Song): Australian creative agency now part of Accenture Song, known for award-winning work and competing with Ogilvy for the same pool of major enterprise and government creative mandates.
• Havas Australia: Global creative and communications group with Australian operations offering integrated advertising and media services, competing with Ogilvy across enterprise creative accounts.
• VMLY&R Australia: Australian arm of WPP-owned VMLY&R, technically a sister agency within the WPP network but operating as a distinct brand competing with Ogilvy for digital transformation and CRM/CX mandates.

Regional players

• The Brand Agency (Perth): Perth-based creative agency that actually operates as Ogilvy Australia's WA office. Acts as both a partner and a peer for Western Australian clients, reflecting regional/structural overlap in service offerings.

Broad incumbents

• Deloitte Digital Australia: Broader consulting-led digital and creative services arm of Deloitte, competing with Ogilvy for digital transformation, customer experience, and large enterprise mandates where consulting-led delivery is preferred.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OgilvyAus
• Facebookfacebook.com/ogilvyaustralia
• LinkedInlinkedin.com/company/ogilvy-australia
• Instagraminstagram.com/ogilvyau

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ogilvy Australia