Oro Vivo
Oro Vivo is a Barcelona-based omnichannel jewelry retailer operating since 1962, selling gold, silver, steel, diamond, and lab-grown-diamond jewelry via nine Spanish shopping-center showrooms and e-commerce stores serving Spain and Portugal, targeting mass-market consumers for weddings, communions, anniversaries, and gift occasions.
- Company typePrivate
- Founded1962
- HeadquartersBarcelona, Spain
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Oro Vivo does
Oro Vivo is a Spanish omnichannel jewelry retailer founded in 1962 and headquartered in Barcelona, selling gold (9K and 18K), sterling silver, steel, gold-plated, cubic zirconia, and diamond jewelry under its own brand and the Diamanti Paris sub-brand for lab-created diamonds. Its catalog of more than 4,000 SKUs spans rings, earrings, bracelets, necklaces, pendants, chains, wedding bands, engagement rings, and children's jewelry, plus a bespoke 'Joyería Personalizada' service for custom designs with engravings and material specifications.
The company runs a hybrid go-to-market combining a Spain- and Portugal-facing e-commerce platform with a network of nine physical retail showrooms concentrated in shopping centers across the Barcelona metropolitan area (La Maquinista, Baricentro, Diagonal Mar, Las Glorias) and the Madrid region (Torrejón de Ardoz, Rivas-Vaciamadrid, Islazul, La Gavia, Majadahonda). The digital storefront and physical stores are linked by an online reservation system that lets customers reserve items for in-store try-on before purchase, and the company offers free in-store pickup and free shipping above €50 (Spain) / €70 (Portugal) thresholds. There is no proprietary technology platform disclosed; the stack comprises standard e-commerce and in-store retail systems.
The revenue model is direct-to-consumer with one-time-purchase unit pricing across four tiers — budget under €100 (steel, plated, low-karat gold), mid-range €100-€200 (9K gold, silver with stones), premium above €200 (18K gold, diamonds, platinum wedding bands up to €1,100+), and recurring seasonal promotion cycles (20-50% off, plus a '2nd wedding band at 50% off' campaign). Customer segments are horizontally diversified across women (primary), men, children and babies, and couples, with use cases concentrated in weddings, communions, anniversaries, birthdays, Mother's/Father's Day, Valentine's Day, and births. Pricing tiers across €4.50-€1,100+ and broad persona coverage imply a mass-market retail base rather than enterprise or B2B concentration.
Oro Vivo firmographics
Firmographics- Name
- Oro Vivo
- Legal name
- Oro Vivo
- Website
- https://orovivo.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Short description
- Oro Vivo is a Barcelona-based omnichannel jewelry retailer operating since 1962, selling gold, silver, steel, diamond, and lab-grown-diamond jewelry via nine Spanish shopping-center showrooms and e-commerce stores serving Spain and Portugal, targeting mass-market consumers for weddings, communions, anniversaries, and gift occasions.
- Ownership category
- akta.pro rank
Oro Vivo industry classification
Industry- Product category
- Jewelry Retail
- NAICS
- Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)
- akta.pro secondary industries
- Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ), Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)
Keywords
Where Oro Vivo is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices9 records
Markets served
Oro Vivo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Jewelry Retail - E-commerce: Direct-to-consumer sales of jewelry products through the company's website, with shipping to customers across Spain and Portugal.
- Physical Store Sales: In-store jewelry sales through the company's network of physical retail locations in shopping centers across Spain.
- Custom Jewelry Manufacturing: The company manufactures custom jewelry to customer specifications, creating bespoke pieces upon request with quality control processes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly jewelry options under €100 |
| Unit Pricing | Pay-as-you-go | Mid-range jewelry €100-€200 |
| Unit Pricing | Pay-as-you-go | Premium jewelry over €200 |
| Unit Pricing | Pay-as-you-go | Sales and Discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Oro Vivo product offering
Product offeringCore offering
Oro Vivo designs, manufactures, and sells a wide catalog of jewelry — including gold (9K and 18K), sterling silver, stainless steel, gold-plated, cubic zirconia, and diamond pieces — through both an e-commerce platform serving Spain and Portugal and a network of nine physical retail stores concentrated in Barcelona and Madrid shopping centers. The company also offers custom jewelry design and personalization services, with specialized wedding bands and engagement rings as flagship offerings.
Product overview
Oro Vivo is an omnichannel jewelry retailer operating primarily in Spain and Portugal since 1962, offering a comprehensive portfolio of gold (9K and 18K), silver (925 sterling), steel, and gold-plated jewelry. The product range spans rings, earrings, bracelets, necklaces, pendants, chains, wedding bands, and engagement rings, with specialty collections including the Diamanti Paris sub-brand featuring lab-created diamonds and a custom jewelry design service for personalized pieces. The company operates both e-commerce and physical retail stores, enabling online reservation for in-store try-ons.
Differentiator
Problem solved
Functional benefit
Brands
- Diamanti Paris: A collection of jewelry adorned with created diamonds and stones, featuring gold and created diamond pieces.
Products and services
- 9K Gold Jewelry (Joyería de Oro 9K)
Quantifiable outcome
- Customer service rated 4.7 out of 5 stars
- +1 more outcomes
Companies that use Oro Vivo
Customer profileSegments4 records
Ideal customer profiles3 records
Oro Vivo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Oro Vivo partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Oro Vivo competitors and assessment
Company assessmentEmerging players
- Blue Nile: Online-first diamond and engagement-ring retailer challenging traditional jewelry retailers with digital-only model relevant to Oro Vivo's bridal and diamond category.
- Mejuri: Digital-native fine jewelry brand targeting younger consumers with everyday price points — represents a structurally different go-to-market competing for the same Spanish online customer base.
Direct peers
- Suarez Joyeros: Historic Spanish fine jeweler (founded 1916) with physical stores and online channel, competing for high-end wedding, engagement, and gifting purchases.
- Majorica: Long-established Spanish (Mallorca-based) jewelry and imitation pearl brand with omnichannel retail, comparable heritage positioning and Iberian-centric footprint.
- Tous: Spanish heritage jewelry chain offering fine and fashion jewelry across physical stores and e-commerce in Spain and globally — the closest national omnichannel comparable to Oro Vivo in target occasion and price ladder.
- UNOde50: Independent Spanish designer jewelry brand with strong own-store and online presence, competing in similar price tiers and gifting occasions as Oro Vivo.
- Joyería Rabat: Spanish premium jeweler with stores in major Spanish cities including Barcelona, competing directly in fine jewelry, engagement, and wedding band categories.
Broad incumbents
- Swarovski: Global crystal and fashion jewelry incumbent with strong brand recognition and large physical network, competing for gifting and personal-adornment occasions across similar demographics.
- Pandora: Global jewelry incumbent with concept-store model and broad price-point fashion jewelry — overlaps Oro Vivo's gifting and bracelet categories at much larger scale.
- Folli Follie: Established fashion jewelry and accessories brand with broad international retail presence, overlapping Oro Vivo's mid-priced fashion jewelry assortment and gift-driven demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Oro Vivo social profiles
Digital presenceOro Vivo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oro Vivo leadership team
Management profileNumber of profiles
Oro Vivo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oro Vivo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oro Vivo
What does Oro Vivo do?
Oro Vivo designs, manufactures, and sells a wide catalog of jewelry — including gold (9K and 18K), sterling silver, stainless steel, gold-plated, cubic zirconia, and diamond pieces — through both an e-commerce platform serving Spain and Portugal and a network of nine physical retail stores concentrated in Barcelona and Madrid shopping centers. The company also offers custom jewelry design and personalization services, with specialized wedding bands and engagement rings as flagship offerings.
Is Oro Vivo a public or private company?
Oro Vivo is a private company. It is classified as family owned and is currently operating.
When was Oro Vivo founded?
Oro Vivo was founded in 1962.
Where is Oro Vivo based?
Oro Vivo is headquartered in Barcelona, Spain, in the Europe region.
How does Oro Vivo make money?
Three revenue lines are on record. Jewelry Retail - E-commerce is the primary driver. The others are physical Store Sales and custom Jewelry Manufacturing.
Who are Oro Vivo's main competitors?
Emerging players on record are Blue Nile and Mejuri. Direct peers are Suarez Joyeros, Majorica, Tous, UNOde50 and Joyería Rabat. Broad incumbents are Swarovski, Pandora and Folli Follie.
Does Oro Vivo have an API?
No public API is recorded for Oro Vivo.
What industry is Oro Vivo in?
Oro Vivo's product category is Jewelry Retail. Its primary akta.pro industry code is CRAKAGAA, Fine Jewelry Retail (Precious Metals & Gemstones), with a secondary code of CRAKAGAJ, Custom/Bespoke Jewelry Retail Studios. Its NAICS code is 458310 and its SIC code is 5944.