Pomeroy Living

What Pomeroy Living does

Pomeroy Living is a privately held, family-owned senior living operator founded in 1980 by Keith Pomeroy, headquartered in Troy, Michigan, and operating a portfolio of senior living communities across Southeast Michigan. The company delivers a full continuum of care spanning independent living (including cottages/condos), assisted living, memory care, skilled nursing and rehabilitation, outpatient rehabilitation, respite care, and hospice and palliative care, with multiple service levels often co-located on the same campus to enable aging in place. Its portfolio reportedly encompasses more than 1,300 beds across seven communities, serving seniors aged 55+ and their families primarily through a direct-to-consumer model.

The company's service delivery is supported by a proprietary technology stack that includes motion sensors, moisture detection pads, smart call pull cords and pendants, fall risk pressure pads, overhead audio cue systems for memory care, AI-driven vitals monitoring that detects deviations from baseline patterns, and a software platform tracking staff response times for internal quality assurance. Revenue is generated via a multi-payor model that includes Private Pay on a month-to-month basis (no significant entrance fee), Medicare (Part A skilled nursing coverage), Medicaid, Long-Term Care Insurance reimbursement, and hospice provider payments.

Pomeroy Living operates wholly-owned subsidiaries (formerly Oakmont communities acquired in January 2019) and is controlled by Pomeroy Family Holdings, the Pomeroy family's diversified investment office. Leadership is led by Chairman and founder Keith Pomeroy, President and CEO Nicolas W. Peraino (formerly CIO, joined 2015 from commercial real estate banking), and COO Manda M. Ayoub (joined 2011 with 30+ years healthcare experience). In September 2024, the company entered a partnership with Curana Health (Align Senior Care) to introduce an Institutional Special Needs Plan (I-SNP) model to its Detroit Metro residents, expanding its clinical care and Medicare Advantage revenue infrastructure.

Name

Pomeroy Living

Legal name

Pomeroy Living

Website

https://pomeroyliving.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pomeroy Living is a privately held, family-owned operator of senior living communities in Michigan, providing independent living, assisted living, memory care, skilled nursing, outpatient rehab, respite, and hospice services across 1,300+ beds to seniors aged 55+ and their families.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Luxury / High-End Assisted Living Communities (HLADABAD), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

Keywords

• Senior living services
• Assisted living care
• Memory care services
• Skilled nursing care
• Independent living communities

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Private Pay / Direct Pay: Month-to-month payment structure with no significant entrance fee required. Residents pay directly for services based on their chosen care level and apartment selection.
2. Medicare Coverage: Participating provider in Medicare benefit program. Traditional Medicare Part A covers skilled nursing facility care with specific eligibility criteria including 3-day hospital stay requirement. Medicare covers 100% for first 20 days, then co-insurance applies from day 21-100.
3. Medicaid: State and federally funded program assistance for economically eligible residents to pay for nursing home costs. Residents may still have patient pay amounts determined based on monthly income.
4. Long-Term Care Insurance: Accepts long-term care insurance policies. Contract is with the individual resident; they are responsible for payment and seek reimbursement from their insurance carrier.
5. Hospice Care Payments: Hospice providers cover various levels of care including routine hospice, respite hospice, 5th level coverage, and acute inpatient hospice care with different payment structures.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Pomeroy Living operates a continuum of senior living and healthcare services across company-owned communities in Michigan, providing independent living, assisted living, memory care, skilled nursing and rehabilitation, outpatient rehabilitation, respite care, and hospice/palliative care. Residents pay month-to-month for housing, meals, personal care, clinical services, and therapy, with billing supported by private pay, Medicare, Medicaid, and long-term care insurance. The portfolio includes four primary communities (Northville, Orion, Rochester, Sterling) with more than 1,300 beds across its footprint.

Product overview

Pomeroy Living operates a portfolio of senior living communities across Michigan, offering a continuum of care from independent living to skilled nursing. The company provides four main service lines: Independent Living (maintenance-free condos and apartments), Assisted Living (personalized daily care), Memory Care (specialized dementia/Alzheimer's support), and Skilled Nursing/Rehabilitation (short-term and long-term clinical care). Additional services include outpatient rehabilitation, respite care, and hospice/palliative care. The company operates four primary locations: Pomeroy Living Northville, Pomeroy Living Orion, Pomeroy Living Rochester (with multiple buildings), and Pomeroy Living Sterling. Pomeroy Living Orion also features private cottage-style condos for active adults 55+. The organization positions itself as combining hospitality and healthcare expertise, having acquired three Oakmont Senior Communities in 2019 to expand its portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living
• Assisted Living Personalized daily care services for seniors needing help with grooming, medication management, and personal care while preserving independence, available at Northville, Orion, Rochester, and Sterling communities.
• Memory Care Specialized care for residents with dementia or Alzheimer's featuring structured social activities, consistent care assignments, person-centered approach, and audio cue systems at Northville, Rochester, and Sterling.
• Skilled Nursing and Rehabilitation Short-term and long-term skilled nursing care with physical, occupational, and speech therapy available seven days a week at Pomeroy Rochester and Pomeroy Sterling skilled nursing facilities.
• Outpatient Rehabilitation Senior outpatient therapy services including physical therapy, speech-language pathology, and occupational therapy for those recovering from injury or medical events.
• Short-Term Rehabilitation and Recovery Short-term rehabilitation and recovery services for individuals recovering from hospital stays, surgery, injury, or stroke requiring intensive physical, occupational, and speech therapy.
• Respite Care Short-term care stays (typically 5-7 days) for seniors recovering from health problems or for primary caregivers needing temporary relief from caregiving duties.
• Hospice and Palliative Care End-of-life care services delivered in partnership with Michigan hospice providers, offering four levels of hospice care coverage including routine, respite, 5th level, and acute inpatient hospice.
• Senior Condos/Cottages Private, maintenance-free independent living condos at Pomeroy Living Orion in Lake Orion featuring attached garages, private entrances, full kitchens, and open-concept living areas for active adults 55+.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Curana Health (Align Senior Care)coreStrategic or Co-development Partner · 6 September 2024Partnership expanding to bring innovative Institutional Special Needs Plan (I-SNP) model to residents in the Detroit Metro area. Align Senior Care, a fully owned subsidiary of Curana Health, will provide the collaborative care model to Pomeroy residents.
• Amber Home HealthcarecoreStrategic or Co-development PartnerMedicare-certified home health care agency providing in-home care services for Pomeroy residents. Offers RNs, physical therapists, occupational therapists, home health aides, and speech therapists on-site at Pomeroy communities. JCAHO accredited and Medicare certified. Partnership includes a physical therapy room within the Pomeroy Orion community for confidential therapy consultations.
• Health Source Home CarecoreStrategic or Co-development PartnerHome health care provider dedicated to helping patients remain healthy and age in place. Fully licensed and insured with understanding and caring healthcare professionals. Offers services tailored to individual patient educational and care needs.
• PARC Home Care and HospicecoreStrategic or Co-development PartnerMedicare-certified home health care agency with credentialed medical professionals following evidence-based care guidelines. Focuses on exceptional medical services with clear communication and collaboration with patients, families, and providers.
• T.O.N.E Home Health Services, IncminorStrategic or Co-development PartnerHome care provider team offering compassionate care with family and patient consultation to identify service needs. Works with primary physicians to design personalized care plans focused on maximizing patient wellbeing.
• H.O.M.E Senior Moving, IncminorGTM or Marketing PartnerSenior moving specialist assisting with seamless transitions to new homes or assisted living facilities. Services include expert packing, secure transportation, unpacking, and downsizing assistance for seniors relocating to Pomeroy communities.
• Michigan Power BrokersminorGTM or Marketing PartnerReal estate brokerage founded in 2015 with over 30 years of commercial and residential real estate experience. Provides streamlined customer-focused experience to help clients with housing goals including senior living transitions.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Five Star Senior Living: Operates independent living, assisted living, and memory care communities nationally with significant Midwestern presence. Closely comparable mix of services and resident acuity profiles.
• Ciena Healthcare: Michigan-based operator of skilled nursing and assisted living facilities across the state. Directly comparable on geography, skilled nursing exposure, and senior-living service mix.
• HCR ManorCare / ProMedica: Major skilled nursing and post-acute provider with significant Michigan presence. Comparable on skilled nursing, rehabilitation, and Medicare-funded post-acute services.
• American House Senior Living: Michigan-based senior living operator offering independent living, assisted living, and memory care across multiple Southeast Michigan communities. Most direct regional competitor given shared geography and overlapping service lines.
• Independence Village: Michigan-focused senior living brand (under CSIG Holdings) operating independent living, assisted living, and memory care communities across the state. Direct Michigan competitor with similar continuum-of-care offerings.

Broad incumbents

• LCS (Life Care Services): Large third-party manager of senior living communities including CCRCs, with deep experience in continuing-care models. Comparable on integrated care continuum and ownership/operator separation.
• Atria Senior Living: Major U.S. senior living operator with 200+ communities focused on independent living, assisted living, and memory care. Direct overlap on service lines and luxury-leaning positioning; much larger national footprint.
• Brookdale Senior Living: Largest U.S. senior living operator (650+ communities) offering assisted living, memory care, independent living, and skilled nursing across the country. Comparable on full-continuum care model and multi-state footprint, though at materially greater scale.
• Sunrise Senior Living: Established senior living operator with a strong assisted living and memory care portfolio and significant East Coast and Midwest presence. Closely comparable care model and premium-brand positioning.

Emerging players

• Anthology Senior Living: Growing senior living operator focused on assisted living and memory care with a luxury-brand positioning. Comparable on premium resident experience and tech-enabled operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5YButG3P825dtXlSaSiJxw
• LinkedInlinkedin.com/company/pomeroyliving
• Xx.com/pomeroy_living

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pomeroy Living